UNIVERSITY OF SANTO TOMAS

SENIOR HIGH SCHOOL

SUBJECT GUIDE IN ENTREPRENEURSHIP

SECOND TERM SY 2020 - 2021

Subject Instructor:
Email Address:
Consultation Hours: 2 hours

Subject Code: AT_ENTREPRENEURSHIP Grade Level: Term: 1st - 2nd Term

Grade 12

Subject Title: ENTREPRENEURSHIP Hours: 80 hours Pre-requisite/s: None

Co-Requisites: None

Subject Description: This course deals with the concepts, underlying principles, processes and implementation of a business plan.
The preliminaries of this course include the following: 1) discussion on the relevance of the course; 2) explanation of key concepts of
common competencies; 3) explanation of core competencies relative to the course; and 4) exploration of career opportunities.

KEY LEARNING OUTCOMES: At the end of the course, students are enabled to:
 Develop and implement a Business Plan
 Observe and assess a market in terms of needs, preferences, demands and piques
 Enhance their knowledge and skills on the different functional areas of business organizations
 Get enough motivation and inspiration in starting up one’s business venture

LEARNING CONTENTS WEEK SESSION TOPICS and Enabling Tasks

LEVELING HOUSE RULES

Course Requirements/Guidelines

I- INTRODUCTION TO 1 - Definition of Entrepreneurship

ENTREPRENEURSHIP - Characteristics of an Entrepreneur
TEXTBOOK: 1
Entrepreneurial Mindset pp. 2-16 2 - Rationale for Engaging in Entrepreneurship
(Discussion Board assigned activity)

II- ENTREPRENEURSHIP VS 1 - Important Career Factors

EMPLOYMENT - Employment
2
TEXTBOOK: 2 - Entrepreneurial Motivations
Entrepreneurial Mindset pp. 2-16 - Advantages and Disadvantages of
Entrepreneurship
(One page written report/ Short Presentation of one’s
Virtual Interview with someone who shifted from being
employed to being an entrepreneur during this pandemic crisis)

III- DEVELOPING A 1 - Market Research

BUSINESS PLAN Processes involved in Data Gathering
TEXTBOOK: - Customer Profiling
Developing a Business Plan - Market Segmentation
pp. 42-59
IV- RECOGNIZING
POTENTIAL MARKET - Macro and Micro Environmental Sources
(Opportunity Seeking) 3 - Consumer Preferences
TEXTBOOK:
Generating Ideas: harnessing logic and 2 - Other sources of Opportunities
creativity pp. 17-29;
- Methods of Generating Ideas
Recognizing, Assessing and
Exploiting Opportunities pp. 31-40 (Short Quiz 15-20 points)

RECOGNIZING 1 - The Personal Screen

POTENTIAL MARKET - 12 Rs of Opportunity screening
 (Opportunity Screening) 4
TEXTBOOK:
Recognizing, Assessing and Exploiting 2 (VIRTUAL Concept Pitching using
Break- out session Part 1)
Opportunities pp. 31-40

- Positioning Statement
RECOGNIZING 1
- Conceptualizing
POTENTIAL MARKET
(Opportunity Seizing) - Product Crafting
5
TEXTBOOK: - Designing, Prototyping, Testing the Product
Recognizing, Assessing and Exploiting 2 (VIRTUAL Concept Pitching using
Opportunities pp. 31-40 BB collab Break- out session Part 2)

THIRD QUARTERLY EXAMINATION

V- The Marketing Plan 1 - Product

Marketing Mix (8 Ps)
TEXTBOOK:
6 - Price
Marketing Plan pp. 60-70 2 - Place
Managing the Marketing Function (REVIEW for the Quarterly Examination)
pp. 96-108

The Marketing Plan - Promotion

1
Marketing Mix (8 Ps) - Branding
TEXTBOOK: 7
Marketing Plan pp. 60-70 - Positioning
2
Managing the Marketing Function pp. 96-108 - Packaging

The Marketing Plan 1 - People

Marketing Mix (8 Ps) 8
TEXTBOOK 2 - Prospects

VI- Operations and 1 - Definition of Operations Management

Development Plan
TEXTBOOK: 9 - Scope of Operations Management
Managing the Operations Function 2 (Product Design with innovation that is useful or responsive of
pp. 109 – 113, 117- 125 the current needs)

Operations and 1 - Operations Processes

Development Plan
- 6Ms of Operations
TEXTBOOK: 10
2
Material
Managing the Operations Function
Method
pp. 109 – 113, 117- 125 (Short Quiz 15-20 points)

Operations and 1 - 6 Ms of Operations

Development Plan Money
Manpower
TEXTBOOK: Machinery
Managing the Operations Function 11
pp. 109 – 113, 117- 125 2 - 6 Ms of Operations
Machinery
(Consultation about the development of the Business Plan)

VII- Business Implementation 1 - Presentation of Business Plan

TEXTBOOK: 12
The Financial Plan pp. 83 - 93 2 - Creating Business Report and Financial Report

FOURTH QUARTERLY EXAMINATION

Modes of Assessment: This subject makes use Class Policies

of varied forms of authentic assessment which Language of Instruction
include portfolio assessment, performance tasks, English is the medium of instruction. Lectures,
as well as metacognitive assessments. discussions, and documentations will be in English.

Grading System: Attendance

First Quarter and Second Quarter All class sessions are to be attended. Per Section 1551
25% - Written Works (Quizzes, Mini Case Study) of CHED's Manual of Regulation for Private Educational
45% - Performance Tasks (Activities, Portfolio) Institutions, a student who has incurred more than
30% - Quarter Examinations twenty per cent (20%) of the total number of school days
Term Gr = (3RD Quarter Grade + 4TH Quarter Grade) shall not be given credit to the course regardless of
2 class standing. For further provision of the said policy,
please refer to the UST Student Manual.
Required Textbook: PATHWAYS TO ENTREPRENEURSHIP by PHOENIX PUBLISHING HOUSE
Authors:
• HABARADAS, RAYMUND, DBA
• TULLAO TERESO, PhD.
Suggested Readings/References:
Books
 Adeleke, A; Ogundele O.J.K. and Oyenuga (2008) Business Policy and Strategy 2nd ed. Lagos:
Concept Publications

 Alduana, Nick L.(2016) Entrepreneurship in Philippine Setting for Senior High School. C&E Publishing
Inc.
 Batisan, R. (2016) Entrepreneurship. Makati City: Diwa Learning Systems Inc.
 Cabrera, Helena Ma. F., et.al. (2016), Organization and Management. Vibal Group, Inc., Quezon City.
 Garalde-Orjalo, Victoria, et.al. (2016), Organization and Management: Concepts, Caselets, and
Exercises. The Phoenix Publishing House, Inc., Quezon City.
 Medina, Roberto G. (2016 ) Entrepreneurship for Small Business
 Morato, E. (2016) Entrepreneurship. Manila: Rex Book Store Inc.
Zarate, Cynthia A. (2016), Organization and Management for Senior High School. C & E Publishing,
Inc., Quezon City.