LA MARCA’S FOOTWEAR MAKING VIDEO

DESCRIPTION:
• SLIDE 01: The ambience is pitch black and at the sound of the study table
lamp’s switch, the scene is lit up and shows a back view of the shoe designer
creating a diligent and innovative design of a shoe through rough sketch
and perfecting it in every aspect of the details.
• SLIDE 02: The designer being happy with his sketches and design later takes
it further and starts to incorporate the design on the last with some
masking tape and cuts out the upper's design.
• SLIDE 03: After cutting the upper’s design from the sheet, it’s been put into
the leather and cut out precisely and stitched accordingly to the design.
(macro and wide-angle shots to be taken respectively).
• SLIDE 04: Detailed macro shots to be taken of the upper being attached to
the last and then heated and pressure compressed to the last to get the
footwear’s shape.
• SLIDE 05: Respective macro shots and top angle shots to be taken of the
remaining process, (shots can be taken in 60 fps so that it could later be
edited into slow-motion if necessary)
• SLIDE 06: After detailed macro shots of the preparation of the uppers is
done, cinematic shots of the painting procedure and buffing to be taken
(extreme closeup and mid close up followed by macro shots).
• SLIDE 07: After the painting and drying process are done, macro shot of the
sanding procedure and then a slow motion shot of the shoe maker blowing
the dust away from the sole to be taken at a low angle
• SLIDE 08: Extreme close up shot of application of the glue on the sole region,
kept to dry, to be taken with a slow cinematic movement.
• SLIDE 09: Wide-angle shot of the heating procedure of the sole and the
lower region of the upper to be taken at a 360-degree spin.
• SLIDE 10: Mid close up shot of the upper getting attached to the sole
through the pressing machine (final stage) to be shot with a slight
movement from left to right.
• SLIDE 11: Final macro shots of buffing and perfecting of the shoe to be shot
with following wide angles and close ups
• SLIDE 12: Cinematic shots to be taken of the designer inspecting the shoe
before it goes into packaging
• SLIDE 13: Mid shots of the packaging process to be taken in various angles
and finishing the scene with a top angle shot of closing the box with the
frame perfectly aligned to LaMarca's logo of the box.
• SLIDE 14: Slow transition of LaMarca's logo of the box to be faded out into a
black background of a digitally rendered version of the logo with a gold
finishing.

IMPORTANT POINTS TO BE NOTED WHILE FILMING

1. SHOTS TO BE TAKEN WITH THE FOLLOWING EQUIPMENTS: 50mm f1.2, 16-
35mm f2.8l wide lens, 100mm f2.8 macro lens, 3-axis gimbal stabilizer
(Zhiyuan crane 3 lab, canon 5D mark IV, lilliput (HDMI INPUT) 7” field
monitor, ZOOM H5N Handy audio recorder, boom stand, Godox SL-60 LED
video light, small led light, 5 in 1 reflector.
2. Capturing of live sound should be executed along with the footage that is
being shot.
3. Footages to be shot in a dark tone and in cinelog which can be later color
corrected and DI.