FEBRUARY 2020 | VOL.

28

THE WINSLOUGH
REPORT
The official publication of the Winslough Realty

Listing Your Home in Winter

WRITTEN BY ALEXANDER ARONOWITZ

Newsletters make for great marketing materials, especially in the real estate What's in this
industry. You can use it to write a message to clients, show new listings, and newsletter:
share tips and stories regarding the business that people might enjoy.
SEASONAL
Depending on the types of properties and clients you deal with, you can go HOME VALUES
with a number of designs for your newsletter. If you showcase a lot of modern PEAK- 3
homes, for instance, try a minimalist look to go with the image of the house.
Dealing with more traditional properties would be suited for a newsletter that
uses serif fonts and muted or neutral colors. If you work with commercial
properties, especially corporate spaces, on the other hand, use dark colors and
bold contrasts to emphasize the majestic buildings and offices you'll feature.

Choosing the
Right Home
WRITTEN BY LANDON
MONAHAN
Since you're dealing with
properties, remember to leave
plenty of room in your layout for
pictures. You want clients to see a
property and wish they'd learn
more about it. You can emphasize
an image by leaving enough space
between the picture and the text
or try using a border to frame and
draw attention to it.
For your newsletter, don't just
rely on listings and pictures of
properties to make it interesting.
People want newsletters, so they
can stay informed. Add articles
that will help homeowners and
property buyers make the most of
their investment. You can also
update them on the state of the
One of the best
market, so they have an idea of ways to get a
what to do next.
clear picture
Another type of content you can of your dream
include in your newsletter is a
home is to
column offering tips and advice
on how to take care of properties. write down a
This could include home list of your
improvement, landscaping, or
maintenance that people can do
ideal features.
to increase the value of their
properties.
You also don't always have to use
pictures of houses or offices in
your newsletter.