Scribd Logo
Upload

Welcome to Scribd!

  • Emotion Is Key To Marketing

    Uploaded by

    Mhmd Brakat
    51 views41 pages
    This document provides an introduction to marketing concepts. It discusses how emotion is key to marketing because people buy for emotional rather than logical reasons. It also addresses the differences between marketing, sales, needs, wants, and demand. Marketing is defined as delivering customer satisfaction for a profit. The document outlines various marketing environment analyses, including PEST and SWOT. It then explains the strategic marketing plan components of segmentation, targeting, positioning, as well as the tactical 7Ps marketing mix of product, price, place, promotion, people, physical environment, and process. Finally, it briefly touches on topics like the product life cycle, branding, promotion tools, customer loyalty, and retention.

    Original Description:

    Marketing session for Muhammad omar Brakat

    Original Title

    Marketing by MOmar

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides an introduction to marketing concepts. It discusses how emotion is key to marketing because people buy for emotional rather than logical reasons. It also addresses the differences between marketing, sales, needs, wants, and demand. Marketing is defined as delivering customer satisfaction for a profit. The document outlines various marketing environment analyses, including PEST and SWOT. It then explains the strategic marketing plan components of segmentation, targeting, positioning, as well as the tactical 7Ps marketing mix of product, price, place, promotion, people, physical environment, and process. Finally, it briefly touches on topics like the product life cycle, branding, promotion tools, customer loyalty, and retention.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    51 views41 pages

    Emotion Is Key To Marketing

    Uploaded by

    Mhmd Brakat
    This document provides an introduction to marketing concepts. It discusses how emotion is key to marketing because people buy for emotional rather than logical reasons. It also addresses the differences between marketing, sales, needs, wants, and demand. Marketing is defined as delivering customer satisfaction for a profit. The document outlines various marketing environment analyses, including PEST and SWOT. It then explains the strategic marketing plan components of segmentation, targeting, positioning, as well as the tactical 7Ps marketing mix of product, price, place, promotion, people, physical environment, and process. Finally, it briefly touches on topics like the product life cycle, branding, promotion tools, customer loyalty, and retention.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 41

    ATTENTION

    People Don’t Buy for logical Reasons


    but buy for Emotional Reasons

    Introduction to Marketing

    EMOTION IS KEY TO MARKETING


    Prepared and Presented by:

    Freelancer Trainer
    Marketing
    for Markters
    is Lifestyle

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer
    MRKTG = Satisfying Needs

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer
    Want
    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer

    Demand
    Buying Power

    “Demand”
    So its Disturbance
    Marketing is Satisfying Needs?
    Or, Marketing is Satisfying Wants?
    Or, Marketing is Satisfying Demand?

    Mhmd Omar Brakat…..Freelancer


    So Marketing is
    Satisfying Needs ….. Easy
    Satisfying Wants ….. Medium
    Satisfying Demand ….. Difficult

    BECAUSE OF DECREASE
    THE MARKET SHARE
    Marketing is delivery of customer satisfaction at profit
    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Marketing can create needs

    Mhmd Omar Brakat…..Freelancer


    How to CREAT a NEED

    Mhmd Omar Brakat…..Freelancer


    Marketing Types

    Mhmd Omar Brakat…..Freelancer


    Market ……. Products

    Ma3goon asnaaan

    =
    Signal 2

    Mhmd Omar Brakat…..Freelancer


    Market …….ideas

    Mhmd Omar Brakat…..Freelancer


    Market …….your self

    B marketable

    In your life

    To catch Job

    To catch 3areeees :D

    Mhmd Omar Brakat…..Freelancer


    Difference between Sales and Marketing

    Mhmd Omar Brakat…..Freelancer


    Sales vs Marketing

    Mhmd Omar Brakat…..Freelancer


    First Step to START

    Mhmd Omar Brakat…..Freelancer


    Marketing Environment
    • Environment Analysis:
    –Macro Environmental Analysis
    –Micro Environmental Analysis

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer

    Social Economical

    Macro
    Technological Political
    Environment
    Analysis

    PEST Analysis
    Mhmd Omar Brakat…..Freelancer

    SWOT
    Analysis
    Marketing Plan

    Strategic Mktg
    “STP” Tactical Mktg “7Ps”

    Physical
    Segmentation Targeting Positioning Product Price Place People Promotion Process
    Environment

    Mhmd Omar Brakat…..Freelancer


    STP (Segmentation, Targeting &Positioning)

    Market segmentation
    1. Identify bases for
    segmenting the Target marketing
    market. Market positioning
    3. Develop measure of
    2. Develop segment segment 5. Develop
    profiles attractiveness positioning
    (differentiation) for
    4. Select target target segments.
    segments.
    6. Develop a
    marketing mix for
    each segment.

    Mhmd Omar Brakat…..Freelancer


    STP (Segmentation, Targeting &Positioning)

    6. Develop Marketing
    Mix for Each Target Segment Market
    5. Develop Positioning Positioning
    for Each Target Segment

    4. Select Target Segment(s)


    Market
    3. Develop Measures Targeting
    of Segment Attractiveness

    2. Develop Profiles
    of Resulting Segments
    Market Segmentation
    1. Identify Bases
    for Segmenting the Market

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Marketing Mix 7 Ps

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Product Life Cycle

    Mhmd Omar Brakat…..Freelancer


    Product Branding

    • A brand is a name, term, sign, symbol, or


    design, or a combination of these
    Mhmd Omar Brakat…..Freelancer
    Product Branding

    • 60% from the customers will change for price and Offers
    • 20% for trying
    • 13% Compelled
    • 7 % for the shape

    Mhmd Omar Brakat…..Freelancer


    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Mhmd Omar Brakat…..Freelancer
    Promotion tools
    •Advertising
    •Sales promotion
    •Personal selling
    •PR
    •Publicity

    Mhmd Omar Brakat…..Freelancer


    Customer Loyalty & Retention

    ‫أنا فودافون‬
    Mhmd Omar Brakat…..Freelancer
    Thanks
    M0mar
    Mhmd@gmx.us
    www.MOmar.110mb.com
    019 80 80 285

    You might also like