Step 2: Perception analysis ecto Beene Cure DeTVUL IVES romano ~Market Specialists + Scenario Experts = Think Tanks Blind Spots Factors, which are conscientiously or unconscientiously disregarded iene cnet Key Employees opie Speciatsts trategy Team Board /1M1 Weak Signals First indicators for important developments and external changes Ceci cs ~ Key Customers, ~ Key Suppliers = Shareholder Influence Factors Influence factors forthe scenario development ‘The goal of the Perception Analysis is to examine the perspectives of internal and externel stakeholders on future developments in the industry. The essumptions end mental models of internal stakeholders, particularly the top management team, are challenged by confronting them with the views of extemal stakeholders. Step 2 results in a comprehensive list of factors potentially influencing the future of the industry. ‘These fectors are then evaluated in terms of their potential impact on the company’s performance end their degree of uncertainty. The views of the different stakeholder groups are compared. This allows the company to identify blind spots (areas consciously or unconsciously ignored) ‘and weak signals (initial indicators of future changes in the environment), Our framework for Step 2 is the 360° stakeholder feedback. At its core lies two-step survey process that analyzes the perceptions of the internal and external stakeholders identified in the framing checklist. The toal resilts in a list of key factors influencing the industry With this list, the company can ansily identify possihle changes in the macro ‘environment as well as any blind spots or weak signals.