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Porter - Overview of The Framework - 12082016
Porter - Overview of The Framework - 12082016
Microeconomics of Competitiveness
Faculty Workshop
December 8th, 2016
• The course is built on a unified framework • A survey course that summarizes the
together with in-depth case studies literature
USA
$45,000 Ireland
Switzerland
Netherlands
$40,000 Iceland Sweden
Canada Australia
United Kingdom Austria Germany
$35,000
Denmark Belgium
Average: $30,873 Japan South Korea
$30,000 Finland France Israel
Italy New Zealand
Spain
$25,000 Slovenia Czech Republic
Slovakia
$8,000 Nigeria
Armenia Georgia
Swaziland
$7,000 Ukraine El Salvador Morocco Guyana
Guatemala Bhutan
Samoa
Philippines
$6,000
Ghana
Bolivia
India
$5,000 Sudan
Vietnam
Uzbekistan
Pakistan Laos
Moldova
Honduras
$4,000 Congo
(Brazzaville) São Tomé
Kyrgyz
and… Zambia Average Real GDP per
Côte d'Ivoire Republic
$3,000 Cambodia Capita: $3,552
Vanuatu Cameroon Djibouti
Bangladesh
Central African Republic Kenya Lesotho Papua New Guinea
(-3.8%, $505) Senegal Tanzania Tajikistan
$2,000 Chad Benin Nepal
Madagascar Gambia Haiti
Uganda Solomon Islands Ethiopia
Mali Rwanda
Comoros Mozambique
$1,000 Eritrea Sierra Burkina…
Guinea
Leone Liberia
Burundi Congo (D.R.)
Low and Declining Guinea-Bissau Niger Malawi
Low but Improving
$0
-2% 0% 2% 4% 6% 8%
Growth in Real GDP per Capita (PPP $US at 2005 prices), CAGR, 2005-2015
Source: EIU (2015), authors calculations.
Note: Low and Lower Middle Countries according to World Bank Income Groups based on GNI per capita.
20161208—MOC Workshop Framework Overview 4 Copyright 2016 © Professor Michael E. Porter
Income Inequality
PPP-Adjusted Real GDP
Per Capita, 2012
Selected Countries
($USD at 2005 prices)
$50,000
Norway Average: 37.5
• Competitiveness is not:
- Low wages
- A weak currency
- Jobs per se
Competitiveness
Labor
Productivity
Utilization
• Labor productivity • Workforce participation rate
• Capital productivity – Population age profile
• Total factor productivity • Working hours
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics.
20161208—MOC Workshop Framework Overview 12 Copyright 2016 © Professor Michael E. Porter
Inbound Foreign Investment Performance
Stocks and Flows, OECD and BRIC Countries
Inward FDI Stocks as
% of GDP, Average
2004-2014
90%
High but Lagging Average: +13.8% High and Improving
Switzerland
Netherlands Belgium
80%
Estonia 40.2%, 131.4%
Ireland
43.2%, 112,9%
70%
Hungary
Chile
Sweden
60% Slovakia
Czech Republic Iceland
50%
Portugal
New Zealand Spain UK
40% Australia Norway Poland Average: 40.2%
Austria
Denmark Finland Canada
30%
Mexico
France Israel
Slovenia USA Brazil
Russia
20% Germany
Turkey
Italy
Greece
10% China
South Korea
India
Japan Low and Lagging Low but Improving
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
FDI Inflows as % of Gross Fixed Capital Formation, Average 2004-2014
Note: Luxembourg omitted from OECD average.
Source: UNCTAD, World Investment Report (2015)
20161208—MOC Workshop Framework Overview 13 Copyright 2016 © Professor Michael E. Porter
Innovation Output
Average U.S. patents per
1 million population, 2013-2015
Selected Countries
500
Taiwan
450
United States
Japan Israel
400
350
South Korea
300 Switzerland
Sweden
250 Finland
Endowments
• Endowments, including natural resources, geographical location, population, and land area, create a
foundation for prosperity, but true prosperity arises from productivity in the use of endowments
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
and Fiscal Policies
Public Institutions
Endowments
• Macroeconomic competitiveness sets the economy-wide context for productivity to emerge, but is not
sufficient to ensure productivity
• Endowments, including natural resources, geographical location, population, and land area, create a
foundation for prosperity, but true prosperity arises from productivity in the use of endowments
Sound Monetary
and Fiscal Policies
Macroeconomic Competitiveness
Human Development
Sound Monetary
• Fiscal Policy: and Fiscal Policies
and Effective
Public Institutions
Public spending aligned
with revenues over time
• Monetary Policy: Endowments
Low levels of inflation
• Economic Stabilization:
Avoiding structural
imbalances and cyclical
overheating
Human Development
and Effective
Public Institutions
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
• Human Development:
and Fiscal Policies
Public Institutions Basic education, health
care, equal opportunity
• Rule of Law:
Endowments
Property rights, personal
security, and due process
• Government Institutions:
Stable and effective
political and governmental
organizations and
processes
Sophistication
Quality of the
State of Cluster of Company
Business
Development Operations and
Environment
Strategy
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
and Fiscal Policies
Public Institutions
Endowments
• Productivity ultimately depends on improving the microeconomic capability of the economy and the
sophistication of local competition, revealed at the level of firms, clusters, and regions
• Macroeconomic competitiveness sets the economy-wide context for productivity to emerge, but is not
sufficient to ensure productivity
• Endowments, including natural resources, geographical location, population, and land area, create a
foundation for prosperity, but true prosperity arises from productivity in the use of endowments
20161205—CSV Workshop Introduction Session 20 Copyright 2016 © Professor Michael E. Porter
What Determines Competitiveness?
The internal skills,
capabilities, and
Microeconomic Competitiveness management practices that
enable companies to attain
Quality of the Sophistication the highest level of
National State of Cluster of Company productivity and innovation
Business Development Operations and possible
Environment Strategy
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
and Fiscal Policies
Public Institutions
Endowments
Competitive
Advantage
Lower Cost
• Operating Cost
• Utilization of Capital
20161208—MOC Workshop Framework Overview 22 Copyright 2016 © Professor Michael E. Porter
Competitive Advantage and the Value Chain
Firm Infrastructure
(e.g., Financing, Planning, Investor Relations)
Primary Activities
• The value chain is the set of activities involved in delivering value to customers
• Strategy is reflected in the choices about how activities are configured and
linked together
20161208—MOC Workshop Framework Overview 23 Copyright 2016 © Professor Michael E. Porter
Operational Effectiveness Versus
Strategic Positioning
Operational Strategic
Effectiveness Positioning
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
and Fiscal Policies
Public Institutions
Endowments
20160922—Philanthropy for Better Cities –FINAL 27 Copyright 2016 © Professor Michael E. Porter
Business Environment Indicators
Ranking, 2015
Ease of Doing Business Rankings, Israel
(vs. 189 countries)
Favorable Unfavorable
160
150
140
130
120
110
100
90
80
70
60
50
40 Israel’s GNI
per capita
30 rank: 25
20
10
0
Macroeconomic Competitiveness
Human Development
Sound Monetary
and Effective
and Fiscal Policies
Public Institutions
Endowments
Food Local
Suppliers Transportation
Attractions and
Hotels Activities
e.g., theme parks,
casinos, sports
Property Souvenirs,
Services Duty Free
Airlines,
Restaurants
Cruise Ships Banks,
Maintenance
Foreign
Services
Exchange
Government Agencies
Educational Institutions Industry Groups
e.g. Australian Tourism
e.g. James Cook University, e.g. Queensland Tourism
Commission,
Cairns College of TAFE Industry Council
Great Barrier Reef Authority
Sources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden
20161208—MOC Workshop Framework Overview 30 Copyright 2016 © Professor Michael E. Porter
Clusters in Developing Countries
Cut Flower Cluster in Kenya
Horticultural Agencies, NGOs & Industry Associations Post-Harvest
Cooling
Horticultural Crops Development Authority (HCDA) Technology
Government Export Policies Targeting Horticulture
Irrigation
Technology Refrigerated Trucks
Pre-Cooling Post-Harvest
Technology Flower Farming Handling;
Transport to Market Freight Forwarders
Fertilizers,
Pesticides, Clearing and
Herbicides Forwarding Agents
Education, Research & Quality Standards Organizations
Sources: MOC student team research by Kusi Hornberger, Nick Ndiritu, Lalo Ponce-Brito, Melesse Tashu, Tijan Watt, Harvard Business School, 2007
20161208—MOC Workshop Framework Overview 31 Copyright 2016 © Professor Michael E. Porter
Institutions for Collaboration (IFCs)
The Australian Wine Cluster
Winemakers’ Federation of Australia Cooperative Centre for Viticulture
Established 1990 Established 1991
Focus: Public policy representation of companies Focus: Coordination of research and education
in the wine cluster policy in viticulture
Funding: Member companies Funding: Cluster organizations
• Build on the region’s existing and emerging clusters rather than chase hot fields
• Economic diversification occurs within clusters and across related clusters
Source: “Clusters and the Great Recession” by Mercedes Delgado, Michael E. Porter, and Scott Stern (2014), “Clusters, Convergence, and Economic Performance” by Mercedes Delgado,
Michael E. Porter, and Scott Stern (2012), “Cluster and Entrepreneurship” by Mercedes Delgado, Michael E. Porter, and Scott Stern (2010); “The Economic Performance of Regions” by
Michael E. Porter (2003)
20160922—Philanthropy for Better Cities –FINAL 33 Copyright 2016 © Professor Michael E. Porter
Cluster Emergence and Development
The Australian Wine Cluster
1930 1965 1980 1991 to 1998
Source: Michael E. Porter and Örjan Sölvell, The Australian Wine Cluster – Supplement, Harvard Business School Case Study, 2002
20161208—MOC Workshop Framework Overview 34 Copyright 2016 © Professor Michael E. Porter
Related Clusters and Economic Diversification
BCR ≥ 95th pctile Nonmetal Wood Forestry
& RI ≥ 20% Mining Products
Jewelry & Vulcanized
BCR 90th-94th Precious Materials
Livestock
pctile Agriculture Metals
Processing
& RI ≥ 20%
Aerospace Lighting Furniture
Next closest
clusters
Recreation Construction
Fishing & Water & Electric
Fishing Transport Goods
Products
Video IT & Medical
Production Analytical Devices
Performing Instruments
Arts Down-
Comm- stream Upstream
unications Metals Metals
Equip. & Transport
Music & Services
Sound &Logistics
Recording
Plastics Production
Down-
Distribution stream
& eComm. Chemicals
Hospitality Marketing
Services Biopharma
& Tourism Metal-
Education &
Knowledge Upstream working Automotive
Creation Chemicals
Trailers &
Insurance Appliances
Printing
Food
Business Services
Leather Processing
Services
Environ-
mental Financial
Oil & Gas
Services Services
Plastics Production
Down-
Distribution stream
& eComm. Chemicals
Hospitality Marketing
Services Biopharma
& Tourism Metal-
Education &
Knowledge Upstream working Automotive
Creation Chemicals
Trailers &
Insurance Appliances
Printing
Food
Business Services
Leather Processing
Services
Environ-
mental Financial
Oil & Gas
Services Services
Macroeconomic Microeconomic
Competitiveness Competitiveness
87 72
Factor Demand
Rule of Law
Conditions Conditions
112
85 91
Note: Rank versus 134 countries, *Color coding based on comparison relative to income.
Source: Institute for Strategy and Competitiveness, Harvard University (2015), based in part on survey data from the World Economic Forum; analysis prepared based on
research findings by Scott Stern, Mercedes Delgado, and Christian Ketels
20161208—MOC Workshop Framework Overview 37 Copyright 2016 © Professor Michael E. Porter
Stages of National Competitive Development
Shifting Policy Imperatives
• Monetary and fiscal, political, • Increasing local rivalry • Building advanced skills
and legal stability • Creating advanced • Creating world class
• Market opening infrastructure scientific and technological
• Improving basic human capital • Setting incentives and rules institutions
• Efficient basic infrastructure encouraging productivity • Setting incentives and rules
• Lowering the regulatory costs • Cluster formation and encouraging innovation
of doing business activation • Cluster upgrading
Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990
20161208—MOC Workshop Framework Overview 38 Copyright 2016 © Professor Michael E. Porter
Topics
I. Course Overview and Core Concepts
1. Defining Competitiveness
2. Indicators and Enablers of Competitiveness
3. Determinants of Competitiveness: The Core Framework
4. Geographic Influences on Competitiveness
5. Cluster-Based Economic Development Policy
6. National (and Regional) Economic Strategy
7. Organizing for Competitiveness
8. Prosperity and Social Progress
Nation
States, Regions
and Cities
₹ 140,000
Delhi
₹ 120,000
Puducherry
₹ 100,000 Chandigarh
Sikkim
Massachusetts
$60,000
New Jersey
$55,000 Washington
California Texas
Illinois Maryland
Minnesota Nebraska
U.S. Average GDP Per Virginia Colorado Oregon
Capita, 2014: $49,469 New Hampshire
$50,000 Hawaii
Pennsylvania Iowa
Rhode Island
Louisiana South Dakota
Ohio Wisconsin Kansas
$45,000
Georgia North Carolina
Nevada Indiana Utah
(-1.9%, $42,539) Missouri
Michigan Tennessee Vermont Oklahoma
$40,000 New Mexico Kentucky
Florida Arizona Maine Montana
Arkansas
Alabama West Virginia
South Carolina
$35,000 Idaho
1.5%
Construction Products and
Services
Insurance Services
1.0% Printing Services
Water Transportation Furniture
Vulcanized and
Fired Materials Metal Mining
Distribution and Electronic Downstream Chemical
Commerce Products
Business Services
Plastics Financial Services Nashville MSA Overall Share of
0.5% Wood Products US Traded Employment: 0.64%
Marketing, Food Processing and
Design, and Hospitality and Manufacturing Employment
Publishing Tourism 2004-2014
Nonmetal Mining Apparel
Added Jobs
Business Higher
Services Education
Services Regional
Financial HQs
Services
Tourism
Logistics: Logistics:
Logistics Logistics:
Docks, Trans-
Air Travel
Bunkering shipment
• The cluster portfolio and strength directly impacts not only regional
performance but the path of development
• Each region needs its own distinctive strategy and action agenda
– Business environment improvement
– Cluster upgrading
– Improving institutional effectiveness
Neighboring “The
Neighborhood”
Countries
Nation
States, Regions
and Cities
20160922—Philanthropy for Better Cities –FINAL 50 Copyright 2016 © Professor Michael E. Porter
Models of Regional (Neighborhood)
Economic Cooperation
Market Competitiveness
Opening Upgrading
“Build it and
“Open for “Big Game “The Next Big
They Will
Business” Hunting” Thing”
Come”
• Improve the • Compete • Enter new high • Invest in large
general business aggressively for tech/ high growth infrastructure/
environment plants and new industries industrial zone
investments projects
Policy Economic
Improvement Strategy
• Inspire citizens
– Beyond ideology and incremental steps
– A reason for making difficult policy changes
Distressed /
Travel and Measuring
Textiles Disadvan.
Tourism Progress
Areas
Economic Social
Development Progress
Economic Social
Development Progress
?Social
Progress
Actionability
Correlation = .80
Group Project
• Cluster/country assessment
• At Harvard, project groups can be mixed,
consisting of both HBS and non-HBS students
Country Cluster
• Singapore • Higher Education
• Lima, Peru • Financial Services
• Kenya • Tourism
• Costa Rica • Medial Tourism
• Chicago, U.S. • Biotech
• London • FinTech
• Kenya • ICT (fintech)
• Slovakia • Cartech
• Japan • Automobiles
• Costa Rica • Data Centers
• Saudi Arabia • Petrochemicals
• Australia • Liquefied Natural Gas (LNG)
• Argentina • Soy
• San Diego, U.S. • Beer
• Belgium • Chocolates