Villaceran, Job Christian

CHAPTER 5 – TOURISM PRODUCT DEVELOPMENT

1. Explain the concept of tourism product and identify its components. (25 pts)

- A tourism product is a collection of components or elements put together in a 'bundle' to meet the
needs of the consumer. Anything that can be supplied for attraction, acquisition, or consumption
qualifies as a tourism product. Physical goods, services, individuals, places, organizations, and ideas
are all included. In most cases, a tourism product is designed as an augmented product, which refers
to the totality of benefits that a traveler receives or experiences in order to obtain the formal product.
People don't buy items; they buy the hope of receiving advantages. As a result, a tourism product is a
collection of what a traveler does and sees during a tour. During the trip, the service used and the
products purchased were both products.

The main components of a better product are discussed below:

1. Attractions - These aspects, alone and/or in combination, within the destination's (tourism
product) environment, provide succor as the primary motive for travelers. Natural attractions
(landscapes, seascapes, beaches, and climate), built attractions (historic and/or new townscapes as
in newly built resorts and purpose-built attractions such as theme parks), cultural attractions
(presentation of history and folklore organized as festivals and pageants, museums, and theatre),
and social attractions (festivals and pageants, museums, and theatre) are all examples of
attractions (opportunities to meet with, or encounter the residents of destinations, and experience
their lifestyle, to some extent).
2. Accessibility -Transportation system and technology are both concerned with accessibility. While
transportation infrastructure comprises airports, harbors, highways, and rail networks,
transportation technology is significant in terms of travel costs and time to destination.
3. Destination Facilities/Amenities -The components within or associated to the destination that
allow tourists' stay at destinations and participation in tourist activities are referred to as
destination facilities.
4. Images - An image usually reflects the tourism product's inherent attributes, such as its design,
quality, attraction style, and constructed and social context. The natural focus shifts to images of
products when imagining the complete tourism offering from the perspective of consumers.
5. Price - The price is defined by the attractions and services provided, with a range of rates to meet
the needs of different visitor segments. The overall cost of product elements such as travel,
lodging, and participation in a variety of specified services at the destination is referred to as the
price.

2. What are the prerequisites to successful tourism product development? (25 pts)
- The range and quality of tourism resources, diversification, geographic concentration or
distribution of tourism resources, supply and quality of human capital.
Planning is crucial, and it should ensure that both tourists and inhabitants enjoy a pleasant
environment. The tourism development planning process is similar to that of city or regional
planning.
Villaceran, Job Christian

3. Identify and describe each step in the tourism product development process. (25 pts)
- The following general steps are taken for tourism product development:
1. Research the Market: The tourism marketing team performs research on the present
market to find opportunities at this stage. It covers the economy, numerous market segments and
their various requirements, historical market statistics, and current market and tourism trends,
among other things.
2. Match the Product with market: Different packages are produced for various market
segments based on the market segments and conditions for tourism, in order to meet the needs of
each section of individuals.
3. Assess the destination: Destinations are the foundation of product creation, the
product development team visits a possible tourism destination to analyze its tourism potential,
capacity to welcome and serve tourists, unique features, and flaws.
4. Understand the Stakeholder Role: The development of tourism products is the result
of multiple stakeholders working together. It entails identifying all commercial and public sector
stakeholders, as well as DMOs, tourism and related enterprises, and their various responsibilities
in the creation or development of a tourism product.
4. Product Building: The product is actually created at this stage, using the appropriate
resources and expert consultations to create intermediate inputs (facilities and amenities) and
intermediate outputs (services).
5. Marketing Promotion: The market is informed about the functional and emotional
benefits of tourism at the tourist location. The marketing team creates brochures, places ads on
business portals, and makes contact with the media to promote the destination and product on
television and radio.
6. Providing Human and Technical Resource: It involves providing skilled personnel
and reducing technology to successfully cater to visitor needs, manage all tourism-related
operations at the site, and communicate with the workforce.

4. What are the principles of tourism product development? (25 pts)

A tourism product can go from a cultural, educational, recreational, heritage site, or business hub to a
cultural, educational, recreational, heritage site, or business hub. The development of tourism
products should;

 Be authentic and reflect the destination's distinctive features.

 Have the host support of the community.

 Environments, both natural and cultural, must be respected.

 Avoid blindly copying advancements to set yourself apart from your competitors.

 Be large enough to provide a meaningful economic contribution, but not so large as to cause
significant economic leakage.