BUS

ME ENG
ART
EDU
SOCI
Content Standard/s:

• the importance of quantitative research

across fields
Performance Standard/s:
• decide on suitable quantitative research in
different areas of interest.
MELCs (Most Essential Learning Competencies):

Illustrates the importance of quantitative research

across fields

What you need to know?

At the end of this module, you will be able to:

1. Illustrates the importance of quantitative research across fields.
2. Identifies quantitative research across fields.
(Take note: The following Content Standard/s, Performance
Standard/s, MELCs (Most Essential Learning Competencies, and What
you need to know? (Lesson Objectives) are not answerable. These are
your guides in studying the module.)

West Central College of Arts and Science Inc. | Practical Research 2

 Motivational Activity

Direction: Identify what field of research does the following issues or study belong
and determine whether inquiry or research is applicable to the given
ideas or situations. Choose your answer from the box below.

Business Social Science Medicine Engineering Education Arts

1. A psychometrician wants to know the attitude of the newly hired employees

on a workplace.
2. A nursing student would like to know the curative effects of
guava leaves on open wounds.
3. Mr. Rivera wants to know the technique to make his air-con works instantly.
4. John wants to analyze a pictorial space relative to an illustrative
ancient painting.
5. Professor Henson wants to discover the impact of social media
on his learners academic performance in language.
6. A young entrepreneur wants to find out which between two marketing or
business strategies: free food tasting and attractive food packaging could
increase his sales.
7. Physical Therapist James would like to find out the difference of a particular
type of musculoskeletal injury may be common in athletes in X sport and the
most effective rehabilitation methods for that type of injury, or a comparison of
two methods.
8. The performance of cement-based materials is highly dependent on the
microstructure which is formed by hydration.
9. Ms. Marlyn proposes a research on the Effectiveness of Online Learning
during Pandemic in Pampanga.
10. Mr. Manaloto wants to know how post- shipment financial rate affects the
small sized enterprises.

West Central College of Arts and Science Inc. | Practical Research 2

 Lesson
Importance of Quantitative Research
2 Across the Field

In Practical Research 2, is where the heart of interest lies on how can we also
discover Quantitative Research in the field that uses a broad variety of
methodologies, such as surveys, interviews and observation, developed in
disciplines such as in the field of education, sociology, anthropology, medicine, and
psychology. Whereas these disciplines see themselves as purely descriptive but it is
better in understanding on quantitative research, one must have a review on how we
can define research in general related to other areas of academic discipline,
economy, society, health status. Added to this, learn the values to study quantitative
research better.
People do research to find solutions, even tentative ones to any problems, in
order to improve or enhance ways of doing things, to disprove or provide a new
hypothesis or simply to find answers to questions or solutions in daily life. In natural
and social sciences, quantitative research is the systematic, empirical investigation
of observable phenomena via statistical and mathematical techniques.
(ABM) In the Field of Business: Research is an essential part of any business
that wants to offer products or services that are focused. Business decisions that
are based on good intelligence and good market research can minimize risk and
pay dividends and by making market research part and parcel of
the business process.
(GAS & HUMMS) In the Field of Education: Research will help to
understand any subject and its principals in much better and easier way which will
encounter new questions and search for answers of those questions. Research is not
always a concept that practitioners, managers and policy makers respect. Too often it
is seen as an academic activity conducted by others to the profession, not with the
profession and for teachers who are accountable, the public must have faith in the
profession and attitudes to education vary across many social groups so the
performance of teachers can be demonstrated through the publication of research
findings. Research methodologies give teachers the tools to analyze and make
informed decisions about their practice that leads to an expansion of knowledge and
discoveries in teaching and learning strategies across various cultural and
educational communities.
In the field of social sciences: Research deals with the behaviour of
people in their different roles, such consumers, competitors, producers, executives,
salespersons, leaders, workers, followers, teachers, students, opinion-makers, etc.
Research in social sciences deals with the systematic method of discovering new
facts or of verifying old facts, their sequence, inter-relationship, casual explanations
and the natural laws which cover them.
Sample Research Study in Education.

West Central College of Arts and Science Inc. | Practical Research 2

West Central College of Arts and Science Inc. | Practical Research 2
 Quantitative research is used to populate statistics from a high volume sample
size to gain statistically valid results in customer insight. Generally, quantitative
customer research incorporates a survey-based approach to gain
feedback in relation to a populations ideas and opinions. It’s important to ensure a
suitable sample size is used to gain accurate and trustworthy results. To determine a
suitable sample size, refer to the confidence interval and confidence level
calculation. Quantitative Research on the other hand focuses more in counting and
classifying features and constructing statistical models and figures to explain what is
observed. (Fatima, H.,2019 )
A.Quantitative Research and Anthropology > Many discoveries in this field like
human behavior in the society, racial conflicts and human evolution have given
enormous contributions to the improvement of human life.
B.Quantitative Research and Communication > Researchers are often
interested in how an understanding of a particular communication phenomena
might be generalized to a larger population. Example: What communicative
behaviors are used to respond to co-workers displaying emotional stress?
C.Quantitative Research and Medicine >this tends to be predominantly
observational research based on surveys or correlational studies. > Experimental
research designs may enhance the quality of medical education.
D.Quantitative Research and Behavioral Science > the output of this research
focuses on how human behavior relates with another people and also the
individual differences that may affect human relations.
E.Quantitative Research in Educational and Psychology > Many educational
principles in understanding human behavior are the offshoot of this research.
F.Quantitative Research and Social Science >the method employed in this type
of quantitative social research are mostly typically the survey and the experiment.
Example: the study of DSWD regarding 4P’s

Independent Activity 1
Read and analyze the following Research study. Identify what field they
belong. Write your answers on a separate answer sheet.

_1. Community and Collaboration: The Effects of Participation in an Online

Leadership Cohort on the Self-Efficacy of School Leaders,
_2. Community Detection as a Method to Control for Homophily in Social
Networks
_3. The limitation of fiber optic communication systems and the possibility of
further improving their efficiency.
_4. Investigating the spread of emerging Corona viruses using cross-
disciplinary and computational approaches
_5. The impact of branding on customer behavior: comparative analysis of
Apple and Samsung.

West Central College of Arts and Science Inc. | Practical Research 2

Independent Activity 2
Analyze the following statements below and write an answer YES if quantitative
research is important across the field and NO if not.
1. In marketing, quantitative research gives customer incorporates a survey-based approach
to gain feedback in relation to a populations ideas and opinions.
2. Quantitative Research will negate positive results after data was gathered in math.
3. In the social sciences, it is also common to count frequencies of
observation outcomes in an experiment
4. Qualitative research attempts to arrive at the underlying meaning of
some phenomena.
5. In business and Accountancy, research will benefits small businesses by helping
you make informed decisions.

ASSESSMENT
Let’s Go Online!
Access the quantitative research study sample document or topic. Analyze
what quantitative research contributes for the success of the study.

Activity Sheet

Title of Research:

Author/s of the Research:

How are the results in the study help researcher or the author achieved the
research purpose?

References
https://www.researchgate.net/publication338494734_Discovery_Learning_Strategy_in_Geographical_Education
_A_Sample_of_Lesson_Design
http://www.expressandstar.com+education +theimportance0of0research0for0educations0future1ix!!)cheo2n
https://www.academia.edu/27369876/Importance_Of_Research_In_Education
https://sophia.stkate.edu/maed/

West Central College of Arts and Science Inc. | Practical Research 2