TOPIC- Make An analytical and logical suggestions for a

fashion business starter as a fashion marketer.

Fashion Marketing

Fashion marketing is the application of a range of techniques and a business philosophy that

centres upon the customer and potential customer of clothing and related products and services

in

order to meet the long-term goals of the organization. It is a major argument of this book that

fashion marketing is different from many other areas of marketing. The very nature of fashion,
where change is intrinsic, gives different emphasis to marketing activities. Furthermore, the role

of design in both leading and reflecting consumer demand results in a variety of approaches to

fashion marketing which are explored below.

INTRODUCTION

Background When the decision of writing the thesis brought the

authors together, the common point was a love and passion for the
fashion industry. Taking a closer look at the list of the world’s richest
people, it can be seen that within the top 10, three of them are
billionaires in the field of fashion industry (Forbes 2011). On the
other hand, both authors have a strong belief in Finnish design, but
dislike the high prices of products made in Finland.

Objectives

The main objective of the thesis is to research the Finnish fashion

market and to find an appropriate niche to satisfy an unfulfilled need
of the Finnish consumer. With the research data that the authors will
collect, they will then proceed to perfect their business idea. The
secondary objective is to complete a viable business plan based on
the business idea. As the business plan is a secondary goal, the
authors will rather concentrate on the part of the business idea and
some financial information

Research Questions

The research questions are found in the list below. The first three
questions focus on the niche market and the last three focus on
business planning.

1. What is the niche market for the fashion brand?

2. What is the target group the authors plan to focus on with the
niche market?

3. What kind of products will the fashion brand have?

4. How much financing is required to start up the business?

5. Where to find help and financing for the new business?

6. What is/are the distribution channels of the company?

How To Create a Fashion Marketing Plan

A fashion marketing plan is your promotional agenda. It is a
strategic fashion planning process that helps in creating a
successful marketing plan. There are a lot of sample
documents for a fashion marketing plan online. But if you
want to create your own, this section contains the steps and
guidelines in crafting an effective fashion marketing plan.

1. Understand the Competition

In creating your fashion marketing plan, you must
understand how the competition works. As you may now, the
fashion market has a very competitive atmosphere. Every
fashion company has its own marketing style  that lets them
market their products successfully. Take Nike, for example,
their marketing strategy is telling emotional stories. So you
must study how your competitors work because it is going to
be a great advantage for your business if your marketing
plan is better than the competition. You must be one step
ahead of the competition so that you can carry out your
fashion marketing plan in a confident manner.

2. Plan your Budget

The budget is an essential part of your fashion marketing
plan. Marketing activities need resources so that they can be
conducted. You must prepare a marketing budget plan so
that you can ensure that your every expense of your
marketing venture is completely covered. Marketing
operations can be quite expensive, so you have to make
sure that you have the right budget for your fashion
marketing plan so that it can be successfully performed and
implemented. Money plays an important role in every aspect
of marketing, that’s why preparing the right budget for your
fashion marketing plan is essential.

3. Utilize Social Media

Social media is another thing you should consider in your
fashion marketing plan. As you know, social media has been
a platform for the fashion industry. A lot of clothing
companies advertise their products through social media
because it is where they can easily approach their
customers. Billions of people spend their time on social
media, as an entrepreneur, this is an opportunity to maximize
the number of your customers and gain more profit in your
fashion business.

4. Build Your Website

We all know that online shopping has been a trend for the
last couple of years. It is the most convenient way of buying
a particular product without spending a dime on
transportation. A website lets your customers easily access
your fashion products without any difficulties. It is how you
can market your products effortlessly into the hands of your
customers. It is going to act as your virtual clothing store, so
you must design it well. That is why building a website
should be a part of your fashion marketing plan if you don’t
have one yet.
5. Think about Your Customers
As you create your fashion marketing plan, think about what
your customers want. How would they like to be introduced
to your products or what are the new products they can avail
in your clothing company. It is always good to think from a
customers’ perspective so that you will know how you can
provide their demands. Your customers are your assets
because you can gain profit through their purchases, so you
must take care of them. You should address how you can
provide excellent customer service  in your fashion marketing
plan so that you will have happy customers.