Student Assessment Tasks: AISL Pty LTD T/A Rosehill College RTO No: 41257 - CRICOS Code: 03622A

AISL Pty Ltd T/A Rosehill College
RTO No: 41257 | CRICOS Code: 03622A
Student Assessment Tasks
BSBMKG408 Conduct market research

BSBMKG408 Conduct market research Student Assessment Tasks
Table of Contents
Table of Contents 2
Assessment Information 3
Additional Resources 4
Assessment Instructions 5
Student Assessment Agreement 6
Assessment Task 1 Cover Sheet 7
Assessment Task 1: Written Questions 8
Assessment Task 1 Instructions 10
Assessment Task 1 Checklist 12
Assessment Task 2: Market research planning project 14
Assessment Task 3: Market research report and presentation project 23
Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Page 2
Assessment Information
The assessment tasks for BSBMKG408 Conduct market research are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily.
Assessment Plan
Assessment Task Assessment Task Summary
1. Written questions You must correctly answer all questions.
You must conduct initial desk research and develop a
2. Market research briefing report briefing report about the market research to be conducted,
as well as develop a survey for use with market research.
3. Market research and presentation You must conduct the market research and present the
project outcomes to your team.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with
unfairly or have other appropriate grounds for an appeal.
Naming electronic documents

It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
 Course identification code
 Assessment Task number
 Document title (if appropriate)
 Student name
 Date it was created
For example, BSBMKG408 AT2 Briefing Report Joan Smith 20/10/19

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Additional Resources
You will be provided with the following resources before you begin each Assessment Task.
Assessment Task 2
 Information Policy and Procedures
 Briefing Report Template
Assessment Task 3
 Market Research Report Template

Page 4
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet

This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include

 resubmitting incorrect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information

This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required
Assessment Task Instructions

These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.

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Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No

Do you understand your right to appeal the decisions made in an assessment?  Yes  No
Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date

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Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.

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Assessment Task 1: Written Questions
Task summary
This is an open book test, to be completed in the classroom.
A time limit of 2 hours to answer the questions is provided.
You need to answer all of the written questions correctly.
Your answers must be word processed and sent to the assessor as an email attachment.
Required
 Access to textbooks and other learning materials
 Computer with Microsoft Office and internet access
Timing
Your assessor will advise you of the due date of this assessment.
Submit
 Answers to all questions
Assessment criteria
All questions must be answered correctly in order for you to be assessed as having completed the task
satisfactorily.
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have
satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any
part of this task or if you have any learning issues or needs that may hinder you when attempting any part of
the assessment.

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Written answer question guidance

The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell
you how you should answer the question. Use the definitions below to assist you to provide the type of
response expected.
Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in detail, and identify
important points and key features. Generally, you are expected to write a response one or two paragraphs
long.
Compare – when a question asks you to compare something, you will need to show how two or more things
are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected
to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things
are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write
a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or
features and express some form of critical judgement. Generally, you are expected to write a response one
or two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities
or features. Generally, you are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you should put forward arguments for and
against something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should
provide a detailed response with key points and features and provide critical analysis. Generally, you are
expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something
happened or the way it is. Generally, you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe
the required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information
in a list format.
Outline – when a question asks you to outline something, this means giving only the main points, Generally,
you are expected to write a response a few sentences long.
Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the
main points. Generally, you are expected to write a response a few sentences long.

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Assessment Task 1 Instructions
Provide answers to all of the questions below:
1. Identify and outline five examples of legislation and regulations that apply to the marketing
industry in Australia.
2. In your own words, explain three important behaviours a market researcher should observe
under the Australian Social and Market Research Society Code of Professional Behaviour
3. In your own words, explain two aims of the Market & Social Research Privacy Code.
4. Discuss at least two ways in which the Market and Social Research Privacy Code 2014
incorporates privacy issues.
5. Briefly describe key steps for undertaking market research.
6. Outline four types of information that a business could gain from conducting market research.
7. Outline five methods for conducting market research.
8. Outline four ways of processing market research data.
9. Discuss the rationale for sampling in market research and outline three considerations that
should be taken into account in sample design.
10. Explain why it is important for market research to include a hypothesis? Identify two important
components of a strong hypothesis.

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11. Explain the purpose of quantitative research and identify at least three ways of sourcing
quantitative data.
12. Explain the purpose of qualitative research and identify at least three ways of sourcing
qualitative data.
13. Explain the importance of both qualitative and quantitative data for market research.
14. Briefly explain why is it important to test a questionnaire to be used in market research prior to
using it?
15. Explain marketing communication and discuss at least three major types of marketing
communication technique, including a brief description of each and one key point about
effectiveness of each marketing communication techniques.
16. Outline at least five types of information that could be included in a market research report. Give
a brief description of each.
17. Explain why it Is important to follow a style guide when developing a market research report and
give two examples of style guidelines that may be applied to a market research report.

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Assessment Task 1 Checklist
Student’s name:
Did the student provide a sufficient and Completed

clear answer that addresses the successfully Comments
suggested answer for the following? Yes No
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Question 12
Question 13
Question 14
Question 15
Question 16
Question 17
Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature
Assessor name
Date

Page 12

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date

Page 13
Assessment Task 2: Market research planning project
Task summary
You are required, in the role of Administration/Marketing Officer of John’s Gym, to develop an initial briefing
report about market research requirements, as well as develop a survey.
This assessment is to be completed in the simulated work environment in the RTO.
Required
 Access to online survey tools
 John’s Gym Workplace Information Policy and Procedures
 Briefing Report Template
 Printer
 Roleplay participant (your assessor)
Timing
Your assessor will advise you of the due date of these submissions.
Submit
 Email with link to survey and the following attached:
o Briefing Report
o Survey Questionnaire
o Screen Shot to the email.
 Email with Revised Briefing Report and Revised Questionnaire attached
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all
of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete
further assessment to demonstrate competence.

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the assessment.

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Carefully read the following:
John’s Gym is a gymnasium located in a small country town in regional Victoria. The gym has approximately
200 members and around 30 casual users visit the gym each day.
The gym includes a small weights room that has 3 treadmills, several bikes, 2 step machines and 2 rowing
machines. The gym offers a limited range of classes, including yoga, Pilates and stretch classes. Classes
are held at 6 am from Monday to Friday and then again at 9.30 am and 4 pm. All classes run for one hour.
There are two classes on a Saturday morning, at 8 am (palates) and 10 am (yoga) and another yoga class
on Sunday from 10 am to 11 am.
The opening time of the gym is 6 am to 7 pm Monday to Friday, 8 am to 1 pm on Saturdays and on Sunday
the gym is only open for the yoga class.
John’s Gym’s nearest competitor is located in another town about 15 kilometres away, in a larger town. That
gym is larger and has a wider range of services, including a more extensive range of classes, childcare
facilities and longer opening hours.
John, the owner of John’s Gym, has asked you as the Administration and Marketing Officer at the gym to
conduct some market research. Member numbers are dwindling and John thinks that many of the members
have moved onto the gym 15 kilometres away. John is concerned that he isn’t offering the kind of services
his members want and doesn’t know if his prices are competitive.
John wants you to find out about:

 general information about fitness trends and customer use of gymnasiums
 profile of customers most likely to use his services
 optimum pricing of services
 most cost-effective ways of promoting his gymnasium
 Identifying additional services that he might offer including types of classes, any additional
equipment and additional services such as personal training and child care.
John has only a small budget for market research, so he would like you to source some general quantitative
and qualitative information from free sources, identify the average prices of gymnasium membership in
country areas and the services that are offered.
You are then to conduct a small survey of potential new members to identify their exercise habits and
interest being a member of a gym.
John has identified that the survey must include a short statement regarding the purpose of the survey and a
range of questions that require feedback on the person’s interest or otherwise in fitness, their current
gymnasium membership status and a range of questions to find out about what they are prepared to pay to
use a gym and the services they expect, as well as some ideas on promotional activities he could conduct to
increase membership.

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Complete the following activities:
1. Conduct initial desk research

You are required to develop a short briefing report for discussion at a meeting with John (your
assessor).
The briefing report should be written in clear and concise English, be professionally presented,
and follow the style guidelines in the Workplace Information Policy and Procedures.
Your report must address:
 Hypothesis for the market research.
 Objectives for the market research as set out in the scenario above. You must
identify at least two objectives.
 An outline of the information collection and collation tools and research methods
that you will use to conduct the research.
 How you will quantify the qualitative data you collect.
 The format you will use for reporting on the market research i.e. key reporting
heading and format as per the Workplace Information Policy and Procedure.
 The sources of information that you will use to inform the market research including:
o General information on the fitness industry and fitness industry trends
o Demographic and psychographic profile for customers most likely to use the gym’ s
services.
o Review of pricing of gymnasium services.
o The range of services that can be offered by a gym
o Potential promotional opportunities.
Your briefing report will need to include all the sources of information you have identified so you
should note down the web site address and titles and date of publications as applicable.
Use the Briefing Report Template to guide your work.
18. Develop a survey

Use the information that you have collected from your online research to develop a survey
questionnaire to send with your briefing report. The survey must include a brief explanation for
participants about the purpose of the survey and a minimum of 10 questions.
Ensure that the survey you develop is clear and simple, so it is user friendly for all users
regardless of their cultural background.
Use an online survey tool such as SurveyMonkey which will also collate and analyse data.
Test the survey yourself answering all the questions to check the survey form and that the data
collection and analysis works.
Take a screen shot of the results.

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19. Send an email to John (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachments and ask them to review it
prior to the meeting. It should give the address of your questionnaire’s website.
The email text should also ask for the place, date and time of your meeting.
Attach the following to your email:

 Briefing Report
 Survey Questionnaire
 Screen Shot to the email.
Prior to the meeting, print a copy of your briefing report and survey questionnaire to take with
you.
20. Participate in a meeting with John (your assessor).

The objectives of the meeting are to discuss your recommendations as documented in the
briefing report and to seek approval to proceed with the market research as planned.
Your assessor will also review the survey questionnaire and provide feedback on this.
At the meeting, you will need to:

 Provide an introduction to the meeting
 Discuss key points from the briefing report, included proposed market research activities.
 Seek feedback on the proposed research and approval to proceed, including your proposed
format.
 Seek feedback on the survey questions and survey tool to be used.
 Use effective communication skills including:
o Speaking clearly and concisely
o Using non-verbal communication to assist with understanding
o Asking questions to identify required information
o Responding to questions as required
o Using active listening techniques to confirm understanding
21. Review your briefing report and survey questionnaire.

Following the meeting, revise your briefing report and survey questionnaire to reflect the
feedback that you received during the meeting.
Save these documents as Revised Briefing Report and Revised Survey Questionnaire.

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It should introduce and summarise the contents of the attachments.
Attach your Revised Briefing Report and Revised Questionnaire to the email.

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Student’s name:
Completed
Did the student: successfully Comments
Yes No
Conduct initial desk research to identify appropriate sources
of information to inform the market research including:
 General information on the fitness industry and fitness
industry trends
 Demographic and psychographic profile for customers
most likely to use the gym’ s services.
 Review of pricing of gymnasium services.
 the range of services that can be offered by a gym
 Potential promotional opportunities.
Complete the briefing report to describe initial research
findings and using the required template and following the
style guide?
In the briefing report, Identify and report on information
collection and collation tools and research methods to be
used?
In the briefing report, identify and report on the options for
quantifying data?
In the briefing report, identify and report on the objectives
for the market research?
Develop a proposed survey questionnaire in clear and
simple language and including a brief explanation for
participants about the purpose of the survey and a minimum
of 10 questions?
Test methods of data extraction, collation and analysis?
At the meeting, identify and discuss key points from the
briefing report, including proposed market research
activities?
At the meeting, confirm reporting format?
Seek feedback on the proposed research, including survey
questions and approval to proceed?

Page 20
During the meeting, demonstrate effective communication

skills including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with
understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm
understanding
Confirm research to be conducted through provision of a
final version of briefing report and survey?

Assessor signature
Assessor name
Date

Page 21

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date

Page 22
Assessment Task 3: Market research report and presentation

project
Task summary
Students are required to conduct the market research that they identified in Assessment Task 2, then
develop a market research report. The report will include recommendations for the gym based on the initial
research conducted as well as that from the questionnaire.
The student will then present their research findings to John and a number of staff members.
This assessment is to be completed in the simulated work environment in the RTO.
Required
 Survey developed in Assessment Task 2
 Workplace Information Policy and Procedures
 Market Research Report Template
 Survey respondents
 Space for presentation
Timing
Your assessor will advise you of the due date of these submissions.
Submit
 Email with market research report attached
 Email with screen shot attached
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all
of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete
further assessment to demonstrate competence.

Page 23
the assessment.

Page 24
Complete the following activities:
1. Conduct secondary market research

Conduct the detailed market research using the secondary sources that you identified in your
briefing report in Assessment Task 1.
Analyse this data to provide a detailed analysis of the following:

 Fitness industry trends and opportunities
 The demographic and psychographic profile of customers most likely to use the
gym’ s services
 Optimum pricing for the gym’s services based on a review of competitors pricing
 The potential range of services that can be offered by a gym, as well as use of
promotional opportunities.
Enter the data you collect into a suitable format such as a table in a word document or in a
spreadsheet.
Check the quality of the data you review, including how current it as well as how reliable the
source is.
Analyse all of the information and form conclusions for inclusion in the market research report.
Comment on the quality of the data you have reviewed, including how current it is and the
reliability of the source.
2. Conduct the survey and analyse the results

Assume that following the meeting with John, the plan for market research with regard to
respondents is as follows:
 Must be sent to at least 10 people with and achieve a response rate of 50% or
higher.
 Participants should be both males and females and be from diverse age groups.
 Should be completed within 3 days of receipt.
You are required to send out the survey and then complete your analysis of the results, using
the survey tool analytics to present the results in the most appropriate form.
Remember that the personal details of the person may not appear in your analysis for privacy
reasons. You may only note the gender and age of the respondent.
During your analysis of the survey responses, you must also conduct checks on the quality of
data and information collected. Use the survey analytics to complete this and provide evidence
of your quality checks using screen shots.

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3. Write market research report

When you have completed your market research, develop a report for presentation at a meeting
with your team (your assessor and a number of your fellow students) outlining the results of your
research. Your report must include graphics such as images, tables and charts and graphs to
provide a visual representation of information.
Use the Market Research Report Template to guide your work.

The report should also follow the style guidelines in the Workplace Information Policy and
Procedure.
Your market research report should include address the following:

 Your findings in relation to the data you have reviewed including the demographic
and psychographic profile of target customers, pricing information, possible promotional
activities and any other information that you have identified. You should present each part of
this information in a chart, table or graph.
 The quality of the data you reviewed.
 The findings of your survey in relation to the market research objectives.
 Your recommendations for John’s Gym for increasing the number of member and
addressing pricing issues, promotional activities, target customers and additional services
offered.
Your recommendations should address all the requirements, as well as reflect your research
findings.

It should introduce and summarise the contents of the attachment and ask for the place, date
and time of a meeting where you can present your report.
Attach your Market Research Report to the email.
5. Present your research report

After opening the meeting with a welcome and an introduction, go through your report in detail.
Before concluding the presentation, you will be required to provide the participants with an
opportunity to ask questions.
During the presentation and question time, you will be required to demonstrate effective
communication skills including:
 Encouraging questions
 Responding to questions
 Using active listening techniques to confirm and clarify understanding

Page 26
6. Take a screen shot of your folder and files.

You are required to demonstrate that you can file all of your records in a logical structure.
Ensure that you have an overall folder for your work, as well as sub folders if necessary.
All of the documents you have submitted for this assessment should be correctly named and
filed.
Review the John’s Gym Workplace Information Policy and Procedures to guide you with this.
The screen shot should show all the folders and documents.

It should introduce and summarise the contents of the attachment and ask for the place, date
and time of a meeting where you can present your report.
Attach your screen shot to the email.

Page 27
Student’s name:
Completed
successfully Comments
Did the student: Yes No
Undertake required market research using information
sources identified?
Check and report on the quality of secondary data,
including currency of data and reliability of the source?
Interpret the plan for market research plans to identify
participants, as well as their requirements?
Recruit market research participants?
Conduct surveys and analyse results?
Use survey analytics to prepare appropriate reports?
Record data and information from secondary research
in an appropriate form?
Check quality of data and information collected?
File surveys and analysis in appropriate folders
according to Information Policy and Procedure?
Demonstrate that survey participant privacy has been
protected by only showing gender and age?
Use graphics to visually represent information?
Report on findings including:
 a detailed analysis of fitness industry trends and
opportunities
 Demographic and psychographic profile for
customers most likely to use the gym’ s services.
 Options for general pricing of gymnasium services.
 Options for the range of services that can be
offered by a gym
 Options for promotional opportunities
 Quality of the data
 Outcomes of the survey conducted.
Providing clear recommendations for John’s Gym that
are reflective of the research undertaken?
Follow style guidelines in all documentation as per the
Workplace Information Policy and Procedure?

Page 28
At the meeting clearly explain the findings as

documented in the report and demonstrate effective
communication skills including:
 Encouraging questions
 Responding to questions as required
 Using active listening techniques to confirm
understanding
Store all files in suitable folders?
Assessor signature
Assessor name
Date

Page 29

Student Assessment Tasks: AISL Pty LTD T/A Rosehill College RTO No: 41257 - CRICOS Code: 03622A

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RTO No: 41257 | CRICOS Code: 03622A

Student Assessment Tasks

BSBMKG408 Conduct market research

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Naming electronic documents

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Each assessment task in this booklet consists of the following:

Assessment Task Cover Sheet

Depending on the task, this may include

Assessment Task Information

Assessment Task Instructions

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Student Assessment Agreement

Do you understand your rights to re-assessment?  Yes  No

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Cover Sheet

Assessment outcome S NS DNS Resubmission Y N

Student result response

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1: Written Questions

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Written answer question guidance

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Instructions

Provide answers to all of the questions below:

5. Briefly describe key steps for undertaking market research.

7. Outline five methods for conducting market research.

8. Outline four ways of processing market research data.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Checklist

Did the student provide a sufficient and Completed

Task Outcome: Satisfactory  Not Satisfactory 

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2 Cover Sheet

Assessment outcome S NS DNS Resubmission Y N

Student result response

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2: Market research planning project

This assessment is to be completed in the simulated work environment in the RTO.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2 Instructions

Carefully read the following:

John wants you to find out about:

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Complete the following activities:

1. Conduct initial desk research

18. Develop a survey

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

19. Send an email to John (your assessor).

Attach the following to your email:

20. Participate in a meeting with John (your assessor).

At the meeting, you will need to:

21. Review your briefing report and survey questionnaire.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

22. Send an email to John (your assessor).

It should introduce and summarise the contents of the attachments.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2 Checklist