HERITAGE
1700
A property that is or may be
inherited; an inheritance,
valued things such as historic
buildings that have been
passed down from previous
generations, and relating to
things of historic or cultural value
that are worthy of preservation.
HERITAGE
TOURISM
Traveling to experience the places,
artifacts and activities that
authentically represent the stories
and people of the past and present;
including cultural, historic, and
natural resources.
HISTORY
Heritage tourism started in the
first days of leisure travel.
Religious pilgrimages
– are often the earliest heritage
tourism experiences.
Grand Tour
– Britons and Germans travelled
to Italy and Greece on the Grand
Tour to view classical architecture,
experiencing the warm cultures
and wines of the Mediterranean
along the way.
– Europeans started touring in
significant numbers.
1800
– England’s Cook’s Tours
turned tourism into a
commercial industry, culture
was still a key draw, and popular
attractions like seaside
amusements at Brighton were
added to the product mix.
CLASSIFICATION
1. Cultural Heritage
2. Natural Heritage
3. Heritage Mixed
DEVELOPMENT
1. Identifying your assets and
attributes: “The stuff and the
stories.”
2. Discovering experiential
travel.
3. Product development
information.
4. Focus on your ideal guests
and funnel your thinking.
5. Making the shift and getting
ready for market.
Philippine also is the home to the
internationally acclaimed white
sand beaches:
6. Boracay
7. Coron
8. El Nido
 Panglao
International Tourism
- refers to tourism that crosses
national borders.
 more expensive
 requires passports and
visas
 might encounter cultural
differences in foreign
destination.
Domestic Tourism
- define as travel made within
one’s country of residence.
 less expensive
 no need for passports
and visas
 travel as a first-class
citizen and would not
have to worry about
racial discrimination
 inspires a genuine
appreciation of
 the beauty of one’s own
country.
 expands ones
understanding of one’s
nation and therefore
raises national
consciousness.
As domestic tourism develops,
economic and socio-cultural
impacts and environmental
protection needed to be addressed.
Economic Aspect
- domestic tourism
contributes vastly in
increasing a country’s
economic activity. In terms of
employment, tourism and
related industries have grown
considerably: 1 out of 10 jobs
are tourism – related.
Socio-cultural Aspect
- the Philippine culture is a
blend of the Malay-
Polynesian, Hispanic and
Western cultures with some
influence from the Chinese
and other Asian cultures.
Environmental
Protection
- one of the major threats to
environmental protection is
the continuous growth of
tourism industry.
The 4 A’s of Tourism
Access
- refers to land, sea and air
access to and from the
destination.
Attractions
- it can be
cultural/heritage/historic,
natural, and/or built/man-
made.
Accommodations
- also include the most basic
needs o f a comfortable
bed, clean toilets, and food
service.
Activities
- Activities should be
connected to each other.
Themes would include,
adventure, health, wellness,
medical, sports, MICE
(meeting, incentives,
conference and events).