Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

Dear Student,

Welcome to the PRACTICAL RESEARCH 1 Course offered by The

University of the Cordilleras, Integrated School, Senior High School. This
course module emphasizes on self-directed, research-based, and
outcome-based learning. The key in successfully passing this subject lies in
your commitment in learning and complying with the requirements. It is our
desire that you pass this subject fully equipped with the necessary 21st
Century skills. This module was designed to provide you with a fun and
meaningful learning experiences and opportunities. You will be enabled to
process the content of this module while being an active learner.

Enjoy and maximize the learning while in your own homes.

Subject Teacher

In this module, you will be encountering the following parts and icons. (Parts depending per subject)

This part enumerates the objectives of the module. This part shall give
TARGET you an idea of the skills or competencies you are expected to
acquire upon completion of this module.

This part includes an activity that aims to check what you already
TESTER know about the lesson to take.

In this portion, a new lesson will be introduced. This section provides a

TEACHING discussion of the lesson. This section aims to help you explore and
understand new concepts and skills.

This involves the reflective part of the module. It contains various

TAKE AWAY activities that will allow you to reflect and state what you have
learned.

This is the assessment presented at the end of each module. This

section aims to check how much have you learned from the module.
TOUCHSTONE This will also evaluate your level of mastery in achieving the learning
competency.

1
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

RESEARCH DESIGN: QUANTITATIVE AND

QUALITATIVE RESEARCH
OBJECTIVES

After completing this chapter, you’ll be able to:

1. describes characteristics, strengths, and weaknesses of

quantitative/qualitative research; and

2. illustrates the importance of quantitative/qualitative research across

fields.

CONTENT

Research Design:
1. Definition
2. Nature and Characteristics
3. Importance

LECTURES

RESEARCH DESIGN

Research design refers to the overall strategy that you choose to integrate the
different components of the study in a coherent and logical way.

✓ It constitutes the blueprint for the collection, measurement, and analysis of data.

✓ The research problem determines the type of design you should use, not the other
way around!

Research design can be broadly classified into quantitative and qualitative.

1. QUANTITATIVE RESEARCH DESIGN

Quantitative research design aims to generalize the occurrence of a phenomenon by

systematically evaluating information through summarizing of data or drawing
conclusions from sample data into meaningful information about the objects being
studied, usually in the form of numbers.

2
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

Strengths Weaknesses

Findings can be generalized Related secondary data is sometimes not

if selection process is well- available or accessing available data is
designed and sample is difficult/impossible
representative of study
population

Relatively easy to analyze Difficult to understand context of a

phenomenon

Data can be very consistent, Data may not be robust enough to explain
precise and reliable complex issues

Importance of Quantitative Research

Quantitative research contributes to an area of people’s lives. Knowledge on any topic

is a potential way of solving problems. It could have profound effects on various aspects of
people’s lives including their health, their environment, their safety, their food supply, including
any qualitative aspect of their lives. How the decision to apply quantitative research in a
particular direction is made is often controlled by contrasting and sometimes conflicting
forces:

1. Often reduces and restructures a complex problem to a limited number of variables

2. Tests theories or hypotheses
3. Assumes sample is representative of the population
4. Subjectivity of researcher in methodology is recognized less
5. Less detailed than qualitative data and may miss a desired response from the
participants

2. QUALITATIVE RESEARCH DESIGN

Qualitative research design is an inquiry based on information derived from

understanding of the behavior of people and institutions, their values, rituals, symbols,
beliefs, emotions, presented in the form of words directly obtained from the person
studied.

Strengths Weaknesses

Complement and refine Findings usually cannot be generalized to the

quantitative data study population or community

Provide more detailed information More difficult to analyze; don’t fit neatly in
to explain complex issues standard categories

Multiple methods for gathering data Data collection is usually time consuming
on sensitive subjects

3
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

Importance of Qualitative Research

Qualitative research unveils individual’s perception, feelings and attitudes about a

particular topic. It also stimulates people’s interdependence or interpersonal relationships.
How the decision to apply qualitative research in a particular direction is made is often
controlled by contrasting and sometimes conflicting forces:

1. Concerned with opinions, feelings and experiences.

2. Describes social phenomena as they occur naturally - no attempt is made to
manipulate the situation - just understand and describe.
3. Understanding is sought by taking a holistic perspective / approach, rather than
looking at a set of variables.
4. Qualitative research data is used to help us to develop concepts and theories that
help us to understand the social world.
5. Qualitative data is collected through direct encounters i.e. through interview or
observation.

Differences between Quantitative and Qualitative Research Designs

Qualitative Quantitative

The aim is a complete detailed The aim is an accurate, reliable explanation by

description of the topic counting and classifying features and
constructing statistical models and figures to
explain what is observed.

Exploratory type of research Conclusive type of research

To gain an understanding of underlying To quantify data and generalize results from a

reasons and motivations sample to the population of interest

To uncover prevalent trends in thought To measure the incidence of various views and
and opinion opinions in a chosen sample

Used when the researcher has no, or very Used when the researcher knows clearly in
little idea of what he/she is looking for. advance what he/she is looking for.

Used during earlier phases of research Sometimes followed by qualitative research

projects to provide insights into the which is used during latter phases of research
setting of a problem, generating ideas projects for further explorations.
and/or hypotheses for later quantitative
research.

The design starts out quite loose and All aspects of the study are carefully designed
emerges as the study unfolds. before data is collected.

4
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

Qualitative Quantitative

Researcher is the data gathering Researcher uses tools, such as questionnaires,

instrument. surveys, measurements and other equipment
to collect measurable or numerical data.
Data-gathering strategies include
individual in-depth interviews, structured
and non-structured interviews, focus
groups, narratives, content or
documentary analysis, participant
observation and archival research.

Data is in the form of words, images or Data is in the form of numbers, statistics, and
objects. measurements.

Non-statistical. Statistical data is usually in the form of

tabulations (tabs). Findings are conclusive and
usually descriptive in nature.

Qualitative data is more 'rich', time Quantitative data is more efficient, able to test
consuming, and less able to be hypotheses, but may miss contextual detail.
generalized.

Subjective - Results may be influenced by Objective - seeks precise measurement &

the researcher. analysis of target concepts

Usually a small number of non- Usually a large number of cases representing

representative cases. Respondents the population of interest. Randomly selected
selected to fulfill a given quota. respondents.

Exploratory and/or investigative. Findings Used to recommend a final course of action.

are not conclusive and cannot be used
to make generalizations about the
population of interest. Develop an initial
understanding and sound base for further
decision making.

With the world and studies being complex, picking the right research topic can be tricky.
In order for you to write a good and intriguing research paper, your choice of topic must be in
your field of interest. In addition to choosing an engaging topic, your research topics related
to your field of interest must be well-researched and backed up with facts, so that it grabs the
attention of the reader. This is why so many students struggle or get nervous when it comes to
the choice of topic. Below you will find a couple of popular research paper ideas, that would
make an interesting topic, if researched and presented properly.

5
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

Accountancy, Business Management (ABM)

1. Challenges of Small Enterprises
2. Business Leadership
3. Comparative of business ethics
4. Regulation of Workplace Diversity
5. The Word of Mouth Power in the Digital Era
6. Franchising VS Opening Your Own Business
7. Is Internet Advertising the Most Popular Means of Advertising
8. The Effect of Advertisement on Consumer Behavior

Humanities and Social Sciences (HUMSS)

1. What is the perception of aging in different cultures?
2. Ambient awareness and its connection to social media
3. What kind of people tend to form cliques in high school?
4. Mass media and fear of missing out: Millennials can’t live without updates
5. Does reading more books make people more or less social?
6. How do life values progress with the development of personality?
7. The most difficult ethical questions in the field of health care
8. Mind philosophy and the issues with dualism

Science, Technology, Engineering and Mathematics (STEM)

1. DNA Fingerprinting
2. Ethics & Genetics
3. Humans & Wildlife
4. Malnutrition
5. Psychology of Plastic Surgery
6. Vaccines
7. Lying with Numbers

Hospitality and Tourism Management (HTM)

1. How to give hospitality to the clients of the organization: An Excellent Customer Service
Approach
2. Role of the human resource management team towards the employees in
giving hospitality services
3. How customer satisfaction through hospitality services
4. Effectiveness of Tourism Activities
5. Waste Management of Hotel and Restaurant Services

Information and Computer Technology (ICT)

1. Artificial Intelligence in Our Daily Life

2. AI in Medicine and Healthcare
3. Medical Applications and Their Safety
4. Kids and Internet: Should We Restrict Their Time Spent Online?
5. How Risky Digital Voting Is?
6. Augmented Reality: A New Way of Online Shopping

6
 Subject: Practical Research 1
Governor Pack Road, Baguio City, Philippines 2600
Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268 Grade Level/Section: Grade 12
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph

First Trimester, SY 2021 – 2022 Subject Teacher:

MODULE 2

REFERENCES

Practical Research: A Step-by-Step Guidebook for the SHS and Beyond, Galanza et al,
2018.

Practical Research 1: An Introduction to Qualitative Research, Torneo et al, 2017

https://www.google.com/search?sxsrf=ALeKk03Um62sQC5dUvxDdma_XvwM9c7Tow%3A1
600132747499&ei=ixZgX936HauHr7wP2fSGAo&q=list+of+research+titles+for+hotel+an
d+restaurant+management

https://libguides.usc.edu/writingguide/researchdesigns

https://www.le.ac.uk/oerresources/lill/fdmvco/module9