Professional Documents
Culture Documents
Module 1: Introduction To Entrepreneurial Management Lesson 1: Concept of Entrepreneurship
Module 1: Introduction To Entrepreneurial Management Lesson 1: Concept of Entrepreneurship
Module 1: Introduction To Entrepreneurial Management Lesson 1: Concept of Entrepreneurship
TYPES OF DIVERSIFICATION
ETHICAL POSITIONS
1. Utilitarian View of Ethics – relates to the decisions made solely on the basis of
their outcomes or consequences.
2. Rights View of Ethics – this calls upon individuals to make decisions consistent
with fundamental liberties and privileges.
3. Justice View of Ethics- this requires individuals to impose and enforce rules
fairly and impartially so there is an equitable distribution of benefits and costs.
IMPORTANCE OF GOOD ETHICS
- Corporate image is built or improved
- Efficiency and productivity is enhanced.
- Sales and profits are boosted.
Social Responsibility- is a broader concept that also covers business ethics.
Charity Principle – the doctrine of social responsibility requiring more fortunate
individuals or entrepreneurs to assist less fortunate.
Stewardship Principle- Biblical doctrine
Customer Care- the manner in which customers are treated by the business.
Also defined as meeting needs and creating comfort.