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BUS5VA

Visual Analytics
Semester 2 2019

Assignment 3: Data Visualisation using SAS Viya
Due: 28th October 2019 @ 9am

INSTRUCTION

All the tasks for this assignment are to be completed by using SAS Viya Visual Analytics.

DATASET

The dataset used in this assessment is INSIGHT TOY COMPANY 2017, which can be found in the
available datasets of SAS Viya.

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TASK 1: Create data items [4 marks]


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1.1 Calculate the Gross Margin of products, which is (Product Sales – Product Cost of Sales), and then
create a new data item for the Average Gross Margin.

1.2 Create the Product Hierarchy including Brand, Line, Make, Style (in that sequence).
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1.3 Create the Facility Geo-hierarchy including Continent, Country, Region, City (in that sequence).
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For each hierarchical data item generated in 1.2 and 1.3, create a drillable bar chart to show average
gross margin at each level. (Refer to the example of a drillable bar chart in the next page.)

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TASK 2: Create visualisations to summarise the gross margin in 2017 [6 marks]

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2.1 Create a crosstab to summarise the Product Sales and Gross Margin based on Countries and
Continents.

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2.2 Create a visualisation to show which Country generates the highest and lowest Gross Margin.
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2.3 Compare the Product Sales over time across all Continents in 2017.

TASK 3: Create interactive visualisations to explore product sales and customer satisfaction
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[15 marks]

3.1 Create a drillable geo-map to compare the Product Sales from facilities across Continents,
Countries, Regions, and Cities.
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3.2 Create and incorporate the Average Customer Satisfaction towards products from each facility
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into the above geo-map.

3.3 Create a visualisation (on the same page) for the Product Sales over time in 2017 which can be
adapted/filtered as we drill down the above geo-map.
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TASK 4: Build one report page to help the global production manager identify the correlations
between facility attributes and customer satisfaction [15 marks]

4.1 Create a button bar to filter transactions by facilities from each Continent and create a bar chart
to compare the Average Customer Satisfaction towards products from each Country.

4.2 Create visualisations to show the correlations between Customer Satisfaction and Customer
Distance; the distribution of Customer Distance; and the Average Customer Distance over time in
2017.

4.3 Interactively adapt/filter the three visualisations in the sub-task 4.2 by selecting each Country in
the bar chart created in the sub-task 4.1.

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This study source

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SUBMISSION INSTRUCTIONS

• Each report page needs to be appropriately named based on the given tasks.
• The first page of the report should be for the overview with a brief description of each task.
• Use the print option to generate the pdf file for the report (with all the pages included) and
submit the pdf report via the submission link on LMS.
• When printing the report, please make sure that the pdf report captures the interactivities (or
actions) created for the related pages, specifically for Task 3 and Task 4.
• Please follow the printing options as shown below:

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ASSESSMENT CRITERIA
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Assessment
A (80-100%) B (70-79%) C (60-69%) Pass (50-59%)
Criteria
Able to identify
Ability to create data Report contains Reports contains Report contains
which
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visualisations and all required most required some of the


visualisations
reports in SAS Viya visualisations an visualisations an required
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should be in
Visual Analytics d interactions. d interactions. visualisations.
report.

All charts are Most charts are Some charts are


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Correct visualisation informative, informative, informative, Able to identify


theory applied to efficient and efficient and efficient and appropriate
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charts and ability to beautiful. All beautiful. Some beautiful. chart type. Able
convey information visualisations visualisations Limited ability to to identify
through data clearly convey convey the convey messages appropriate
visualisation the appropriate appropriate though data message.
message. message. visualisation.

Ability to Able to identify


Report contains
create calculated Report contains Reports contains which data
some of the
items, aggregated all required data most required calculations and
required data
measures and calculations and data calculations hierarchies
calculations and
hierarchies in SAS hierarchies. and hierarchies. should be in
hierarchies.
Viya Visual Analytics report.

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OTHER IMPORTANT INFORMATION

• Standard plagiarism and collusion policy, and extension and special consideration policy of
this university apply to this assignment.
• A cover sheet is NOT required. By submitting your work online, the declaration on the
university’s assignment cover sheet is implied and agreed to by you.

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