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Group 4-Philippine Hardware Company
Group 4-Philippine Hardware Company
Submitted by:
Adina, Charlene Gail
Ang, Charisse Jollins
Cruz, Angelo John Carlo
Ibasco, Alvin
Gonzales, Jonathan
Submitted to:
Prof. Roxas, Jeffrey
TABLE OF CONTENTS
I. Introduction of the Project ………………………………………………… 3
II. Background of the Company …………………………………………….. 4
A. Mission ……………………………………………..………..……… 5
B. Vision ……………………………………………..………..……….. 5
C. Organizational Chart ……………………………………...……….. 5
D. Core Competencies ……………………………………...……….. 7
E. Business Line ……………………………………...…………..….. 9
F. Customers ……………………………………...…….………..….. 10
III. Analysis: Justification for the project …………………………………….. 11
A. Porter's Five Forces ……………………………...……………….. 12
B. Value chain analysis ……………………………...……………….. 13
C. Balanced Scorecard ……………………………...……………….. 14
D. SWOT Analysis ……………………………...…………………….. 15
IV. Importance of Information Technology
A. Statement of the Problem
V. Priority Projects …………………...…………………………...…….. 17
VI. Proposed System
VII. Financials ……………………………...…………………………...…….. 30
VIII. Implementation Plan ……………………………...…………...…….….. 37
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implementation of this project will help PHCI to reduce operational bottlenecks in
the future, actualize the economies of scale and become efficient by deriving
value from information technology. With over 1000 hardware store customers, 91
product line and 2539 SKU’s and continuously growing company, these projects
would help every individual in the company to be more efficient and productive
and will help the top management make good and sound decision for future
development and plans.
The strategy of the group for this project to become more efficient in a way
that it will not create a bottleneck for them because of the cost that will incur by
the ERP system. Modular approach of the ERP system will be used. It will start
from the very important part of the business process that needs to be solved
immediately down to the least important. The proposed three (3) projects of the
group will be implemented and depending upon the performance and growth of
the company including the reliability and productivity of the system in the
company. The company will continuously implement additional functionality in the
module that is needed by the company in achieving their objectives. With this, It
will help the company from its future expansion plans and continuous growth
without having any difficulty in cost.
II. Background of the Company
Philippine HardwareHouse Co. Incorporated (PHCI) was issued with the
Certificate of Incorporation from Securities and Exchange Commission on
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February 6, 2003 with Registration no.: 200302777 under the incorporation of the
Ang family.
The company is an offspring of Shecom Industrial & Construction Supply
(Shecom ICS) established in 1990 and managed by its proprietor Jose S. Ang
together with his partner in life, Arlene Z. Ang. Shecom ICS’ primary objective is
to provide and deliver construction goods to its customers in the most cost-
effective and efficient way, ultimately providing the highest level of satisfaction to
its customers, making Shecom ICS a reputable and competitive company within
the Metropolitan Hardware industry. In 2003, Shecom ICS had spin-off its
wholesale operations to PHCI. Philippine HardwareHouse Co., Inc. (PHCI) was
established in order to exclusively handle the voluminous wholesale operations
of Shecom ICS while extending its services to more and bigger customers in-line
with the vision of its parent company. The management of both companies saw
the need for the parent company to concentrate its activities in the retail
business.
PHCI is currently managed by its active board of directors, consisting of
the President, Jose S. Ang; Vice President, Arlene Z. Ang and their offspring. It
currently employs 46 employees and has 27 delivery trucks including utility
vehicles. It has a warehouse located at 2713 Zamora Street Pasay City with a
total land area of 1,434 square meters. The company enjoys over 1,000
hardware store customers in the whole of metropolitan Manila area, the
provinces of Bulacan, Pampanga, Batangas, Rizal, Cavite and Laguna. It enjoys
the trust and support of its creditors, banks and suppliers.
In line with the company’s vision-mission, the management currently
expands its facilities in Pampanga with a 5-storey building holding the satellite
office and a warehouse. This expansion is meant to steer operations and have a
stronger market share in north of Luzon. Further market expansions are
envisioned in Visayas and Mindanao.
A. Mission
To provide competitive construction and hardware products in the market
and help build the country through public and private infrastructures.
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B. Vision
Philippine HardwareHouse Company Incorporated has a vision of an
urbanized country with developed infrastructures, well-built building
establishments and safe homes for every Filipino. It envisions itself to
become the prime supplier of construction materials and related goods in
all hardware stores throughout the country.
C. Organizational Chart
As a family corporation, the board of directors are composed of the
members of the Ang family. The head of the family, Jose S. Ang is the
President, while his partner, Arlene Z. Ang is the VP/General Manager
that also handles Treasury & Finance closely. While their 4 offsprings
assist in various areas of the business. The eldest, Merlin Ellery Ang, a
lawyer working in Court of Appeals also serves as the corporate lawyer of
the company. He offers legal consultation and services. The second son,
Marvin Daryl Ang, a Civil and Sanitary Engineer by profession offers
technical training to sales team and helped increase efficiency in different
processes of the company. He recently developed an MS Access for the
company. However it has incomplete portions especially for Accounting
functions. The daughter, Charisse Jollins Ang assists the VP/GM in
various areas of the business, developing controls and KPI’s. Recent
company activities required her special attention to Treasury & Finance.
Most of the managers and key personnels in the company are long-
time employees who have grown and proved loyalty with more than 10
years of tenure. Each key personnel closely seeks the president or vice
president’s approval especially for critical decision making. The top
management keeps an open-door policy where rank-and-file employees
may directly address his or her concern to the President or Vice president.
The below org chart depicts the relationship and functions of different
departments and positions.
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D. Core Competencies
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SKU’s ranging from construction, hardware, electrical, plumbing
and chemical products.
The sales team also have a good grasp on various product lines’
wholesale market price changes and are able to utilize these for
win-win deals for the company and the clients.
3. Aggressive Expansions
In-line with the parent company, (Shecom ICS) and PHCI’s vision-
mission objectives, the management currently expand its facilities
in Pampanga with a building holding the north satellite office and a
3-storey warehouse. This expansion is meant to steer operations
and have a stronger market share in north of Luzon. Further market
expansions are envisioned for Visayas and Mindanao. With these
aggressive expansions, the company is able to reach and serve
further customers.
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5. Utilizes credit lines from banks and suppliers for
expansion of facilities and customer acquisitions.
The company also maximizes the long credit period that it enjoys
with its suppliers. The longer credit line allows the company to offer
the same days of credit period to their customers.
E. Business Processes
Sales Department
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Under Sales Department, the process commences as soon as the
customer had placed an order either to the Sales Agents, Telemarketers
or to the Office Sales. The Sales team provides the details of customer’s
Purchase Order to the office who shall coordinate with the Warehouse
Manager of the product’s availability; and with Credit & Collection team, to
get the client’s clearance for new orders in order to verify if the new
transaction should be under C.O.D. or passable as a collectible. Once
Warehouse confirms availability of required items and Credit & Collection
approves new transaction with client, warehouse will prepare the
dispatching plan in coordination with the Logistics team to verify schedule
of loading to delivery trucks. Once the goods are set, the assigned driver
and helpers will deliver as planned.
Purchasing Department
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F. Product Lines
G. Customers
The table above shows that PHCI’s Manila customers composes the majority of
its sales. It also showed a big increase from 2016 to 2017. However, it is evident
that the PHCI’s market penetration in Samar and Cebu is still weak. Antipolo also
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shows a negative growth even though it’s just around the outskirts of Manila.
There is a general trend of growth for the sales of construction goods to the
Retail Hardware stores within the above listed locations.
III. Analysis: Justification for the project
Industry Analysis
The hardware store industry has been around since we could remember, it has
always been the backbone of home improvement for personal consumers and
infrastructure development of the nation. We could see several hardware stores
in an area sharing a slice of the pie, with most of them being profitable. With the
continuous growth of the Philippine economy and an increase in consumer
spending, the future of the hardware store industry looks very bright indeed.
Philippine Hardware House Co. Incorporated (PHCI) is reaping the benefits of
the increase in national economy and looks to further take advantage by opening
a 5-storey building holding the satellite office and a warehouse in Pampanga.
PHCI’s proposed investment on a I.T. system aims to capitalize the value it can
get from its expansion.
A. Porter's Five Forces
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Threat of New Entrants Threat of Substitutes
PHCI’s value stream map is divided into five main parts: inventory management,
purchase order processing, picking and dispatching, delivery to customers, and
proof of delivery processing. The process is triggered when the sales agent
places an order from their clients to the office. The warehouse manager then
prepares the purchase order to trigger the picking and dispatching of the said
material order to the warehouse team. Logistics is then triggered when the PO is
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received by warehouse to process the delivery. Proof of delivery is then
conducted with the customer.
C. Balanced ScoreCard
Perspectives Strategy
Goals Measure
Learning & Growth Implement and adapt new I.T. system Efficiency index
Increase employee productivity Key Performance Indicators
Improve Management decision Key Performance Indicators
making skills supplemented by Information
Technology
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D. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
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a more productive and efficient sector of the industry such as
equipment used to produce safety engineering of products,
different construction supplies. employees rights and other
business management practice,
etc.
Historically, the overall construction industry has been slow to integrate change
into their business models. However, early adopters understand the benefits of
embracing new technological advancements as they look to gain an edge on
their competition. In order to compete, companies should look to shift toward
technology that can be a strategic long term asset.
Technology is changing the industry and one key ways is to creat more efficient
day to day operations. (Electrical, JM. 2014)
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volume of SKUs tells us that it cannot be efficiently maintained without the help of
an I.T. system. In relation to the high number of SKUs, PHCI should implement
an efficient system that would help keep track of operations and generate
detailed sales reports that could provide vital information for management
decision making. With the current size of the company and with the start of
expansion, It will come to time that their existing manual management system will
give the management difficulties in making relevant decision for the company.
Worst is if they ignore and just continue the current system they have now and
they continue to expand drastically, it may lead them to improper monitoring of its
assets and resources which may lead the company to loss.
The group thought that in this time of expansion and increasing Philippine
economy. This is the high time for the company to invest and implement an I.T.
system for the growth and sustainability of its business.
Coming from the analysis of the group for PHCI, the statement of the
problem is :
V. Priority Projects
1.) Inventory Management System
It aims to provide a fast and easier way to monitor the movement of your stock of
goods. Its covers item entry, releasing of items, inventory adjustment,
transferring of goods from one warehouse to another.
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The following are the benefits of an IMS :
● Justification:
○ Two of the PHCI underlying weaknesses from the analysis are the
Poor Warehouse Management that causes products to expire,
additional expenses because of dead stocks storage costs and Out
of stock scenario leading to delays of deliveries. This is one reason
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that the group wants to implement an IMS. This is to help PHCI
have a clear view of what is really happening in the warehouse in
real time and managing the in and out of products of the company.
This will help PHCI management in future decision most especially
that they are starting to expand. Also, it will help PHCI to become
more efficient when it comes to warehouse operation and
management and may lead to increase cash flow. It will help them
avoid dead stocks for additional storage costs, spoilage or
expiration, even theft or fraud.
2.) Retail POS System
A point-of-sale system is, at heart, a cash register — but because it’s based on a
PC, it opens up a new world of data about your business.
The main advantage of a computerized POS system over a cash box or a cash
register is the sophisticated and detailed sales reports it provides. The software
lets you analyze sales in different ways, such as by SKU (item sold), time
periods, promotions, by store if you have more than one, or even by sales clerk.
It will help your inventory manager buy in the right number of cartons of tissue
paper with improved timing, and help your chef calculate how much cheese to
order for the coming week, taking into account an upcoming holiday. It can also
help reduce employee shrinkage.
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● Accuracy: Scanning is more accurate than punching in numbers
from a sticker, or expecting the cashier to remember what each item
costs.
● Analysis: POS systems let you manage inventory, flag items for
reorder, and analyze sales patterns.
● Justification:
○ As of the moment, PHCI is only using MS access and manual
selling in their hardwares. Since they have wide variety of products
and starting expansion, the group is considering the retail POS, as
part of their expansion.
The retail POS will only supplement their Inventory Management
System since they have hardware stores that carry also the
products inside the warehouse. This will help them in properly
monitoring their products and to see what they have and what they
don’t have in the business. This will help them avoid delays in
deliveries to customers. Thus, productivity comes in.
It offers tools that will allow you to effectively manage financial operations across
your business. vital financial data is collected, processed, stored, accessed and
presented to both internal and external users, in a way that is useful to optimize
the organization performance.
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3.) Instant access to accurate financial data across the entire enterprise
4.) Use the true data to know where to cut cost, increase sales and
profitability
● Justification:
○ In line with the Inventory Management System and the integration
retail POS the group is also considering the implementation of an
Accounting Management System. One reason for this is that the
company is already starting to expand their warehouse and
additional in Pampanga which may lead to additional employees,
increase in costs, etc. A good accounting system that is integrated
to IMSand retail POS will help the accounting department become
more efficient in creating reports for management decision.
CRM a tool which helps with contact management, sales management, workflow
processes, productivity and more.
Benefits of a CRM:
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1.) Identify and categorise leads
it can help you to identify and add new leads easily and quickly and
categorise them accurately. You can create customised pitch documents
in less time, cutting down on response time and enabling sales teams to
move on to the next opportunity.
● Justification:
○ From the analysis above, you can see that PHCI have more than
1000 returning hardware customers because ofthe fact that they
offer wide variety of products in the hardware and construction
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supply industry with lower price. Having said that, the group also
considers implementing a Customer Relationship Management
system that includes database that monitor customer previous
orders, typical orders being bought, how frequent they bought this
particular product, credit line of customers, etc. which could help
management in determining different products to order in advance
from supplier in volume, further management strategy decision, and
may help PHCI to retain and attract more customers in the future.
V. Proposed System
Rationale
With expansion plans in the 3 year horizon for PHCI as part of their strategic
goal, it is identified that infrastructure must be capable of accommodating the
possible expansion on both the business and its operations.
Allocation of Resources
Resource allocation will be divided into key parts: People, Time, and budget for
the entire ERP system implementation.
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People
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PHCI Steering Committee
● CIO
● CEO
● Project Sponsor
● Business Unit Heads
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It is recommended that the project team will work full-time for the defined role in
the project rather than only be on a resource person capacity. This will result to a
focused and dedicated working group for the duration of the project. The
identified working group will also work on the project from kick-off to post
implementation ensuring that the group will function efficiently and will not need
to transfer knowledge as one member leaves the working group or a new
member joins the group.
In addressing the gap based on the AS-IS and the intended TO-BE state of the
business processes of PHCI, material management and warehouse
management processes are the intended candidates for process automation.
The solution should address the following gaps:
● Shortage of materials
● Addressing gaps in the whole supply chain
● Procurement processes
○ Procurement for stock
○ Procurement for Consumption
○ Internal Procurement
○ External Procurement
● Raw material management process
● Work in progress management process
● Finished goods handling process
● Serial Number/Product Code identification
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● Material Planning
● Material Requirements Planning (MRP)
● Warehouse management
● Vendor valuation
The proposed system should capture the three main processes of PHCI -
resource extraction, order processing, and product design and manufacturing.
The proposed ERP system, when implemented, should streamline the process
and provide visibility throughout the whole value stream.
The finance and controlling processes on the other hand should address the
current manual processes of PHCI based on the following sub-modules of
available ERP FICO systems in the market:
● Fixed asset
● Accruals
● Cash journals
● Accounts receivable and payable
● Inventory
● Tax accounting
● General ledger
● Fast close functions
● Financial statements
● Parallel valuations
● Master data governance
The sales and distribution process also is a key component of the ERP
implementation plan intended by PHCI. The sales and distribution module must
address the following identified gaps based on the available modules:
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● Sales Support
● Shipping of Material
● Sales Activities
● Billing related
● Transportation of products
● Credit Management
● Contract Handling and Management
● Foreign Trade
● Information System
Available systems that are specific to material management are the following:
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● SAP ERP - SAP MM Module, SAP FICO Module, SAP SD module
● Infor EAM - Enterprise Asset Management
● Oracle - PeopleSoft Enterprise Inventory and Fulfillment Management
The company could also consider open source systems (OSS) in their material
management processes. These are the available OSS solutions in the market:
● Netsuite Open Source Inventory Management System
● ABC Inventory
● Deliverd
● InFlow
● Odoo
● RightControl Lite
This will be evaluated further based on the vendor criteria that will be set by
management in determining the vendor to choose in implementing the material
management solution.
VI. Financials
● Inventory Management System
Sales module
● Sales Module
○ Cash
○ Credit Card
○ Debit Card
● Sales Report
● X / Z Reading
● Items Report
● Return / Exchanged Items
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Inventory System
● Items Profile
● Customer History
● Stock Balance
● Inventory Location
● Count Sheet
● Update Stock
● Purchase Order
● Delivery Receipt
● Issuance Receipt
Reports
● Inventory Report
● Inventory Dashboard
○ Quantity Sold
○ Quantity Not Sold
○ 50 % Quantity
● Supplier Report
● Count Sheet Report Variance
● Consignment Report
● Department Sales Report
TECHNICAL SPECIFICATIONS:
PC Terminal Minimium Specification Requirements: 68,000.00
Intel dual core processor,
4GB RAM, 500GB HD
15.6" LCD Monitor,
Keyboard & Mouse
500 Watts AVR,
Linear Barcode Scanner
CASH Drawer RJ 11,
Dot Matrix USB Receipt Printer
Service:6 month limited Warranty (carry in)
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● Accounting Management System
Accounting System
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b. Entry and print facilities for Invoicing, Delivery
Receipts,
Purchase Order, Purchase Vouchers, Receiving Report,
Sales
Returns and Purchase Returns.
3. OTHER FEATURES:
4. EMPLOYEE
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5. Reports Include:
e. Payroll Register
6. Other Features:
7. SERVER
The group has decided to follow Kurt Lewin’s change model in making the
implementation plan for PHCI’s priority projects. The model includes three steps:
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Unfreeze, Change, and Refreeze; this ensures that the changes within the
company are introduced gradually, transition is made smoothly, and is stabilized
in the long term.
Year 1 - ERP System with Material Management module (IMS & POS)
On year 1, the group has decided to first introduce an ERP system in the
company and hire IT personnel since there’s currently no IT team in PHCI. Year
1 will focus on re-organizing PHCI’s warehouse in preparation for the use of
material management modules. The ERP system will be introduced but it will
focus mainly on inventory management and point of sale system. And since this
is the first year that a significant change will be introduced, the unfreeze stage is
longer because of the many discussions that will be held, together with
introducing the changes to the employees and evaluating their feedback.
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Considering that the implementation of IMS and POS is a success, year 2 will
now focus on a separate module which is sales and distribution. This will
primarily be the Accounting Management System of PHCI. Note that the
unfreezing stage is shorter but the change is still gradually introduced to the
employees, with the relevant evaluation of feedback. Additionally, given that the
company already has a vendor for the ERP system, there’s no need to select a
new one since the existing vendor will be the one to help implement the
accounting system.
Once year 1 and 2 projects are a success, and IF the company is profitable and
liquid on the third year, the plan is to implement a CRM system. Note however
that this is subject to the company’s performance and will not necessarily be
implemented on year 3. However the group wanted to include the CRM
implementation on its priority projects to align with PHCI’s mission and vission.
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References:
Other Websites:
http://enewsletters.constructionexec.com/techtrends/2013/03/aec-
information-technology-strategic-planning-step-by-step/
http://0-
www.portal.euromonitor.com.lib1000.dlsu.edu.ph/portal/statisticsevolution/index
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