CULTURE TYPES

● MATERIAL- products of human activity which is

concrete, tangible and conservable
Ex: karaoke
: Make-up materials
● NONMATERIAL-intangible and abstract things like
customs, values, good will habits, beliefs, languages,
etc.
Ex: bonding through music
: Beauty standard

KOHL’S CULTURAL ICEBERG

1. VISIBLE CULTURE (food, art, dance, language, traditions)

Ex: Sinulog festivity (tinier portions)

2. INVISIBLE CULTURE (beliefs, values, world view)

Ex: belief of Sto. Nino (looking deeper)

3. COMMON HUMANITY (the way we love, laugh, cry and

seek dignity and meaning in our lives; human emotions)

Ex: the desire for a religion; same desires; same interactions

(understanding of why they exist)

CHARACTERISTICS OF CULTURE

- Culture is learned from families, peers, institutions

and media
(When we were born, we do not know our culture,
religion, etc.)
- Culture is dynamic, it changes/evolve and is adapting
(Culture changes through time. Such as the style of
hair from 1950 and hair style from 2019)
- Culture is integrated
(Understand beyond the kohl’s cultural iceberg)
- Culture is shared
(To experience the culture, you have to interact with
each other; a Korean must interact with other
Koreans for us to see and know their culture)
- Culture is based on symbols
(Representations)

CONCEPTS OF CULTURE

CULTURE UNIVERSAL -> CULTURE PATTERNS ->

CULTURE COMPLEXES -> CULTURE TRAITS (smallest
concept of culture)

CULTURE UNIVERSAL
EVERYONE IN THE WORLD REGARDLESS OF RELIGION
TEND TO UNDERSTAND THE WORLD