STEPHANIE WU

SUMMARY
I'm an analytical professional with 10+ years of experience in supporting Sales, Product and Marketing teams. I excel in process automation,
dashboarding, business intelligence tool development, and cross-functional collaboration. My passion for operational efficiency and attention
to detail has allowed me to develop successful strategies that drive the business forward. I am always curious and eager to learn more.

CONTACT EXPERIENCE

(770) 335-7271 Lead Product Analyst Jul 2021 - Present

Cardlytics - Atlanta, GA
histephaniewu@gmail.com • Iteratively prototype and build dashboards to provide insights at scale to help inform general
product strategy and prioritize product initiatives
www.histephaniewu.com
• Partner with Product Managers, Forecasting Analysts, Client Success, Engineering, and other
1032 Boulevard Drive NE cross-functional teammates to create a streamlined process for campaign projections
Atlanta, GA 30317
Lead Advertiser Analyst (promoted Jan 2020), Senior Advertiser Analyst Apr 2015 – Jul 2021
Cardlytics - Atlanta, GA
• Collaborated with Sales and Client Success teams to build marketing strategies, identify
KEY SKILLS opportunities for insights, and craft engaging stories for retail and travel advertising partners
• Developed business intelligence tools and dashboards to support Sales and Advertiser
Adobe Illustrator
Operations teams in an effort to decrease onboarding time for new advertising partners
Adobe Photoshop • Automated reporting processes to minimize analyst involvement (decreasing hands-on time
from 1 hour per report to 5 minutes). Utilized R and Python to allow for analysts to enter inputs,
Adobe XD press run, and have Excel and PowerPoint outputs automatically generated

Excel Advertiser Operations Analyst May 2013 – Apr 2015

Cardlytics - Atlanta, GA
Google Analytics • Worked with large data sets to build customer segmentations to influence targeted marketing
campaigns for retail advertising partners
PowerPoint • Conducted post-campaign analyses such as spend share shift, long-term value, and test versus
control to help advertising partners quantify return on advertising spend
R, R Shiny
Growth Intern Nov 2012 - May 2013
Scoutmob - Atlanta, GA
SAS
• Managed paid search marketing campaigns for the Scoutmob brand as well as its e-commerce
product, Scoutmob Shoppe. Utilized AdWords sitelinks, social extensions, and click-to-download
SQL
paid search ads to drive a 5% YoY lift in Scoutmob app downloads
Tableau • Performed weekly analysis of product sales and customer surveys and consulted with the email
and affiliate teams on which products to feature in upcoming marketing campaigns

Associate Media Manager (promoted Aug 2012), Jan 2011 – Nov 2012
LANGUAGES Media Coordinator (promoted Jul 2011), Media Intern
360i - Atlanta, GA
English
• Managed multi-million dollar paid search marketing campaigns for retail and travel advertising
partners that consistently hit KPI goals through daily CPC bid and budget optimizations
Mandarin
• Compiled routine campaign performance reports and presented key findings and trends on
Spanish weekly and monthly client status calls

EDUCATION LEADERSHIP
Jan 2016 – Dec 2019
Bachelor of Science UI Design and UX Research Part-Time Apprentice
Policy Analysis & Management Cardlytics - Atlanta, GA
Cornell University – Ithaca, NY • Spearheaded a program allowing employees to dedicate 20% of their time to developing skills
College of Human Ecology outside of their normal scope. Designed apprenticeship to focus on user testing and UI design
Sep 2007 – Jan 2011 • Conducted testing on 100 participants through UserTesting. Created clickable prototypes in
Adobe XD and wrote testing prompts to guide the user through the test. Reviewed all user
tests and created highlight reels to showcase common user concerns and suggestions