Group Assignment Cover Sheet: (Girlgang Team - Western Sydney University)

[GIRLGANG TEAM_WESTERN SYDNEY UNIVERSITY]
SCHOOL OF WESTERN SYDNEY

GROUP ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student name: Nguyen Lang Gia Linh Student ID number: B1112014491
Student name: Ho Thien Nga Student ID number: B1112014399
Student name: Luong Le Truc Quynh Student ID number: B1112014353
Student name: Nguyen Ngoc Bao Tran Student ID number: B1112014381
Student name: Ho Phan Kim Thao Student ID number: B1112014404
Student name: Nguyen Thuy Vy Student ID number: B1112014421

UNIT AND TUTORIAL DETAILS
Unit name: Business Communication Unit number: BC-T221WSB-3

Tutorial/Lecture: Group Report Class day and time: 12h-15h15
Lecturer or Tutor name: Ms. Mien Le
ASSIGNMENT DETAILS
Title: Group Report of Final Project

Length: 2000 words Due date: 22/08/2021 Date submitted: 22/08/2021
Home campus (where you are enrolled): Viet Nam campus
DECLARATION
 I hold a copy of this assignment if the original is lost or damaged.
 I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
 I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
 No part of the assignment/product has been written/produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
 I am aware that this work will be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).
1
Student’s
signature: Nguyen Lang Gia Linh
Student’s
signature: Ho Thien Nga
Student’s
signature: Luong Le Truc Quynh
Student’s
signature: Nguyen Ngoc Bao Tran
Student’s
signature: Ho Phan Kim Thao
Student’s
signature: Nguyen Thuy Vy
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
ARO 00398 09/15
2
GROUP REPORT
FINAL PROJECT
By Girl Gang Team
Supervised by
Le Nguyen Hue Mien
PROPOSED TO
NuNu Bookstore Business
3
Table of Contents
1. Introduction ..................................................................................................................................... 5
2. Background of the situation ............................................................................................................ 6
a. Situation Analysis ...................................................................................................................... 6
b. Our Decision .............................................................................................................................. 6
3. Project Description .......................................................................................................................... 7
a. Organization Background .......................................................................................................... 7
b. Our Solutions ............................................................................................................................. 7
c. Action Plan.............................................................................................................................. 8-9
4. Project Deliverables ......................................................................................................................... 9
Key message of the project.............................................................................................................. 9
5. Implementation and achievements ................................................................................................. 9
a. Searching for collaborator ......................................................................................................... 9
b. Collaboration Process (20/7 – 29/8) .................................................................................. 10-18
c. Outcomes ........................................................................................................................... 19-20
6. Conclusion ...................................................................................................................................... 20
Key lessons learned................................................................................................................... 20-21
7. Appendices................................................................................................................................ 21-30
8. References ..................................................................................................................................... 31
4
1. Introduction
Over the years, reading culture is growing in popularity in tandem with the advancement of
human civilization, owing to its numerous benefits to our lives. However, reading habits have not
been paid much attention in Vietnam. Only 30% of the population reads frequently, and over a
quarter of the population does not read at all. Simultaneously, Vietnamese individuals spend
around one hour reading books, which is among the lowest in the world (Nguyen, 2019).
Therefore, to enhance the reading culture in Vietnam, we focus on inspiring people, especially the
young generation.
This report describes how the Girl Gang team collaborated with NuNu bookstore to run the “From
books to hearts'' campaign and the way people interact, engage with books through several
activities of the NuNu organization. Moreover, the purpose of this report is to gauge everyone's
interest in books, to show how our team raises their reading habits awareness through social
media as well as how we support children who do not have access to books. The necessity of our
project, its structure will be mentioned in the report in more detail. The final results of our project
showed that collaborating with NuNu bookshop has yielded great outcomes as people's
connection with the organization has increased steadily and we have more opportunities for
charity.
5
2. Background of the situation

a. Situation Analysis
Many individuals have grown up in a world where the Internet is always at their fingertips and
they can connect with others at the push of a button. They think that having a phone is having
everything, nothing is more convenient than a phone. Therefore, more and more people are
becoming glued to their smartphones and lose the habit of reading books which help us improve
knowledge as well as learn more new things. After surveying 50 students at the University of
Western Sydney, it is easy to see that a lot of students do not spend time on reading books and
the number of students who spend 1-2 hours a week said they just read books because of the
subject’s requirement in school.
b. Our Decision
Our team decided through this charity activity "From books to hearts" to introduce and bring a
very interesting and new world of books to motivate young people to get interested in reading by
interacting with people via a social networking platform - Facebook. Furthermore, we utilize the
proceeds from book sales to donate to the vaccine fund of the government.
6
3. Project Description
a. Organization Background
NuNu bookstore is a non-profit organization where old books are collected from benefactors and
resold to other book lovers at a loving and affordable price based on their residual value, such as
newness and book integrity. The whole profit of the campaign will be donated for social support
and charity activities. NuNu bookstore was founded on May 1st, 2020. Since then, the business
has operated offline and online through Facebook, Instagram, Tiktok, and its official sales
website.
 Core value:
- Create opportunities for readers to access a variety of books in the most economical form and
use profits to support social and charity works.
 Achievement:
- Attracted nearly 1,900 followers and more than 1,600 likes on the official Facebook page, more
than 2,300 followers on the official account on Instagram, and reached nearby 40 followers for
the official Tiktok account.
- After a year of operation, NuNu bookstore organized a trip to give gifts to students and raised
more than 19 million Vietnam dongs to support the Central region, Quy Tam Long Viet. Recently,
the business has deducted the proceeds from the sale of books and one-third of the price sold on
each Mloew - a designed tote bag with the logo on it to send to the Vaccines Fund for a total of 6
million Vietnam dongs.
 Problems of business:
- Low follower engagement for posts on social media platforms.
- The content of posts is not diverse and attracts many followers.
b. Our Solutions
After assessing the context and current situation of the business, our team decided to expand the
number of donated books by appealing to people in our areas and posting on social platforms.
"From books to hearts" - a new campaign with the same tagline was created by Girl Gang to
progress business promotion as our team members agreed on what it meant. By following this
slogan, our team is looking forward to seeing more kind-hearted people who have old books, are
willing to donate, and become our customers. The profits from our activities will contribute to the
national vaccine fund and poor households during the pandemic.
7
c. Action Plan
Date Task Person in Note

charge
1/7 - 11/7 Find and choose the All Nunu bookstore was chosen
organization to collaborate members
11/7 - 12/7 Contact to the NuNu Thuy Vy Vy sent a message via Messengers asking for
organization (Leader) cooperation
13/7 - 18/7 Complete the requirements All Like, share posts & donate books to NuNu
given to become a NuNu’s members
collaborator
19/7 - 25/7 Discuss to create a new All Girl Gang had a meeting with the head of NuNu to
project for NuNu members present the “From books to hearts” project.
26/7 Send the project proposal Thuy Vy, Linh sent the proposal
Gia Linh, Link proposal:
Kim Thao file:///D:/Downloads/GirlGang_Proposal.pdf
2/8 Post of calling for donations Gia Linh Participants will receive a voucher of
for National COVID-19 10-15% discounts for each donation.
vaccine fund
5/8 Post about the history of Truc Quynh

books
9/8 Post a mini-game on Thuy Vy

Facebook
11/8 A post of Interesting facts Thien Nga

about books
13/8 Review a book Kim Thao
8
15/8 List players who received Gia Linh

10-15% vouchers
16/8 Summarize the number of All

book donation members
17/8 Post the results of mini Thuy Vy The winner will received 2 books
game
20/8 Recommend 6 books people Bao Tran

should read
23/8 Recommend 6 science All

fiction books everyone members
should read
4. Project Deliverables
Key message of the project:
“From books to hearts”
NuNu is not only essentially a bookstore, but we want to spread our love and support to people
in difficult circumstances. In this time, we continue calling for donations for COVID-19 vaccine
fund which appears most importantly in today’s situation. In addition, “Hearts” also stands for the
spreading of inspiration about reading habits. We believe that books are a worthy treasure of
humanity, where we can acquire knowledge and nurture our souls.
5. Implementation and achievements

a. Searching for collaborator
At the beginning, each member suggested 1 organization which has a meaningful campaign to
deliver our message and spread positive energy to people during COVID-19 era. After discussing
carefully and contacting several organizations, we were successfully approved to collaborate with
NuNu bookstore. NuNu is an organization that inspired the reading culture and we thought that
this collaborator would tailor the project.
9
b. Collaboration Process
 Beginning week (20-25/7):
- Arrange project timeline (21/7): According to our discussion with NuNu, as they had fully planned
for their projects during July, it would be more efficient for us to start our project the following
month, when we were comfortable with the schedule.
- 20/7: Send the first 32 donated books in the early of the pandemic.
 Week 1 (2/8-8/8):
- Calling for donations for National COVID-19 vaccine fund (2/8): The funding form is sending a
message by syntax, then money is directly sent to the Vietnamese vaccine bank. Two hours after
running the charity, we summarized 155,000 Vietnam dongs donated from six first participants.
Unluckily, the fund was closed the following day since there was a lot of support from our fellow
countries. Although the amount of money is not quite significant, we fully appreciate all their
hearts as most of our followers are students. We have given six 15% vouchers to them when
purchasing books at NuNu.
- 1st post of reading awareness: History of book (⅝): We primarily presented the evolution of books
to give a comprehensive insight to take up reading habits.
10
Post of calling for donations for National COVID-19 vaccine fund
11
1st post- History of book
 Week 2 (9/8-15/8):
- Mini game (9/8): The game named Emotional Crossword appeared to be on top 3 posts with
highest reactions. Our purpose is not only to create more traffic, but to represent the world's
diverse language treasure through the book named Dictionary of Emotional languages.
- Post 2nd & 3rd (11 & 13/8): Interested facts about books and book review.
- After two weeks, we gained the following results:
 Post calling for donations: 45 likes, 13 comments, 6 shares, 571 approaches.
12
 Post 1st: 27 likes, 9 comments, 1 shares, 361 approaches.

 Post mini game: 52 likes, 48 comments, 4 shares, 775 approaches.
 Post 2nd: 24 likes, 2 comments, no share, 415 approaches.
 Post 3rd: 18 likes, 13 comments, no share, 322 approaches.
Mini game post
13
Post 2nd- Interested facts about books
14
Post 3rd- Book review
 Week 3 (16/8-22/8)
- Summarize number of book donation (16/8): Because of the COVID pandemic, social distancing
and lockdown policies, our book donation activity was interrupted, we only had recorded 32
books that we sent to the organization at the beginning.
- Inform the result of mini-game “Emotional Crossword" (17/8): We have commented on the mini-
game post to announce the answer of the crossword and contact with the winner for the
necessary information to send the prize (the prize will be sent when the social distancing policy
ends).
- Post 4th (20/8): Recommend 6 books people should read.
 Post 4th: 14 likes, 11 comments, no share, 314 approaches.
15
Post about summarizing number of book donation
16
Post about informing the result of mini-game “Emotional Crossword"
17
Post 4th- Recommend 6 books people should read
 Week 4 (23/8 - 29/8) (Upcoming)

- Post 5th (23/8): Recommend Science fiction books people should read.
- Reckon profit and donate for Vietnam vaccine fund: We will aggregate the book sales and transfer
money to the account of the Vietnam vaccine fund.
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c. Outcomes
The amount of interaction in each post:
Interaction Approach
(people) (people)
Post of calling for donations for National 81 571

COVID-19 vaccine fund post
Post about the history of books 49 361
Post a mini-game on Facebook 237 775
Post of Interesting facts about books 46 415
Review a book 54 322
Our team has fulfilled all the goals to help the organization tackle its problem of low interactions.
As listed in the proposal that the purpose of our collaboration was to have a 200 to 500 increase
in audience’s reactions on fanpage, our campaign has specifically approached 2,045 viewers and
included 467 interactions in total posts that nearly reach our target. Significantly, our mini game
engaged the huge attention of the organization’s audiences that was remarkably more than 95%
others of NuNu so far. As a result, there were 142 newcomers to the page, which meant more
people were interested in reading habits and chose NuNu bookstore as a charismatic place to
keep up with their hobbies.
19
6. Conclusion
The project "From Books to Hearts" is carried out with the aim of helping people become more
interested in reading, especially Generation Z. Moreover, this project also appeals to all people in
Vietnam to support the Vietnam Vaccine Fund during the country's difficult epidemic period. It
suggests an approach to people's reading consciousness through improving reading awareness,
reviewing and recommending books, creating mini games to improve reading ability and analyzing
information. At the end of this collaboration, we have completed the original plan and successfully
conveyed the message of reading to everyone, except for some unforeseen situations: social
distancing policy prevented us from accepting donations of books, the vaccine fund closed as soon
as we posted the appeal. When the COVID-19 pandemic ends, our expectation is to complete
what we have not done.
Key lessons learned
We know that raising people's reading awareness has been a difficult problem to solve. The loss
of interest in reading is due to the habit of using electronic devices, and it's become a habit that
is hard to quit. Therefore, to regain interest in books, we need to be more patient, spend time,
and create unique content. We have learned that when setting up a project there can be difficult
situations that we must encounter, for instance, contact support from organizations is denied,
20
the project does not receive attention, plans cannot be carried out because of unpredictable
factors. To scale up the project, it requires the support of larger organizations and adequate
funding.
7. Appendices
Appendix A
Project Proposal Contact Letter (including proposal)
21
22
23
24
25
26
Approval Letter
27
Appendix B
Mini-game’s questions
(choose suitable word to fill in the correct row)
Mamihlapinatapai
Saudade
Anagapesis
Onsra
Koi no yokan
Hiraeth
Nostalgia
Textpectation
Basorexia
Cwtch
Razbliuto
Limerence
Redamancy
Thả Thính
1.(tiếng Hy Lạp) Chẳng còn chút cảm giác nào đối với người ta đã từng yêu. Được sử dụng trong trường
hợp bạn tình cờ gặp lại, nghe đến tên người yêu cũ hoặc người bạn từng yêu say đắm trong quá khứ.
Nhưng bạn chợt nhận ra, con tim bên trong đã im tiếng. Tình yêu xưa đã không còn.
2.(tiếng Anh) Cảm giác khao khát được hôn một người. Nỗi khao khát mãnh liệt được hôn một người mình
yêu, hoặc cảm giác muốn được hôn cho dù có người yêu hay chưa.
3.(tiếng lóng của giới trẻ) Cảm giác hồi hộp không yên khi chờ đợi tin nhắn hồi âm của ai đó. Thường dùng
khi chúng ta chờ tin nhắn từ một người quan trọng/ người mình thích.
4.(tiếng Wales) Nỗi buồn vì nhớ nhà, và vì điều gì đó thân thuộc đã mất đi. Đó là sự kết hợp giữa khao
khát, nỗi nhớ, bâng khuâng, nuối tiếc.
28
5.(từ thuộc Tâm lý học) Thứ tình cảm mãnh liệt đến đáng sợ. Sự mê đắm này kéo dài rất lâu, có thể trong
nhiều tháng, nhiều năm, hoặc thậm chí cả cuộc đời, khác hoàn toàn với những "cơn say nắng" thường là
ngắn ngủi.
6.(tiếng Boro của Ấn Độ) Cảm giác vừa cay đắng, vừa ngọt ngào khi biết rằng rồi tình yêu này sẽ chẳng kéo
dài mãi. Mô tả cảm giác yêu như thể đây là lần cuối cùng. Yêu mà đồng thời cũng biết rằng nó sẽ kết thúc.
Kiểu như vừa bắt đầu nhưng đã thấy bi kịch về sau. Cảm giác vừa cay đắng, vừa xúc động.
7.(tiếng Bồ Đào Nha, sử dụng chủ yếu ở Brazil) Cảm giác nhớ nhung ai đó, hoặc thứ gì đó từng thuộc về
mình. Nhưng giờ người đó/điều đó đã mất rồi, không bao giờ có lại được nữa.
8.(tiếng Anh, gốc Latin) Một tình cảm mà bạn yêu và được yêu trọn vẹn.
9.(tiếng Yagban, Argentina) Họ khao khát nhau nhưng chẳng ai dám bắt đầu. Hai người nhìn vào mắt nhau,
mỗi người đều ước ao về tình cảm cho cả hai, nhưng không ai trong họ muốn là người mở lời.
10.(tiếng Nhật) Dự cảm tình yêu ngay từ lần gặp đầu tiên. Cảm giác đây là định mệnh của mình và muốn
yêu ngay khi gặp người đó lần đầu tiên.
11.(tiếng Wales) Cái ôm chặt, hành động yêu thương hoặc một nơi an toàn. Mô tả một nơi chốn thật sự
an toàn và có thể tin tưởng tuyệt đối. Nơi an toàn đó có thể là vòng tay của người yêu, hoặc có thể áp
dụng cho cả mối quan hệ của cha mẹ và con cái, kiểu như một mái nhà thời thơ ấu nơi chúng ta trở về,
biết rằng mình sẽ luôn được yêu thương và an toàn tuyệt đối trong vòng tay gia đình.
12.(chưa rõ nguồn gốc) Có chút gì đó xúc động về người mà mình đã từng yêu nhưng hiện giờ thì tình cảm
không còn nữa. Miêu tả cảm giác xuất hiện khi nghĩ hoặc nghe về người mình từng yêu trong quá khứ
nhưng hiện tại thì đã hết yêu rồi. Người đó có thể từng là mối quan hệ nghiêm túc, hoặc ai đó mà ta yêu
đơn phương.
13.(gốc Hy Lạp) Ước sao có thể trở lại giây phút ấy một lần nữa. Đây là cảm giác vừa buồn vừa vui khi bạn
nhớ lại kỉ niệm đẹp lúc xưa và ao ước được trải nghiệm lại lần nữa.
29
14.(tiếng Việt) hành động bạn cố tình hấp dẫn ai đó khiến cho họ phải thích bạn, mặc dù bạn không thích
họ hoặc có nhiều lý do để không thể phát triển mối quan hệ này thêm.
30
8. References
Nguyen, D. (2019). Vietnam takes tech steps forward, reading steps backward - Vnexpress
International. Retrieved August 5, 2021, from
https://e.vnexpress.net/news/life/culture/vietnam-takes-tech-steps-forward-reading-steps-
backward-3919421.html
31

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[GIRLGANG TEAM_WESTERN SYDNEY UNIVERSITY]

SCHOOL OF WESTERN SYDNEY

Student name: Nguyen Lang Gia Linh Student ID number: B1112014491

Student name: Ho Thien Nga Student ID number: B1112014399

Student name: Luong Le Truc Quynh Student ID number: B1112014353

Student name: Nguyen Ngoc Bao Tran Student ID number: B1112014381

Student name: Ho Phan Kim Thao Student ID number: B1112014404

Student name: Nguyen Thuy Vy Student ID number: B1112014421

Unit name: Business Communication Unit number: BC-T221WSB-3

Title: Group Report of Final Project

 I hold a copy of this assignment if the original is lost or damaged.

2. Background of the situation

Date Task Person in Note

5/8 Post about the history of Truc Quynh

9/8 Post a mini-game on Thuy Vy

11/8 A post of Interesting facts Thien Nga

13/8 Review a book Kim Thao

15/8 List players who received Gia Linh

16/8 Summarize the number of All

20/8 Recommend 6 books people Bao Tran

23/8 Recommend 6 science All

5. Implementation and achievements

Post of calling for donations for National COVID-19 vaccine fund

1st post- History of book

 Post 1st: 27 likes, 9 comments, 1 shares, 361 approaches.

Mini game post

Post 2nd- Interested facts about books

Post 3rd- Book review

Post about summarizing number of book donation

Post about informing the result of mini-game “Emotional Crossword"

Post 4th- Recommend 6 books people should read

 Week 4 (23/8 - 29/8) (Upcoming)

Post of calling for donations for National 81 571

Post about the history of books 49 361

Post a mini-game on Facebook 237 775

Post of Interesting facts about books 46 415

Review a book 54 322

(choose suitable word to fill in the correct row)

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