THE EMERALD HEIGHTS INTERNATIONAL SCHOOL. SESSION -: 2021 -2022 CLASS -: XI SUBJECT -: MARKETING WORKSHEET -: MARKETING ENVIRONMENT. UNIT GENERAL INSTRUCTIONS — 1. The worksheet will be solved in the notebook. 2. Attach the copy of worksheet in the notebook, 3, Scan the solution and upload in the google classraam 4. Do not forget to click on TURN IN option once you post the worksheet back after completing. 6. Submit the worksheet on or before the time. S.N. QUESTIONS From the following identify whether the statements are True or False 1 | Marketing Environment consists of numerous factors and forces close to company which affects its ability to serve and satisfy its customers for their needs and requirements. Ans. | True 2 | There are certain forces that can be controlled to a large extent by the management are called internal forces, Ans. |Trve 3. | Micro environment consists of the elements or forces that influence marketing and business indirectly. Ans. | Fe ls ¢ 4 | Environment scanning is the process of scrutinizing and weighing up changes and trends in marketing environment by the firm. Ans. | Thy e@ 5 _| There is a close and continuous interaction between the business and environment. Ans. | Tru-e 6 | Marketing is an art of winning hearts of customers and persuading them to buy the firms products and services. ans. [Tove 7 | Environment scanning becomes very crucial as it enables a management to identify present and future opportunities which it can exploit .or threats and constrains which have to be tackled. Ans. | Tro 4 8_| lfacompany does not adapt to its Environment, it would succeed in the long run. Ans. | C2 ¢ 9 | Video Conferencing cum service like Jio Meet is an opportunity for Reliance Communication. Ans. | Teve 10 | Jio meet is a Huge threat to ZOOM Conferencing as a new emerging competitor in the global Market.tet ‘ Fill in the blanks :- in the market. 1_] Environmental Analysis helps in identifying Ans. | Hivests & Opperbnsh’ et — 7 2 intellectual stimulation can be possible by paying more attention to people by listening their 12ND rsnienneeeee ‘Ans. sigligid ui ge 3 Opportunities means the . a ~.. external forces that are likely to help a firm increase its business. ans. [posihve ¢ Rvewrch'* 4 | The knowledge of environmental changes _.. the management to make strategy to cope with the emerging problems. Ans. ensil'oae : 5 _ | Ifa firmis sensitive to the external environment and comes out with new products or services to meet the requirement of its customers, this would... of the firm. Ans. | ov iio {peur - 6 [Environmental scanniiig is a process OF w.nnnmnmnnaNde, changes and trends in marketing environment by the firm. Ans. evuhntiry fd atighiry vf? 7_| Changes in fashion and tastes of consumers are the examples of ........ Ans. | exter net 8 | Through environmental analysis, the management can develop a gauges the impact of various environmental forces on the firm. Ans. 9 |. consists of suppliers, customers, intermediaries, competitors and the general public. Ans. | y Inte hel 7?! 10 sss Includes demographic, economic, political, legal, socio-cultural and technological forces. Ans. | serd en vi ton mek MULTIPLE CHOICE QUESTIONS 1 | Whatis environmental scanning? A. Areview of external sources to discover factors that impact business. + B. Looks at the strengths, weaknesses, opportunities and threats of the business and its competition. C. Scanning of internal sources that can improve business function. Ans. @® 2 There is an increasing trend towards --------------because of easier availability of information technology throughout the world. A.e-commerce8, mass production ¢. Both © Bel Ans. Exposure to western modern culture and population shifts from rural to urban areas are A. Economic factors B. Socio-cultural factors C. Political factors Ans. TW) sect culhye | The nature of goods and services demanded in a society depends upon A. Fashion trends. @®people's attitudes, customs, socio-cultural values C. Future expectations a dheal elon B2 peepler o WAVE curbeat, gecro “often, the first significant company to move into a market becomes the market leader. What is the term for this? A. lastin first out B) First mover advantage €. Customer retention Bret Mev adv 5? ‘Ans. Environmental scanning is a: Planning process B. Organizing process C. Leading process D. Controlling process Ans. (a Plenrins Proc oe? To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for. ¥ A. The Political, Economics, Substitute, Technological, Legal, and Ecological environments. B. The Political, Economic, Social, Technological, Legal, and Ecological environments. C. The Political, Economic, Social, Treat, Legal, and Ecological environments. D. The Purchasing, Economics, Social, Technological, Legal, and Ecological environments: ‘Ans. @) in aSWOT analysis, which two elements are parts of the internal environment? A. strengths and threats B. opportunities and threats C. strengths and opportunities D. weaknesses and strengths @> epee bath CALLS Ans. Imagine you are conducting a SWOT analysis for a British manufacturer who exports to Thailand. If the Thai currency becomes unstable, which category would you place that in foryour analysis? A. opportunity B. weakness C. strength D. threat Ans. CO Week aes 5 10 ‘What is the general term given to any group or in organization’s activities? A. shareholders B. pressure groups C. unions D. stakeholders idual who can affect, or is affected by, an Ans. @) skh ¢ hely°r