Supply Chain Management in Hospitality Industry Modules

Name: ____________________________________________ Date Submitted: ____________

Module 8:
Customer Relationship Management

EVALUATION TASK

Video Case
Hospitality. CRM - Hotel CRM Software built on Microsoft Dynamics 365 Platform
https://www.youtube.com/watch?v=NusJCVUgoww
Answer the following questions:

1. What are the pre-defined modules of Microsoft Dynamics 365, tell how each is
important to the hospitality sector.

2. How will hotel CRM be used to provide guests with a special and personalized
experience?

3. What are the different CRM technology used by hotels as channel of

communication to their customers?

4. Why use Microsoft Dynamics 365 for CRM?