BUSINESS PLAN PREPARATION

PANGANTUCAN BUKIDNON COMMUNITY COLLEGE

Republic of the Philippines
Province of Bukidnon
Municipality of Pangantucan
Everlasting Village, Poblacion, Pangantucan, Bukidnon 8717

BACHELOR OF SCIENCE IN AGRICULTURE

ENT 11
BUSINESS PLAN PREPARATION

PRELIM-MODULES
WENRY A. RESURRECCION JR., MBA
Instructor-09639338664
________________________________
Student Name-

Section : ________________
Class Schedule : ________________
Date Retrieve : ________________
Date of Submission : ________________

Note:

This module is owned by Pangantucan Bukidnon Community College (PBCC). All sources
and aids used have been indicated as such. All texts either quoted directly or paraphrased have
been indicated by in-text citations. Full bibliographic details are given in the reference list which
also contains internet sources containing URL and access date. Any reproduction of the content
without approval, posting to social media platforms and sharing to other institutions without
approval from the authority is a serious offense. Plagiarism is strictly prohibited, if caught it will
be prosecuted under the copy right act by the school itself!

MODULE 1
CHAPTER 1.

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INTRODUCTION TO BUSINESS PLAN PREPARATION

For Business Plan Writing: Business Plan Template provided in class.

STUDENT LEARNING OUTCOMES: The primary objective of the course is to provide
the understanding of new venture management process and the integration of functional
area materials as they apply to business planning.
Specifically, the students will:
• Develop a feasibility analysis into a business plan.
• Analyze various business entry strategies and examine the effects on their business
concepts.
• Identify markets, analyze potential competition, and build customer profiles2
• Develop their oral and written skills by presenting their business plan to a group of
community experts for possible license and funding opportunities.

TEACHING METHODS AND ASSIGNMENTS FOR ACHIEVING LEARNING

OUTCOMES: BUSINESS PLAN PREPARATION:
Students will have to prepare a business plan of a new venture as a part of a
group project within a team. Students will assume different roles within an
entrepreneurial team and write up the appropriate sections of the business plan. -The
business plan should include all the sections that are outlined in a file:
CompanyXBusinessPlan.doc. -The recommended length of the business plan is
between 20-25 pages for its basic part. Financial projections, graphs and other material
should be included as appendices (no limitation on the number of pages). The business
plan should be submitted in a Times New Roman Font 12 with double spacing between
the lines. -The final version of the business plan should be submitted to Canvas
Assignments and I expect all in one file. The sections of the Business Plan need to be
e-mailed to me by indicated due dates in order to facilitate feedback and support. These
submissions will not be graded; however original submissions, revisions, and progress
will be taken into the point consideration in the final business plan. -The business plan
will count 12.20% towards your final grade. The grade for the business plan project will
consist of your partners’ assessment (each member of the group will grade the other

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member’s performance for a total of 50 pts.) and presentation (each group will be
graded on its presentation of the group’s business plan for a total of 20 pts.) and
business plan (50 pts.). Your plan should include (1) Executive Summary (5 points), (2)
Management and Organization Plan (5 points), (3) Product/Service Plan (5 points), (4)
Marketing Plan (10 points), (5) Financial Plan (15 points), (6) Operating and Control
Systems Plan (5 points), and (7) Growth Plan (5 points). Appendices should include the
power point slides of the presentation as well. Please, keep in mind that the profitability,
the accuracy of financial projections, originality, and the feasibility of the business plan
are the key in developing a successful business plan. -Several potential organizational
formats for business plans are possible. However, to obtain full benefit from the text and
class discussions you are to use the format provided in the workbook. Business plans
should cover the entire topic areas noted above. For example, all business plans should
include an executive summary.
BUSINESS PLAN
• A written document that outlines the future activity for an existing or proposed
business venture.
• Is the formal written expression of the entrepreneurial vision, describing the
strategy and operations of the proposed venture?
• A business plan is a document that brings together the key elements of a
business that include details about the products and services, the cost, sales and
expected profits.

FOR WHOM PLANNED

This course focuses on the second building block in moving from a feasibility
analysis to a viable business plan. Therefore, this course fulfills the second of the two
basic learning premises in entrepreneurship. COURSE DESCRIPTION: This course
provides the knowledge and skills to develop their feasibility plan into a business plan
for a new venture, which culminates in a business plan competition. REQUIRED TEXT:
For class lecture and exams: Barringer, B.R. (2014-5).

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IMPLEMENTATION 
• Is the process of executing a plan or policy so that a concept becomes a
reality. To implement a plan properly, managers should communicate
clear goals and expectations, and supply employees with the resources
needed to help the company achieve its goals.

CONSIDER THE SIMILARITIES

• Comparing the similarities between feasibility study and business plan is
important because both are used in different ways to help you create a
profitable business. Similarities between the two documents include:

 Timing: Both are initially done before the business opens, and can be conducted again
later to determine the next steps on future ideas.

 Input: Both include input from several individuals or departments that have different
skills. 

 Format: Both include other documents that are pulled together in order to compose the
report.

 Components: Some of the issues analyzed are similar, including examining the target
market, market conditions and financial costs.

 Usage: Both help the organization's management make decisions, and can also be
shown to potential investors.

UNDERSTAND THE DIFFERENCES

• It's equally important to understand the difference between feasibility study
and business plan. They are not the same, and one cannot substitute for
the other. Differences include:

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 Purpose: Feasibility studies determine whether to go ahead with the business or

with another idea, whereas business plans are designed after the decision to go
ahead has already been made.
 Methodology: Essentially, feasibility studies are research projects, whereas
business plans are projections for the future.
 Risks: Feasibility studies determine the risks associated with the idea, whereas
business plans explain how management will deal with the risks so that it will
make a profit.
 Cost: Feasibility studies can require hiring outside professionals with expertise
who will conduct thorough studies, whereas business plans are written by
employees of the business, as part of their jobs.

CONDUCTING A FEASIBILITY STUDY

If you're doing the feasibility study yourself, conduct a complete competitive analysis
considering the following:
 Product demand: Is there a need or want for your product or service? Is the
need already being met, or is there room for another product?
 Market conditions: Who would buy your product and where are they?  Can you
serve their location? Is the market saturated, or is there room/need for more
products?
 Pricing: What do current users pay for similar products? What do you need to
charge so that you will be profitable, and will consumers pay your price?
 Risks: What are the risks associated with your idea?
 Probability of Success: Can you reasonably overcome the risks to become
profitable?

WRITING A BUSINESS PLAN

 Writing a business plan may seem daunting, but if you take it step-by-step, it
will come to fruition. The Small Business Administration advises that business
plans should include the following:

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Purpose of a Business Plan

• Alignment of team(s)
• Operating plan
• Communication across company, division, department, business partners
• Investment capital
• Expansion capital (banks, leases)
• Merger/acquisition process

BUSINESS PLAN Drivers Clear Vision of Purpose

• The direction the business venture wants to achieve. A long term view Satisfy
Real Customer’s Needs & Serve Real Customers Exceptional customer service
that results in the loyalty of customers, repeat purchases by them and greater
customer retention. Differentiate from Competitors
• Positioning unique differentiating factors.
• Continuously making improvements to sustain a leadership position. Resource
Focus, Organization & Commitment to satisfy Customer needs.
• Resources should be optimally utilized to ensure that maximum possible value
gets added to satisfy customer needs.

What Investors Look For

• How does the team think?
• How detail oriented is the team?
• How big is this market?
• Is there sustainable competitive advantage?
• What’s the growth plan?
• What does the technology roadmap look like, short term or long term play

Financial Projections
• Build 5 years
• Detail near years, extrapolate out years

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• Build from single unit economics

• Document assumptions
• Compare against top down
• Validate with market comparable

10 Must Answer Questions

1. How large is your addressable market?
2. How fast is the market growing?
3. Whose make up your management team?
4. What’s your “secret sauce?”
5. What are the barriers to entry/competitive advantage?
6. What do your 5 year financials look like?
7. What’s your path to profitability?
8. Why is this company versus a product/service?
9. Who’s your competition and how do you beat them?
10. Why can’t Microsoft or Google do this? (Or name any big, established
company)

 CREATING YOUR COMPANY’S STRATEGY

Building a strategy is harder work than building your product

 Think about
• What do you want your business to be when it grows up.
• Looking back from 5 years in future
• Perspectives of all stakeholders
• Anything that could go wrong

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 Hope is not a strategy

 Competitive Analysis
• You always have competitors
• Dig deep, be detailed, be honest
• Compare features and benefits
• Technology comparison
• Whole product offering (pricing, support, etc.)
• Channels, funding, customers…

 Sustainable Competitive Advantage

• Create barriers to entry
• Continually add value for your customers (and your investors)
• Anticipate competition and make plans for dealing with it – Better widget, price
erosion, market share, different business model…..
• Avoid the trap of believing that your main competitor is your exit strategy.

6 TYPES OF BUSINESS PLANS

TIP

Types of business plans include, but are not limited to, start-up, internal,
strategic, feasibility, operations and growth plans.

1. START-UP BUSINESS PLANS

New businesses should detail the steps to start the new enterprise with a start-up
business plan. This document typically includes sections describing the company, the
product or service your business will supply, market evaluations and your projected
management team. Potential investors will also require a financial analysis with

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spreadsheets describing financial areas including, but not limited to, income, profit and
cash flow projections.

2. INTERNAL BUSINESS PLANS

Internal business plans target a specific audience within the business, for example,
the marketing team who need to evaluate a proposed project. This document will
describe the company’s current state, including operational costs and profitability, then
calculate if and how the business will repay any capital needed for the project.
Internal plans provide information about project marketing, hiring and tech costs. They
also typically include a market analysis illustrating target demographics, market size
and the market’s positive effect on the company income.

3. STRATEGIC BUSINESS PLANS

A strategic business plan provides a high-level view of a company’s goals and how

it will achieve them, laying out a foundational plan for the entire company. While the
structure of a strategic plan differs from company to company, most include five
elements: business vision, mission statement, definition of critical success factors,
strategies for achieving objectives and an implementation schedule. A strategic
business plan brings all levels of the business into the big picture, inspiring employees
to work together to create a successful culmination to the company’s goals.

4. FEASIBILITY BUSINESS PLANS

A feasibility business plan answers two primary questions about a proposed business
venture: who, if anyone, will purchase the service or product a company wants to sell,
and if the venture can turn a profit. Feasibility business plans include, but are not
limited to, sections describing the need for the product or service, target demographics
and required capital. A feasibility plan ends with recommendations for going forward.

5. OPERATIONS BUSINESS PLANS

Operations plans are internal plans that consist of elements related to company
operations. An operations plan specifies implementation markers and deadlines for
the coming year. The operations plan outlines employees’ responsibilities.

6. GROWTH BUSINESS PLANS

Growth plans or expansion plans are in-depth descriptions of proposed

growth and are written for internal or external purposes. If company growth requires
investment, a growth plan may include complete descriptions of the company, its
management and officers. The plan must provide all company details to satisfy

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potential investors. If a growth plan needs no capital, the authors may forego obvious
company descriptions, but will include financial sales and expense projections.

SAMPLE OF BUSINESS PLAN FORMAT

TITLE PAGE
 Name of the business
 Owner /Owners
 Contact Details (Addresses, Phone & email etc.)

EXECUTIVE SUMMARY
 Business ideas & Goals : Over view of business
 Marketing : Products & services being sold?
 Operations : Business Location & staff
 Finances : Breakeven period, finance required.

BACKGROUND
 Mission Statement
 Company history (existing business)
 Business Goals (Short term/Long term)

MARKETING
 MARKET RESEARCH
 Market Analysis (Industry / Seasonality /Competitors /SWOT )
 Marketing Plan (Target market/ distribution channel /pricing)
 Evaluation of Marketing

OPERATIONS & PRODUCTION

 Legal & Licensing requirements
 Management details
 Organization structure & staffing
 Insurance & Security needs

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FINANCIAL PROJECTIONS
 Income & Expenses
 Financial forecasts

IMPLEMENTATION TIME TABLE

 Time needed to set up & run the business

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APPROVED BUSINESS PLAN FORMAT

Business Plan Implementation 1

COVER PAGE
APPROVAL SHEET
ACKNOWLEDGEMENT
CURRICULUM VITAE
Executive Summary
Company Summary
Objectives, Mission and Vision
SWOT Analysis
Key to Success
History/Demographic Profile

SECTION ONE: THE BUSINESS

Products and Services
Product Description

MARKET STUDY
Market Analysis Summary
Market Segmentation
Market Analysis
Market Needs
Market Trends
INDUSTRY
Industry Analysis
Trends in Services
Marketing Strategy
Marketing Programs
Web Plan Summary and Website Marketing Strategy

GENERAL SETTING OF THE STUDY

Company/Project Locations and Facilities
Business/Project Lay-Out
Competition and Buying Patterns
Main Competitors
Type of Ownership

MANAGEMENT STUDY
Management Summary
Management Team
Organizational Structure

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Personnel Plan

Business Plan Implementation 2

SECTION TWO: FINANCIAL DATA

PROJECTED FINANCIAL STATEMENTS

Gant Chart/ Scheduling
Assumptions to Projected Financial Statements
Costing
Income Statements
Cash Flow Statements
Balance Sheets
Break Even Analysis
Sources and Uses of funds

SECTION THREE: SUPPORTING DOCUMENTS

APPENDICES
Articles of Incorporation
Reference Letters
Letters of Intent
Purchase Orders
Contracts
Historical Financial Statements
Tax Return

FORMS
SSS, PhillHealth, Pag-Ibig, DTI, SEC and ETC.

REFERENCES

 https://smallbusiness.chron.com/business-plan-vs-feasibility-study-
43382.html#:~:text=Purpose%3A%20Feasibility%20studies%20determine
%20whether,are%20projections%20for%20the%20future.
 https://www.google.com/search?
rlz=1C1CKMB_enPH545PH545&ei=NHJxX8_HGsnM-
QaYqIW4BA&q=what+is+business+plan+implementation&oq=What+is+business
+plan+impl&gs_lcp=CgZwc3ktYWIQARgAMgIIADIGCAAQFhAeMgYIABAWEB4

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6BQgAEJECOgQIABBDOgcIABCxAxBDOgUIABCxAzoCCC46CAgAELEDEIMB
OgoIABCxAxCDARBDUNXDhgFY3JKHAWCnpYcBaANwAHgAgAHgAogB-x-
SAQgwLjI2LjIuMZgBAKABAaoBB2d3cy13aXrAAQE&sclient=psy-ab
 https://www.google.com/search?
rlz=1C1CKMB_enPH545PH545&ei=D3JxX5C8ErmZr7wP4LK1iA4&q=introductio
n+to+business+plan+ppt&oq=introduction+to+business+plan&gs_lcp=CgZwc3kt
YWIQARgCMgIIADIGCAAQBxAeMgIIADIGCAAQBxAeMgYIABAHEB4yBggAEA
cQHjIGCAAQBxAeMgYIABAHEB4yAggAMgIIADoECAAQRzoOCAAQ6gIQtAIQ
mgEQ5QI6BwgAELEDEEM6BQgAELEDOgIILjoICAAQsQMQgwE6BQgAEJECO
gQIABBDOggIABCxAxCRAjoOCC4QsQMQgwEQxwEQowI6CwguELEDEMcBE
KMCOgUILhCxAzoKCC4QxwEQowIQQzoNCC4QsQMQxwEQowIQQzoECC4Q
QzoKCC4QxwEQrwEQQzoKCAAQsQMQgwEQQzoECAAQDVDpL1i99QFg1pU
CaAdwAXgAgAHvAYgBhiKSAQYwLjMyLjKYAQCgAQGqAQdnd3Mtd2l6sAEGyA
EIwAEB&sclient=psy-ab.

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MODULE 1-LEARNING ACTIVITY

Writing a business plan shouldn’t be complicated. In this step-by-step guide, I’ll

show you how to quickly and easily write a business plan that will get the results you
want. Don’t worry; you don’t have to have a business or accounting degree to put
together a great business plan. This guide will show you how to get your plan done
step-by-step without any of the complexity or frustration. 

Week1. Application of Learning from Marketing Research.

Conduct a Marketing Research on the current situation of Businesses in
Pangantucan.
1. Define the problem
2. Develop a research plan
3. Collect the Information
4. Analyze the Information
5. Present the Findings
6. Make the Decision

Week2. From the result of your marketing research you need to…
Decide what business do you want to establish or put up in the municipality of
Pangantucan? Make considerations of the People, Economic Situation, Business
Establishment/Competitor, Consumer, Weather, Political Issues, location and etc.
1. Name of your Business
2. Products and Services to offer
3. Objectives, Mission and Vision
4. SWOT Analysis
5. Key to Success
6. History/Demographic Profile

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Week3. What are the products and services can you offer to the market.
THE BUSINESS
1. Products and Services

2. Product Description
MARKET STUDY
3. Market Analysis Summary
4. Market Segmentation
5. Market Analysis
6. Market Needs
7. Market Trends

Week4. Types of Business Industry

INDUSTRY
Industry Analysis
Trends in Services
Marketing Strategy
Marketing Programs
Web Plan Summary and Website Marketing Strategy

General Instructions
1. Submit all required details of each activity on or before the
deadline.
2. It must be encoded in an A4 size bond paper; font design must be
Arial with font size 12 and spacing 2.0.
3. Don’t forget to justify your work.
4. Put in a Yellow Plastic Sliding Folder.
5. Drop your out-put at PBCC Module drop box (RESURRECCION)

"Failure is simply the opportunity to begin again, this time more

intelligently." ~ Henry Ford

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(PS-DILI KO MAHADLOK MU BAGSAK!!!)

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