Figure 2 ATR Journey........................................................................................................5 Figure 3 Organization Structure.........................................................................................5 Figure 4 Researcher on ATR Field.....................................................................................6 Figure 5 Conceptual Framework........................................................................................8 Figure 6 Development of Logistic Process........................................................................9 Figure 7 Industry 4.0-oriented logistics application model...............................................9 Figure 8 Competitive Forces Model.................................................................................10 Figure 9 All the PESTLE factors......................................................................................11 Figure 10 Value Chain Analysis Framework..................................................................13 Figure 11 Existing Condition of MSME’s in Indonesia...................................................15 Figure 12 The Amount of PT. Telkom’s Employee.........................................................19 Figure 13 Porter Generic Strategy....................................................................................26 Figure 14 The Electronic Data Interchange Process.........................................................28 Figure 15 The Data Exchange Methods...........................................................................28 Figure 16 Example of How EDI Platform Integrate all of the stakeholders in the business29