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Principles of Management
Principles of Management
INTORODUCTION TO MANAGEMENT
Definition:
Management is the process of achieving organization goals through co-coordinated performance
of five specific functions: planning, organization, staffing, directing and controlling.
The fundamental features of management are: -
(i) Management is universal – principals of management can be applied universally.
(ii) Management applies to all levels of organization
(iii) Management is purposeful – it aims to achieve a specific objective
(iv) Management is concerned with productivity – this implies effectiveness and efficiency
(v) Management is an integrative process; the essence of management lies in the co-
ordination of individual effort into a team.
(vi) As managers, people carry out the managerial process of planning, organizing, staffing,
directing and controlling
(vii) Management involves the allocation and control of resources, human, money and other
physical resources.
(viii) Management is a social process – management is done by people, through people and
for people
(ix) Management is multi-disciplinary – it depends upon wide knowledge derived from
several disciplines
(x) Management is a continuous process – it is dynamic and an ongoing process.
Management is an art as well as a science.
Objectives of management
• Organizational objectives include:
1. Reasonable profits so as to give a fair return on the capital invested in the business.
2. Survival and solvency of the business; continuity
3. Growth and expansion of the enterprise.
4. Improving the goodwill or reputation of the business.
• Personal objectives: an organization consists of several persons who have their own
objectives. These objectives are as follows:
1. Fair remuneration for work performed.
2. Reasonable working conditions
3. Opportunities for training and development
4. Participation in management and prosperity of the enterprise
5. Reasonable security of service.
• Social objectives: management is also expected to be responsible to various groups outside
the organization. It is expected to fulfil the objectives of society which include:
1. Quality of goods and services at fair prices to consumers
2. Honest and prompt payment of taxes to the government
3. Conservation of the environment and natural resources
4. Fair dealings with suppliers, dealers and competitors.
5. Preservation of ethical values of the society.
Importance of management
• Achievement of group goals.
• Optimum utilization of resources.
• Minimization of costs.
• Survival and growth.
• Generation of employment.
• Development of the nation.
As a science
Management is a science because:
• There is a systematized body of knowledge in management. Principles are available which
help guide management
• The principles of management have been developed through continuous observation and
empirical verification
• The principles of management are capable of universal application.
• Management theory helps to examine and evaluate alternative courses of action to resolve
a given problem.
Principles of management
• Divisions of Labour:
• Authority and responsibility: The holder of an office should have enough authority to
carry out his mandate.
• Discipline: People in companies must respect the rules and regulations that govern the
company.
• Unity of command: Each subordinate should report to one superior
• Subordination of individuals to a common goals Interest of individuals should not be placed
before the goals of the overall company.
• Remuneration (Compensation). Compensation should be fair to the employees
• Centralization: Power and authority should be concentrated at upper levels of the company
as much as possible
• Scalar Chain: A chain of authority should extend from top to the bottom of the company
and should be followed at all times
• Order: Resources should be well co-coordinated such that they are at the at the required
place at the required time
• Equity: Managers should be kind and fair when dealing with subordinates. Equal treatment
for all.
• Stability of tenure of personnel high turnover of employees should be avoided or limited
• Initiative: subordinates should have the freedom to make their own decisions
• Unity of direction: similar activities in a company should be grouped under one manager
i.e. all activities should have the same objective
• Team work: Esprit de corps: Team spirit and sign of unity and togetherness should be
maintained at all times
Management theories
The systematic development of management thinking is viewed as dating from the end of the 19 th
century with the emergence of large industrial organizations, and the ensuing problems associated
with their structure and management. A central part of the study of management is the
development of the management thinking and what might be termed as management theory. The
application of theory brings about change in actual behaviour.
The following are the main approaches to organization, structure and management
• Early classical Approaches - emphasis is on the purpose, formal structure, hierarchy of
management, technical requirements and common principles of organization, represented
by scientific management, administrative management, and bureaucracy.
• Neo –classical approaches represented by human relations movement and behavioural
approach. Attention is given to social factors at work, groups, leadership, the informal
organization and the behaviour of people.
• Modern approaches, represented by quantitative approach, systems approach and
contingency approach.
The study of management theory is important for the following reasons:
• They form an important part of the accumulated body of management knowledge;
• Management insight requires that you combine a conceptual framework of ideas with an
understanding of behaviour in organisations and its application in practice;
• Early ideas form the foundations of current understanding, out of which current thinking
has evolved;
• Management is the process of realising organisational goals through the efforts of people
and through planning, organising, directing and controlling such efforts. To be effective in
practice, this requires the manager to have an appreciation of early ideas and why they were
either displaced or evolved;
• It ensures that the manager does not have to re-invent the wheel;
• Practical management of people and their behaviour is founded on ideas of what will work
in practice;
• Management thought has evolved to cope with changes in the manager's environment.
In order to help identify main trends in the development of organizational behaviour and
management theory, it is used to categories the work of writers and various approaches, based on
their views of organizations, structure and management
Is management a science or an art
“Management is the oldest of arts and the youngest of sciences”
It’s a science because:
• It is systematized body of knowledge & its principles have evolved on the basis of
observation
It’s an art because:
1. Application of knowledge of certain underlying principles
2. Gets perfection by managing only through continuous practice
Bureaucracy
Max Weber, a Germany sociologist, made a study a study of different types of business and
government organizations and distinguished 3 basic types of administration in them:
• Leader oriented administration is one which there is no delegation of management
functions. All employees serve as loyal subjects of a leader.
• In tradition-oriented administration managerial positions are handed down from
generation to generation. Who you are rather than what you can do, becomes the primary
criterion for work assignment
• In bureaucratic administration delegation of management responsibility is based on a
person’s demonstrated ability to hold the position. People earn positions because they are
presumed to be the best capable of filling them. Weber considered this to be the most ideal
type of administration.
Features of Bureaucracy
• Specialisation of labour: jobs are broken down into routine, well defined tasks so that
members know what is expected of them and can become extremely competent at what
they do.
• Formal rules and procedures: written rules and procedures specify the behaviours desired
from members, facilitate coordination and ensure uniformity.
• Impersonality: rules, procedures, and sanctions are applied uniformly regardless of
individual personalities and personal considerations.
• Well defined hierarchy: multiple levels of positions with carefully determined reporting
relationships among levels provide supervision of lower offices by higher ones, a means of
handling exceptions and the ability to establish accountability of actions.
• Career advancement based on merit: selection and promotion are based on the qualification
and performance of members.
Contributions of Bureaucracy
• The definition of responsibilities and duties of each position within the hierarchy derives
from the overall objectives of the organisation and there is no room for subversion of those
objectives.
• Work is highly regulated in that every eventuality is covered by the laid-down rules and
procedures
• All tasks are covered by the hierarchy of supervision which ensures the desired level of
performance.
• The existence of tight job descriptions and person specifications means that staff has
specific skills and abilities related directly to the tasks to bke performed.
• The bureaucratic form strongly supports the application of rules and regulations which
create a feeling of certainty that provides a stress free workplace.
• Security of employment and the impersonality of the work practices and procedures
encourage faithful performance of duties, confidence in the system and opportunities
within a regularized promotion system which removes office competition.
Limitation of Bureaucracy
a) Impersonality can ensure a common level of treatment and lack of responsiveness to
individual incidents.
b) Relationships are inhibited, meaning that social and ego needs are unsatisfied.
c) Individual circumstances vary infinitely and trying to apply rigid rules can mean
inefficiency, even injustice, in the non-standard case.
d) Initiative may be stifled as rules become ends in themselves.
e) Bureaucratic rules/procedures can cause a lack of flexibility or adaptation to changing
circumstances.
f) There can be a lack of attention to the informal organisation and the development of groups
and their goals.
g) Handling problems in a standard fashion instead of using their own initiative does not
satisfy most workers' needs.
h) Environments are becoming more dynamic and prone to change there is therefore need for
a dynamic organisation and relationships in a changing environment.
Neo-classical approaches
These approaches are called neo-classic because they do not reject the classical concepts but only
try to refine and improve them.
Limitations
• The human relations writers saw only the human variables as critical and ignored other
variables.
• The implicit belief of this approach that an organization can be turned into one big happy
family where it is always possible to find a solution which satisfies everybody is not
correct.
• This approach over-emphasises the importance of symbolic rewards and underplays the
role of material rewards.
• This approach provides an unrealistic picture about informal groups by describing them as
a major source of satisfaction for industrial workers.
• This approach is in fact production-oriented and not employee-oriented as it claims to be.
• The leisurely approach of decision-making of this approach cannot work during an
emergency.
• The approach makes an unrealistic assumption that the superior does not want power.
• This approach is based on a wrong assumption that satisfied workers are more productive
workers.
Behavioural approach
The major contributors to this approach to management include:
Abraham Maslow
Under this approach productivity is a function of competency and motivation. Action is triggered
by the level of satisfaction to human to human needs. In his theory of motivation, he argues that
human beings have needs that are never completely satisfied. Human action is aimed at fulfilling
some needs that are unsatisfied at a give point in time. Needs fit into somewhat predictable
hierachy from lower level basic needs to higher level needs.
Not everybody has the same needs. One should survey the workforce and determine the needs for
each catergory of personnel. Senior level personnel tend to display highest level needs(belonging,
esteem, and self actualization) more than lower level personnel (physiological and safety needs
generally satisfied through monetary means). Once a need is sastified it stops being a motivator.
Frederick Herzberg developed his two-factor theory of motivation by looking at various job
factors and how they relate to needs. From this research, Herzberg divided the factors at the
workplace into two categories:
(a) Motivators
These are factors which, when present to a marked degree, increase satisfaction from work and
provide motivation towards superior effort and performance. These are:
• recognition (for work done)
• responsibility
• achievement
• advancement
• the work itself
These factors reflect the higher level needs identified by Maslow, and their satisfaction leads
directly to contentment. However, when absent, these factors do not lead to dissatisfaction. Note
that they are all directly related to the job.
(b) Hygiene factors
These are factors which, to the degree that they are absent, increase worker dissatisfaction with
jobs. When present, they serve to prevent job dissatisfaction, but do not result in positive
satisfaction and motivation. These factors are:
• type of supervision
• interpersonal relations
• salary/wages
• working conditions
• Company policies, rules, etc.
From the list you can see that these factors relate to more basic needs. If not satisfied, they can
lead to unhappiness. However, their satisfaction does not, in itself, result in contentment. Note that
all the factors are related to the context of the job (for example, its environment) rather than the
job itself.
Contributions
• Herzberg's most important contribution his assertion that work itself is a potential
motivator. He showed that the elements which give most job satisfaction have little to do
with money or status, and far more to do with achievement and responsibility within the
job.
• The importance of this in a work environment is that managers should ensure that both
hygiene factors (pay, working conditions, etc) and motivating factors (need for personal
fulfilment) are satisfied if employees are to be both contented and motivated.
Limitations
• In criticism it must be pointed out that the theory does not apply as well to unskilled or
semiskilled workers with boring and repetitive jobs. For many of these, even though the
work is often very well paid, it is instrumental and a means to an end – to satisfy outside
interests. Where there is minimal satisfaction in the work and little scope for advancement
or personal growth, it makes sense to focus on the pay.
McGregor argued that the style of management adopted is a function of the manager’s activities
towards human nature and behaviour at work. He put forward two suppositions called theory X
and Theory Y.
Theory X represents the carrot and stick assumptions on which traditional organization are based.
It assumptions are that.
1. The average person is lazy and has an inherent dislike of work
2. Most people must be forced, controlled, directed and threatened with punishment if the
organization is to achieve its objectives.
3. The average person avoids responsibility, prefers to be directed, lacks ambition and values
security most of all.
4. Motivation occurs only at the physiological and security levels. The central principal of
theory X is direction and control through a centralized system of organization and exercise
of authority.
Theory Y represents the assumptions that:
1. For most people work is as natural as play or rest.
2. People will exercise self direction and self control in the service of objectives to which they
are committed.
3. Commitment to objectives is a foundation of rewards associated with their achievement.
4. Given the right conditions the average worker can learn to accept and to seek responsibility.
5. The capacity for creativity in solving organizational problems is distributed widely in the
population.
6. The intellectual potential of the average person is only partially utilized.
7. Motivation occurs at the affiliation, esteem and self actualization levels as well as the
psychological and security levels.
The central principal of Theory Y is the integration of individual and organizational goals.
The Neo-human relations approach has generated a lot of writing and research which has led
to continuing attention being given to such matters as organization structuring, group
dynamics, job satisfaction, communication and participation, leadership styles and motivation.
Limitation
• It cannot deal with human problems and therefore it is not used in organizing, staffing,
leadership.
• It does not take total view of management.
The feedback loop is included to show that outputs commonly have an effect upon the system,
often by returning as an input.
Nature of systems
A system is composed of several components. These include:
(a) Sub-systems
Within each system, there are likely to be a number of "sub-systems", each a separate entity but
forming an integral part of the whole. The outputs from one subsystem are likely to form, at least
in part, the inputs for another sub-system. The whole can, then, be seen as a system of
interdependent parts, constantly in action and reaction, both internally in relation to each other and
externally in relation to the environment of the system.
Management must, therefore, understand and consider the inter-relationships and interdependence
of the various parts which make up the organisation.
(b) Boundaries and the environment
Each system or sub-system has a boundary existing around it and separating it from all the others.
• There are certain types of system which function entirely within their boundaries and are
totally unaffected by anything outside. These are known as "closed" systems.
• However, far more common are "open" systems where flows occur across the boundary
and factors outside the system affect it significantly.
• Anything outside the boundary of a system with the potential to affect its operation
constitutes the "environment".
These are important concepts since managerial problems often arise at the boundaries of a system
or sub-system, and events in the environment are often outside of the control of those responsible
for the system itself. Environmental monitoring is a key activity for management as it enables
managers to be aware of change which may affect the functioning of the organisation.
(c) Objectives and goals
All systems must have a purpose; at the very least, this should be to survive, but, in terms of the
types of organisation we are concerned with, it should be some form of mission expressed as aims,
objectives or goals.
This applies to sub-systems as well as the whole system. The outputs of the transformation process
are designed to meet these objectives.
The systems approach highlights the multidimensional and multi disciplinary nature of
management.
This concept is useful in several ways:
a) It helps a system in determining where it ends and the other system begins.
b) It divides those elements that are a part of a system from those that are a part its
environment
c) It enables a system to protect its transformation process from the vagaries of its
environment.
Limitations
• Systems are said to be abstract and vague.
• Too many subsystems and interdependence among them make the task of a manager very
difficult.
• The subsystem approach neither offers any tool and technique for analysis and fusion nor
recognizes the differences which exist between them.