Product Forecast

Men's Accessories,
Footwear & Jewellery
Forecast A/W 22/23:
Supercharged Simplicity
Take a more considered approach to basics with our
Supercharged Simplicity forecast, where colour, high-
quality materials and modular features are used to
enhance designs and build transseasonal appeal

Lucila Saldana
02.19.21 · 10 minutes

Jil Sander
Introduction
Supercharged Simplicity champions democratic design, with intelligent,
durable and life-enhancing products made for all. Comfort and quality go
hand-in-hand here and core items become covetable new classics.
As the home continues to transition to a hub for work, wellness and play,
consumers will be taking a more curated approach to the products they
surround themselves with. Everything from fashion and food to beauty and
interiors will be appraised for how it can fit together and add value within a
more fluid, interconnected lifestyle.
Modular, multifunctional and made-on-demand products will offer
versatility and adaptability, and the joy and ingenuity of DIY design hacks
will also be celebrated – itʼs all about making smarter rather than more,
whether through sophisticated design systems or simple repurposing.
Colour and material will have a stronger purpose, too, as designers harness
them to create continuity across seasons and collections.
At its heart, this optimistic direction is all about well-designed basics that
bring personality and pleasure to the everyday. It celebrates the warmth,
quirkiness and reassurance of designs that will be loved for the long-term,
and the lightness that comes from letting go and living with less.
Loewe

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Supercharged Simplicity
Accessories, Footwear & Jewellery Palette A/W 22/23

This edit, taken from our Accessories &

19-1528 TCX

18-1555 TCX

18-1250 TCX

16-1149 TCX

15-0953 TCX

13-0746 TCX
Footwear Colour Forecast, focuses on
comforting and familiar colours including

Smoked Paprika
upli ing mid-tone primary brights, which

Ginger Biscuit

Mineral Yellow
Artisanal Red
Dark Cherry

Satin Brass
can be used to add newness to collection
essentials. Key seasonal colour Lazuli Blue
will elevate designs and have long-lasting

022-40-26

040-76-30
028-55-30

034-61-29
008-23-14

013-39-31
aspirational appeal; pair with Mineral
Yellow for a contemporary look.

19-0516 TCX

17-5912 TCX

16-4519 TCX

19-3953 TCX

19-4122 TCX

11-0103 TCX

Unbleached Cotton
Uniform Green

French Navy
Arctic Blue

Lazuli Blue
Wavellite

036-89-06
069-43-12

103-60-14

122-25-24
041-28-11

115-23-11
* All colour names are speci c to WGSN

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Action points
1 234
Take a back-to-basics approach to design to create collection essentials with long-lasting
appeal.
Make longevity a design
priority
With a cautious approach to
spending as a result of the
pandemic and heightened
awareness of environmental
concerns, the focus is firmly on a
long-term design and buying
strategy that prioritises seasonless
classic pieces in high-quality
materials. Use detail updates to
rework and refresh perennial
collections
3
Prioritise practical and
modular styles
Tap into a sustainable mindset
through modular design, as
conscious consumers look for
longevity and versatility in designs
that deliver dual functionality and
offer design solutions. Emphasise
multifunctional detailing and
materials that will work for indoor
and outdoor use. Diversify product
ranges and introduce wearable
tech, which will be key for
mastering wellbeing
Use colour to re-energise
classics and give new life
to waste materials 
Colour has an important and
sustainable role to play this
season, updating reassuring
#collectionessentials for value-
driven consumers, and adding
newness to creative recycled
materials in upli ing colour-
blocked tones. Mood-enhancing
primary and mid-tone brights are
key, and they will work across
multiple themes, including back-
to-school preppy updates
Take a playful approach
to design
Emotive products that evoke joy
will be central to design in 2022.
Humorous and playful items that
make the everyday extraordinary
will evolve WGSN's # themundane
trend and allow us to get serious
about silliness, and also provide
new opportunities for seasonal
gi ing categories
Academia
The concept: A perennial collegiate
direction defines this preppy theme,
which is rooted in classic, value-driven
design, reinvigorated through modern
details and bold retro-inspired colours.
La Veste x Pardo Hats
Details: Tap into this aesthetic by adding
considered yet re-energised #gentleretro
details when updating and reworking
classic staples. Apply high-quality Bottega Veneta Nicholas Daley
materials or smart, retro-inspired
patterns, answering a need for timeless
pieces. Capitalise on the importance of
#personalisation or include monograms
Camper
to add value – ideal for updating the up-
trending so accessories categories,
where the focus remains firmly on
practical, cosy and comforting items. For
sneaker updates, retro sportswear
inspires.
Materials: Explore recycled yarns for
familiar college-inspired knits. Preppy Wales Bonner Gucci Loewe
stripes are worked in simple mid-tone
primary colours that create a
contemporary and youthful look, as seen
in the recent collections of Wales
Bonner.
Deliver y: Autumn 1, 2 and 3
4
Colour play
The concept: Mood-enhancing primary
colours are used to update
#collectionessentials, as S/S 22's brighter
basics transition into winter brights.
Colour: Capitalise on the stronger focus @them_magazine
on core essentials and use sophisticated
primary mid-tone brights to update
commercially successful items.
Conveying a sense of optimism, apply Prada Luisaviaroma
these joyful colours in novelty eyewear, as
seen at Bottega Veneta, or refer to
Benetton's 90's-inspired knits for so
accessories inspiration. For further
Bottega Veneta
commercial appeal, apply this colourful
story as an accent to darker tones. Take
inspiration from Viktor & Rolf 's utility
boots and apply to laces and soles for a
playful approach to footwear.
Materials: Be sure to use responsibly
sourced micro grosgrain or buttered
leathers to respond to the need for Viktor & Rolf @robertwun Paul Smith
longevity. For belts, look to Robert Wun's
innovative use of colour merged with
feature buckles. Use recycled metal to
update hardware
Deliver y: Autumn 3 to Winter 3

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Super classics
The concept: This story recognises the
importance of a considered and
sustainable long-term product strategy,
with seasonless designs that can be
easily transitioned.
Wales Bonner
Details: Capitalise on up-trending
#reworkedclassics and take a
sustainable approach with refined
minimalist details that inspire longevity. System Miansai
Seek out traditional trims and hardware,
with a focus on chocolate metal plating
for #collectionessentials, and create
valuable products suitable for the re-
Loewe
commerce market.
Materials: Invest in high-quality
materials for classic and long-lasting
styles, in line with the Lifecycle Lifestyle
trend. Responsibly sourced polished
leathers provide durable properties with
further digital appeal, while plant-based
materials talk further to the eco- @matches_man Burberry Hermès
conscious consumer. For so accessories,
avoid natural and synthetic yarn blends
to favour circularity, and focus on
chunky knits for cosiness. Prioritise
bioplastics to update core eyewear
frames with marbling effects.
Deliver
6 y: all deliveries
Extraordinarily mundane 
The concept: Take a playful approach
to design and make the everyday
exquisite, as digitally eye-catching
products that feed into a desire for joy,
escapism and nostalgia will be favoured
Off-White
by emotive consumers post-pandemic.
Details and print: An enhanced focus
on playful and mood-boosting design
sees #joyfulexpression gain traction, and Gucci @gabbois
new products are brought to life through
#novelty details inspired by WGSN's
# themundane trend. Take inspiration
from Vetements' teddy bear slippers and
Eastpak x Rubik's
Loewe's tote bags, which also reflect the
emergence of animal silhouettes as a key
detail update. Make everyday items the
main feature of designs by using
recognisable objects as #motifs, as seen
with Off-White's paperclip necklace. This
story works well for #holidaygi ing with
a nostalgic sentiment; refer to Eastpak x
Loewe Shotview Vetements
Rubik's #creativecollab, which celebrates
40 years of the iconic cube, and Gucci's
continued collaboration with Disney.
Deliver y: Winter 1, 2 and 3

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Modular essentials
The concept: As consumers continue to
favour versatile, functional and
sustainable designs with long-term
appeal, modular design evolves in a
refined direction.
Gentle Monster
Details: Respond to the need for long-
lasting and multifunctional styles by
incorporating #modulardesign features
in casual and formal items. These Adieu Alexander McQueen
features will continue to gain traction
across all product categories. Pay special
attention to the growing need for hands-
free design and invest in carefully
Ambush
considered adaptive design details.
Modular pockets, detachable
components and adjustable straps are
key for enabling easy access to everyday
essentials, as seen with Prada's gloves
and Alexander McQueen's #beltbag.
Innovation: Responding to the renewed
need for a #consideredcommute, take a New Balance Boutique Delta Prada
more refined approach to utilitarian
features for versatile products that can
work for the outdoors as well as city
pursuits. Be ambitious with problem-
solving features, as protective
performance becomes a stronger focus;
for eyewear take inspiration from Gentle
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Monster's adjustable ear-cover design.
Add value to products with outdoor-
proof materials, reflected in the New
Balance 4-in-1 shoe.
Deliver y: all deliveries
Resourceful blocking
The concept: With environmental
concerns now an industry priority and
sustainability the starting point for new
product strategies, ranges are updated
with bright recycled materials that move
Allbirds x Chinatown Market
on the DIY cra aesthetics of S/S 22.
Innovation: Take a sustainable
approach to # thegreatoutdoors trend.
Upcycled designs hack this aesthetic Crocs x Nicole McLaughlin Loewe
while creating responsible products, as
seen in the Crocs x Nicole McLaughlin's
collab. Explore #repurposed techniques
through bold collages of recycled fabrics
@misszahn_
and yarn – refer to the Eye/Loewe/Nature
collection, which blends outdoor, vintage
and military components with traditional
sportswear. Innovate with the use of
deadstock, as seen at Arcʼteryx x Greater
Goods, which revitalised out-of-warranty
jackets into water-bottle cases.
Materials: Focus on recycled brights as Greater Goods Vollebak Raeburn
a key update for solid materials. Opt for
recycled plastic frames in eyewear, or
#recycledmaterials for jewellery
components, such as surfite - made out
of surfboard waste. Capitalise on the use
of electronic-waste for watches, as seen
at Vollebak, or opt for recycled wool in
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so accessories categories.
Deliver y: Winter 4
In uences
Wales Bonner
Giving preppy themes a
more sophisticated edge,
London-based designer
Wales Bonner evolves retro
themes with colourful so
accessories, in line with our
Men's Accessories &
Footwear Colour Forecast
and our New Prep Knits
trend.
10
System
South-Korean based System
focuses on building a
distinctive identity and
narrative with faultless
pieces in quality materials.
With a sophisticated touch, it
brings a sense of emotional
vision and authenticity to
timeless pieces.
Eastpak x Rubik's
This #creativecollab
celebrates 40 years of the
Rubik's Cube, with a
colourful collection of bags
inspired by the style and
colours of the iconic puzzle
game by Professor Erno
Rubik. This collection is a
great example of WGSN's
# themundane trend.
Eye/Loewe/Nature
Showcased at the A/W 21/22
Menʼs Fashion Weeks, the
third season of the
Eye/Loewe/Nature collection
presented repurposed
pieces designed for the
outdoors, and continues to
promote change towards a
long-term sustainability
goal.
Adieu Type 134
Designed in Paris with high-
quality leather and
removable leather gaiters
over a track rubber sole, the
Type 134 boot demonstrates
how #modulardesign is
gaining relevance and
evolving in a refined
direction, as consumers
favour practical designs
with long-term appeal.
WGSN's forecast reports are created by our global team of
experts
Forecast lead team
Helen Palmer, Head of Materials & Textiles,
Fashion
Sara Maggioni, Head of Womenswear, Fashion
Volker Ketteniss, Head of Menswear, Fashion
Erin Rechner, Head of Kidswear, Fashion
Claire Foster, Head of Accessories & Footwear,
Fashion
Jane Collins, Senior Strategist, Accessories &
Footwear, Fashion
Gemma Riberti, Head of Interiors, Lifestyle &
Interiors
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Contributors
Yvonne Kostiak, Senior Strategist, Active, Fashion Americas
Hannah Watkins, Senior Strategist, Prints & Ana Correa, Analyst, Footwear & Accessories,
Graphics, Fashion Fashion
Isabel Wharton, Strategist, Prints & Graphics, Asia
Fashion Yizhi Chen, Localisation Editor, WGSN
Graham Krag, Strategist, Prints & Graphics, Wingo Xue, Fashion Editor, WGSN China
Fashion
Charlotte Casey, Senior Strategist, Knitwear,
Fashion
Julia Skliarova, Senior Strategist, Textiles,
Fashion
Olivia Barnes, Analyst, Materials, Textiles &
Knitwear, Fashion
WGSN macro forecast 2023
The timeline for WGSN's suite of 2023 trend reports, moving from business
strategy to consumer and product strategy

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The trend matrix

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