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How To Increase Your

Chances of Success When
Applying R&D Grant
Dr. Mazlan Abbas
CEO – FAVORIOT
Email: mazlan@favoriot.com

Invited Talk
24 September 2021
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Stages of R&D to Commercialisation

Alpha Beta Get User Commercialisation

Prototype Prototype feedback and
- Internal - External Customer buy-in

Go-to-Market

Certification • Business Model

Process • Pricing
• Marketing Channel

Technical – Higher Emphasis Practical / Commercial – Higher Emphasis

Commercial – Lower Emphasis Technical – Lower Emphasis
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https://edana.mosti.gov.my
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https://edana.mosti.gov.my
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How-To Build Producer Nation

• Publications • Time-to-market • Solve their problems
• Knowledge • Revenue

University Industry Market

R&D Product (Roadmap) Commercialise

Share Prototype Sell
Industry problems (Beta)

Output Maintain Loyalty

Prototype
(Alpha)

Understanding Roles and Responsibilities

Copyright: Dr. Mazlan Abbas (2020)
YouTube Video
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Who Prime • University and Industry Become

Collaborator

the Project? • Industry and University Become

Collaborator

The importance of choosing

the collaborator.
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If Industry Become the Collaborator

• Industry have direct interest
• Part of their product roadmap
• Be the commercialisation arm

• Industry provides the relevant expertise and data

• Industry provides trial site

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If University Become the Collaborator

• Provide Lab prototype to become commercial product

• Provide expertise

• Joint venture in product development

• Sharing their initial R&D output (Lab prototype)
• Sharing their IP for commercialisation
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Problem Statement
• Who will benefit?

• How big is the impact?

• What are the current solutions and their weakness?

• What do you intend to achieve?

• What have you done so far?

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Novelty
• Explain your novelty. What makes yours different from
others? Compare publications plus commercial products.

• Proof of Novelty – IP submission, Patent Agent

• What are the new things that you want to achieve with
this grant?

• How do you measure the success of your projects?

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Approach
• How do you get the data?

• Did you get permission from the relevant authorities?

Need Letter of support (clearly).

• If medical – get Ethics Committee approval before

presentation
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Budget Requested
• Submit Quotations to support budget requested.

• Follow the limit (%) as per the MOSTI guideline.

• Justify the need to outsource. Why University can’t

support?
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Team
• Expertise and spelt clearly their role in the project.

• If get consultant, specify their role and estimated cost

(quotation)

• If medical related project, get the real medical team in the

project to provide proper advice. (Note: Get Ethics Approval if
required)

• If support Industry collaborator, the University PIC must be there

to support the technical questions and vice versa.
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Outcomes
• Depending which TRL, the University must know who they want to
sell and how they want to market
• End-users
• Product House (License)
• Joint Venture

• What is the pricing structure (if any) or the business model

• How big is the market and how they want to reach out to
customers?

• How do you want to scale? Impact to Social, Economy and

Environmental.
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