Convention & Cultural Centre i

CERTIFICATE

This is to certify that the thesis entitled “CONVENTION AND CULTURAL CENTRE”
submitted by “VINAY MOHANAN” bearing enrollment number A1904016131 of batch 2016
- 2021, as a part of 5-year Undergraduate program in Architecture at Amity School of
Architecture and Planning (ASAP) Amity University Uttar Pradesh (AUUP), is submitted in
partial fulfillment of the requirement for the award of the bachelor’s degree in Architecture by
the University.

The content included in the research is bonafide work of the student and has not been submitted
to any other University or institute for accord of any other degree or diploma. The thesis has
been carried under the supervision of Ar. Disha Nilesh Shah, Ar. Debjyoti Bose & Dr.
Devendra Pratap Singh (Director, Amity School of Architecture and Planning, AUUP, Noida).

X X
Ar. Debjyoti Bose Ar. Disha Nilesh Shah
Professor, ASAP Assistant Professor, ASAP

X X
External Examiner Dr. D. P. Singh
Director, ASAP

Convention & Cultural Centre ii

 UNDERTAKING

I, VINAY MOHANAN, the author of the thesis titled, “CONVENTION AND CULTURAL
CENTRE”, hereby declare that this is an independent work of mine, carried out towards partial
fulfilment of the requirements for the award of bachelor’s degree in Architecture at the Amity
School of Architecture and Planning, Amity University, Noida. The work has not been
submitted to any other institution for the award of any Degree/Diploma.

X
Place: Amity University, Noida VINAY MOHANAN
B.ARCH 5TH YEAR, SEC-C
Date: 31/05/2021

Convention & Cultural Centre iii

 DISCLAIMER

This document describes work undertaken as part of a program of study at the Amity School
of Architecture and Planning, Amity University, Noida. All views and opinions expressed
therein remain the sole responsibility of the author, and do not necessarily represent those of
the institute.

It is further declared that all the sources of information used in the thesis report have been duly
acknowledged.

X
Place: Amity University, Noida VINAY MOHANAN
B.ARCH 5TH YEAR, SEC-C
Date: 31/05/2021

Convention & Cultural Centre iv

 ACKNOWLEDEMENT

This research project has been a great learning experience for me. Since the beginning of the
project there were multiple challenges which I faced. I wish to express my sincere gratitude to
Dr. D.P Singh, Director of Amity School of Architecture and Planning and I owe deepest
gratitude to my guides Ar. Disha Nilesh Shah & Ar. Debjyoti Bose, Amity School of
Architecture and Planning, Amity University, Noida for supporting and guiding me at various
stages of this project. I would like to thank Amity School of Architecture and Planning, Noida
for providing me this opportunity to do this research.

Most importantly I would like to convey my deepest gratitude to my Parents and friends, who
have been very supportive since the beginning of this project. Without their support I would
not have survived the numerous working days and nights.

I would also like to thank my fellow classmates for sharing diverse knowledge at various stages
of this project.

X
VINAY MOHANAN
B.ARCH 5TH YEAR, SEC-C

Convention & Cultural Centre v

ABSTRACT
This thesis explores the question of how a Convention & Cultural Centre affects its nearby
vicinity and possibly the entire city. The typology for the exploration of this problem is a
Convention Centre in a complex comprising new & modern construction. The give-and-take
relationship between architecture and tourism (MICE) is a key to knowing the relevancy of
design. This is necessary in helping to define how architecture should progress or evolve.

MICE (Meetings, Incentives, Conventions and Exhibitions) is a type of tourism industry in

which large groups, usually planned well in advance are brought together for a particular
purpose. Nowadays, meetings and exhibitions are not only the trend of publicity but also it is
proved beneficial for society and economy. The development of an international convention
centre encourages tourism industries, business sectors, artists, handicraft departments etc. as
well. Thus the idea of international convention centre has been derived from the present
scenario of rapid growth of innovation, technology, art and cultures. Therefore a convention
centre is a building that is designed to hold a convention, where individuals and groups gather
to promote and share common interests.

The narrative argues for the importance of the project in today’s society and asks the questions
necessary to continue researching. The project client is a private investor and the primary users
are delegates, exhibitors and staff at the administrative and support levels. Major project
elements include conference space, exhibition space, an atrium, reception areas, a retail space,
promenade, office spaces, kitchen and parking. Minor project elements include mechanical
spaces, public restrooms, and storage. The project emphasizes that sensitivity experience is
necessary for the growth or evolution. The research and design phases will be documented on
a basis concurrent with the progress of the project.

Convention & Cultural Centre vi

TABLE OF CONTENTS
CHAPTER-1 INTRODUCTION ............................................................................................ 1
1.1 NEED FOR THE STUDY .......................................................................................... 1
1.2 AIM OF THE RESEARCH ........................................................................................ 2
1.3 OBJECTIVES ............................................................................................................. 2
1.4 SCOPE ........................................................................................................................ 2
1.5 METHODOLOGY ...................................................................................................... 2
CHAPTER-2 LITERATURE REVIEW ................................................................................. 3
2.1 UNDERSTANDING CONVENTION CENTERS ..................................................... 3
2.2 THE MICE INDUSTRY ............................................................................................. 3
2.3 NEED FOR A CONVENTION CENTRE .................................................................. 3
2.4 UNDERSTANDING CONVENTIONS ..................................................................... 4
2.5 TYPES OF CONVENTIONS ..................................................................................... 4
2.6 OBJECTIVE OF THE PROMOTERS ........................................................................ 5
2.7 PROJECT ATTRIBUTES .......................................................................................... 5
2.8 USER GROUPS .......................................................................................................... 5
2.9 PUBLIC MOVEMENT PATTERN............................................................................ 6
2.9.1 PUBLIC FLOW ................................................................................................... 6
2.9.2 DELEGATE FLOW ............................................................................................ 7
2.9.3 VIP FLOW ........................................................................................................... 7
2.10 SPACE AND USER ANALYSIS ............................................................................... 7
2.11 THEORIES OF PHENOMENOLOGY .................................................................... 13
CHAPTER-3 CASE STUDIES ............................................................................................ 15
3.1 VIGYAN BHAWAN ................................................................................................ 15
3.1.1 LOCATION ....................................................................................................... 15
3.1.2 FORM & ARCHITECTURE ............................................................................. 16
3.1.3 PLANNING OF THE COMPLEX .................................................................... 16
3.1.4 PLANNING – GROUND FLOOR .................................................................... 17
3.1.5 FIRST FLOOR................................................................................................... 20
3.1.6 SECURITY SYSTEMS ..................................................................................... 20
3.1.7 ORIENTATION OF THE BUILDING ............................................................. 20
3.2 VANCOUVER CONVENTION CENTRE .............................................................. 21
3.2.1 LOCATION ....................................................................................................... 21

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 3.2.2 FORM & ARCHITECTURE ............................................................................. 22
3.2.3 PLANNING OF THE COMPEX....................................................................... 22
3.2.4 PLANNING – EXHIBITION LEVEL .............................................................. 23
3.2.5 PLANNING – LEVEL 1 ................................................................................... 24
3.2.6 PLANNING – LEVEL 2 ................................................................................... 24
3.2.7 PLANNING – LEVEL 3 ................................................................................... 25
3.3 INTERNATIONAL CONVENTION CENTRE, JEJU ............................................ 27
3.3.1 LOCATION ....................................................................................................... 27
3.3.2 PLANNING OF THE COMPLEX .................................................................... 28
3.3.3 PLANNING ....................................................................................................... 28
CHAPTER-4 SITE ANALYSIS ........................................................................................... 32
4.1 PROJECT PROPOSAL ............................................................................................ 32
4.2 NEED FOR A CONVENTION CENTRE IN NOIDA ............................................. 32
4.3 PROJECT DEVELOPMENT CONTROLS ............................................................. 32
4.4 SITE CONNECTIVITY ............................................................................................ 33
4.5 SITE SURROUNDING – LANDUSE ...................................................................... 34
4.6 PLOT SIZE & DIMENSIONS .................................................................................. 35
4.7 SITE RECONNAISSANCE ..................................................................................... 35
4.8 SOIL & UTILITIES .................................................................................................. 36
4.9 SUN-PATH ANALYSIS .......................................................................................... 36
4.10 OPTIMAL BUILDING ORIENTATION ................................................................. 37
4.11 TEMPERATURE, WIND & PRECIPITATION ANALYSIS ................................. 38
CHAPTER-5 CONCEPT & DESIGN DEVELOPMENT ................................................... 39
5.1 PHENOMENOLOGY AS THE PROTAGONIST OF THE SPACE ....................... 39
5.2 ZONING.................................................................................................................... 40
5.3 MASSING ................................................................................................................. 40
5.3.1 EXHIBITION BLOCK ...................................................................................... 40
5.3.2 OFFICE BLOCK ............................................................................................... 41
5.3.3 CONVENTION BLOCK ................................................................................... 41
5.4 ACHIEVED MASSING ........................................................................................... 42
5.5 AREA STATEMENT ............................................................................................... 42
CHAPTER-6 CONCLUSION .............................................................................................. 46

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LIST OF FIGURES
Figure 1: Swiss Convention Centre ........................................................................................... 1
Figure 2: IICC, Dwarka ............................................................................................................. 1
Figure 3: Meaning of the term MICE ........................................................................................ 3
Figure 4: Types of Conventions ................................................................................................. 5
Figure 5: User Groups ................................................................................................................ 6
Figure 6: Public Movement Pattern ........................................................................................... 7
Figure 7: Therme Vals, Switzerland ........................................................................................ 13
Figure 8: Vigyan Bhawan Facade ............................................................................................ 15
Figure 9: Vigyan Bhawan Location ......................................................................................... 15
Figure 10: Way Towards the VIP Parking ............................................................................... 16
Figure 11: Complex Planning .................................................................................................. 16
Figure 12: Planning Division ................................................................................................... 17
Figure 13: Ground Floor Plan (Foyer) ..................................................................................... 17
Figure 14: Ground Floor Plan (Atrium) ................................................................................... 17
Figure 15: Plenary Hall, Vigyan Bhawan ................................................................................ 18
Figure 16: Ground Floor Plan (Admin & Business) ................................................................ 18
Figure 17: Conference Room ................................................................................................... 19
Figure 18: Ground Floor Plan (Vertical Circulation) .............................................................. 19
Figure 19: First Floor Plan ....................................................................................................... 20
Figure 20: Vancouver Convention Centre ............................................................................... 21
Figure 21: Location .................................................................................................................. 21
Figure 22: Waterfront Promenade ........................................................................................... 22
Figure 23: Location Plan .......................................................................................................... 23
Figure 24: Exhibition Level Plan ............................................................................................. 24
Figure 25: Level 1 Plan ............................................................................................................ 24
Figure 26: Level 2 Plan ............................................................................................................ 25
Figure 27: Level 3 Plan ............................................................................................................ 25
Figure 28: Various Services ..................................................................................................... 26
Figure 29: Section 3 ................................................................................................................. 26
Figure 30: Section 1 & 2 .......................................................................................................... 26
Figure 31: ICC, Jeju ................................................................................................................. 27
Figure 32: Location .................................................................................................................. 27
Figure 33: Convention Complex .............................................................................................. 28
Figure 34: Planning .................................................................................................................. 28
Figure 35: Level-1 Plan ........................................................................................................... 29
Figure 36: Level-2 Plan ........................................................................................................... 29
Figure 37: Level-4 Plan ........................................................................................................... 30
Figure 38: Level-5 Plan ........................................................................................................... 30
Figure 39: Level-3 Plan ........................................................................................................... 30
Figure 40: Halla Hall Stage...................................................................................................... 31
Figure 41: Conference at Halla Hall ........................................................................................ 31
Figure 42: Halla Hall ............................................................................................................... 31
Figure 43: Site Connectivity .................................................................................................... 33

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Figure 44: Site Approach Roads .............................................................................................. 34
Figure 45: Plot Location ......................................................................................................... 34
Figure 46: Site Plan .................................................................................................................. 35
Figure 47: Adobe Systems Office ............................................................................................ 35
Figure 48: Noida Stadium Complex ........................................................................................ 35
Figure 49: Vegetation .............................................................................................................. 35
Figure 50: Site Panorama ......................................................................................................... 35
Figure 51: Site Utilities ............................................................................................................ 36
Figure 52: Optimal Building Orientation ................................................................................. 37
Figure 53: Wind Rose Diagram ............................................................................................... 38
Figure 54: Avg Temperature & Precipitation .......................................................................... 38
Figure 55: Wind Speed ............................................................................................................ 38

LIST OF TABLES
Table 1: Space & User Analysis .............................................................................................. 12
Table 2: Area Statement........................................................................................................... 45

Convention & Cultural Centre x

 CHAPTER-1 INTRODUCTION

1.1 NEED FOR THE STUDY

The development of convention centres, sport facilities, and performing arts venues ore
increasingly being acknowledged for their role in simulating local economies and improving
the quality of life of the nation's citizens. Conference and business tourism is hence a very
important sector of the global tourism industry. The booming convention market necessitates
creation of not merely a convention centre but a convention destination with exhibition
facilities, shopping plazas, backward-forward linkages with international airports, mass transit
systems and adequate parking.

Keeping an eye on the demographics and cultural aspects of people, it is believed that the
project shall attain maximum footfall due to the following reasons –

1. Noida is developing at a very rapid pace due to rise in IT sector, housing projects,
hospitals and numerous educational institutes.
2. As a result, a variety of people from various backgrounds are choosing Noida as their
home.
3. Due to Noida being the upcoming it hub and the preferred location for people to reside,
the offered convention centre shall thrive past its confines.
4. The upcoming Jewar Airport is only going to assist the success of this venture.
5. There is a clear lack of integrated convention and exhibition centre of global standards
in Delhi.

FIGURE 1: SWISS CONVENTION CENTRE FIGURE 2: IICC, DWARKA

Convention & Cultural Centre 1

1.2 AIM OF THE RESEARCH
The purpose is to plan distinctive spaces to make individuals visit from diverse cities and
countries to attend conference and exhibitions while also shaping a landmark through unique
architectural design.

1.3 OBJECTIVES
 To understand Convention Centre planning concepts & functionality.
 Sustainable Development- symbiotic relation between built & open mass.
 Campus should be a spatial experience with visual identities with seamless open spaces
under built forms.
 Integration of light, shade, space and materials with proposed scheme.

1.4 SCOPE
 Apprehend the notion and philosophy of Phenomenology.
 Integrating the aspects of Phenomenology in Convention & Cultural Centre.

1.5 METHODOLOGY

Convention & Cultural Centre 2

 CHAPTER-2 LITERATURE REVIEW

2.1 UNDERSTANDING CONVENTION CENTERS

A convention centre is a large building that is designed to hold a convention, where individuals
and groups gather to promote and share common interests. A convention centre is designed, in
most cases, for the purpose of conducting meetings, rallies, or seminars. It may also be adopted
for specific events, such as appearances by well-known speakers or musicians. In some cases,
meetings or other events take place in centres or buildings not specifically designed for
conventions, but large enough to accommodate attendees.

Convention centres receive guests from local, national and international markets. The various
market segments that visit these facilities are dictated by the types of events that are hosted.

2.2 THE MICE INDUSTRY

MICE is a type of tourism in which large groups, usually planned well in advance, are brought
together for a particular purpose. MICE is an acronym for the Meetings, Incentives,
Conventions and Exhibitions tourism segment.

This is therefore a business-oriented segment, involving obligatory (or non-discretionary)

travel. The Incentives part of MICE is the odd one out - though it is related to business, as it is
usually provided to employees or dealers/distributors as a reward, it tends to be leisure based.

FIGURE 3: MEANING OF THE TERM MICE

2.3 NEED FOR A CONVENTION CENTRE

Delhi has a 35% share of the international conventions and meetings being hosted in India. It
hosted 37 international conventions in 2003 out of a total of 101 international conventions

Convention & Cultural Centre 3

hosted in India. It hosts approximately 110 exhibitions, 525 major conventions and nearly
11000 conferences every year.

The supply in Delhi is characterized by the following –

 Stand-alone convention or exhibition centres like Vigyan Bhavan and Pragati Maidan.
 Five-star and four-star hotels.
 Industry association facilities like FICCI auditorium, PHDCCI auditorium as well as
other facilities like Indian Habitat Centre.

None of these centres can cater to all kinds of MICE events, some host exhibitions and others
host conferences and banquets. Though Pragati Maidan offers convention facilities, however
it has not developed a key convention destination due to small size of convention halls and
poor quality of other available facilities. The largest convention hall has a seating capacity of
200 people. There is a clear lack of integrated convention and exhibition centre of global
standards in Delhi.

2.4 UNDERSTANDING CONVENTIONS

A Convention is a gathering of individuals who meet at an arranged place and time in order to
discuss or engage in some common interest. Conventions are often planned and co-ordinated
by professional meeting and convention planners, generally by staff of the convention's hosting
company.

Most large cities will have a convention centre dedicated lo hosting such events.

2.5 TYPES OF CONVENTIONS

The most common conventions are based upon industry, profession, and fandom. Along with
them –

 Trade Conventions: It typically lays focus on a particular industry or industry

segment, and features keynote speakers, vendor displays, and other information and
activities of interest to the event organizers and attendee.
 Professional Conventions: They focus on issues of concern to the profession and
advancements in the profession. Such conventions are generally organized by societies
dedicated to promotion of the topic of interest.
 Fan Conventions: They usually feature displays, shows, and sales based on pop culture
and guest celebrities.

Convention & Cultural Centre 4

  Seminars: They are meetings organized to inform a group of people about a specific
topic, or to teach a specific skill. Expert speakers and teachers are usually invited to
speak on various topics.
 Trade Shows/Exhibitions: They are an opportunity for companies to exhibit some of
their latest products, as well as yet to be released prototypes to journalists as well as
others in the industry.

FIGURE 4: TYPES OF CONVENTIONS

2.6 OBJECTIVE OF THE PROMOTERS

 The project shall create and operate a commercially successful convention centre.
 It shall improve the region's ability to attract large international and national
conventions.
 It shall create an exciting, commercially successful convention centre hence improving
the regions ability to attract revenue regenerating conventions.
 Operating an integrated convention facility accommodating different needs for a variety
of user groups.

2.7 PROJECT ATTRIBUTES

The idea of an International Convention Centre has been derived from the present scenario of
rapid growth of innovation, technology, art and cultures. Convention centres provide a location
for meetings, conventions, trade shows, public shows, the arts, and local interests.

 Typology : Commercial
 Use: Public

2.8 USER GROUPS

The users of the centre are broadly classified into 3 major types:

1. The Delegates:

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 1.1. These are the group of people who form, the major part of the convention centre.
1.2. People from both national and international backgrounds are a part of this user group.
2. The Exhibitors:
2.1. They are the reason for the delegates to attend various conventions and exhibitions.
2.2. People from all over the country gather to promote their respective event.
2.3. The exhibitors may also be local craftsmen who are allowed to setup temporary shops.
3. The Staff:
3.1. These people form the backbone of the convention centre.
3.2. They take care of all the needs of all the delegates as well as the exhibitors who are
new to the place and a guest at the convention centre.
3.3. The building must cater to their needs along with catering to the direct users of the
building.

FIGURE 5: USER GROUPS

2.9 PUBLIC MOVEMENT PATTERN

Communication and functionality can be improved by implementing efficient circulation
patterns in a convention centre. People visiting or working in a convention centre can be
divided into 4 broad user categories:

 Public Flow
 Delegate Flow
 VIP Flow
 Staff Flow

2.9.1 PUBLIC FLOW

Dignified personalities are invited depending on the nature of conference. It can also have
relatives and public guests invited by the organisation. The public guests also have access to

Convention & Cultural Centre 6

the exhibition areas and hence these areas shall have a separate access to manage the public
flow during peak hours efficiently.

2.9.2 DELEGATE FLOW

Delegates form the most important group of users for a convention centre. The parking shall
lead them to the main entrance foyer which further directs them to their destination. An un-
obstructed delegate movement is very important.

2.9.3 VIP FLOW

They shall either directly lead to the stage of the main hall or shall enter through the VIP
entrance which is connected to a VIP lounge.

2.9.3.1 STAFF FLOW

The staff can be divided into two categories namely the technical staff who are responsible for
the efficient working of the convention centre while the others are the administrative staff who
are exposed to the people coming to the centre. The paths of the technical and administrative
staff diverse at the staff entrance.

FIGURE 6: PUBLIC MOVEMENT PATTERN

2.10 SPACE AND USER ANALYSIS

Components Space Analysis

Public Use
1 Entrance Hall Users: Delegates, performers and staff.
Description:

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 1. The major connectivity between the various components
of the convention centre.
2. It acts as an ideal space for delegates to network.
3. Spaces like information kiosk and waiting lounges form a
part of the entrance hall.
2 Registration Centre Users: People taking part in various conventions
Description:
It acts as a space where people attending various events
register themselves.
3 Toilets Users: All occupants
Description:
1. The size and quantity of the toilets to be provided shall be
decided in accordance to NBC standards.
2. They shall be provided for peak capacity.
4 Exhibition Hall Users: All occupants
Description:
1. Trade relative promoters take part in the trade shows to
promote their products. 2. Large span
structures and column free spaces are required for these
promotions.
3. Crowd management of such components becomes
necessary.

Semi-Public Use
1 Auditoriums Users: Performers, delegates and local people.
Description:
1. The purpose of the auditorium is to accommodate large
scale gatherings for various events like dance, drama and
delegations.
2. The design of the auditorium shall be evolved in
accordance to various standard guidelines subjected to
auditorium design.
2 Conference Rooms Users: Delegates and Staff.
Description:

Convention & Cultural Centre 8

 They hold meetings and small company training sessions for
20-30 people.
3 Seminar Rooms Users: Delegates and Staff.
Description:
1. They are ideal for small-scale events like workshops,
training sessions, press conferences, etc.
2. They are large enough to seat attendees in theatre
configurations ranging from 50-200 people.
4 Public Amenities Users: Delegates.
Description:
1. They include smoking lounges, ATMs, phone booths, etc.
2. Only people attending any event in the convention centre
shall have an access to these amenities

5 Convention Hall Users: Delegates & Staff.

Description:
Only people attending any event in the convention centre
shall hove an access to these halls.

Private Use
1 Administrative offices Users: Staff of the convention centre.
Description:
It contains offices for the convention centre which handles its
general functioning.
2 Control room Users: Staff of the convention centre.
Description:
The control room will monitor the overall functioning of the
convention centre.
Service Areas
1 Parking Users: Anyone visiting the convention centre.
Description:
Car and bus parking as per norms laid by NBC and DDA.

2 Loading Docks/Bays Users: Staff of the convention centre.

Description:

Convention & Cultural Centre 9


3 Service Block (AC
Plant room; Electrical
substation; Maintainence
Dept)
4 Kitchen
Components
Public Use
1 Entrance Hall
2 Registration Centre
3 Toilets
4 Exhibition Hall
They form a crucial part for loading/unloading purpose in the
exhibition pavilions.
Users: Staff of the convention center.
Users: Staff of the convention center.
Description:
It shall serve all the events hosted by the convention center.
Space Analysis
Users: Delegates, performers and staff.
Description:
1. The major connectivity between the various components
of the convention centre.
2. It acts as an ideal space for delegates to network.
3. Spaces like information kiosk and waiting lounges form a
part of the entrance hall.
Users: People taking part in various conventions
Description:
It acts as a space where people attending various events
register themselves.
Users: All occupants
Description:
1. The size and quantity of the toilets to be provided shall be
decided in accordance to NBC standards.
2. They shall be provided for peak capacity.
Users: All occupants
Description:
Convention & Cultural Centre 10
 1. Trade relative promoters take part in the trade shows to
promote their products. 2. Large span
structures and column free spaces are required for these
promotions.
3. Crowd management of such components becomes
necessary.

Semi-Public Use
1 Auditoriums Users: Performers, delegates and local people.
Description:
1. The purpose of the auditorium is to accommodate large
scale gatherings for various events like dance, drama and
delegations.
2. The design of the auditorium shall be evolved in
accordance to various standard guidelines subjected to
auditorium design.
2 Conference Rooms Users: Delegates and Staff.
Description:
They hold meetings and small company training sessions for
20-30 people.
3 Seminar Rooms Users: Delegates and Staff.
Description:
1. They are ideal for small-scale events like workshops,
training sessions, press conferences, etc.
2. They are large enough to seat attendees in theatre
configurations ranging from 50-200 people.
4 Public Amenities Users: Delegates.
Description:
1. They include smoking lounges, ATMs, phone booths, etc.
2. Only people attending any event in the convention centre
shall have an access to these amenities

5 Convention Hall Users: Delegates & Staff.

Description:

Convention & Cultural Centre 11


Private Use
1 Administrative offices
2 Control room
Service Areas
1 Parking
2 Loading Docks/Bays
3 Service Block (AC
Plant room; Electrical
substation; Maintenance
Dept.)
4 Kitchen
TABLE 1: SPACE & USER ANALYSIS
Only people attending any event in the convention centre
shall hove an access to these halls.
Users: Staff of the convention centre.
Description:
It contains offices for the convention centre which handles its
general functioning.
Users: Staff of the convention centre.
Description:
The control room will monitor the overall functioning of the
convention centre.
Users: Anyone visiting the convention centre.
Description:
Car and bus parking as per norms laid by NBC and DDA.
Users: Staff of the convention centre.
Description:
They form a crucial part for loading/unloading purpose in the
exhibition pavilions.
Users: Staff of the convention centre.
Users: Staff of the convention centre.
Description:
It shall serve all the events hosted by the convention centre.
Convention & Cultural Centre 12
2.11 THEORIES OF PHENOMENOLOGY
Phenomenology, an investigating theory of objects
that cause one to collect the universe, rejects the
abstract approach to seeing our universe. Meaning,
abstract forensic methods like science,
diagrammatic, schematic and theoretical processes
that obtain objective comprehension do not justify
the form of a real world. Phenomenology lets us into
convey the essence of our life via architecture. Thus FIGURE 7: THERME VALS,
SWITZERLAND
architecture becomes a "concretization of the existential vacuum" observable as a whole
in the area of phenomenology. By way of a phenomenological prism it provides an ability
to merge the interdependence of human life with the universe by getting closer to the
methodology of architectural architecture.

Phenomenology is the analysis of essences; and according to it all topics are described as
essences: for instance the nature of consciousness or the nature of perception. However,
phenomenology is also a philosophy which restores essences and does not intend to come to
an understanding of man and the universe from some other point of departure than their
'factivity.' This theory is transcendental, which brings the arguments coming out of the natural
mindset the easier to explain them into perspective; yet it is also a theory which the universe is
'already' to focus on—as an inalienable presence; and all their energies are focused on
achieving a clear and primal interaction with the world. It's the search for a 'rigorous scientific'
theory, but it also includes an account of space and time as we 'live' them. It aims to explain
our perception explicitly in its current form (MerleauPonty, 2002)

Merleau-Ponty perceives phenomenology as an arrival to the human realm which heralds

knowledge, of which knowledge always speaks “and in relation to which every scientific
schematization is an abstract and derivative sign language, as is geography in relation to the
countryside in which we have learnt beforehand what a forest, a prairie or a river is”
(Merleau-Ponty, 2002).

Edmund Husserl is considered the father of phenomenology. The phenomenological crusade

commenced with his Logical Investigations. Husserl’s phenomenology evolved in the context
of his critique of the dominant philosophical dispositions of his time: psychologism and
historicism. These currents, in Husserl’s view, had been lowering philosophical expertise to

Convention & Cultural Centre 13

genuine, scientific expertise. For him, the principle assignment of philosophy was to pursue
and figure out indubitable expertise in contradistinction to genuine expertise that might in no
way be apodictically certain.

In his Inaugural Lecture at Freiburg in Breisgau (1917) Husserl states:

A new fundamental science, pure phenomenology, has developed within philosophy: This is a
science of a thoroughly new type and endless scope. It is inferior in methodological rigor to
none of the modern sciences. All philosophical disciplines are rooted in pure phenomenology,
through whose development, and through it alone, they obtain their proper force. Philosophy
is possible as a rigorous science at all only through pure phenomenology. (Husserl, 1917)

Convention & Cultural Centre 14

 CHAPTER-3 CASE STUDIES

3.1 VIGYAN BHAWAN

Vigyan Bhavan is India's largest and most
prestigious Conference Centre which has
been hosting numerous conventions and
conferences at the national and international
level as early as from 1956 when it was
designed and constructed by CPWD. It is
one of the centre in India whose
conferencing facilities can compete with
FIGURE 8: VIGYAN BHAWAN FACADE
those in any corner of the world; very close
to international standards.

ADDRESS: Maulana Azad Rood, New Delhi, 110003, India

OWNER: Government of India

BUILT: 1956

ARCHITECT: Joseph Allen Stein

3.1.1 LOCATION
Vigyan Bhavan is located on Maulana Azad road, a few meters away from the intersection of
Rajpath and Janpath. It is located between National Museum and Vice President’s residence
on the other side. This building is hardly a furlong from the Rashtrapati Bhavan.

FIGURE 9: VIGYAN BHAWAN LOCATION

Convention & Cultural Centre 15

3.1.2 FORM & ARCHITECTURE
The building stands out as a cuboidal mass which
gives no indication of its functions. The structure is
a bulky white mass with very little fenestrations.

The entrance arch of the main building is embedded

with granite and forms the most attractive
FIGURE 10: WAY TOWARDS THE VIP
architectural element. It rest on red sand stone PARKING
podium. The western face done in sand stone
demarcates the block as separate entity. The Annexe building and dining halls are cuboid
masses subdued by main block with no noticeable features.

The main building incorporates elements of British Raj architecture, along with Hindu and
Mughal architecture, as well as ancient Buddhist architecture, especially the chaitya arches of
Ajanta Caves. The overall style of the building remains modernistic with revivalist elements.

3.1.3 PLANNING OF THE COMPLEX

Vigyan Bhavan consists of two components:

 THE MAIN BUILDING: The main building has a plenary hall with a seating capacity
of 1285 delegates. Besides this, it has six smaller halls with capacities ranging from 65
to 375 delegates. The building has a separate VIP lounge, secretariat, a documentation
centre, business centre and an exhibition hall.
 THE ANNEXE BUILDING: The adjacent building is the Vigyan Bhavan Annexe
which was built in 1970 to provide additional facilities to the Vigyan Bhavan Complex.
It accommodates o conference facility and offices occupied by various authorities such
as interstate council, MDONER, etc. The Vigyan Bhavan Annexe stands adjacent to
the Vice President's House.

FIGURE 11: COMPLEX PLANNING

Convention & Cultural Centre 16
3.1.4 PLANNING – GROUND FLOOR
The main building is a three storied structure with a total plinth area
of about 17222 m2. The ground floor consists of the following
components:

 THE PLENARY HALL

 DINING AREA INCLUDING THE VIP LOUNGE
 OFFICES AND BUSINESS CENTER
 DINING AND CENTRAL KITCHEN
 CONFERENCE ROOM FIGURE 12: PLANNING
DIVISION
3.1.4.1 FOYER
 The main building has 3 entrances each of which leads
onto a foyer.
 Main foyer has a flight of steps leading to the main hall
and upper floors.
 The staff entry is on the eastern side and has a chaitya
arch in red sandstone. The staff entry and the offices
placed on one end generate a well-defined staff FIGURE 13: GROUND
FLOOR PLAN (FOYER)
movement.
 The VIP entrance lies on the western side of the building.

3.1.4.2 ATRIUM
 The Ground Floor has an Atrium of 367 m2.
 It comprises of three floors of building height.
 It is provided with space frame and heat reflecting glass
roof which permits natural light into the area.
 It is used for dining by the conference attendees and is
decorated with a water fountain. FIGURE 14:
GROUND FLOOR
 The atrium can hold upto 650 people.
PLAN (ATRIUM)
3.1.4.3 PLENARY HALL
 The Plenary Hall has a seating capacity of 1200 delegates with a break up of 900 on
the ground floor and 300 in the balcony.

Convention & Cultural Centre 17

  The plenary hall has a stage that is approached by steps. It measures 42x48m. It is
the largest hall in fan shaped curvilinear staggered sealing arrangement.
 It extends from ground floor to first floor.
 It has fixed tables and movable chairs for 900 and 300 fixed chairs for the rest.
 The stage can be approached directly from the VIP entrance. It can accommodate
37 people.
 There are press observer galleries accessible and approached from second floor.
There are three balconies on either side of the hall on an average height of 11 m
from the ground level.

FIGURE 15: PLENARY HALL, VIGYAN BHAWAN

3.1.4.4 OFFICE BLOCK & BUSINESS CENTRE

 The support offices for conventions are located in
the office block on the eastern side covering an
area of 770 m2.
 There are 15 rooms with an area of 15.5 m2 and 2
rooms of 47 m2.
 It has audio-video recording studio with an area
of 30 m2 for on the spot interviews. FIGURE 16: GROUND FLOOR
PLAN (ADMIN & BUSINESS)
 A business centre with provision for a bank, travel
desk, post office, secretarial services and telephones etc. is located adjacent to the
main atrium lobby.
 The block is of load bearing masonry with R.C.C. slabs for roof and terraces. The
walls on ground floor are 450mm thick and 340mm thick on the upper floors with
Convention & Cultural Centre 18
 partition walls remain 115mm thick. Foundation depth of R.C.C. strip footing is
1.2m.
 The corridor linking the office spaces are 2.7m wide and the block is carpeted.

3.1.4.5 CONFERENCE ROOM

 Adjacent to the Plenary Hall on the rear end lies the conference Hall No 1.
 This hall can accommodate 74 delegates and has a fixed round table style conference
furniture.
 Around 37 delegates can be seated around the table while the 37 are seated along
the edge of the room.

FIGURE 17: CONFERENCE ROOM

3.1.4.6 VERTICAL TRANSPORTATION

 For ease in vertical circulation, 3 different stairs are
provided in the main building segregating the users
of the building.
 At the main entrance, two staircases are provided
on opposite sides of the foyer.
 In the rear end, an Atrium is pierced through the
building which houses a pair of staircase and an
escalator. FIGURE 18: GROUND FLOOR
 This Atrium is also the major source of light within PLAN (VERTICAL
CIRCULATION)
the area.
 The 3rd staircase is located at the Western Entrance of the building which is used
by the staff only.

Convention & Cultural Centre 19

  Also, a separate core is located at the VIP entrance including a lift and a staircase
which can only be accessed by VIPs.

3.1.5 FIRST FLOOR

 The First Floor covers a plinth area of
17000 m2 approachable by stair and
escalator.
 It consists of an exhibition space and
conference rooms 2, 3 and 4.
 The Exhibition Hall covers on area of
170 m2 and has an attached pre-function
lounge that can be used to put a temporary
small bar counter.
 The Conference Halls 2, 3 and 4 have a
seating capacity of 68, 83 and 171 FIGURE 19: FIRST FLOOR PLAN
respectively.
 Conference Hall-4 has a fan shaped curvilinear staggered seating arrangement
whereas 2 and 3 have a round table conference seating arrangement.

3.1.6 SECURITY SYSTEMS

 Close circuit televisions (C.C.T.V.) are installed in the entire building.
 There are wet riser systems with three risers and an external yard hydrant.
 An automatic sprinkler system is provided with a separate pumping system.
 There is a separate underground fire tank with a capacity of 65000L of reserved
water, is located in the rear of the complex.
 Smoke detectors are installed to set off fire alarms with electronic panels located
in each building to pin point the location of fire.

3.1.7 ORIENTATION OF THE BUILDING

 The orientation of building is in North-South direction.
 The conference rooms, lounges end the cafeteria are all located on the Northern
side of the building as it provides a good view of Central Vista.
 The VIP entrance is located on the western side of the building keeping it totally
separate from other entrances.
 The entrance foyer is located on the Southern side of the building.
Convention & Cultural Centre 20
3.2 VANCOUVER CONVENTION CENTRE
The Vancouver Convention Centre is one of Canada's
largest convention centres. It has a 6-acre “living roof"
which is the largest in Canada. The Vancouver
Convention Centre expansion is a 100,000 m2 project
that achieved Leadership in Energy and Environmental
Design (LEEDS) Platinum certification.

ADDRESS: 1055 Canada Pl, Vancouver, BC V6C 0C3, FIGURE 20: VANCOUVER
Canada CONVENTION CENTRE

OWNER: SC Pavilion Corporation

BUILT: 2009

ARCHITECT: LMN Architects, Seattle

CAPACITY: 12,000

3.2.1 LOCATION
Situated on Vancouver's waterfront the Vancouver Convention Centre West is designed to
bring together the natural ecology, vibrant local culture, and built environment, accentuating
their interrelationships through the architecture. It is located adjacent to Shaw Tower and
Fairmont Pacific Rim.

FIGURE 21: LOCATION

Convention & Cultural Centre 21

3.2.2 FORM & ARCHITECTURE
 The desire to maintain view corridors from
the downtown core limited the overall
building height, and has given the project a
horizontal emphasis.
 Shallow, sloping roof planes supporting an
extensive green roof create an architectural FIGURE 22: WATERFRONT
landform that is both an appropriate visual PROMENADE
connection between the city and its natural
context, and a reflection of local ecology and cultural values.
 The use of glass enhances the waterfront development provides spectacular views of
mountains, ocean and parks.
 The design approach creates a community experience that is simultaneously a building,
an urban place, and on ecosystem.
 The geometry is an extension of the ground plane, reflecting the topography of the
region, and they help the building blend into the waterfront.

3.2.3 PLANNING OF THE COMPEX

The central design challenge was to create and integrate a 22 acre development program
at the intersection of the urban realm and the marine habitat. Each environmental interlace
is carefully considered, roughly grouped into o landscape habitat, a marine habitat and a human
habitat.

 LANDSCAPE HABITAT: The building has a six acre living roof. It is home to an
impressive 400,000 indigenous plants as well as several hives of bees. The building
functions as an extension of the park system, acting as a link in the continuous
waterfront ring of green spaces.
 HUMAN HABITAT: It accommodates o variety of programmatic functions, including
1 million ft2 of convention space (with exterior plazas, walkways, a ballroom, meeting
rooms, and exhibition space), 90,000 ft2 of retail space, and parking. Natural ventilation
and extensive daylighting not only contribute to the building's sustainability goals, but
also enhance the user experience.

Convention & Cultural Centre 22

 FIGURE 23: LOCATION PLAN

The west building consists of:

 20,490 m2 of Convention space.

 440 parking stalls.
 Surrounding the building are 37,000 m2 at walkways and public open spaces.
 A total project area of 14 acres (57,000 m2) of land and 8 acres (32,000 m2) over water.

3.2.4 PLANNING – EXHIBITION LEVEL

 The Exhibition Level is located below the ground level and is accessible through
the escalators and stairs on the ground level as well as the parking.
 It occupies 1,860 m2 of pre-function space and consists of 3 Exhibition Halls namely
A, B and C which are divisible as per the user need.
 This level occupies on area 20,485 m2 of flexible exhibition space which is divisible
into three halls.

Convention & Cultural Centre 23

  22 loading boys with dock levellers and ramps are provided for convenient drive-
on access for the exhibition halls.

FIGURE 24: EXHIBITION LEVEL PLAN

3.2.5 PLANNING – LEVEL 1

 The entrance to this level is through a flight of steps and an escalator located in the
entrance lobby on the ground floor.
 This level consists of the ballrooms and meeting rooms with varying ceiling heights
due to the sloping green roofs.

FIGURE 25: LEVEL 1 PLAN

3.2.6 PLANNING – LEVEL 2

The Level 2 of the Vancouver Convention Centre consists of 24 meeting rooms covering
an area of 2,745 m2 and 3,872 m2 of pre-function space. The size of meeting rooms ranges

Convention & Cultural Centre 24

from 70 m2 to 706 m2. These room can be configured as per user needs and have been
designed as per theatre, classroom and boardroom style of seating arrangement.

FIGURE 26: LEVEL 2 PLAN

3.2.7 PLANNING – LEVEL 3

 The Level-3 of the Vancouver
Convention Centre consists of 6
executive level meeting rooms
with spectacular harbour and
mountain views.
 They cover on area of 818 m2
while the pre function space
covers an area of 546 m2. FIGURE 27: LEVEL 3 PLAN
 The size of meeting room ranges from 59 m2 to 604 m2. These rooms can be
configured as per user needs and have been designed as per theatre, classroom and
boardroom style of seating arrangement.
 The unique 6 acre living roof featuring a variety of 400,000 indigenous plants is
visible from this level.
 Service elevators are located on each floor with a back of house area to cater the
hospitality needs of each floor.
 Only a pair of escalators provides access to this level.

Convention & Cultural Centre 25

FIGURE 30: SECTION 1 & 2

FIGURE 29: SECTION 3

FIGURE 28: VARIOUS SERVICES

Convention & Cultural Centre 26

3.3 INTERNATIONAL CONVENTION CENTRE, JEJU
ICC JEJU, which has a site area of 54,876 m2 and a
total building area of 62,125 m2, is a building of 7
stories above ground. It specializes in international
meetings as it is fully equipped with an international
convention hall that can accommodate up to 4,300
persons, meeting rooms of various sizes, an exhibition
hall, and other related auxiliary facilities. FIGURE 31: ICC, JEJU
ADDRESS: Jungmun Sightseeing Complex, Seogwipo City, Jeju-do, South Korea

OWNER: Publically Owned

BUILT: 2003

PURPOSE: Resort-style convention centre

CAPACITY: 8,300

3.3.1 LOCATION
This project planned semicircle roads, such as Central Rotary, to connect main facilities and
harmonize with neighbouring streets. Along the semicircle roads, there are convention centre,
shopping streets, amusement facilities, hotels as independent structures, with their own
entrances facing the roads.

FIGURE 32: LOCATION

Convention & Cultural Centre 27

3.3.2 PLANNING OF THE COMPLEX
 The site for the Convention Centre can be approached by 2 entrances, one serving
the general public and the other serving the VIPs and the staff.
 The Exhibition level can be approached through steps and ramp leading directly
into the sunken garden.
 The oval building, facing Mt. Halla, reminds people of the contour of Jeju Island.
 Surface parking has a capacity to accommodate 100 cars, including 5 VIP vehicles
and 40 staff vehicles. These areas are segregated from the general parking.
 2 ramps located near each entrance lead to the basement 1 and 2 which is also used
for car parking.

FIGURE 33: CONVENTION COMPLEX

3.3.3 PLANNING
The structure consists of:

 62,125 m2 of total building area.

 440 parking stalls.
 Main Convention Hall can accommodate up to 4,300
persons and also has 30 medium-sized and small FIGURE 34: PLANNING
meeting rooms.
 A total project area of 13.5 acres (54,876 m2) of land.

Convention & Cultural Centre 28

3.3.3.1 LEVEL 1 & 2
 The Level-1 of the Convention can be approached through 3 main entrances,
including the main entrance for general public, the VIP entrance and the one for the
staff on the rear side of the building.
 At the entrance lies the huge foyer which accommodates the information desk,
vertical circulation and various other components.
 This level has 2 meeting/conference rooms, the administration offices on the rear
side, a restaurant and a kitchen which serves the entire Convention Centre.
 The Exhibition Halls on the lower level can also be approached by the escalator located
on this level.
 The restaurant is located in on annexe which is connected to the main building but
appears segregated due to its external form.
 Level-2 is similar to Level-1 with a difference of VIP lounge instead of the kitchen.
The VIP lounge acts as a mezzanine floor to the restaurant.

FIGURE 35: LEVEL-1 PLAN FIGURE 36: LEVEL-2 PLAN

3.3.3.2 LEVEL 3
 This level has the largest Convention Hall accommodating 4300 people and can be
divided into 2 parts as per user need.
 The building overhang which covers the car drop off begins at this level, but is
inhabitable and has been constructed on for aesthetics.
 The Convention Hall has a hybrid seating which includes flat as well as raised
seating arrangement.
 The initial half room is flat with temporary furniture arrangement while the latter half
has a fixed stepped seating arrangement.
 This Convention Hall continues till the fifth level of the building with accessibility
to highest seats in the convention hall from the fourth level.

Convention & Cultural Centre 29

 FIGURE 39: LEVEL-3 PLAN

FIGURE 37: LEVEL-4 PLAN FIGURE 38: LEVEL-5 PLAN

3.3.3.3 BASEMENT LEVEL

 The Basement has been divided into 2 major components, one being the parking
and the other is the exhibition area with a pre-function/registration space.
 The Annexe contains a restaurant and food court with a separate kitchen for the
upper levels.
 The access to the Exhibition Halls is from the Basement-2 and has a height of 8.4m.
 Escalators from the Level-1 run directly to the Basement-2 level with a landing at on
intermediate level.
 The parking can be approached through a ramp accessible from the staff entry on
the site level.
 2 fire exits in the form of staircases are provided to reach the site level in case of
emergency.

Convention & Cultural Centre 30

 FIGURE 41: CONFERENCE AT HALLA
FIGURE 40: HALLA HALL STAGE
HALL

FIGURE 42: HALLA HALL

Convention & Cultural Centre 31

 CHAPTER-4 SITE ANALYSIS

4.1 PROJECT PROPOSAL

The Convention Centre, is located in Noida Sector-25A which is surrounded by residential
spaces, hospitals, a stadium, major IT office buildings and commercial complexes (like Spice
Mall and Logix City Centre). It is very close to Delhi and the respective administrative areas;
therefore, it shall attract most of the conventions/exhibitions that are currently held at either
Vigyan Bhawan or the nearby 4 or 5 star Hotels. Hence, the site is very well connected many
major necessities.

4.2 NEED FOR A CONVENTION CENTRE IN NOIDA

Keeping an eye on the demographics and cultural aspects of people, it is believed that the
project shall attain maximum footfall due to the following reasons –

 Noida is developing at a very rapid pace due to rise in IT sector, housing projects,
hospitals and numerous educational institutes.
 As a result, a variety of people from various backgrounds are choosing Noida as their
home.
 Due to Noida being the upcoming IT hub and the preferred location for people to
reside, the offered convention centre shall thrive past its confines.
 The upcoming Jewar Airport is only going to assist the success of this venture.
 There is a clear lack of integrated Convention and Exhibition centre of global
standards in Delhi.

4.3 PROJECT DEVELOPMENT CONTROLS

TOTAL PLOT AREA – 12.4 acres (50,181.02 m2)

ALLOWABLE DEVELOPMENT CONTROLS

 GROUND COVERAGE: 30% = 15,054.3 m2

 F.A.R: 1.50
 HEIGHTS: NO LIMIT SPECIFIED (AS PER BYELAWS)
 TOTAL PERMISSIBLE AREA: 75,271.53 m2

SETBACKS –

 16m in front.
Convention & Cultural Centre 32
  12m on the sides & the rear.

PARKING –

1-parking space for 30 m² of permissible F.A.R area.

4.4 SITE CONNECTIVITY

 Airport Connectivity - IGI Intl. Airport (30km)
 Railway Station Connectivity – New Delhi Railway Station (22km)
 Bus Terminal Connectivity - Kashmere Gate ISBT (15km)
 Metro Station Connectivity - Noida City Centre (2.6km)

FIGURE 43: SITE CONNECTIVITY

Convention & Cultural Centre 33

 FIGURE 44: SITE APPROACH ROADS

4.5 SITE SURROUNDING – LANDUSE

FIGURE 45: PLOT LOCATION

- AREA OF INTERVENTION

Convention & Cultural Centre 34

4.6 PLOT SIZE & DIMENSIONS

FIGURE 46: SITE PLAN

4.7 SITE RECONNAISSANCE

FIGURE 49: FIGURE 48: NOIDA FIGURE 47: ADOBE

VEGETATION STADIUM SYSTEMS OFFICE
COMPLEX

FIGURE 50: SITE PANORAMA

Convention & Cultural Centre 35

4.8 SOIL & UTILITIES
Noida falls under the catchment of the Yamuna River and is located on the old river bed. The
soil is rich and loamy.

FIGURE 51: SITE UTILITIES

4.9 SUN-PATH ANALYSIS

Convention & Cultural Centre 36

4.10 OPTIMAL BUILDING ORIENTATION
 The sunlight is most harmful during 3PM to 5PM, or when the sun is at an altitude of
30° to 40°.
 Therefore, it is the necessary duty of the architect to determine and implement the best
possible orientation of the structure on site.
 The architect should also be using passive solar strategies such as stacked windows,
jaalis, greenhouse additions/extended spaces etc. to efficiently deal with this issue.
 If designed properly, the overall cost of maintenance of the structure reduces by about
40%.

FIGURE 52: OPTIMAL BUILDING ORIENTATION

Convention & Cultural Centre 37

4.11 TEMPERATURE, WIND & PRECIPITATION ANALYSIS
The wind rose shows how many hours per year the wind blows from the indicated direction.

FIGURE 53: WIND ROSE DIAGRAM

FIGURE 55: WIND SPEED FIGURE 54: AVG TEMPERATURE &

PRECIPITATION

Convention & Cultural Centre 38

 CHAPTER-5 CONCEPT & DESIGN DEVELOPMENT

5.1 PHENOMENOLOGY AS THE PROTAGONIST OF THE SPACE

Designing an experience is a unique responsibility of an architect. The theory of
phenomenology acknowledges this responsibility by implementing sensory design in order to
establish experiential, architectural space. Phenomenology demonstrated in architecture is the
manipulation of space, material, and light and shadow to create a memorable Encounter
through an impact on the human senses.

Architecture influences the community through incorporating human activity with adapted site
context, organized programmatic and interstitial space, and exploration of material.
Phenomenological concept strategies in architectural design intend to develop a unique
experience of the phenomena of space, light and form. Phenomenology delivers layers of
sensory details such as emotion informed by design features of light and shadow, material and
spatial perception.

The proposal to intervene in the urban space of Noida was made keeping an eye on the
demographics and cultural aspects of people, it is believed that the project shall attain
maximum footfall due to the following reasons –

 Noida is developing at a very rapid pace due to rise in IT sector, housing projects,
hospitals and numerous educational institutes.
 As a result, a variety of people from various backgrounds are choosing Noida as their
home.
 Due to Noida being the upcoming IT hub and the preferred location for people to
reside, the offered convention centre shall thrive past its confines.
 The upcoming Jewar Airport is only going to assist the success of this venture.
 There is a clear lack of integrated Convention and Exhibition centre of global
standards in Delhi.

Convention & Cultural Centre 39

5.2 ZONING

5.3 MASSING

5.3.1 EXHIBITION BLOCK

Phenomenology is the exploration and description of phenomena, where phenomena refers to
things or experiences as human beings experience them.

Convention & Cultural Centre 40

5.3.2 OFFICE BLOCK

5.3.3 CONVENTION BLOCK

Keeping in mind the best view to the site, the Convention Block is rotated at 45°. Also,
complying with the smart grid - addition and subtraction of spaces is done to minimise heat
gain.

Convention & Cultural Centre 41

5.4 ACHIEVED MASSING

5.5 AREA STATEMENT

PROPOSED
NO. OF
SPACES AREA TOTAL
MODULES
in sqm.
CONVENTION BLOCK
DINING HALL & KITCHEN 1 446.1 446.1
CONFERENCE HALL (500PAX) 1 994.1 994.1
SECURITY ROOM 1 19.3 19.3
CLOAK ROOM 1 41 41
VIP LOUNGE 1 2 37.1 74.2
VIP LOUNGE 2 1 32.1 32.1
WAITING LOUNGE TYPE-1 1 66.8 66.8
WAITING LOUNGE TYPE-2 2 64.7 129.4
MEETING ROOM (50PAX) 4 105.6 422.4
MEETING ROOM (30PAX) 6 72 432
MEETING ROOM (100PAX) 6 178.1 1068.6
OFFICES 2 23.9 47.8
AUDITORIUM 1 996.6 996.6
PROJECTION ROOM 1 32.5 32.5
GREEN ROOM (M) 1 18.1 18.1
GREEN ROOM (F) 1 18.1 18.1
BACKSTAGE 1 67.5 67.5

Convention & Cultural Centre 42

PA OFFICE 1 32.9 32.9
SERVER ROOM 2 28 56
ADMIN OFFICE 1 28.4 28.4
ACCOUNTS 1 28.4 28.4
STORE 2 15.6 31.2
BAR AREA 1 69.6 69.6
CAFETERIA 1 214.7 214.7
CORES/CIRCULATION SPACES (GF) 1 1922.6 1922.6
CORES/CIRCULATION SPACES (FF) 1 1540.3 1540.3
CORES/CIRCULATION SPACES (SF) 1 1606.7 1606.7
TOILET M & F 3 68 204
TOTAL 10641
EXHIBITION BLOCK
RECEPTION/FRISKING AREA 1 288.2 288.2
OFFICE 1 38.2 38.2
IT OFFICE 1 53.6 53.6
SERVER ROOM-1 1 47 47
SERVER ROOM-2 1 56.4 56.4
SECURITY ROOM 1 13.2 13.2
VIP LOUNGE 2 36.4 72.8
FIRE EXIT 2 93.3 186.6
SERVICE STAIRS 1 34.3 34.3
ORGANIZER'S ROOM 2 42.5 85
STORE 1 464.2 464.2
ART EXHIBITION SPACE 1 186.2 186.2
LOADING UNLOADING AREA 1 85.3 85.3
OPEN GALLERY 1 558.7 558.7
FOOD COURT 1 558.7 558.7
EXHIBITION HALL 1 1 1069.6 1069.6
EXHIBITION HALL 2 1 1215.5 1215.5
CIRCULATION SPACES 1 310.2 310.2
TOILETS (M & F) 2 78.8 157.6
SMOKING ROOM 1 16.9 16.9
PRE-FUNCTION AREA 1 120.2 120.2
TOTAL 5618.4

Convention & Cultural Centre 43

OFFICE BLOCK
ENTRANCE LOBBY 18 66.3 1193.4
STAIRCASE 36 60.6 2181.6
LIFT LOBBY 36 43.3 1558.8
TOILET (M&F) 36 24.2 871.2
OFFICE SPACE (GROUND-2ND) 6 2310 13860
OFFICE SPACE (3RD-5TH) 6 2016.1 12097
OFFICE SPACE (6TH) 1 2659.8 2659.8
OFFICE SPACE (7TH & 8TH) 2 3997.3 7994.6
REFUGE AREA 2 962.7 1925.4
TOTAL 42783
RETAIL BLOCK
SHOPS 4 70.7 282.8
TOTAL 282.8

ACHIEVED BUILT-UP AREA 59325

ACHIEVED FAR 1.1562

12.4 acres
TOTAL PLOT AREA
(51,310.01 m2)
GROUND COVERAGE: 30% 15,393.3m2
FAR 1.5
NO LIMIT
SPECIFIED
HEIGHTS
(AS PER
BYELAWS)
TOTAL PERMISSIBLE AREA 76,965.01m2
16m IN
FRONT
SETBACKS 12m IN THE
REAR &
SIDES

1-PARKING
PARKING SPACE FOR
30 m² OF

Convention & Cultural Centre 44

 PERMISSIBLE
FAR AREA

APPROX FOOTFALL 11270

1 PERSON =40L OF WATER 1081920
1L =0.001 cum 1081.92 in m3
AREA OF WATER TANK (H=4.5) 240.4 in m2
AREA OF STP=1/3 OF WATER
80.1
TANK in m2

TABLE 2: AREA STATEMENT

Convention & Cultural Centre 45

 CHAPTER-6 CONCLUSION

The primary goal of the case study and literature study was to understand the functions &
planning of Convention Centres. Every space has its own value and every space plays an
important part in the bigger picture. In order to identify these areas and their architecture
elements, case studies and literature studies are important. As a result of this research, it seems
that Minimalism and Phenomenology are not temporary approaches. The biggest reasons is:
function and experience are one of the most emphasized features of these ideologies. Since the
project is a Convention Centre, a form of building for which no precedents are widely agreed
upon, the question of how to conceptualize a new building type is posed.

Phenomenology is not solely guidance on a fashionably lovely template, nor should it be treated
as an informed or contemporary movement. It is an instructional method, a method that leads
to architectural profundity and stresses its elegance in daily life. This study describes
architecture as the nature of life experience around us and the quest for calm by means of a
flow of modern society. Simply to enter space for the enjoyment of recollection and to get into
one's thinking regarding the structure of one's existence, to understand space not just because
of the uniqueness of one's history, but because of the effect of that unique history on the present
and future.

Numerous creations, cultural activities and development, social interaction remain unfulfilled
if the trend of exhibitions and convention are not organized. Such programs need sufficient
space to display and gathering purpose. So the requirement of a centre for convention is
necessary.

In order to decrease the negative effects on local societies and environment, the following
points must be kept in mind while implementing the project –

 Local people to be involved as employees.

 To cooperate with the local businesses.
 To have a respectful attitude towards the local culture.
 To respect to the natural resources and to protect them.

Convention & Cultural Centre 46

BIBLIOGRAPHY
1. Harry Francis Mallgrave and David Goodman (2011),An Introduction To Architectural
Theory 1968 To The Present, 1st Edition, Wiley-Blackwell
2. Hassan Ebrahimi Asl, Siamak Panahi and Manouchehr Foroutan (2017), Recognition
of the Component of Parallax and Finding its Roots in Forming the Design Philosophy
of Steven Holl, Vol.14
3. Wikipedia-Phenomenology (n.d), Phenomenology in Architecture, Elucidating the
history of Phenomenology in Architecture. Retrieved from:
4. https://en.wikipedia.org/wiki/Phenomenology_(architecture)
5. Peter Zumthor (1998), Thinking Architecture, 1st Edition
6. Mohammadreza Shirazi (2009), Architectural Theory and Practice, and the Question of
Phenomenology, Iran
7. Fairooz Aman MTP (2020), International Convention Centre, Kozhikode, Kerala,
Srinivas School of Architecture
8. Vancouver Convention Centre (n.d), Facility, Rooms & Spaces. Retrieved from:
https://www.vancouverconventioncentre.com/facility/spaces
9. Kartik Khurrana (2018), Re-Defining Pragati Maidan, Shri Mata Vaishno Devi
University
10. Stephanie Aurora Lewis and Kristin Dispenza (2010), Case Study: Vancouver
Convention Centre. Retrieved from:
http://buildipedia.com/aec-pros/featured-architecture/case-study-vancouver-
convention-centre?print=1&tmpl=component
11. Ankita Chaudhary (2018), Hotel cum Convention Centre, Gateway College of
Architecture & Design
12. Matthew J Friesz (2011), Relevant Antiquity - Catalysing Tourism with Architectural
Tradition, North Dakota State University
13. Joshua Redfern (2019), Buffalo Outer Harbour Convention Centre & Entertainment
District, Alfred State College
14. Kartik S Rao (2016), Convention Centre Dissertation

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