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One Axis Presentation June 2021
One Axis Presentation June 2021
1
One Axis enables us to offer various products and services of the
Bank and its subsidiaries…
2 Commercial Banking
• Working Capital / Term Loans
• Letter of Credit/ Bank Guarantee
• Bill/ Invoice Discounting, Supply Chain financing
Universal • Wholesale Deposits
Commercial Banking
Banking Transaction Banking
• Cash Management Services (Collection/ Payment)
• Current Accounts
3 • Custodial Services
• Correspondent Banking Services
Retail Banking
Retail Banking • Savings accounts and other products and services
4 • Wealth Management – Burgundy / Burgundy Private
2
… creating value for its shareholders across the Bank and its group entities
One of the fastest Leadership position in AAA rated NBFC with 3rd largest bank led Amongst the leading One of the major fintech Leading player on 4th largest private
growing MF player ECM deals segment diversified product offerings brokerage firm trustees in India players in India TReDs platform insurance company @
Stake 75% (JV Schroders Plc^^) 100% 100% 100% 100% 100% 67% 12.99%** (Co-promoter)
0.4% CAGR^ #
813
3,221
2,348 2,488
1,800 1,806 1,815
459
328
4
Axis AMC at a glance
83% 100%
Fund Performance Axis MF equity schemes that have outperformed the Axis MF equity schemes that have outperformed the
benchmark in 3 years period benchmark in 5 years period
All numbers reported above are in IGAAP format * CAGR for 4 years ** include retail and HNI
Source: Axis MF. Data as on Mar 2021. Please refer slide no.16 for disclosure of AUM / AAUM in regulatory format.. 5
Key differentiators
6
We have significantly lifted the growth trajectory in the last 2 years…
• Our average incremental market share in Overall QAAUM has been ~2x of our closing market share
• Equity & Hybrid funds AAUM constitute 54% of our overall AAUM, compared to 42% for the industry
All figures in ` bn
Overall QAAUM and market share Equity QAAUM and market share AAUM mix (Mar-21)
6.8% 4.2% 4.1% 8.7% 18.9% 11.4% 11.4% 4.6% 5.8% 15.6% NA* 17.1%
3000 1800 12.00% 1%
6.1% 17%
6.00%
1600 9.9%
2500 5.1% 10.00% Axis
1400 54%
2 yr CAGR of 48% 5.00% 2 yr CAGR of 49%
28%
5 yr CAGR of 39% 5 yr CAGR of 53% 7.8%
2000 1,965 1200 8.00%
3.7% 4.00% 988
3.4% 1000
3.2%
1500 1,384 5.3% 6.00%
2.8% 3.00%800
4.3%
620 10%
898 600 3.5% 4.00%
1000 3.2%
774 2.00% 445 19% 42%
578 400 331 Industry
500 378 1.00% 2.00%
180
200 120
29%
0 0.00% 0 0.00%
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Equity & Hybrid Debt
Overall QAAUM Overall QAAUM market share Equity QAAUM Equity QAAUM market share Liquid Others
120
11.00%
38.89
20
40 1.00%
28.23 15 12.20
21.66 -1.00%
16.66 10 7.36
20 5.84
-3.00% 4.57
5
0 -5.00% 0
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21
25% - Incremental market share in client folios in FY21 | 64% - 2yr CAGR for SIP count
9
1 We have strengthened product proposition with new launches
• Global Strategies
- In collaboration with Schroders, we have built a dynamic suite of international fund offerings with • Real Estate
global high quality active strategies for domestic investors. - Launched AIFs focused on making debt investments in the residential
real estate space
o Axis Global Equity Alpha Fund of Fund (Launched in Sept’20)
o Axis Greater China Equity Fund of Fund (Feb’21)
• Unlisted/ Pre IPO Equity
o Axis Global Innovation Fund of Fund (May’21)
- Launched AIFs focused on investing in fast growing, mature unlisted
companies
• Axis ESG Equity Fund (Launched in Feb’20):
- Launched as a part of our drive to integrate ESG/sustainability into our investment process
and decision making
• Passive Funds
- Building a differentiated bouquet of equity, gold and fixed income funds across index fund
and ETF platforms
For Product labelling details of schemes & risk factors, refer slide 14 & 15 10
2 We have made investments in expanding our distribution reach
• Expanded our geographical reach with well diversified AAUM base across regions and cities
• 40% of AAUM sourcing is through direct channels, with 89% of Equity AAUM contribution from Individual Investors
18% of AAUM is from B30 locations 40% of AAUM sourcing is through direct channels 89% of Equity AAUM is from Individual* investors
figures in ` Cr
18%
AAUM market share across distribution channels
11,341
31%
45%
82%
33%
15% 96,371
T30 B30
2,523 (89%)
Well diversified across cities 40%
36%
30,677
4% (92%)
8%
FY18 FY21 FY18 FY21
9%
Non Associate Distributors Institutional Individual
Associate Distributors
19% 60% Direct
B2C website • Improved UI, UX and additional features • ~50% increase in website traffic
(Revamped in Dec’20)
• Investment cart and Packs are launched on website too • 122% YOY increase in monthly logins
• Released multiple features to IFAs 2 on digital assets like • 2x YOY increase in monthly registrations
B2B IFA Connect
iPlus SIP, SIP First Debit, etc
• 3x YOY increase in monthly transactions
• Working with tech giants and marketers to improve customer • 144% increase in users on website
Customer experience experience, product discovery and overall digital sales
• 100% YOY growth in fintech channel sales
Personalization • Notification based on user-profile, history, etc • 130% increase in average SIP transaction size
• Investment Packs and Cart option launched • 15% increase for lumpsum investments
85
44%
242 100% YOY
33%
121 19%
55
14
Product labelling details of schemes & risk factors
15
Disclosure of Average AUM in regulatory format for period ended Mar’21
• Disclosure: Scheme AUM/AAUM (Amt in cr) Rs.191919.66 / Rs. 196548.66 Asset Classwise AUM / AAUM: Liquid/Money Market:
29244.91/33687.69, Gilt: 162.39/ 181.70 Income/Debt: 50769.68 / 53978.42 Equity including ELSS: 100105.80 /97336.72 Hybrid:
7784.74/7676.073 Solution: 1502.62/1484.86 Index: 399.91/378.25 ETF: 522.34/469.60 FOF: 1427.27/1355.34. AUM by geography
(%) [Cities]: Top 5: 60.15% Next 10: 18.78% Next 20: 8.13% Next 75: 8.11% Others: 4.82% AUM by geography for Equities including
ELSS (%) [Cities]: Top 5: 51.35% Next 10: 19.03% Next 20: 10.72% Next 75: 11.66% Others: 7.24%
• For Fund of Fund schemes : Investors will be bearing the recurring expenses of the scheme in addition to the expenses of other
schemes in which Fund of Funds scheme makes investment.
• Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd.
(liability restricted to ` 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the
AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.
This document must not be taken as the basis for an investment decision. Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited
nor Axis Asset Management Company Limited, its Directors or associates shall be liable for any damages including lost revenue or
lost profits that may arise from the use of the information contained herein. No representation or warranty is made as to the accuracy,
completeness or fairness of the information and opinions contained herein.
• Mutual Fund Investments are subject to market risks, read all scheme related documents carefully
16
1 Axis Asset Management Company Limited
17
Axis Capital at a glance
80% 186 10
Institutional of India's market cap under active Institutional relationships No. of tier-1 Ranks for Lead
Equities research coverage with FIIs and DIIs Analysts from the top 50 funds
*Source: Primedatabase; Includes IPO, REIT, InvITa, QIP, OFS, FPO and Rights offerings on full basis ** 4 yr CAGR
^ Based on Mergermarket (on deal announcement basis by deal count); Considered investment banks (domestic and international) excluding the Big 4 18
accounting firms and RBSA Advisors ; Does not include minority stake deals / fund raise transactions, Axis Bank Document Classification | Confidential
Key differentiators
Strong relationships built with key investors across geographies, over last two decades
Committed to invest and build a world class franchise leveraging technology and our relationships
Peer 2 86 2,983
FY19 22 5
FY19 10 12
Peer 3 82 3,384
FY18 35 4
Peer 4 76 2,284 FY18 8 16
*Includes all ECM fund raise products, Buybacks and ECM Advisory For the period: 1st April 2016 till 31st March, 2021 M&A PE SF
Best ECM Most Innovative Best Corporate and Best Investment Best DCM House Best Equity Adviser
House in India Investment Bank Institutional Advisor - Bank in India - India (Country)
(Asia Pacific) Domestic
2020, 2018, 2018, 2017, 2016, 2020, 2018, 2017,
2015, 2013 2019 2019, 2018 2015, 2013 2016, 2015, 2013 2018, 2017
^Source: Primedatabase; Includes IPO, REIT, InvITs, QIP, OFS, FPO and Rights offerings (Basis # of deals)
^ Based on Mergermarket (on deal announcement basis by deal count); Considered investment banks (domestic and international) excluding the Big 4
Axis Bank Document Classification | Confidential 20
accounting firms and RBSA Advisors ; Does not include minority stake deals / fund raise transactions,
We have further strengthened our Institutional Equities business
• Recent key talent additions at leadership level • Revamped our Research products, moving away • Invested in further improving our trading room
• Co-Heads of Equities from maintenance to thematic and differentiated infrastructure
research
• Head of Research • Set up trading in exchange colocation datacenter for
• Rankings have improved with 60% of our clients better trading/execution latency
• Chief Technology Officer
• Strong Derivatives push in later part of the year has • Advanced trading, risk management systems and
• Talent addition across Sales, Trading and Research yielded higher revenues algo strategies to enhance client offering,
• Revamped Derivatives team • Volumes traded up 4x and revenues up 2x surveillance monitoring and execution quality.
• New talent heading Electronic trading and Cash
execution positions
80%
India’s market capitalization 2,222
under research coverage 925 887 886 1,062 931 1,071 1,179
65%
52% 55%
64 16%
All numbers reported above are in IGAAP format Axis Bank Document Classification | Confidential 22
1 Axis Asset Management Company Limited
23
Axis Finance at a glance
Ability to provide holistic solutions leveraging ‘One Axis’ capabilities of Axis Group
25
Increasing diversification with granular retail portfolio build
All figures in ` Crores
Retail book now accounts for 17% of our overall book, entirely
A
built over the last two years
11,089
1880 1%5%
7%
17% LAP
8% Personal loans
Housing loan
8,140 FY21 Business loan
10 7,816 58% Consumer Finance
21%
3% 251 Others
Wholesale* Retail
26
*FY21 Wholesale Book includes Rs 434 of Investments
A Retail book now accounts for 17% of our overall book, entirely built over the
last two years
• Started mass retail business in Q2FY20 and delivered strong growth in last 6 quarters
• Of the total disbursements, Retail segment contributed ~ 23% in FY21
All figures in ` Crores
Registered strong growth in disbursements… … leading to a healthy loan book growth… … with optimum mix of secured loans…
1880
871
29%
633 1177
433
644 71%
180 307
86 106 251
110
Secured Unsecured
Q3FY20 Q4FY20 Q1FY21 Q2FY21 Q3FY21 Q4FY21 Q3FY20 Q4FY20 Q1FY21 Q2FY21 Q3FY21 Q4FY21
27
B Consistent de-risking of Wholesale book through increasing focus towards better
rated corporates and cash flow backed collateralised loans
• 88% of disbursements in corporate book to A- and better rated corporates and cash flow backed businesses
• Over 13x rise in collaterised loans while simultaneously reducing LAS and Real Estate loans substantially
All figures in ` Crores
88% of disbursements in corporate book towards Increased the proportion of Collateralised Loans Reduced mix of LAS and Real Estate loans
those rated > A- and cash flow backed businesses
CAGR of 268%
88%
-90%
Collateralised Loans entail cash-flow
1420 -38%
backed Loans against Property
including LRD & certain focused sectors
53% 2390
999
28% 534
227
2528
2075
105 1580
LAS RE
28
Well diversified liability mix with best-in-class funding cost among NBFCs
26% 28%
38% 1• 71% share of long term funding instruments as of Mar-21
FY20
up from 44% in Mar-20
FY21
1% 59%
12%
30% 6% 2• 76% funding from non Axis Bank sources ensuring
deeper and wider funding access
• NCDs & Bank Term loans: We have utilized lower interest rates to lock in
funds with a 3-5 years maturity to provide stable longer-term funds
29
Our Strategy and focus areas
1 Continued focus on growing retail book by sharpening the product mix and deepening distribution
30
1 Continued focus on growing retail book by sharpening the product mix and
deepening distribution
Emphasis on growing secured book Extended distribution through Expand physical branch presence
online partners & aggregators in Tier 2 / 3 locations
Continue to focus on existing array of retail Build scale through partnerships with Online Scale up branch footprints by setting up Axis
products in the medium term aggregators and co-lending partners Finance’s own loan centers.
More emphasis on secured loans consisting Focus on partners offering end use based Use the branch network to increase the
of Loan against Property and housing loan solutions for schools, education, marriage, etc. geographical coverage in extended locations
Will continue to look out for securitization Build automated processes for assessment and Encourage WFH models in remote locations
deals opportunities for inorganic growth seamless on-boarding journeys which are only sourcing centers for AFL
• Integrated loan origination and management software, with various inbuilt controls for risk assessment, track collateral and collections through the loan period.
• We are also integrating other data sources and building dynamic scorecards basis predictive variables.
31
2 Focus on growing whole sale book sustainably while increasing granularity
Continue to focus on well-rated Adapt a cluster-based approach Small ticket size loans to aid Focus on top developers in
firms with strong cash-flows targeting non-cyclical sectors granularity select micro-markets
Target large conglomerates with Cluster-based Approach in Emerging Corporate lending to SMEs Focus on ready inventory backed
proven credentials, established legacy respective micro-markets for deeper and mid corporates with avg. ticket funding selectively in key markets
and sector-leading large corporates. penetration across geographies size of Rs10-15 Cr will help in
increasing the granularity Focus on Top Developers & existing
Leverage One Axis capabilities Target non-cyclical sectors with clients in select micro-markets
strong operating entities Cluster based approach majorly in
Tier II-IV cities with focus on leading Focus on sub-average ticket size
firms in the respective segments transactions with a comfortable
security cover
32
3 Investments in technology to create a fully Integrated Retail Loan System
SMS/Email Gateway
Web Mobile
Core Application Application
Customer Portal (Post login) CNI System LMS
(Commission & (Loan
Incentive) management)
CKYC Submission
CMS
RPA (Bureau Summary) (Collateral
Management)
• Sales team enabled with BYOD • 50% reduction in application login time through Mobile app
Sales processes • Common LAF* & OCR based reduced data entry • 30% reduction in FTNRs on logins and disbursals
• e-NACH implementation
• 80% reduction in NACH rejections
• Pre-filled loan agreements & sanction letter
• 3x increase in efficiency of executing loan agreements
• Bureau based Hard reject rules for initial filtration • 30% reduction in rejected applications in Credit queue
• Cash flow based analysis & loan eligibility • 20% reduction in time taken to analyse Bureau report
Credit Appraisal
• ITR / GST based validation from source • 2 days reduction in TAT to confirm validity of documents
• Integrated KYC and Employment checks
• 5 mins per transaction saved
Customers • Welcome letter in 48 hours on Whatsapp • 15 days faster issuance of welcome letter as compared to
some of the peers
• E-Agreement (Stamp & Sign)
• Complete access to loan details, Schedule of
• Revamped Customer portal Amortization & interest certificates
35
Delivering consistently strong financial performance despite ongoing investments
for building out Retail business
4% YOY
5.4% 23.1%
1,023 4.9% 22.0%
984 4.4% 20.4%
911
Net NPA
36
All numbers reported above are in IGAAP format
1 Axis Asset Management Company Limited
37
Axis Securities at a glance
Full service retail brokerage with focus on quality customer acquisitions and profitability
Ability to provide holistic solutions to retail clients leveraging on ‘One Axis’ capabilities
39
We are the 3rd largest bank led retail brokerage firm
• A full service retail brokerage firm with focus on cash delivery volumes to drive profitable growth
• 43% average daily cash delivery volumes, higher than market cash delivery volumes of 31%
Customer Base Average daily cash value Average daily cash delivery %
(in lakhs) (in ` Cr)
57% YOY 80% YOY
35.8
604 43%
37%
22.8 31%
21.0 30%
334
247
10 lakh + customers acquired from Karvy Broking in FY21 47% of the clients acquired are millennials
3.5 lakh new customers added organically in FY21 39% of the clients acquired belong to tier 1 and tier 2 cities
40
We continue to deliver on our medium term strategic objectives to drive profitable growth
41
1 Focused Business model with improving quality of acquisitions
• Took significant steps towards becoming a full service Retail brokerage firm in last two years by moving away from Retail Assets business and
migrating away from discount brokerage model
• Focus has been to improve the quality of new customer acquisitions drive higher cash volumes leading to better ARPUs and profitability
1.65% 1.69%
4.55 5,335
4.19
1.32%
3,383
2.70
2,738
68% - YOY growth in NSE UCC*, highest among bank led brokers | 52% - Clients acquired in last two years are active clients
* Unique client codes on NSE, ^ARPU: Yearly Average Revenue per Unique trading accounts 42
2 Strengthened investment suite by introducing innovative products to build captive AUM
• Focus has been to build captive AUM business through robust research engine and product offerings to reduce volatility
• We have 10+ innovative product offerings across equities, commodities and advisory to scale up growth
✓ $9.4 million AUM for Global investing Avg MTF Book Size (in Cr)
454
✓ 10x growth in average Margin Trading
Funding (MTF) book with nearly 2x collateral 10x
Mar-20 Mar-21
43
3 We continue to leverage on our strong Digital offerings
• Digital contributes 89% of volumes and 66% of revenues, focus is on driving growth through technology led innovation across our digital platforms
• Convenient digital account opening process and launch of new RING Technology trading platforms to drive higher online business
Contribution of Digital to volumes Launched New RING Mobile App and Web platforms Initial customer response has been encouraging
87% 89%
51%
38%
Power and reliability in making investment decisions Login to trade ratio
219 424
94% YOY 74%
1,085
64%
13%
50% 1400 bps
81%
YOY
100%
87%
19%
26%
77
5%
16
46
• Axis Trustee is amongst the leading Trustees with strong expertise in innovative
investment vehicles like REITs and InvITs
• Registered with SEBI, ATSL provides trusteeship, agency & administration services since the year 1999
• Experienced team with strong domain expertise has helped ATSL to register many industry firsts and attain leadership position
Comprehensive service offerings with many …delivered through strong domain expertise… …has resulted in strong positioning
industry firsts…
• First Trustee Company to get license from SEBI to • Strong parentage and team of experienced `26.44 trillion
commence operations in International Financial professionals with rich domain expertise Assets under custody
Services Centre at GIFT City, Gujarat.
• Only Indian trustee company to provide facility agency • Expertise in handling & delivering through
service for ECBs availed by Indian corporates complex structures like Escrow/ Structured 100% | >60%
transactions/ REIT/INVIT/ Facility Agent Market share in REITs and InvITs
• Only Trustee in India to act as Trustee for REIT respectively
47
REIT- Real Estate Investment Trust InvIT – Infrastructure Investment Trust
Freecharge has evolved from a pure payments platform to a broader fintech platform
Freecharge serves as a “Digital Acquisition Engine” for the Bank to onboard the young digitally native and SMBs*
It has co-created financial product offerings across deposits, loans, cards, investments and payments
• Buy now Pay later new Develop financial service products relevant and 3 million+
Loans and
• Virtual Credit Cards focused toward’s digitally native customers. Monthly unique active customers
Cards
• Small ticket & large ticket PL
2,00,000+
• Digitial FD Creation of simplified Digital end to end native Merchant base
Deposits • Digital CASA
Digital journeys
• Digital CA
1,25,000+
Optimization and improvement of quality of Credit card applications
• MFs (Powered by Axis Securities)
Investments • Digital Gold customers in the payments space
• ASBA Mandates - Freecharge UPI 25,000+
Deposit accounts sourced
Offer strong and differentiated value propositions to
• UPI, Bill-payments, Recharges &
retail and small businesses with ability to cross sell
Payments Digital
Fastag,CA EMI collection payments
• QR & SMS based payments for SMB
and upsell in the future `38 crores
Profit after tax (FY21)
A. TReDS is one of the three entities allowed by RBI to set up an electronic Trade Receivables Discounting System platform to serve funding needs of MSMEs.
‘Invoicemart’, our digital invoice discounting platform continues to maintain its leadership with alliances in the fintech and supply chain space.
Our strong tech and supply chain expertise… …has led to wide participation… …resulting in strong growth in throughput
in ` Cr
• Integration capability with client ERP systems through FY18 FY19 FY20 FY21
open API 36%
Market share
• Unique risk rule engine and compliance towards KYC
and customer onboarding 6.6 lakh `12,465 Cr
Cumulative* Invoices Cumulative* throughput
discounted
49
Max Life – 4th largest* private life insurer in India
▪ Axis Bank completed the stake acquisition in India’s 4th largest* private life insurance company in Apr’21 to become a co-Promoter.
▪ This strategic partnership would further strengthen and deepen our relationship leading to better integration and alignment of the teams
Update on Axis Bank stake acquisition Strong and diversified business mix Healthy operating performance
Product Mix
10.8%
• 12.99% stake owned by Axis Bank together with its Private market share*
subsidiaries, Axis Capital and Axis Securities, with
right to raise stake further to 19.99%. PAR
ULIP
19%
`90,407 cr | 32% YoY
• To enhance customer trust further and highlight the 37%
Ind. Protection
9% Assets under management
strength of the partnership, Max Life’s tag line now
includes the Axis Bank name and logo Group Protection
Non-PAR Savings
30%
5% `11,834 cr
Embedded Value
Freecharge
Cross sell of Axis Bank’s FDs, Working closely with Axis Capital & Burgundy
Cards and MFs on its platform Private teams to enhance distribution for
Structured Finance business
Increasing penetration in Bank’s customer Complements the Bank’s product offerings and
base with focus on Burgundy customers cross-sell of consumer finance to Bank’s customers
51
Thank You