THE HELPFUL HAND

BUSINESS DESCRIPTION

We are the profession of healthcare by trade and after 11 years concentrating only on curing

the body. Our business is founded on the conviction that healthy employees are profitable

and creative. For that reason, it offers companies in the United States with online wellness

strategies/programs. This includes health promotion and yoga related programs to help the

employees of a business to improve their good lifestyle.

Our aim is to provide a haven to come anytime you want to sit, rest, disconnect, quiet and

reconnect to your real self. My shop may support sleep problems, anxiety and all sorts of

heartbreaks.

Some of the phrases that characterize my business best are sleep, quiet, yoga, meditation,

research, serenity and relaxation. I would characterize myself as very empathetic and

enthusiastic about people and their well-being. We consider that they are a good mix of

services when a person gets interested in one element of a better living, and that they

naturally lead to interest in other stages, and we believe that these elements are part of a

bigger healthier lifestyle.  We are happy to be with you and try our best to lead you to your

recovery and personal discovery objectives.

MISSION STATEMENT

The HelpfulHand's goal is to provide preventive and restore health services for the whole

customer. We think that it is important for a healthy body, both inside and externally, to use

natural techniques that are chemically free and enable the customer to be responsible for

their health.
 SERVICES / PROGRAM

Live sound baths will also be on the Store’s YouTube channel. The aim is to attract

customers who are interested in private online meetings and training sessions. While

individual training sessions are available, we will encourage most individuals to engage in a

group setting as it is both more effective with regard to health/physical outcomes and costs.

The program we offer stresses an overall high degree of fitness quality for the whole body

approach. While other programs promote various body parts on different days, we attempt to

reach the broader audience by encouraging an exercise that is aimed at the whole body and

therefore less daunting for many consumer levels. It is also less frightening, since

participants prefer to stick to their yoga and wellness regimen longer, leading to lasting

benefits.

PLACE TO SELL SHOPIFY

TYPE OF BUSINESS ONLINE

WEBSITE
WWW.___________________.COM

PRODUCTS

Our store contains following products:

 Therapy Journal/Notebooks ___________________________(MAJOR)

 Accessories for notebooks i.e. sticker/pens

 Crystal necklaces/rings

 Candles

 Sage sticks
 WELLNESS AND PERSONAL CARE MARKET ANALYSIS
Globally, the sector is thriving and poised for significant growth. Personal care will reach

$154 billion by 2024, with a five-year growth rate of 7.2 percent. High demand is attributed to

rising income and living standards. User penetration is projected to rise to 32.8 percent by

2024, from 22.3 percent in 2020.

However, growth is projected to decrease in the future years, even as absolute revenue and

total addressable market rise.

To put it another way, the moment has come for upstarts looking to acquire market

share.

The United States and China are the most attractive global markets to enter. According to

early 2020 estimates, the two markets accounted for $57.9 billion of the world's $116.5

billion in expenditure.

Revised estimates for the United States were released late this year, indicating a $19.22

billion rise in 2020 and another $39.56 billion over the following five years.
 STRATEGIC PLAN

DIGITAL MARKETING AND SOCIAL MEDIA

A digital-first marketing approach is essential to success as social media's significance in

driving online purchases grows.

Organic social media material, to be sure, may help you develop a devoted following and an

engaged audience. Paid media, on the other hand, is essential to the effectiveness of health

and wellness companies' marketing efforts in converting that target demographic.

Begin on the creative side by figuring out what makes your product aesthetically appealing.

Then put it to the test in your ad copy.

YOUTUBE channel will be our first priority to convert our viewers of videos to sale by

moving them from our videos to our website where they will make a purchase.

INFLUENCER
Influencer marketing allows businesses in the sector to:

 Keeps a natural social dialogue flowing

 Create a content library that converts well.

 Increase the size of their target audience inside the specialty they've chosen.

Ad is a strong tool for genuine storytelling in an industry where product outcomes are critical

to earning customer confidence.

“With a still picture or written text, it's simple to feign affection for a product or brand. The

authenticity, or lack thereof, will be readily seen by having influencers produce video content.
FINANCIAL PLAN

 Legal = $1,000

 Stationery etc.= $200

 Web Development= $10,000

 TOTAL START-UP EXPENSES = $ 11,200

PROJECTED PROFIT & LOSS

2022 2023 2024

Revenue $502,400 $542,000 $563,000

Direct Costs $268,896 $290,280 $301,620

Gross Margin $233,504 $251,720 $261,380

Gross Margin % 46% 46% 46%

2022 2023 2024

Total Operating Expenses $237,000 $240,917 $244,910

Operating Income ($3,496) $10,803 $16,470

Depreciation and Amortization $0 $0 $0

Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0

Total Expenses $505,896 $531,197 $546,530

Net Profit ($3,496) $10,803 $16,470

Net Profit/Sales (1%) 2% 3%

PROJECTED BALANCE SHEET

STARTING

BALANCE
2022 2023 2024

Cash $65,600 $96,904 $101,080 $118,513

Accounts Receivable $0 $0 $0
Total Current Assets $65,600 $96,904 $101,080 $118,513

Long-Term Assets $3,200 $3,200 $3,200 $3,200

Accumulated Depreciation $0 $0 $0

Total Long-Term Assets $3,200 $3,200 $3,200 $3,200

Total Assets $68,800 $100,104 $104,280 $121,713

Accounts Payable $34,800 $28,172 $29,136

Total Current Liabilities $34,800 $28,172 $29,136

Total Liabilities $34,800 $28,172 $29,136

Paid-In Capital $80,000 $80,000 $80,000 $80,000

Retained Earnings ($11,200) ($11,200) ($14,696) ($3,893)

Earnings ($3,496) $10,803 $16,470

Total Owner’s Equity $68,800 $65,304 $76,107 $92,577

Total Liabilities & Equity $68,800 $100,104 $104,280 $121,713

CASH FLOW

2022 2023 2024

Net Cash Flow from Operations

Net Profit ($3,496) $10,803 $16,470

Depreciation & Amortization $0 $0 $0

Change in Accounts Receivable $0 $0 $0

Change in Accounts Payable $34,800 ($6,628) $964

Net Cash Flow from Operations $31,304 $4,175 $17,434

Cash at Beginning of Period $65,600 $96,904 $101,080

Net Change in Cash $31,304 $4,175 $17,434

Cash at End of Period $96,904 $101,080 $118,513