CRUZ, GIPIGA, MANALO

HandE
Marketing Plan
JCSLC GROUP B
 02

Sanitization is a preventive and strategic method to contain the spread of Coronavirus Disease.
Since there is no foolproof method to tackle the present COVID-19 pandemic, sanitization has a
central role to play. Whenever and Wherever you roam around, viruses and bacterias are there to
annoy us. Viruses and Bacterias are like hijackers. They invade living normal cells and use those
cells to multiply and produce other bacterias and viruses like themselves. This can kill, damage,
or change the cells and make you sick.

There's nothing new about the concept of prevention being better than cure. It is better to stop
something bad from happening than it is to deal with it after it has happened. That's why HandE
is at your service, to protect and to prevent. HandE or also known as Hand Essentials is a Hygiene
Kit that consists of Rubbing Alcohol, Hand Sanitizer, Liquid Soap, and a Face Mask. This hygiene
kit offers the first line of defense against the spread of illness.
HandE Hygiene Kit is perfectly made for everyday use because good personal hygiene is
important for both health and social reasons. HandE offers this kit to everyone, especially to those
who are travelers, outgoing, and very delicate for children's use. If viruses and bacterias are there
anytime and anywhere, then HandE is also here to promote a safe and healthy environment by
cleansing and securing your protection in a pocket because we believe that safety starts in the
palm of your hands.

If there is anything we can do to make your Hand'e experience better let us know. You can reach
us at HandeHygienekit@gmail.com. We are also located at Mercury Drugs, Watsons, or any Malls
near you.

03
1
VISION 04

HandE is a leading and

innovative supplier and
manufacturer who
envisions continuous
development of high-
quality hygiene products
that are easy to use and on
the go.
 2
MISSION
05

HandE’s mission is to
provide the best quality
hygiene products. Will
keep you protected
anytime, protection on
every touch, and keeps
you away from harmful
germs anywhere.
 Products and Services
HAND LIQUID HAND
ALCOHOL FACE MASK
SANITIZER SOAP

Provides everyday, Provides antibacterial Protection made with

accessible disinfecting with
its range of isopropyl- and
ethyl-based rubbing alcohol.
99.9% effective against
bacteria and viruses.
In one pouch!
protection for hours. It is nature-based ingredients Protect yourself and
non-hypoallergenic and and nourishes skin with its others with the Double-
dermatologist-tested moisture-lock formula. Layer Washable and
safe even for kids. Ideal for cleansing and Reusable face mask.
everyday hygiene.
HandE
SERVICES

As the local experts in hygiene services, our solutions are

designed to help in reducing the risk of sick days, save money
and increase productivity. Initial offers are a complete range of
hand hygiene products that are designed for the environment and
people living in it. Our hygiene experts offer fully-serviced hygiene
solutions, giving you peace of mind that we are able to keep our
customers safe. We install and maintain your hygiene solutions
and manage consumables and sanitary waste whilst ensuring
compliance with all local legislation and environmental
regulations. HandE's high-quality hygiene kit is available off-
premises, can be purchased through online ordering and delivery.
Competition
Alcobac Hygiene Kit ₱220
2 pcs of masks included in hygiene kit

They offer 60 ml alcohol

Can be purchased online

Have reseller

Lifebuoy Essentials Hygiene Kit ₱306

They offer antibacterial wipes

They offer antibacterial hand cream

They can sell separately

They use TV commercials as their promotion

Competition Advantage
Almost all packaging materials are thrown away after unwrapping
which later gets clogged in rivers and oceans. Since the world is
corrupted with pollution and a toxic amount of materials, making it
sustainable can be a good call. HandE promotes Eco-friendly packaging
where can be beneficial to everyone by allowing us to reduce the amount
of plastic that we use. Using sustainable and recyclable aluminum bottles
in alternative to any plastic materials can contribute a big help to reduce
pollution in the world.
Competition Advantage
HandE also produces cruelty-free products and we make sure that no
animals are harmed in making this hygiene kit. It's also non-
hypoallergenic and we'll make sure that there's no tendency to
provoke an allergic reaction. It best for any age to protect and to kill
viruses and bacterias.
We also offer people products they can use as souvenirs or give-aways on
any occasion. We believe that HandE hygiene kit will be influential in the
long run in ensuring safety and preventing the re-occurrence of the disease
even after the pandemic.
COST-BASED
Cost-Based
PRICE
Price

₱140.75
STRENGTHS
Strengths
1. Dedicated Employees.
2. High-quality products with
affordable prices.
3. Eco-friendly products
WEAKNESSES
Weaknesses
1. The difficulty of establishing brand
equity as a start-up business.
2. Limited Brand Awareness.
3. Lack of budget for advertising and
marketing.
OPPORTUNITIES
Opportunities
1. Since HandE is new to the market, there
is a possibility that people will buy it
more to try.
2. Shifts in consumer consumption habits
that are moving toward increased
utilization of hygienic products.
3. During and even after the pandemic, we
are obligated to sanitize for our safety.
THREATS
Threats
1. New entrants to the hygiene kit
market.
2. Well-known established brands.
3. Production can be difficult and slow
when the virus spreads and worsens.
4. Limited production and delivery of
the products due to the restrictions
set by the government
OBJECTIVE&
objectives&
STRATEGIES
strategies
 Objective 1 Objective 2

-Promotions such as freebies in first week

-Be consistent with everything
-Holiday promotion (use holiday themed
-Deliver quality and value to customers
design e.g xmas, halloween, etc) and
-Enhance Customer's Relationship
puting holiday themed toys
-Capture feedback and adjust
-Taking advantage of the situation like
increasing the price little-by-little
 Objective 3
-Use social media platforms such as Facebook,
Instagram and Tiktok and make a trend using
the #ProtectedbyHandE
-Offer challenges and win (tagging a friend,
sharing the post)
-Start search engine optimization (SEO) and
grow visibility in search engine rankings
Objective 4
-Different variations of scented soap
and sanitizer with its new corresponding
packaging design
-Different designs of face masks and
remarkable packaging of alcohols
 4P'S
4P'S
Product Place
Alcohol Mall branches
Hand Sanitizer -Drugstores
Liquid Hand Soap -Health care and beauty
Facemask care chain stores
(In one pouch)

Price Promotion
Word-of-mouth marketing
The pricing scheme is based
Advertising
on the Cost of Production with
Sales Promotions
a Cost Based Price and a 15%
Social Media Platform
desire of return sales.