SELF-LEARNING MATERIALS in ARTS

Worksheet in Grade 6-ARTS (A6EL-Ia and A6PL-Ia)

Q1- Week 1- Lesson 1/2- Objective: Discusses the concept that art processes,
elements and principles still apply even with the use of new
technologies.
Explains the elements and principles applied in commercial
art.

Name of Learner: ______________________________________Date:____________

School: ______________________________________________District: ___________

What you need to know?

History of Logo Design

The history of logos goes back to ancient family crests, hieroglyphs, and
symbolism. Early versions of logos developed in the Middle Ages (around 1300
A.D.), as shops and pubs used signage to represent what they did. The first modern
logo designs were created in the early 1900s, evolving alongside mass printing.

Even in these distant, old stretches of history, people and cultures were
representing themselves and their ideas with symbols and illustrations. Nowhere
was that more apparent than in Ancient Egypt, starting around the fourth
millennium B.C.

Heraldry is a system of assigning design elements societal meaning and

status. A certain set of colors and shapes would represent a certain noble family.
This set of imagery was combined to create a unique coat of arms.

A logo is a graphic mark, emblem or symbol used to aid and promote public
identification and recognition. It maybe abstracts or figurative design or include the
text of the name it represents as in a wordmark.

Logos have different meanings. They represent signs and symbols in our
visual environment. We see them on television, billboards, newspapers, and
magazines. They are printed on clothes, buses, and notebooks.

One of the most basic level of logos are symbols. Each word, font, color,
shape, or image in given logos represents something.

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 Logo Making

Things to consider in making a Logo Design

Principles of Art
The principles of art (or the principles of design) are essentially a set of criteria
which are used to explain how the visual elements are arranged in a work of art. These
principles are the closest objective criteria we have for analyzing art and to determine
why exactly a great painting is great.

Elements of Art
A work of art can be analyzed by considering a variety of aspects of individually.
These aspects are often called the Elements of art. A commonly used list of the main
elements includes form, shape, line, color, value, space, texture, and perspective.

Art Processes
Art processes describe how art is made. It includes drawing, painting, collage,
mosaic, printmaking, ceramics, digital art, furniture design, sculpture, woodworking,
and architecture.

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 Commercial Art

Commercial Art is the art of creative services, referring to art created for
commercial purposes, primarily advertising. Commercial art uses a variety of
platforms (magazines, websites, apps, television, social media, etc.) for viewers
with the intent of promoting sale and interest of products, services, and ideas.

A person who does commercial arts preferably commercial drawing is called

commercial artist.

Here are some types of commercial art:

➢ Promotion and advertising, paintings, illustrations, photographs – created for

promotions and advertising
➢ Visual Branding is used for visual branding such as logos or a brand mascot.
➢ Publishing and web design covers, illustrations and graphic elements for
magazines, books and websites
➢ Decorative arts is used to decorate products and interiors.
➢ Ornamental art is used in architecture.
➢ Packaging design is used in the packaging of products.
➢ Environments is used in commercial environments that resemble installation art
such as a display window.
➢ Communication serves as graphic designs that communication information such
as signs.
➢ Fashion Design is used to fit requirements such as to meet demand for a current
trend.
➢ Entertainment is used in movie advertisements.
➢ Game art creates the design of characters and environments for games.

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 The Elements of Art

Line is the mark with greater length than width. The line can be horizontal, vertical
or diagonal, straight or curved, thick or thin.

Shape is the closed line. Shapes can be geometric, like squares and circles, or organic,
like free formed shapes or natural shape. Shapes are flat and can express length
and width.

Forms are three-dimensional shapes, expressing length, width, and depth. Balls,
cylinders, boxes, and triangles

Space is the area between and around objects. The space around objects is often
called negative space; negative space has shape. Space can also refer to the
feeling of depth. Real space is three-dimensional, in visual art when we can
create the feeling or illusion of depth, we call it space.

Color is light reflected off objects. Color has three main characteristics: hue or its
name (red, green, blue, etc.) value (how light or dark it is), and intensity (how
bright or dull it is).

Texture is the surface quality that can be seen and felt. Texture can be rough or
smooth, soft or hand. Texture do not always feel the way they work; for example,
a drawing of a porcupine may look prickly, but you touch the drawing, the
paper is smooth and plain.

Principles of Art
Intext: www.theartist.me, 10 Principles of Art

Balance is the distribution of the visual weight of objects, colors, texture, and
space. If the design was a scale these elements should be balanced to make a
design, feel stable. In symmetrical balance, the elements used on one side of design
are similar to those on the other side; in asymmetrical balance, the other sides are
different but still look balanced. In radial balance, the elements are arranged around
a central point and may be similar.

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Emphasis is part of the design that catches the viewer’s attention. Usually the artist
will make one area stand out by contrasting it with other areas. The area will be
different in size, color, texture, shape, etc.

Movement is the path the viewer’s eye takes through the artwork, often to focal areas.
Such movements can be directed along lines edges, shape and color within the
artwork.

Pattern is the repetition of an object or symbol all over the artwork.

Repetition works with pattern to make the artwork seem active. The repetition of
elements of design creates unity within artwork.

Proportion is the feeling of unity created when all parts (sizes, amounts, or number)
relate well with each other. When drawing the human figure, proportion can
refer to the size of the head compared to the rest of the body.

Rhythm is created when one or more elements of design are used repeatedly to create
a feeling of organized movement. Variety is essential to keep rhythm exciting an
active and moving the viewer around the the artwork. Rhythm creates a mood
like music or dancing.

Variety is the use of several elements of design to hold the viewer’s attention and to
guide the viewer’s eye through the artwork.

Unity is the feeling of harmony between all parts of the artwork creating a sense of
completeness.

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Activity 1

Directions: Identify the following pictures whether it is a logo or not. Put a  if it

is a logo and X if it is not.

_____ 1. ______ 2.

____ 3. _____ 4.

____5.

Activity 2

Directions: On a short bond paper, draw your own logo if you have the following
business in the future:
1. Water refilling station
2. Bakery
3. Cellphone brand
4. Meat shop
5. Construction supplies

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 Criteria 3 points 2 points 1 point
Uses the art elements properly
Applies all the Principles of Art
Follows the art processes
Conveys the message clearly
Total Points

Activity 3

Directions: Write TRUE if the statement is true. If not, write FALSE. Use a
separate sheet of paper for your answer.

_____ 1. Pictures posted on Facebook are all for commercial purposes.

_____ 2. Fashion Design is a design used to communicate information such as
signs.
_____ 3. A person who do commercial art is called an architect.
_____ 4. Commercial Art is intended for commercial purposes.
_____ 5. Packaging Design is used for wrapping products.

Activity 4

Directions: Think of a product that you want to sell online. Make a commercial
art using the Principles of Art.
Your output will be rated based on this rubric.

5 1
3
Criteria Very Not
Evident
Evident Evident
1. Follows all the steps
correctly.
2. All elements and principles
of arts and design are present.

3. Shows creativeness
4. Finishes the artwork on
time.

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Assessment:

Directions: Read the statement carefully. Encircle the letter of the correct
answer. Write it in your paper.

1. The mark with greater length than width. It maybe horizontal, vertical, or
diagonal, straight or curve, thick or thin.

A. line B. shape C. form

2. The surface quality that can be seen or felt. It can also be rough or smooth.

A. space B. color C. texture

3. The area between and around objects.

A. form B. space C. line

4. ________ is light reflected by objects. It has three characteristics namely

hue, value and intensity.

A. Color B. Form C. Shape

5. ________ are three dimensional shapes, expressing length, width and depth.

A. Shapes B. Spaces C. Forms

Directions: Read the statements conscientiously. Write TRUE if the statement

is correct and FALSE if not.

_______1. Balance is the roughness or smoothness of an artwork.

_______2. Emphasis is the part of design that catches the viewer’s attention.

_______3. Variety is the feeling of harmony among all parts of the artwork.

_______4. Rhythm is created when one or more elements of design are used
repeatedly to create a feeling of organized movement.

_______5. Pattern is repetition of an object or symbol all over the artwork.

Prepared by:
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 JEZZEL PUYAT-SILAYNAN
Teacher 1

References:
 Ligaya Bautista Garcia-Quinitio, et.al(2016) The 21st Century MAPEH in
ACTION Rex Book Store. Manila, Philippines

Retrieved from:
https://thevirtualinstructor.com/blog/10-essential-drawing-materials-and-
toolsfor-beginners http://www.bing.com.images
https://www.vyond.com/resources/6-best-logo-maker-and-creation-tools/
https://drawpaintacademy.com/principles_of_art
https://www.getty.edu/education/teachers/building_lessons/principles_design
https://en.wikipedia.org/wiki/Elements_of_art http://www.pixabay.com.
Popular images-logos/photoshttps://99designs.com/blog/design-history-
movements/the-history-of-logos

 Quinitio, Ligaya Bautista Garcia, Cipriano, Eduardo V., Buhain, Eliseo P.,
Brioso, Juliet H., Lacia, Diana Alcoba, Alonzo, Almira Alcoba, Solano,
Gernalyn Andres, The 21st MAPEH in Action, Rex Book Store.

Retrieved from:
https://simplicable.com>new
https://thevirtualinstructor.com>blog
https://en.m.wikipedia.org/wiki/mango (picture only)
https://en.m.wikipedia.org
https://unsplash.com/photos.restaurants

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Key to Corrections
Activity 1
Directions: Identify the following pictures whether it is a logo or not. Put a
 if it is a logo and X if it is not.
1. / 2. X 3. X 4. / 5. /

Activity 2
Directions: On a short bond paper, draw your own logo if you have the following
business in the future:
Refer to the rubrics

Activity 3
Directions: Write TRUE if the statement is true. If not, write FALSE. Use a
separate sheet of paper for your answer.

1. False
2. False
3. False
4. True
5. True

Activity 4
Refer to the rubrics

Assessment:
I.
1. B 2. D 3. A 4. C 5. D
II.
1. False 2. True 3. False 4. True 5. True

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