SIP Dipankar

Summer Internship Report
On
“A study on providing branding solutions to real estate segment in

Ahmedabad with respect to property advertisements in Divya Bhaskar daily ”
Submitted in partial fulfilment of the requirement for the award of
POST GRADUATE DIPLOMA IN

MANAGEMENT
From
NARAYANA BUSINESS SCHOOL, AHMEDABAD
Submitted By:-
Name : Dipankar Maity

Enrolment No. : 2020-014
Batch : PGDM Alpha 2020-22
Under the Guidance of
Mentor Name : Ms. Noopur Surti

Designation : Asst. Professor
Declaration
I, Dipankar Maity hereby declare that the Summer Internship Report on “A study on providing
branding solutions to real estate segment in Ahmedabad with respect to

property advertisements in Divya Bhaskar daily ”, submitted to Narayana Business
School in partial fulfilment of the requirements for the award of PGDM/MBA is a bonafide work
undertaken by me under the supervision and guidance of Ms. Noopur Surti and to the best of my
knowledge the work is original and has not been published elsewhere.
Name : Dipankar Maity
Enroll no.: 2020-014
Batch : PGDM Alpha

PREFACE
Summer season schooling paperwork is a fundamental part of the curriculum of the PGDM course
NARAYANA BUSINESS SCHOOL. It offers us perception into the running of the real corporate global. It
gives us practical information about the operating of businesses. At some point of the last time inside the
enterprise, we get to analyse the numerous aspects of an organization just like the culture followed the
purposeful aspects and so forth. The primary goal of the summer season internship is to enjoy the various
principles that we learn in our first 12 months of management path, as mastering the ideas could be very
distinct from experiencing them at a concrete level. We discover ways to face diverse situations by way of
organizing relationships among actual and good sized elements in a state of affairs. We also study that in a
given situation all the purposeful components are inter-associated: one purposeful aspect cannot be removed
from the company. We discover ways to be more confident by means of judging the various conditions
primarily based on our reasoning and by using the application of our understanding in those conditions. The
organizational standards that were taught in the lecture room have been discovered and a concrete degree
experience changed into received via being part of the system. Within the internship approach, students are
anticipated to paintings in recurring operations, which convey them in touch with the organizational realities.
It is not assigning an assignment and being remote from different approaches happening in the business
enterprise. In place of doing a character challenge, being with the agency and expertise the system
happening changed into the primary awareness. Observing the approaches and understanding the procedures
and being part of the tradition is similarly critical. This enables the students to experience all useful things of
business and their linkage among them. In this way, students research the concrete context of the businesses.
Acknowledgement
I would like to express my gratitude to our Director Dr. Amit Gupta who has given me the opportunity to
prepare this Summer Internship Report, for his kind cooperation and encouragement which helped me in
completion of this Summer Internship Report.
I am thankful to our Dean Academics, Dr. Purvi Gupta for her motivational support and guidance with the
help of which I could make my Summer Internship Report successful.
I am highly indebted to Ms. Noopur Surti, Faculty of Narayana Business School for his/her guidance,
constant supervision & support in completing the report.
I am thankful to Mr. Amit Rathore, Brand Head of Divya Bhaskar, for his motivational support and
guidance with the help of which I could make my summer internship report successfully
My thanks and appreciations also go to my colleagues in developing the Report and people who have
willingly helped me out with their abilities.
Bonafide Certificate
This is to certify that the Summer Internship Report Titled “A study on providing branding
solutions to real estate segment in Ahmedabad with respect to property advertisements in
Divya Bhaskar daily” Submitted in partial fulfilment of award of Post Graduate Diploma in
Management Programme of Narayana Business School Ahmedabad, is the bonafide work of Dipankar
Maity and was carried out under my guidance and supervision.
Name of Faculty Mentor: Ms. Noopur Surti

Signature :
Designation : Assistant Professor
Certificate
This is to certify that Dipankar Maity, student of Narayana Business School Pursuing Post Graduate
Diploma in Management programme has successfully completed her summer internship under the guidance
of Ms Noopur Surti, Assistant professor.
The Duration of the SIP was from May 11th, 2021 to August 11th, 2021.
The students’ performance during the internship was
………………………………………………………………………………………
Signature of authorized company official

Name : Ms. Noopur Surti
Designation : Assistant Professor
Date :
Index
Chapter Sr. No Particulars Pg. No
1 Introduction of Industry & Company
1.1 Overview of Print Media Industry 08
1.2 History and trend of Print Meida Industry 12
1.3 Michael Porter Analysis of Print Media Industry 14
1.4 Company Profile and Basic information 18
2 Literature review 28
3 Research Methodology
3.1 Research objective 32
3.2 Hypothesis 32
3.3 Research design 32
3.4 Sampling plan 33
3.5 Data collection plan 33
4 Findings/Learning 34
5 Conclusion 59
Questionnaire 60
Bibliography/References 64
Chapter 1: Introduction of Industry & Company
1.1 Overview of Industry

Print Media Industry
 Printing and Print – Packaging industry in India is growing; people are taking keen interest in this
key industry now. There are more than 36 printing institutes some of these giving even post-graduate
education. Every year more than 3500 new printing engineering graduates joins the industry, while
still much more get on the spot training in the print shops. Printing especially Packaging printing is
now one of the industries. It is said that since 1989 the growth of the Printing coupled with
Packaging Printing industry is over 14%.
 The growth of this sector attributes to the two main reasons, first is the spread of education-
according to the 2001 census report literacy growth in India touched nearly 66 per cent. This
amazing growth in literacy together with rising educational levels and rapidly progressing trade and
industry in India make the current situation a happy note. Literacy rate is growing; increase in the
literacy rate has direct positive effect on the rise of the circulation of the regional papers. The people
are first educated in their mother tongue as per their state in which they live e.g., students in
Maharashtra are compulsory taught Marathi language and hence they are educated in their state
language and the first thing a literate person does is read papers and gain knowledge and hence
higher the literacy rate in a state the sales of the dominating regional paper in the state rises. There's
little doubt about India's market potential in print media.
 According to a national survey, 248 million literate adults still don't read any publication. But
readership of newspapers and magazines is up by 15% since 1998 to 180 million. It's a reflection of a
younger, more educated population, especially in small-town India, feel experts. India has 49,000
publications, but annual revenues total just $1.1 billion. While they can be vibrant and gutsy, most
are starved for technology, marketing, and capital to expand. So, a handful of publications dominate.
With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for
the period 2009-13 to reach Rs. 213.6 billion from Rs. 161.8 billion in 2008.
 The printing industry has also seen the sweep of digital impact on how it carries out its business.
While litho printing is still the preferred method for print runs of over 400–500 copies, there are now
two additional possibilities that provide cost-effective ways of producing books.
 Print on demand (POD) designed to print single copies reached the market some 15 years ago.
However, the initial machinery was expensive and therefore required centralisation of a large amount
of printing. This has now improved considerably and we are moving towards small efficient
machines that allow for dispersed printing around the globe.
 The more recent arrival of the short-run digital printing option is the preferred method for runs from
around 25 to 400 copies. This suit monographs publishing very well.
 Apart from allowing publishers to print only the quantity they require for whatever period they wish;
this flexibility also allows publishers to decide whether they will print to hold stock or only print
when stock is required (as Springer does with its e-copy/my copy programme) – delivering directly
from the printer. The new textbook publisher Flat World Knowledge chooses to circumvent
warehousing in this way, although for how long this will be possible is hard to tell. More traditional
publishers start with litho, print short digital runs, if necessary, as sales slowdown and then progress
to POD with the digital file held by the printer to be used after orders come in. Amazon and other
large retailers also offer this POD service to publishers.
 Print - It’s everywhere! It’s on your coffee table; in your freezer; on the bumper of your car. It can be
found on your walls, your doorstep, and on your clothes. It’s on your mail, in your wallet, and most
often in your hands."
 While the industry accounts for a significant portion of the nations' total volume of goods and
services, it also represents the largest conglomeration of small businesses in the domestic
manufacturing sector. Seventy nine percent of the plants in the industry employ 19 people or less
(PIA 1999 Report to Congress). Most firms in the industry serve local or regional markets, though
some printers and many publishers reach national and international markets.
 The industry is dominated by five separate and distinct processes, lithography, letterpress,
flexography, gravure, and screen printing. However, some of the newer plate-less technologies are
beginning to take hold in the market. Based on 1997 sales figures lithography accounted 68.5% of
the market; screen 9.0%; flexographic 6.4%; quick printing 5.7%; gravure 5.4%; letterpress 4.5%,
and digital printing 0.6%. The market share is drastically changing as indicated by comparing 1990
sales figures with these current figures. In 1990 the market share was broken down to lithography
47%, gravure 19%; flexography 17%; letterpress 11%; and screen printing 3%.
 The introduction of plate fewer printing processes is beginning to significantly impact the printing
industry. Based on 1991 projections the plate less technologies include electronic printing such as
xerography and laser printing; inkjet printing; magnetograph; thermal printing; ion deposition
printing; direct charge deposition printing; and the Mead Cucolor Photocoupled process.
 While most printing facilities utilize primarily one process or type of printing press, it is not
uncommon to see multiple processes or types of printing presses at a printing facility. For example, a
newspaper publishing company may be utilizing both offset lithographic printing presses as well as
flexographic printing presses. At many smaller printing facilities which print a variety of products
such as business cards, stationary, advertisements, etc. it is not uncommon to find both offset
lithographic printing presses as well as letterpress printing.
 India has a unique distribution model. Newspapers are available at one’s doorstep at the cover price
— say, between Rs ₹1-10 a day (depending on the newspaper). The price is much higher in the
global markets. This is because the labour costs are higher in the developed countries and many
readers only access newspapers in public places, thereby constraining growth.
 Lastly, local content attracts readers more. In India, the vernacular media has an upper hand over the
English newspapers and magazines. Regional newspapers with multiple editions help cater to a wider
(local) audience. This also enables local businesses to advertise in one or more editions that serve
their target markets.
Top Print media companies in India: -
1) Dainik Jagran
 Key People
Jagran Prakashan Ltd.
Founded: 1942
Headquarter: Kanpur
Circulation: 3.4 million
Annual Revenue: 113 Crore
2) Hindustan
 Key People
Madan Mohan Malaviya
Founded: 1936
Headquarter: New Delhi
Circulation: 5 million
Annual Revenue: 100 Crore
3) Dainik Bhaskar
 Key People
Ramesh Chandra Agarwal
Founded: 1958
Headquarter: Bhopal
Circulation: 4.3 million
Annual Revenue: $310 million
1.2History & Trend of Industry
History of Print media industry

 The earliest surviving woodblock printed fragments are from China. They are of silk printed with
flowers in three colours from the Han Dynasty (before 220 A.D.). The earliest examples of
woodblock printing on paper appear in the mid-seventh century in China.
 It’s safe to say that advertising, the media, even life itself, would not be the same without the printed
word. We learn about our world through shared writings: newspapers, magazines, and books. We
decide what we want to buy from looking through advertisements that come in the mail. Printed
media has shaped the way we learn, think, and act in modern society.
 Yet it all began simply. Ts’ai Lun, a Chinese official, is attributed with the invention of paper in A.D.
105. Forty years later, Pi Sheng would invent the first movable type. It would take literally hundreds
of years later, in 1276, for printing to reach Europe in the form of a paper mill in Italy, and another
two hundred years until Johannes Gutenberg refined a method to efficiently print books and
pamphlets on his Gutenberg press.
 Following the printing press, the next improvements in print media came through the developments
of different typefaces. Nicolas Jenson invented a “Roman” typeface for publications around 1470,
one that was far easier to read than the blackletter typefaces Gutenburg had used, which had copied
the handwritten books of the time. In 1530, Claude Garamond opened the first type foundry. After
Garamond’s death in 1561, his typefaces (in the form of punches and matrixes) were sold and
distributed across Europe, popularizing his designs.
 The late 19th century and the beginning of the 20th century were an important time for print media
and graphic design. Movements in style and technology would propel the print world into the
modern age.
 Have you seen a palm leaf? There was a time when people used to write on palm leaves. This was
before the discovery of paper. Some of the old manuscripts written on palm leaves are preserved in
our National Manuscript Library in Delhi.
 The Chinese were the first to invent the art of printing. They made wooden blocks to print letters.
This was started during the period of the Tang Dynasty in 600 AD. The oldest known surviving
printed work in a woodblock is a Buddhist scripture of 684 AD. It is now exhibited in a calligraphy
museum in Tokyo, the capital of Japan. The first printed book published in China was the Buddhist
text, the “Diamond Sutra” by Wang Chick in 868 AD. Some copies of the Buddhist scriptures
printed in 1377 are preserved in museums in China.
 Can you imagine a world without paper? Nowadays paper has become an integral part of our life. We
read papers in the morning, write on note books made of paper, send letters on paper, use paper
boxes to carry things and so on and so forth. You have learnt in an earlier lesson how this paper is
made. Though the Egyptians made paper by 3500 BC, it came to Europe only by the 11th century.
The first paper mill in Europe was set up in Spain in 1120.
 Block printing came to Europe by 1300. It is believed that Johannes Gutenburg of Germany had
developed printing technology around 1439. Gutenberg also invented an oil-based ink for printing.
He printed the Bible in 1450. It was in the Latin language and had 1282 pages. He used movable
printing blocks for the book.
Trend of Print Media Industry
 Trends in print media come and go. And while it might have seemed like the introduction of the
digital age would have heralded the end of print marketing as we know it, modern printing trends
highlight the best of what can happen when you combine digital innovations with traditional print
techniques.
 Print is always going to have benefits for brands, in particular when it comes to building trust and
nurturing relationships with potential and existing customers. And today, the most effective trends in
the printing industry are the ones that bring together the best of both the print and online worlds.
 Standing out in a stack of papers is hard. To boost their odds, businesses are using textured elements
in their print media that play off of the senses and inspire awareness and recall. Some of these
elements, like die-cutting and embossments, are quite literally raised off the page, while others, like
foil stamping, are a more subtle way to lend a textural element to a piece of print media.
 India’s newspaper market shrank dramatically on account of doorstep delivery fears about virus
contagion. The industry’s finances were further strained with the disappearance of commercial
advertising (itself a consequence of disrupted circulation and the lockdown-induced economic
contraction).
 India’s newspapers are unlikely to regain their numbers anytime soon, if ever. Of readers lost to
online editions, many will not return to print. It is also doubtful if print will gain new readers since
the millennials are getting their news and information online.
 The newspaper industry was unprepared for the accelerated digitisation catalysed by the pandemic. It
had been slow to build online revenues, unlike its counterparts in other countries. Future viability
now hinges on building paid subscriptions in digital, regaining some readership in print, and
continuing to offer fewer pages for the same cover price as they did during the lockdown.
 Print media is expected to recover smartly in 2021 with projected ad spend growth of 23 per cent at
Rs 12,731 crore, while digital media will see a sharp bounce back with ad spends registering 28 per
cent growth to touch Rs 27,700 crore.
1.3 Michael Porter Analysis
Michael porter analysis of Print media industry
 Threats of New Entrants

New entrants in Publishing - Newspapers brings innovation, new ways of doing things and put
pressure on the Company through lower pricing strategy, reducing costs, and providing new value
propositions to the customers. The Company has to manage all these challenges and build effective
barriers to safeguard its competitive edge
 Bargaining Power of Suppliers

All most all the companies in the Publishing - Newspapers industry buy their raw material from
numerous suppliers. Suppliers in dominant position can decrease the margins and Company can earn
in the market. Powerful suppliers in Services sector use their negotiating power to extract higher
prices from the firms in Publishing - Newspapers field. The overall impact of higher supplier
bargaining power is that it lowers the overall profitability of Publishing - Newspapers.
 Bargaining Power of Buyers

Buyers are often a demanding lot. They want to buy the best offerings available by paying the
minimum price as possible. This put pressure on the Company profitability in the long run. The
smaller and more powerful the customer base is , the higher the bargaining power of the customers
and higher their ability to seek increasing discounts and offers.
 Rivalry among the Existing Competitors

If the rivalry among the existing players in an industry is intense then it will drive down prices and
decrease the overall profitability of the industry. The Company operates in a very competitive
Publishing - Newspapers industry. This competition does take toll on the overall long-term
profitability of the organization.
Innovation
Types of innovation
The Concepts in innovation relevant to the industry are disruptive innovation, process innovation,
business model innovation. The newspaper industry is going through a "disruptive" change, a
phenomenon that has transformed industries such as retailing, computing, airlines and automobiles.
The bad news is that when the dust of disruptive change settles, historically even the best-run
companies typically end up in the loser's column. Disruptive innovations typically offer lower
performance along dimensions that firms consider critical. In exchange, new benefits are introduced
along dimensions such as simplicity, convenience, ease of use, or low price. In the media industry,
blogs, Google, eBay, Monster.com, and freely distributed commuter papers each fit the pattern of
disruptive innovation. Each emerging competitor lacks something that is core to most newspaper
companies' value proposition. Some can't match a newspaper's broad distribution network. Others
can't compete with the newspaper's detailed reporting capability or local reach. All, however,
compete along dimensions of performance that are different than the traditional metrics emphasized
in the print newspaper business.
Three barriers typically make it difficult for market-leading incumbents to get disruption right: 1.
Fail to spot the disruptive change early enough: Disruptive change tends to start innocently at a
market's fringes. Market leaders tend to dismiss early disruptive developments because they just
don't affect their core business. 2. Fail to allocate sufficient resources towards disruptive offerings:
Disruptive innovations often have lower performance and lower prices than established offerings.
Companies find it hard to prioritize spending time and money on disruption when they have
seemingly attractive opportunities in their core business. 3. Force the disruptive initiative into the
existing business model and product concept Most newspaper companies still focus a
disproportionate share of time and attention on their print product. While not ignoring that product,
allocating more resources towards new disruptive products makes sense. It seems clear that
newspaper companies must re- imagine their content and business models if they hope to succeed.
Despite the sense of doom and gloom that pervades the industry today, there are signs of hope. While
newspaper readership is declining, information consumption is increasing. Almost every newspaper
company has made the transition to the Web, with their properties attracting new audiences and new
advertisers. In fact, the interactive nature of the Web allows forward-thinking companies to
completely change the way they interact with readers and advertisers. Readers can become content
creators and community builders. Web sites can serve advertisers that would eschew the static nature
of print. Additionally, companies are experimenting with new approaches. Dozens of companies
have launched free papers targeted at young readers or recent immigrants. Newspaper companies
should look at their local market to identify jobs that people can't get done well today. They should
think of the great assets they have at their disposal — top-flight journalists, strong brands, in-depth
local knowledge, healthy balance sheets — and think how they could reconstitute those assets to
address important, unsatisfied jobs.
SWOT Analysis
STRENGHT: Supply creates its own demand. High degree of market coverage. Service and
flexibility. Revenue increases with increase in number of advertisements. Products can easily be
recycled.
WEAKNESS: Skilled lab or short life span of the product. Circulation.
OPPORTUNITY: Digital space technology. Innovation Growing mass media Value adding Online
newspapers
THREAT: Economic downturn. Consumer migration to TV media. Radio Porter’s generic strategies
model
Generic strategies were used initially in the early 1980s, and seem to be even more popular today.
They outline the three main strategic options open to organization that wish to achieve a sustainable
competitive advantage. The generic strategies are: 1. Cost leadership, 2. Differentiation, and 3. Focus
1. Cost leadership in the case of media products, means they should be offered at a price lower than
their competitors’ but with as good benefits, or, the unique benefits the media products offer can
over-offset the premium. 2. Differentiation in media refers to when a media organization provides
unique benefits to the media users through product innovation. This is to increase the probability of
the media users to choose the product. A media organization with a target user loyalty can
concentrate more on how to fully meet the target user’s needs rather than on product cost saving. 3.
Focus strategy is also known as a 'niche' strategy. The clutter of ads has now spilled out on the
number of channel availability due to which people are spoilt for choice. Thus, Niche channels are
the only way to maintain viewer loyalty. Some premium-branded newspapers, a bit like The Sunday
Times is more niche-orientated.
PESTEL Model
Political factor: To understand media, we need to understand the political environment in which
they operate. The media industry may not want government regulation in some matters, but in this
case it certainly does want government intervention. The government’s protection of copyright is
crucial to the continued functioning of the media industry. Without government enforcement of
copyright laws, the for-profit media industry would be unable to survive. Thus, the relationship
between government and media is more complex than a simple “freedom of the press” slogan might
suggest. To make sense of it, we must understand the constitutional notion of “freedom of the press”
in historical context.
Economic factor: For most of the 20th Century, newspapers were the primary source of information
for the public. Whether the subject was sports, finance, or politics, newspapers reigned supreme. Just
as important, their ads were the easiest way to find job opportunities or to learn the price of groceries
at your town's supermarkets. The great majority of families therefore felt the need for a paper every
day, but understandably most didn't wish to pay for two. Advertisers preferred the paper with the
most circulation, and readers tended to want the paper with the most ads and news pages. Thus, when
two or more papers existed in a major city (which was almost universally the case a century ago), the
one that pulled ahead usually emerged as the stand-alone winner. After competition disappeared, the
paper's pricing power in both advertising and circulation was unleashed. Typically, rates for both
advertisers and readers would be raised annually – and the profits rolled in. For owners this was
economic heaven.
Social factors: Social factors influence people's choices and include the beliefs, values and attitudes
of society. So, understanding changes in this area can be crucial. Such changes can impact
purchasing behaviour. Consumer attitude is very important social factor.
Technological factor: Technology is increasingly competing with print media by opening access to
endless sources of news. It may now seem that the need of the reader to buy a newspaper for news
and the need of the advertiser to advertise in it is slowly receding. Thus, it is for the newspapers to
look at emerging options and to rework their traditional sources of revenue.
Environmental factor: Newspapers face significant challenges on the back of economic slowdown
and the consequent slowdown in advertising revenues, especially in the last quarter of 2008. Print
media industry has to adapt to a fast-moving environment and players need to draw upon new
capabilities to survive in this environment.
Legal factor: As a measure of policy liberalization, Government has allowed Indian edition of
foreign news magazines for facilitating wider readership at affordable prices. Also, Government has
recently announced facsimile edition of international newspapers to be brought to be India.
Government has reviewed the print advertisement policy and brought about changes to support small
and medium newspapers. As per that policy, advertisement support has been increased from 10% to
15% for small newspapers and from 30 to 35% for medium newspapers, in money terms. Minimum
publication period requirement drastically reduced from 36 months to 6 months for regional
languages newspapers.
1.4 Company Profile and Basic information
 Objectives of Visit:-
The main objective was to get a practical knowledge about how the industries work and develop
themselves in the market. Moreover, it’s a part of our education under the subject ‘Practical Studies.’
The visit was to know about Divya Bhaskar Corporation Ltd like how they perform their process. It
developed a clear idea about the functioning, working and maintenance of the plant & technology and
various departments under which this industry has made a remarkable status in the market.
 Name& Address of Organization:-
Factory Address:-
Divya Bhaskar Corporation Ltd,

Plot no. 280, Sarkhej Gandhinagar highway
Near, YMCA club, Macabre,
Ahmedabad-380051,
Gujarat, India.
PHONE – (079) 2810 9500
FAX– (079)8109501 /02/03
E-mail – contact@maildivyabhaskar.co.in
Corporate Office: -
Dainik Bhaskar Corporation Ltd, 6, Dwarka Sadan Press Complex, Bhopal, M.P(India)
Pin-462016
Phone- (+91-755-2551601,602103)
Fax – (+91-755-5270333)
 Business Philosophy, Mission statement
It is clear that competing with many media groups the main philosophy for the Bhaskar
Group is to become the best and most reliable media company in the country.
Shri Ramesh Chandra Agarwal, chairman of the Divya Bhaskar Group, believe that to
emerge as a powerful group in the international media. He wants to make Divya Bhaskar an
international media brand company. He shall always take care to excel in whatever he attempts and to
strive to performance should be different. He believes in winning and working collectively. Every
effort made by him and his group focused on progress and entrepreneurship and development. He is
fully professional and committed to a goal.
Mission statements of an organization

 Achieving their vision for further development of organization.
 Empowered Talent.
 Innovative product range and efficient processes.
 Ethical Governance.
 Reliable news to be delivered.
 Aims &Objectives
 The main objective is to present an unbiased report from the gross roots from the
states of India, which could not have been possible. Their philosophy and un-deviated
political analysis will be able to provide reports and news which will not be available
elsewhere and updatetheir readers in a better way.
 K. yetis Raja, Editor in chief, of Business Bhaskar specifies: “This is truly an
unparalleled experiment in journalism as dissimilar or media conglomerates are coming
together and collaborating for the benefit of their readers.”
 According to industry exports with economic growth, regional print media will
attract increasingly higher advertisement revenues. So the corporation took a brief
note for the benefit from advertisement revenues.
 Special awards and recognition:
 Dainik Bhaskar group wins 4 awards at “Global for Brand Excellence.”
 Divya Bhaskar won the newspaper printer of the year2011 award by print Weak.
 CMO Asia award 2011 for Excellence in Branding and Marketing Function held at
Singapore on 22ndof July 2011.
 Wins award at INMA Awards in 2010 in the category of “Marketing Solution

for Advertising Clients.”
 Chairman received Rajeev Gandhi Award for Lifetime Achievement in

journalism.
 Wins IFRA ` Best in print ’.
 IFRA Asia`s Annual Media Award 2004 Best in info Graphics in

Newspapers (Gold Award).
 World’s Largest TEA PARTY : INDORE Guinness World Record
 Dainik Bhaskar adjudged Consumer Super brand (2009-10)
 Dainik Bhaskar won Silver Award for Newsletter B2B category at 39th Creativity.
 APMA Awards (Asian Publishing Management Awards)
 Main History
The Supreme Court quashed the orders of the Madhya Pradesh High Court in the Dainik Bhaskar
titled is put ecase in the favor of M/s Dwarka Prasad Agarwal& Brothers and asked the concerned
authorities to restore the status quothatexistedonJune29,1992.
Hemalata Agarwal, who is a daughter of the late Dwarka Prasad, and also a partner in the firm,
expressed satisfaction over the judgment at a press conference in New Delhi last week, and said: "I
hope that the judgment of the Supreme Court will be duly implemented in letter and spirit and soon
the Registrar of Newspapers in India and the concerned District Magistrate will take suitable and
prompt action in the matter."
Dainik Bhaskar was established by Dwarka Prasad Agarwal in 1958 but it was taken over by his son
Ramesh Chandra Agarwal and his uncle Bishambar Dayal Agarwal in 1992 using "fraudulent means"
and without the consent of the actual owner, Dwarka Prasad. Following this Dainik Bhaskar was
transferred to writers and publishers Ltd, company owned by Ramesh Agarwal. The Supreme Court
has now restored the ownership to M/s Dwarka Prasad Agarwaland Bros. before 50 years ago,
Bhaskar group established in the firm of one newspaper. Now doing 900cores Rs of turnover this
group is highlight in 80 decades. When time pasted this group their business
activities are expanded in textile salient accusation oil refinery dalda and T.V media & Information
technology etc. field they are entered.
Ramesh Chandra Agarwal with formal P.M of India
Dainik Bhaskar wasestablishedbefore50 years. It is most public reading newspaper. Dainik

Bhaskar has covered M.P, Chhattisgarh, Rajasthan, Chandigarh, Haryana, Himachal Pradesh
& Maharashtra published from every city.
 Recent Achievements
 An Ernest & young study completed in 2010 showed that the sharp of
consumption in key urban torus (KUT) & Post of urban India (ROUI) excluding
the six metros – was now 70%.
 This bore out Dainik Bhaskar is belief that Indian`s buoy can’t economic Growth
was not confined to a restricted geographical but a huge India larked Outside
the metros.
 To get readers to switch from one morning newspaper to another is an unenviable task
for any ambitious publication house. Striving to become the second newspaper in
households just as difficult.
 Launches in Gujarat (2003) and Rajasthan(1996) have become the subject of case
studies in prestigious institutions like the Indian Institute of Management,
Ahmedabad and the Mudra Institute of Mass Communication.
 India's newspaper industry and its globalization go hand-in-hand. Its press is a
metaphor for the country's advancement in the connected world. The average
Indian is becoming more curious day by day; perhaps, even imbued with the
Greek inquisitive spirit.
 Recently, Dainik Bhaskar initiated a social audit of the Jawaharlal Nehru national
Urban Renewal Mission (JNNURM) a central Gov. Project meant for founding urban
infrastructure & services in selected cities.
 Network for Information & Computer Technology ( NICT ) strives to bridge the
digital divide with the deployment of Information Technology for the improvement of
socioeconomic scenario of the society through its projects of Education , E-
Governance And information dissemination in Madhya Pradesh ,Rajasthan and Delhi.
The brand Bhaskar is today synonymous with success, quality, dynamism and ethics
in millions of households across India and the corporate world alike.
Organizational structure
Hierarchy
Chairman of the Board

(Ramesh Chandra Agarwal)
Director
(Piyush Pandey)
Director
(Harish Bijoor)
Director
(Ashwani Singhal)
Director
(Kailash Chandra Chowdhary)
Director
(Ajay Piramal)
Director
(Pawan Agarwal)
Director
(Niten Malhan)
Director
(Girish Agarwal)
Director
(Pradyumna Mishra)
 Board Of Directors
List as per latest information:-
 Mr. Ramesh Chandra Agarwal, (Chairman - Dainik Bhaskar Group)

 Mr. Sudhir Agarwal, (Managing Director - Dainik Bhaskar Group)
 Mr. Girish Agarwal, (Director - Dainik Bhaskar Group)
 Mr. Pawan Agarwal, (Director - Dainik Bhaskar Group)
 Dr. Bharat Agarwal, (MBBS, MD, MBA, M.Phil.)
 Mr. Ajay Piramal, (Independent Director)
 Mr. Piyush Pandey, (Independent Director)
 Mr. Harish Bijoor, (Independent Director)
Production
 Plant and Technology
Divya Bhaskar has developed a world class, state of art with most advanced
technology, printing infrastructure, where it is not only near the reader but is touching the
reader. They have almost 80% color Capability on over all bases with almost 20 premium
editions are 100% color Capacity. They have got 47 Printing centers with 65 state of the art
machines and an installed capacity of approx. 23.63 lacks copies per hour on overall basis.
 Bhaskar Print Planet at Ahmedabad
In the history of Gujarat newspapers Divya Bhaskar is the first newspaper who has installed
state of the art, 3 Line KBA machine which can print 2.25 lac copies in an hour. It took only
one year in erecting Bhaskar Print Planet in Ahmedabad and just four months in installing
KBA machines. Normally, use of KBA machines was limited to English newspapers till now,
but by establishing a benchmark in the Gujarati journalistic world, now, Divya Bhaskar
would be printed on KBA machines. All the new machines and those being installed in future
will be known under the title of ‘Bhaskar Print Planet”. The KBA machines of its kind have
already been installed at Dainik Bhaskar, Jaipur and now it is all set to become the property of
Divya Bhaskar Ahmedabad.
The KBA machine is double-width machine capable of printing 32 columns in one go and
hence can print even a double-width gatefold. These sophisticated machines allow printing
and packaging of programmed number of copies, delivering them in precisely counted neatly
packed newspaper sets for immediate dispatch, which, in turn, negates the need for manual
counting and packing.
This saving of manual time and the KBA machines capability of printing 85,000 copies per
hour (which is almost 60 per cent more than regular machines) allow for late closure of edit
content, resulting in readers getting the latest new
Photos of KBA Printing Machines

 Plant Layout
Divya Bhaskar have line and process layout as this type of layout is found in the
organization where everything is organized and the production process goes through every
function step by step.
 Measures to control Pollution
 Distance from city therefore no noise pollution in city area.
 The wastage of paper is sent to recycle in some organization.
 No use of harmful chemicals.
 Modern machine for proper utilization of electricity.
 Plantation of trees and garden outside the factory.
 Area of Factory
The total area covered by Bhaskar Print Planet is approximately 10,000 sq. meters. Moreover
the location is maintained by allocation of sufficient area for the garden and trees, which
enhances the view of the factory.
Marketing
Units in this sector have to face a number of sources in marketing their products.
Advertisement & successful marketing have now become highly developed& essential
brand lees of Production. Units in this sector are in a position to take fuller advantages of
modern marketing techniques due to want of both funds & knowledge. Let’s have a look of
marketing stand of Divya Bhaskar.
 Marketing Position
The Bhaskar group is the one of the biggest media group in the entire nation. The
company has attained a strong position in the media business. The Dainik Bhaskar group is
the largest media group of India.
The Divya Bhaskar newspaper which is a regional newspaper distributed among

the Gujarat has become a prime newspaper of the state. It is the most successful and liked
newspaper in Gujarat. Right now, Divya Bhaskar is number one in the market of Guajarati
newspaper. As per Indian Readership Survey 2011 Q2, the five most read Gujarati dailies are
Divya Bhaskar, Gujarat Samachar, Sandesh, Saurashtra Samachar and Gujarat Mitra.
 Market Share
However, at present the number of daily readers of Divya Bhaskar is 854097 it is the highest
selling newspaper in Gujarat ahead of Gujarat Samachar and Sandesh. They cover 55% of
market share only for the Ahmedabad area.
 Advertising and Sales Promotion
Any paid from of non-personal presentation and promotion of ideas, goods, or

services by an identified sponsor is advertising. Advertising can be traced back to the
very beginning
Of recorded history. Divya Bhaskar is giving the advertisement in many types and takes
the advertisement to the customers view also.
 Ways adopted by Divya Bhaskar for Advertisement
 Holdings (Banners and Posters)

 Television commercials
 Radio announcements
 Advertisement in different magazines
 Internet (posting ad links on websites)
 Sponsoring cultural festivals (like Navratri)
Chapter-2 Literature Review
 (Matharu, Sukhjeet. John, Raju. Singh, Siddharth.,2019) The present study attempts to analyse how
Television and Print media advertisements create differential influence on the purchase intention of a
sample of 400 respondents having demographic characteristics classified into Education and Income
levels in Indore, the commercial capital city of Madhya Pradesh. Responses were collected through a
self-designed questionnaire on five point Likert scale for assessing the impact of Television and print
media advertisements on the respondents with different demographic profiles. Analysis of data was
done with the help of Anova for four groups and Post hoc Analysis of Tukey HSD to calculate
differential influence of two types of advertisements on two demographic groups. The findings of the
study state that Television and Print media advertisements have significant impact on buying decisions
of all groups while mean difference of the impacts between classified groups in this study are also
noticed. Results are useful for the marketer in choosing mode of advertisement for the targeted group.
 (Sarkar, Samir. Chowdhury, M K., 2017) India has the largest print market in the world and is
growing at a faster rate with the increasing literacy rate. Advertising media spends close to 108 bn on
advertising in over 1,000 periodicals published in 18 languages in India. Based on the existing literature
about attitudes toward advertising and consumer behaviour models, a research framework has been
constructed in the present study to illustrate the factors affecting consumer attitudes toward print
advertisements (both for magazines and newspapers separately) in Guwahati city. Structural Equation
Modelling (SEM) has been used for statistical analysis. Three positive indicators (amusement, in
formativeness and credibility) and one negative indicator (nuisance) have been taken for measuring the
overall attitude of the respondents. Random as well as convenient sampling has been employed in the
study. Although newspapers and magazines are two different vehicles for advertisement, yet both are
found to have similar impact on individual's attitude.
 (Farid, Ahmad Salman, Marzuki, Datuk Imam, Bara, Al., 2021) This study explains how effective
advertising marketing is in three print media in Mandailing Natal. Several print media such as the
Waspada Daily, representatives of the Mandailing Natal bureau and Mohganews, stated that the impact
of the Covid 19 outbreak on the effectiveness of advertisements in the print media mentioned above. On
the other hand, the print media Madina Post revealed that the Covid 19 pandemic had little impact on
the advertisements served through the advertising column in its print media. This study uses the
principles of a qualitative approach, using the SOR theory as an acronym for Stimulus-Organism-
Response which has an impact on the Covid 19 pandemic outbreak. Namely, humans whose souls
include components; attitudes, opinions, behavior, cognition and conation.
 (Das, Subhankar, Dash, Madhusmita, Sahoo, Kalyan., 2018)The present study investigates the
effectiveness of celebrity endorsements in print & social media advertisements (Twitter, Instagram &
Facebook) on buying behaviour of consumer. For the study purpose, consumer participants (Students
who are using social media mostly) were divided into two groups. One section was exposed to celebrity
endorsements in print advertisements and the other is to social media advertisements. Participants were
exposed to 5 advertisements, one of which contained a celebrity brand endorsement, then they are asked
to respond 11 credibility belief statements & were tested on their memorability of the celebrity endorsed
advertisements. For all collective social media advertisements all the variables strictly significant, which
means, social media advertisement appears to be more important when compared to print ads.
 (Maheshwari, Prateek , Gupta, Anoop Kumar., 2015) The objective of present research paper is to
highlight the importance of measuring advertisement effectiveness in print media and to develop a
conceptual model for advertisement effectiveness. The developed model is based on dimensions on
which advertisement effectiveness depends and on the dimensions which are used to measure the
effectiveness. An in-depth and extensive literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of print media. Based on the insights
gained, a conceptual framework for advertisement effectiveness is presented. The model is an attempt to
uncover the relatively less explored area of advertisement effectiveness in Indian advertising scenario. It
is believed that present work will encourage scholars and academicians to further explore the area and
will offer conceptual assistance and a fresh direction in the domain of advertisement effectiveness.
 (Harahap, Ali Imran, Saragih, M. Yoserizal., 2020) This study aims to analyse the challenges of print
media journalism in the digital era. The development of online media has now become a threat to
newspapers and print media. The rapid development of the internet has encouraged people to access
online media easily through mobile phones, or gadgets. Print media are in danger of being threatened,
and loyal readers of print media are likely to turn to online media. The results shows that the biggest
challenge of journalists in the digital information era is synonymous with the competition between
media mainstream and new media in this case online media. The party who felt a significant impact
with the presence of online media was journalism which of course already had a new channel to spread
information and news.
 (Chigora, Farai. Ndlovu, Joram., 2019)The findings of the study revealed that newspapers and travel
journals are the two main types of print media that have an effect on the Zimbabwe tourism destination
brand equity variables. It revealed that newspapers influence brand awareness and perceived brand
quality. Travel journals were found to have an influence on brand association. For the other types of
media, the study concluded that broadcast media, social media and direct media also have an effect on
the destination brand equity variables. Broadcast media was found to have an influence on brand
awareness with social media influencing brand loyalty and direct media influencing brand image. The
study therefore recommended that there is need for destination marketers to jointly use print and new
media in marketing the Zimbabwe tourism destination brand. Also it recommended for political stability
as it has been discovered as the main cause for negative media publicity.
 (Candia Campano, Claudio., 2015) The aim of the present study is to propose a scale that enables
brand equity for print media outlets to be measured. For this, a three-step process was developed,
consisting of: the development of a scale with validity of content; the application of a pre-quantitative
test to the scale constructed and, finally, the data collection with the improved scale, and the analysis of
the psychometric properties of this scale. The assessment of the psychometric properties included a
confirmatory factor analysis of the structural equation modelling that represents the measurement scale.
The six resulting explanatory dimensions are: affective-behavioural loyalty, cognitive loyalty, brand
associations, perceived quality, brand recognition and brand recall.
 (Nossek, Hillel., Adoni, Hanna., 2015) The controversy concerning the future displacement of print
media is an ongoing dispute among stakeholders and academic experts. Based on the model of
displacement or resilience of a given medium, this study explores the print media audience, primarily by
comparing the time spent reading print media with that allotted to consuming their digital equivalents
and other media. The study compares nine European democratic countries that have undergone the same
technological changes but that also manifest disparate cultures that may explain variance in
consumption patterns. The study's main findings demonstrate that print media are still an important
component of the new communications environment among European audiences. Reasons for print
media's resilience are suggested in the discussion.
 (Kalombe, Caroline., Phiri, Jackson., 2019) The study used a questionnaire as a research instrument
with a population of 180 and the response rate of 56.1% to collect the quantitative data. SPSS version
20 was used to analyze quantitative data based on descriptive statistics, correlation and regression. The
results indicate that, the threat of online media on printed media in developing countries is growing. The
statistical computed value from Pearson Chi-Square test P-value of 0.034 which was less than 5%,
indicate the positive influence of lower cost of E-paper through the subscription pricing and how this
eventually affects the print media pricing, sales and revenue collection. The results also show that E-
Papers are cheaper through subscription and easy to access by the mases as the cost of the Internet
continues to decline. This is reduction in circulations and revenue from advertisement as most
advertisers are now focused on online media platform where they are able to reach clients through
various platforms.
 (Azmat, Muhammad., Lakhani, Abdul Sami., 2015) The basic classification and correspondence of
brand positioning is based on the differentiation, rectifiable worth, and brand's advantage over other.
Copycat/imitator brand positioning only works if the business offers its solutions at a significant
discount over the other competitor. Flourishing each and every brand there is always a proper " brand
positioning " that is develop in consumers mind to like the product and without it no brand can be that
much popular. The effectively of the positioning is concerned it is more or less dependent on the brand's
exclusiveness and its attributes that how it will be different for the consumer to consume as the brand
position has its cycle that should be develop by marketers to get the product hit firstly it should be
classified the competition that exists in the industry, secondly the assessing the rival brands that what
they have done to position their brand in a current scenario, thirdly it should be in written form that how
they will positioned their brand fourthly distinguishing the positioning that is created and documented
with the rival brands that exist, fifthly portraying the well-defined assessment based brand positioning
last but not the least the creation and the execution of the positioning that has been stated and delivering
to the target market variety of channels can be used like TVC, print media, internet, BTL includes the
flyers broachers etc. To make a brand on a level that it should be at it is very important to make sure the
positioning is made very perfectly as if it would be perceived tremendously by the consumer than it will
urge them to buy the product of the particular brand and they will also keep recommending it to their
fellow beings and this is how the positioning of certain brands get flourished and it get great success in
the market.
 (Galster, George., Houk, Diane L., 1987) This article reports on the print media advertising practices
of a major real estate company operating in Milwaukee, Wisconsin, during 1981–1984. Statistical
findings suggest that, compared to home sellers in a white neighborhood listing with this company,
those in an integrated or black neighborhood could expect significantly: (1) lower frequencies of
advertisements and open houses noted in the Sunday metropolitan newspaper; (2) higher probabilities of
no properties in their area being advertised or advertised only with “one‐line” ads; and (3) lower
probability of their area being described favorably in the ad Potential nonracial explanations of these
findings appear invalid.
 (Prasad, Mousami., Bapat, Varadraj., Kalro, Arti D., 2017) The findings of this study provide a
comprehensive overview of the nature of green advertisements in India. Marketers may use these
insights to design effective green advertising strategies. Originality/value - Most of the extant literature
has examined environmental claims in the context of developed nations, where regulations are well
established. Very few studies have examined this issue in the context of developing countries. In
addition, most of the previous studies have focused on specific issues like greenwashing, appeals and
execution elements. The present study contributes to green advertising by examining environmental
claims in case of a developing nation like India using a comprehensive list of claim categories. This
study also identifies areas of concern and suggests recommendations for policymakers and advertisers.
 (Parsad, Chandan., Prashar, Sanjeev., 2017) This case is also relevant for discussion in other courses
like brand management. Study level/applicability: Postgraduate Management students. Case overview:
Just before the official launch of “no-negative” news edition by Dainik Bhaskar Corp. Ltd, there was
widespread speculation that the group was risking too much by going against the set convention of the
newspaper industry. The common belief in the industry was “If it bleeds, it leads” and “good news is no
news”. While endeavoring to do away with this perception, the management needed answers to
questions like “Would it really be an attractive proposition for the readers?”, “Was the group
compromising the role and responsibilities of press in presenting the truth to the world?” For decades,
Dainik Bhaskar was known for its strategy of capturing untapped markets or denting into monopolistic
markets and become a leader. This case is an odyssey of moving away from the “me-too” to category
(positive newspaper) positioning. The main objective of this case is to build the concept and rudiments
of positive marketing in practical perspectives using the backdrop of the Hindi newspaper industry and
its largest player breaking the myth “only negative news sell”
Chapter-3 Research Methodology

A research method is a systematic plan for conducting research. Sociologists draw on a variety of both
qualitative and quantitative research methods, including experiments, survey research, participant
observation, and secondary data. Quantitative methods aim to classify features, count them, and create
statistical models to test hypotheses and explain observations. Qualitative methods aim for a complete,
detailed description of observations, including the context of events and circumstances.
Project Title: A study on providing branding solutions to real estate segment in Ahmedabad
with respect to property advertisements in Divya Bhaskar daily
3.1 Research Objective

1. To study the impact of advertisement and promotion on Divya Bhaskar daily newspaper.
2. To analyses the factor which motivates readers to purchase a magazine.
3. To analyses the consumer behavior and factors affecting it.
4. To analyses the conventional and non-conventional advertisement impacts on readers
5. To study the impact of real estate advertisements on readers.
6. To study how brand solution has helped the reader to get attracted or influenced towards particular
brand.
3.2 Hypothesis
H01 There is no significant difference between gender and getting influenced by print media ads.
H02 There is no significant relationship between profession and discount provided by Real Estate Company
H03 There is significant relationship between age and print media bringing brand solutions.
3.3 Research Design

Research design is defined as a framework of methods and techniques chosen by a researcher to combine
various components of research in a reasonably logical manner so that the research problem is efficiently
handled. It provides insights about “how” to conduct research using a particular methodology. Every
researcher has a list of research questions which need to be assessed – this can be done with research design.
The types of research can be further classified into three categories:
• Exploratory Research
• Descriptive Research
• Casual Research
Types of Research Used
The research carried out in the project can be said to be Descriptive Research. Descriptive research includes
surveys and fact-finding inquiries of different kinds. Purpose of descriptive research is a description of the
state of affairs, as it exists. It is more rigid than exploratory research and seeks to describe users of a
product, determine the proportion of the population that uses a product, or predict future demand for a
product.
3.4 Sampling Plan

The main element in any survey is sampling plan. The sampling plan calls for the following three decisions.
Sampling Unit
It deals with the question who is to be surveyed or what is to be surveyed. The researcher must determine
the proper sampling unit so that the information collected is relevant. Sampling
Size: It deals with the question How many to be surveyed. Large sample give more enable results than small
samples but studying large sample requires lot of time is very Expensive and tedious. Hence, it is necessary
to select the right size of the sample as per the available resources. Sampling
Procedure: It deals with the question How the respondent be chosen. The researcher has to decide sampling
procedure, which depends on the research objectives. For descriptive research, non-probability method is
sufficient. For this research, the researcher has used non-probability sampling.
3.5 Data Collection Method

Primary data: The researcher has collected the data through Questionnaire and with the customer.
Secondary data: Data was collected through various sources like Journals, Research papers, Articles and
official websites etc.
Sampling Method
The method or technique used in the research for sampling the data is Convenience Method
Sample size
100 Samples were collected for the purpose of study.
Data analysis
This basic research analysis is done through SPSS. It includes Descriptive analysis, Independent T Test and
One – Way Annova.
4. Findings
Descriptive Analysis:
Age
Statistics
Age
N Valid 102
Missing 2
Mean 2.00000
Std. Error of Mean .034129
Median 2.00000
Mode 2.000
Std. Deviation .344691
Variance .119
Skewness .000
Std. Error of Skewness .239
Kurtosis 5.841
Std. Error of Kurtosis .474
Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 0-20 6 5.8 5.9 5.9
20-40 90 86.5 88.2 94.1
40-60 6 5.8 5.9 100.0
Total 102 98.1 100.0
Missing System 2 1.9
Total 104 100.0
Interpretation:
From 102 respondents, 06 respondents were of 0-20 years, 90 respondents were from 20 – 40 years and
while 06 were from 40 – 60 years.
Gender
Statistics
Gender
N Valid 102
Missing 2
Mean 1.6471
Median 2.0000
Mode 2.00
Variance .231
Skewness -.625
Kurtosis -1.642
Gender
Cumulative
Valid Female 36 34.6 35.3 35.3
Male 66 63.5 64.7 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 36 respondents were female and while 66 were male
Education
Statistics
Education
N Valid 102
Missing 2
Mean 2.8627
Median 3.0000
Mode 3.00
Variance .615
Skewness .751
Kurtosis 2.377
Education
Cumulative
Valid 12th or below 3 2.9 2.9 2.9
Undergraduate 23 22.1 22.5 25.5
Post-graduate 68 65.4 66.7 92.2
Doctorate 1 1.0 1.0 93.1
Others 7 6.7 6.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, majority with 68 respondents are post-graduate, then after 23 respondents are
undergraduate; 03 respondents are 12th pass or below, 01 respondent is a doctorate and rest 07 respondents
are holding some other specializations.
Profession
Statistics
Profession
N Valid 102
Missing 2
Mean 1.9216
Median 1.0000
Mode 1.00
Std. Deviation 1.14914
Variance 1.321
Skewness 1.154
Kurtosis .690
Profession
Cumulative
Valid Student 52 50.0 51.0 51.0
Business 19 18.3 18.6 69.6
Service 24 23.1 23.5 93.1
Home-maker 1 1.0 1.0 94.1
Self-employed 6 5.8 5.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, majority with 52 respondents are students; 19 are having business; 24 respondents
are doing services; 01 respondent is a Home-maker and 06 respondents are selft-employed.
How often do you buy a newspaper, or read a newspaper website?
Statistics
How often buy or read a newspaper
N Valid 102
Missing 2
Mean 2.0196
Median 2.0000
Mode 1.00
Variance 1.208
Skewness .783
Kurtosis -.197
How often buy or read a newspaper

Cumulative
Valid Daily 45 43.3 44.1 44.1
Often 22 21.2 21.6 65.7
Sometimes 26 25.0 25.5 91.2
Rarely 6 5.8 5.9 97.1
Never 3 2.9 2.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 45 respondents buy or read newspaper daily; 22 respondents often buyers and
readers of newspapers, whereas 26 respondents and 06 respondents buys or read newspaper sometimes and
rarely also it is seen that 03 respondents never buys or read newspapers.
How much observant would you rate yourself to be with respect to Print ads?
Statistics
How much observant with printads
N Valid 102
Missing 2
Mean 2.6078
Median 3.0000
Mode 2.00
Variance .835
Skewness .309
Kurtosis -.251
How much observant with printads

Cumulative
Valid Not at all observant 9 8.7 8.8 8.8
Slightly Observant 41 39.4 40.2 49.0
Moderately Observant 35 33.7 34.3 83.3
Very Observant 15 14.4 14.7 98.0
Extremely Observant 2 1.9 2.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, it is seen that 41 respondents are slightly observant when it comes to print ads
,similarly 35 respondents and 15 respondents are moderately and very observant also 09 respondents are
extremely observant when comes to print ads.
How often have you come across Real Estate ads?
Statistics
How often come across Real Estate Ads
N Valid 102
Missing 2
Mean 2.8333
Median 3.0000
Mode 3.00
Variance .873
Skewness .267
Kurtosis -.353
How often come across Real Estate Ads

Cumulative
Valid Never 5 4.8 4.9 4.9
Rarely 35 33.7 34.3 39.2
Sometimes 38 36.5 37.3 76.5
Often 20 19.2 19.6 96.1
Always 4 3.8 3.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 38 respondents is seen have sometimes come across real estate ads; whereas 35
respondents and 05 respondents have rarely and never came across real estate ads, and also it is seen that 20
respondents and 04 respondents are fond of real estate ads as they see this ads often and daily.
Which mode of advertisement is effective or influences you to buy something?
Variety of options
Cumulative
Valid Yes 102 98.1 100.0 100.0
Total 104 100.0
Tv
Cumulative
Valid Yes 61 58.7 59.8 59.8
No 41 39.4 40.2 100.0
Total 102 98.1 100.0
Total 104 100.0
Newspaper
Cumulative
Valid Yes 51 49.0 50.0 50.0
No 51 49.0 50.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Magazines
Cumulative
Valid Yes 28 26.9 27.5 27.5
No 74 71.2 72.5 100.0
Total 102 98.1 100.0
Total 104 100.0
Billboards
Cumulative
Valid Yes 30 28.8 29.4 29.4
No 72 69.2 70.6 100.0
Total 102 98.1 100.0
Total 104 100.0
Adsonsocialmedia
Cumulative
Valid Yes 54 51.9 52.9 52.9
No 48 46.2 47.1 100.0
Total 102 98.1 100.0
Total 104 100.0
Emailads
Cumulative
Valid Yes 12 11.5 11.8 11.8
No 90 86.5 88.2 100.0
Total 102 98.1 100.0
Total 104 100.0
Others
Cumulative
Valid Yes 8 7.7 7.8 7.8
No 94 90.4 92.2 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 61 respondents consider T.V advertisement as effective and influencing ads and also
51 respondents have choose newspaper as effective mode of advertisement whereas 28 respondents and 29
respondents have choose magazines and billboards as effective and influencing mode for advertisement and
55 respondents, 12 respondents and 08 respondents have also choose ads on social media, email ads and
other ads as effective and influences them to buy something.
How often have you come across the terms Conventional (Traditional) and Non-Conventional (Non-
Traditional) Advertisement?
Statistics
How often come across Conventional and Non-conventional advertisement
N Valid 102
Missing 2
Mean 2.5980
Median 3.0000
Mode 3.00
Variance .995
Skewness .151
Kurtosis -.368
How often come across Conventional and Non-conventional

advertisement
Cumulative
Valid Never 15 14.4 14.7 14.7
Rarely 31 29.8 30.4 45.1
Sometimes 39 37.5 38.2 83.3
Often 14 13.5 13.7 97.1
Always 3 2.9 2.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 39 respondents and 31 respondents have come across conventional and Non-
Conventional ads sometimes and rarely; whereas 14 respondents and 03 respondents have often and always
came across conventional and Non-Conventional ads.
Which type of newspaper ads do you mostly prefer to see?
Variety of options
Cumulative
Valid Yes 102 98.1 100.0 100.0
Total 104 100.0
Classifiedads
Cumulative
Valid Yes 45 43.3 44.1 44.1
No 57 54.8 55.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Displayads
Cumulative
Valid Yes 50 48.1 49.0 49.0
No 52 50.0 51.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Insert_advertisement
Cumulative
Valid Yes 29 27.9 28.4 28.4
No 73 70.2 71.6 100.0
Total 102 98.1 100.0
Total 104 100.0
Businesscard_ads
Cumulative
Valid Yes 27 26.0 26.5 26.5
No 75 72.1 73.5 100.0
Total 102 98.1 100.0
Total 104 100.0
Salesads
Cumulative
Valid Yes 38 36.5 37.3 37.3
No 64 61.5 62.7 100.0
Total 102 98.1 100.0
Total 104 100.0
Coupons
Cumulative
Valid Yes 25 24.0 24.5 24.5
No 77 74.0 75.5 100.0
Total 102 98.1 100.0
Total 104 100.0
Spotlight_ads
Cumulative
Valid Yes 21 20.2 20.6 20.6
No 81 77.9 79.4 100.0
Total 102 98.1 100.0
Total 104 100.0
Frills
Cumulative
Valid Yes 12 11.5 11.8 11.8
No 90 86.5 88.2 100.0
Total 102 98.1 100.0
Total 104 100.0
Informational_ads
Cumulative
Valid Yes 21 20.2 20.6 20.6
No 81 77.9 79.4 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 45 respondents and 50 respondents have choose classified ads and display ads which
they mostly prefer and also 29, 27,38, 25, 21, 12 and 21 respondents have also choose insert advertisement,
business cards ads, sales ads, coupons, spotlight ads, flyers and informational ads which they mostly prefer
to see.
How often do you get influenced while looking at the newspaper ads?
Statistics
How often do you get influenced while looking newspaper ads
N Valid 102
Missing 2
Mean 2.8137
Median 3.0000
Mode 3.00
Variance .767
Skewness .104
Kurtosis -.342
How often do you get influenced while looking newspaper ads

Cumulative
Rarely 33 31.7 32.4 37.3
Sometimes 42 40.4 41.2 78.4
Often r20 19.2 19.6 98.0
Always 2 1.9 2.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, here it is seen that 42 respondents and 33 respondents gets sometimes and rarely
influenced while looking at newspaper ads; whereas 20 respondents and 02 respondents are often and
always gets influenced by seeing newspaper ads.
It is believed that in this digital age more than 34% of consumers trust print advertisement more
than search engine or social media ads. Do you agree with the statement?
Statistics
Do you agree statement" 34% of sonsumers trust print ads more than social media"
N Valid 102
Missing 2
Mean 3.1275
Median 3.0000
Mode 3.00
Variance .667
Skewness -.018
Kurtosis .664
Do you agree statement" 34% of sonsumers trust print ads more than
social media"
Cumulative
Valid Strongly Disagree 3 2.9 2.9 2.9
Disagree 14 13.5 13.7 16.7
Neutral 57 54.8 55.9 72.5
Agree 23 22.1 22.5 95.1
Strongly agree 5 4.8 4.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 23 respondents and 05 respondents agree and strongly agree with the statement,
whereas 57 respondents are neutral with the statement also it is seen 14 respondents and 03 respondents
disagree and strongly disagree with the statement.
How frequently do you visit the nearest store after seeing the ads in newspaper?
Statistics
How frequently visit nearest store after
watching ad in print
N Valid 102
Missing 2
Mean 2.6471
Median 3.0000
Mode 3.00
Variance .805
Skewness .092
Kurtosis -.092
How frequently visit nearest store after watching ad in print

Cumulative
Valid Never 10 9.6 9.8 9.8
Rarely 33 31.7 32.4 42.2
Sometimes 44 42.3 43.1 85.3
Often 13 12.5 12.7 98.0
Always 2 1.9 2.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 02 respondents and 13 respondents always and often visit to nearest store after
seeing print ads, whereas 44 respondents
How often these types of ads seek the viewers or passer-by attention, towards the brand?
Statistics
How often ads seek viewers’ attention towards brand
N Valid 101
Missing 3
Mean 3.0000
Median 3.0000
Mode 3.00
Variance .800
Skewness -.171
Kurtosis -.570
How often ads seek viewers’ attention towards brand

Cumulative
Rarely 26 25.0 25.7 29.7
Sometimes 39 37.5 38.6 68.3
Often 30 28.8 29.7 98.0
Always 2 1.9 2.0 100.0
Total 101 97.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, it is seen that 02 respondents and 30 respondents are keen observant when it comes
to road side advertisements whereas 39 respondents and 26 respondents are not very keen observant.
Which source of information do you use while choosing real estate property?
Statistics
Which source of information do you use while choosing real estate property
N Valid 102
Missing 2
Mean 2.5588
Median 2.0000
Mode 2.00
Variance 1.219
Skewness .231
Kurtosis -.875
Which source of information do you use while choosing real estate property
Cumulative
Valid Brokers 19 18.3 18.6 18.6
Family/Friends 34 32.7 33.3 52.0
Real Estate Advertisement 25 24.0 24.5 76.5
Internet 21 20.2 20.6 97.1
Others 3 2.9 2.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 34 respondents is seen to be choosing family/friends as a source of information while
purchasing real estate property; while 25 respondents ,19 respondents and 21 respondents sources are real
estate advertisements, Brokers and Internet; rest 03 respondents use other sources for information.
How often have you consulted a real estate Company / Agent after watching ads in print media?
Statistics
How often have you consulted a real estate Company / Agent after watching ads in print media?
N Valid 102
Missing 2
Mean 2.6471
Median 3.0000
Mode 3.00
Variance 1.023
Skewness -.177
Kurtosis -.564
How often have you consulted a real estate Company / Agent after
watching ads in print media?
Cumulative
Valid Never 18 17.3 17.6 17.6
Rarely 20 19.2 19.6 37.3
Sometimes 46 44.2 45.1 82.4
Often 16 15.4 15.7 98.0
Always 2 1.9 2.0 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, it is seen that 46 respondents have sometimes consulted real estate company /Agents
after watching ads in print media also 20 , 18 and 16 respondents have rarely, never and often consulted for
the same whereas 02 respondents have always consulted for the same when seen the ads.
How often discounts / offers provided by real estate company influences you to buy the property?
Statistics
How often discounts / offers provided by real estate company influences you to buy the property?
N Valid 102
Missing 2
Mean 2.8627
Median 3.0000
Mode 3.00
Variance .912
Skewness -.276
Kurtosis -.076
How often discounts / offers provided by real estate company

influences you to buy the property?
Cumulative
Valid Never 11 10.6 10.8 10.8
Rarely 18 17.3 17.6 28.4
Sometimes 50 48.1 49.0 77.5
Often 20 19.2 19.6 97.1
Always 3 2.9 2.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents,50 respondents are seen to be get sometimes influenced when they gets discounts /
offers provided by real estate company; whereas 20 and 3 respondents are seen to get often and very much
influenced and it is also seen that 11 and 18 respondents are never and rarely get influenced with the
discounts and offers.
Are you all aware of the fact that print media also prints an article about the nearby localities of a
specified area?
Statistics
Are you all aware of the fact that print media also prints an article about the nearby localities of a specified area.
N Valid 102
Missing 2
Mean 2.8137
Median 3.0000
Mode 3.00
Variance 1.044
Skewness -.070
Kurtosis -.456
Are you all aware of the fact that print media also prints an article about
the nearby localities of a specified area.
Cumulative
Valid Not at all aware 12 11.5 11.8 11.8
Slightly Aware 24 23.1 23.5 35.3
Moderately Aware 41 39.4 40.2 75.5
Very Aware 21 20.2 20.6 96.1
Extremely Aware 4 3.8 3.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents,41 , 21 and 4 respondents are moderately aware, very aware and extremely aware
about the fact that print media also prints an article about the nearby localities of specific areas where mostly
customers are interested to buy properties, whereas 12 and 24 respondents are not at all aware and were
slightly aware about this fact.
If aware of the above question how much importance does it hold in your decision making?
Statistics
If aware of the above question how much importance does it hold in your decision making?
N Valid 102
Missing 2
Mean 2.7941
Median 3.0000
Mode 3.00
Variance .918
Skewness .151
Kurtosis .054
If aware of the above question how much importance does it hold in your
decision making?
Cumulative
Valid Not At all Important 9 8.7 8.8 8.8
Slightly Important 27 26.0 26.5 35.3
Moderately Important 47 45.2 46.1 81.4
Very Important 14 13.5 13.7 95.1
Extremely Important 5 4.8 4.9 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 47 respondents consider that the above fact is moderately important while making
decision regarding purchase of real estate properties; whereas 14 and 05 respondents things it is very
important and extremely important while making decisions and it is seen that 27 respondents and 09
respondents things it is slightly important and not at all important for taking decisions.
The print media has started bringing brand solutions for the real estate segment through print
advertisement. According to you how likely do you think such ads will be used by readers? (Eg: A
new pull out by Divya Bhaskar named Bhaskar Properties)
Statistics
The print media has started bringing brand solutions for the real estate segment through print advertisement. According to you
how likely do you think such ads will be used by readers? (Eg: A new pull out by Divya Bhaskar named Bhaskar Properties)
N Valid 102
Missing 2
Mean 3.2941
Median 3.0000
Mode 3.00
Variance .863
Skewness -.472
Kurtosis .606
The print media has started bringing brand solutions for the real estate segment through print
advertisement. According to you how likely do you think such ads will be used by readers?
(Eg: A new pull out by Divya Bhaskar named Bha
Frequency Percent Valid Percent Cumulative Percent
Valid Highly unlikely 6 5.8 5.9 5.9
Unlikely 7 6.7 6.9 12.7
Neutral 48 46.2 47.1 59.8
Likely 33 31.7 32.4 92.2
Highly Likely 8 7.7 7.8 100.0
Total 102 98.1 100.0
Total 104 100.0
Interpretation:
From 102 respondents, 33 respondents and 08 respondents thinks this kind of ads are likely and highly likely
for the readers when it comes to particular industry or sector; whereas 48 respondents are neutral with this
kind of ads, and 06 ,07 respondents doesn’t think this ads are likely for the readers.
Hypothesis Test
There are two types of Hypothesis Test –
a. Independent T-Test
b. Anova Test
Both the tests provide the Inference that whether the Variables are related or not or we can say they shows
the relationship between Variables.
Moreover, both the tests show the Analysis of Hypothesis but here the preference has been given more to
One Way Anova. Therefore, following is the Analysis of Hypothesis by using Anova Test.
H0: Null Hypothesis
H01: There is no significant difference between gender and getting influenced by print media ads.
Group Statistics
Gender N Mean Std. Deviation Std. Error Mean
How often do you get Female 36 2.6667 .67612 .11269
influenced while looking Male 66 2.8939 .96283 .11852
newspaper ads
Independent Samples Test

Levene's Test
for Equality of
Variances t-test for Equality of Means
Std. 95% Confidence
Sig. Mean Error Interval of the
(2- Differe Differe Difference
F Sig. t df tailed) nce nce Lower Upper
How often do Equal 3.608 .060 - 100 .212 -.2272 .18093 -.5862 .13169
you get variances 1.25 7 4
influenced assumed 6
while looking Equal - 93.5 .168 -.2272 .16354 -.5520 .09745
newspaper variances not 1.39 92 7 0
ads assumed 0
 From the group statistics data, I understand that 61.5% people have said that they somewhere or
sometimes gets influenced while looking at newspaper ads.
 From the independent sample T Test table, I understand that my value Sig is .060 greater than .05
that means I have to look after data of equal variance assumed where I found that my value of Sig 2
tailed is .212 again greater than .05, which means my null hypothesis is accepted.
 It means there is no significant difference between gender and getting influenced by print media ads.
One way Annova
H0: Null Hypothesis

H01: There is no significant relationship between profession and discount provided by Real Estate
Company
ANOVA
Profession
Sum of Squares df Mean Square F Sig.
Between Groups 2.656 4 .664 .493 .741
Within Groups 130.717 97 1.348
Total 133.373 101
This is the core part of one-way Annova analysis that will derive there is a significant difference in
profession and annual income or not. The value of F ratio is 0.493; the value of significance is .741 which is
more than 0.05. Hence there is no significant relationship between profession and discount provided by Real
Estate Company.
H0: There is significant relationship between age and print media bringing brand solutions.
H01: Null Hypothesis
ANOVA
Age
Sum of Squares df Mean Square F Sig.
Between Groups 1.167 4 .292 2.612 .040
Within Groups 10.833 97 .112
Total 12.000 101
This is the core part of one-way Annova analysis that will derive there is a significant difference in
profession and annual income or not. The value of F ratio is 2.612; the value of significance is .0.040 which
is less than 0.05. Hence there is significant relationship between age and print media bringing brand
solutions.
5. Conclusions
 From the above research and finding, it can be concluded that although the world has digitalized still
most of the people all over the world rely on paper media when it comes to headlines of current
situations , business articles , sports articles and updates, city news and also the advertisements on
the papers.
 It is also found that newspaper advertisements are more costly than digital media advertisements, but
it was analysed that companies doing advertisements on newspapers gets faster responses compared
to digital media.
 It is seen from the above research that most of the people all over the world gets influenced to buy
products seeing the advertisements on Televises and Newspapers.
 People while reading the newspaper go through display advertisements and classified advertisements
majorly is found from the above data.
 From the above data it can be concluded that when it comes to purchasing of real estate property
majority of people go through newspaper advertisements they check for the schemes and offers
provided by the real estate company and then takes the further steps while purchasing the property.
 Print media has now started bringing brand solutions for the company so that they could market their
product in more unique and attractive way by which readers gets more influenced on particular
product.
 Divya Bhaskar is one of the print media company which works on carrying out new brand
solutions ,follows the trend ,innovation is their main motive and this helps them to bring more of
advertisements in their newspapers compared to other print media company.
Questionnaire
Section A
1.Age Group
o 0-20
o 20-40
o 40-60
o 60 & Above
2.Gender *
o Female
o Male
o Others
3.Education *
o 12th or below
o Undergraduate
o Post-graduate
o Doctorate
o Others
4.Profession *
o Student
o Business
o Service
o Home-maker
o Self-employed
Section B
5.How often do you buy a newspaper, or read a newspaper website? *

o Daily
o Often
o Sometimes
o Rarely
o Never
6.How much observant would you rate yourself to be with respect to Print ads? *
o Not at all observant
o Slightly observant
o Moderately observant
o Very observant
o Extremely observant
7.How often have you come across Real Estate ads? *

o Never
o Rarely
o Sometimes
o Often
o Always
8.Which mode of advertisement is effective or influences you to buy something? *

o T.V
o Newspaper
o Magazines
o Billboards
o Ads on social media
o Email Ads
o Others
9.How often have you come across the terms Conventional (Traditional) and Non-Conventional (Non-
Traditional) Advertisement. *
o Never
o Rarely
o Sometimes
o Often
o Always
10.Which type of newspaper ads do you mostly prefer to see? *

o Classified Ads
o Display Ads
o Insert Advertisements
o Business Cards Ads
o Sales Ads
o Coupons
o Spotlight Ads
o Frills/Flyers
o Informational Ads
11.How often do you get influenced while looking at the newspaper ads? *
o Never
o Rarely
o Sometimes
o Often
o Always
12.It is believed that in this digital age more than 34% of consumers trust print advertisement more than
search engine or social media ads. Do you agree with the statement? *
o Strongly disagree
o Disagree
o Neutral
o Agree
o Strongly agree
13.How frequently do you visit the nearest store after seeing the ads in newspaper? *
o Never
o Rarely
o Sometimes
o Often
o Always
14.How often these types of ads seek the viewers or passer-by attention, towards the brand? *
o Never
o Rarely
o Sometimes
o Often
o Always
Promoting Vaccination
15.Which source of information do you use while choosing real estate property? *
o Brokers
o Family/Friends
o Real Estate Advertisement
o Internet
o Others
16.How often have you consulted a real estate Company / Agent after watching ads in print media? *
o Never
o Rarely
o Sometimes
o Often
o Always
17.How often discounts / offers provided by real estate company influences you to buy the property? *
o Never
o Rarely
o Sometimes
o Often
o Always
18.Are you all aware of the fact that print media also prints an article about the nearby localities of a
specified area. *
o Not at all aware
o Slightly Aware
o Moderately Aware
o Very Aware
o Extremely Aware
19.If aware of the above question how much importance does it hold in your decision making? *
o Not At all Important
o Slightly Important
o Moderately Important
o Very Important
o Extremely Important
20.The print media has started bringing brand solutions for the real estate segment through print
advertisement. According to you how likely do you think such ads will be used by readers? (Eg: A new
pull out by Divya Bhaskar named Bhaskar Properties) *
o Highly unlikely
o Unlikely
o Neutral
o Likely
o High likely
Bibliography/References
https://www.dainikbhaskargroup.com/our-history.php
https://www.igi-global.com/dictionary/advertising-ethics-in-the-context-of-the-print-media-
industry/97349#:~:text=The%20print%20media%20industry%20is,mainly%20through%20newspapers
%20and%20magazines.
https://dokumen.tips/documents/pest-analysis-for-newspaper-industry.html
https://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-
effectiveness
https://www.wolterskluwer.com/en/expert-insights/effective-advertising-makes-people-remember-your-
name
https://www.com.ohio.gov/documents/real_Media_Impact_Study_FINAL.pdf
http://www.rpmndim.org/index.php/ropmj/article/view/141021
http://www.bircu-journal.com/index.php/birci/article/view/1688
http://www.bircu-journal.com/index.php/birci/article/view/805
http://linkinghub.elsevier.com/retrieve/pii/S0123592315000066
http://www.scirp.org/journal/doi.aspx?DOI=10.4236/ojbm.2019.74136
https://www.tandfonline.com/doi/full/10.1111/j.1467-9906.1987.tb00476.x
https://www.emerald.com/insight/content/doi/10.1108/SRJ-05-2016-0091/full/html
https://www.emerald.com/insight/content/doi/10.1108/EEMCS-06-2016-0106/full/html

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Summer Internship Report

“A study on providing branding solutions to real estate segment in

Submitted in partial fulfilment of the requirement for the award of

POST GRADUATE DIPLOMA IN

NARAYANA BUSINESS SCHOOL, AHMEDABAD

Name : Dipankar Maity

Under the Guidance of

Mentor Name : Ms. Noopur Surti

branding solutions to real estate segment in Ahmedabad with respect to

Name : Dipankar Maity

Enroll no.: 2020-014

Batch : PGDM Alpha

Name of Faculty Mentor: Ms. Noopur Surti

The students’ performance during the internship was

Signature of authorized company official

Chapter 1: Introduction of Industry & Company

1.1 Overview of Industry

Top Print media companies in India: -

Circulation: 3.4 million

Annual Revenue: 113 Crore

Madan Mohan Malaviya

Headquarter: New Delhi

Annual Revenue: 100 Crore

Ramesh Chandra Agarwal

Circulation: 4.3 million

Annual Revenue: $310 million

1.2History & Trend of Industry

History of Print media industry

1.3 Michael Porter Analysis

Michael porter analysis of Print media industry

 Threats of New Entrants

 Bargaining Power of Suppliers

 Bargaining Power of Buyers

 Rivalry among the Existing Competitors

1.4 Company Profile and Basic information

Divya Bhaskar Corporation Ltd,

 Business Philosophy, Mission statement

Mission statements of an organization

 Dainik Bhaskar group wins 4 awards at “Global for Brand Excellence.”

 Wins award at INMA Awards in 2010 in the category of “Marketing Solution

 Chairman received Rajeev Gandhi Award for Lifetime Achievement in

 Wins IFRA ` Best in print ’.

 IFRA Asia`s Annual Media Award 2004 Best in info Graphics in

 World’s Largest TEA PARTY : INDORE Guinness World Record

 Dainik Bhaskar adjudged Consumer Super brand (2009-10)

 APMA Awards (Asian Publishing Management Awards)

Ramesh Chandra Agarwal with formal P.M of India

Dainik Bhaskar wasestablishedbefore50 years. It is most public reading newspaper. Dainik

Chairman of the Board

List as per latest information:-

 Mr. Ramesh Chandra Agarwal, (Chairman - Dainik Bhaskar Group)

 Bhaskar Print Planet at Ahmedabad

Photos of KBA Printing Machines

 Measures to control Pollution

 Distance from city therefore no noise pollution in city area.

 The wastage of paper is sent to recycle in some organization.

 No use of harmful chemicals.

 Modern machine for proper utilization of electricity.

 Plantation of trees and garden outside the factory.