STRATEGIC MANAGEMENT SPRING 2021

Class: Undergraduate
Instructor: Shahid Zaki
Class Details

Class Timing and Room Main Campus

Strategy for Teaching the Managerial Policy Course

Session Day(s)
For teaching TBA
this course, the methodology will be to ensure student participation and therefore, each class
session will comprise of the following:
Credit Hours: 3 Credit Hours
Brief 10-minute summarized Presentation about the material to be covered in the session,
Email miscb@yahoo.com
1. by a student selected at random from the class, or a quiz will be held in each and every
Contactsession.  
# +92 301 828 8447

Beside the aboveof10

Profile minutes, theIshaque
Muhammad class will comprise
Shaikh of two
(Course sessions which are: Instructor’s
Instructor)
Session of 40 minutes, whereby the Instructor will give an in-depth presentation of the
Having
The Approach 2. toa Teaching/Learning
dynamic
subject afterapproach Mr.
a series of Muhammad
challenging Ishaqueposed
questions Shaikhtoisthe
a thorough
students;professional
and Studentand Article/
businessReport
schools’Session
instructor who brings along a vast corporate exposure of more than
of 20 minutes, whereby the Students will present the HBR articles of their25 years.
1. Lectures by the instructor 50% of in-class hrs.
choice or from the 10 HBR Must Reads: Essentials in groups of 2.
2. Practicing the tasks of managerial analysisCourseand decision-making
Description via use of
actual case studies-analysis/discussion
Three review sessions are by planned
whole class (students
at strategic do most
points thatofis the
before the first,
35% ofsecond
in-classand
hrs.final
The course3.builds
discussion) on the basic foundation of marketing and management enroute to developing knowledge
examinations.
3. Project report
of
Thestrategic management
aforementioned of business
approach or a corporate
is adopted to ensure entity.
that the student comes prepared15% of class,
to the in-class
thehrs.
student is able to articulate, summarize and then present the concepts learned in the class, and applies
Besides setting overall direction of the company the strategy of various business functional units will also
those concepts to the term project systematically and in a timely manner as opposed to a one-day
cumbersome
be aligned. activity of report writing. This strategy is aimed at maximizing learning both inside and
outside the class.
The knowledge gained in the course will be practically applied to an organization and a report will be
Expectations from the Student
require to be written.
Advance preparation/reading is an essential prerequisite for good class performance. Also,
to acquire a secure hold on the concepts discussed in class, I advise about 1 to 2 hours of
study on a daily basis. It is hoped that this requirement will be fulfilled voluntarily and
willingly to make the mostProgram Learning
efficient use Goals
of the resources you are devoting to this class.
Students must
1.Effective Communication learn to fulfill their part of the responsibility diligently so that they may
Skills
justifiably command
Students will become effective speakers,valuelisteners,
for their writers
time andand money.
team members
Student Contract
2.Knowledge of Core Business Disciplines
Students will gain a broad-based multidisciplinary exposure to a range of business disciplines
If any student’s name is called during attendance and he/she is not there or fail to answer,
3.Critical Thinking
thenSkills
that student will be marked absent for the session. No changes will be made thereafter.
Students will develop
Students theare
ability to analyze,
not allowed synthesize
to leave and evaluate
the session; in case business theories they
of an emergency, models,
haveframeworks
to take
and contexts forpermission
Effective Decision making.
from the instructor to leave. You are not allowed to use mobile phones during
4.Ethics the session even for messaging.
Students will have an understanding and awareness of ethical frameworks and responsibilities

5. Glocal
Evaluation

Course Learning Outcomes

Students will be evaluated on the basis of the fulfillment of the student contract and their
1) Understanding of as
individual basic
wellfoundation of Marketing
as participation in teamand Management.
activities.
Course Format
2) Understanding knowledge of entire cycle of Strategy, Strategic Position, Choices and Implementation
Action The format of the course will be two lectures a week; each session will include article
presentations, theory discussions and case studies. Readings are expected to be completed
3) Assess for
andeach
Evaluate
class.the strategicgreater
Providing issue faced
detailatisbusiness or corporate
very useful; level and
lecture topics, critically
additional formulate a
useful
new direction for the unit.
readings, discussion questions to prepare for the discussion classes, etc.

4) Link strategy to policy making and visionary leadership role needed by the organizational unit and
recognize the importance of ethical issues in organization strategy making.
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5) Applying the above concepts to a live case on an organizational unit.
 Course Learning Outcomes mapped to Program Learning Outcomes

Knowledge
L of
Communication Critical Glocal
Learning Learning Goals All Ethics
Skills Skills Mindset
Outcomes Business
Areas

Build the Basic Foundation of

1 X X
Marketing and Management

Understanding knowledge of
entire cycle of Strategy,
2 X X X
Position, Choices and
Implementation Action

Assess and Evaluate the

strategic issue faced at
3 business or corporate level X X
and critically formulate a new
direction for the unit.

Link strategy to policy making

and visionary leadership role
needed by the organizational
4 X
unit and recognize the
importance of ethical issues in
organization strategy making.

5 Applying the above concepts

to a live case on an X X
organizational unit.

The Course is divided into various Sections/Modules

Section 1: Analysis

Section 2: Formulation

Section 3: Implementation

Mapping Session Topic Class Activity: Case Studies/

to Course Workshop/Role Playing/Project
Learning Report
Outcomes
Weeks    
    Introduction
  Profile of MIS
Why Strategic Management is an
Week 1&2 CLO1 important optional course for
______________________________________________
finance major? *Read Chapter 1
Advance concepts of Management
  and Marketing
Course Outline briefing
*Read Chapter 2 , R
ANALYSIS
2
 Chapter 1: What is Strategy
Week 3 CLO2
Chapter 2: Strategic Leadership:
Managing Strategy Process
______________________________________________
Mini case: Teach for America – How
to inspire future leaders
*Read Chapter 3

Mini case: Cirque de soleil –

Week 4 CLO1,2,3 Searching for a new blue ocean
Chapter 3: External Analysis:
Industry Structure, Competitive
Forces, and Strategic Groups

*Read Chapter 4

Mini case: Apple – what’s next

______________________________________________
Week 5 CLO1,2,3
Chapter 4: Internal Analysis:
Resources, capabilities and core
* Read Chapter 5
competencies

______________________________________________
Week 6 CLO1,2 * Read Chapter 7

Chapter 5: Competitive Advantage,

Firm Performance, and Business
Model

Week 7 CLO1,2,3& FORMULATION

5 ______________________________________________
* Read Chapter 8

Chapter 6: Business Strategy:

Differentiation, Cost Leadership, and Mini case: How strategy process kills
Blue Ocean innovation at Microsoft
Week 8 CLO1,2,3

Chapter 7: Business Strategy:

Innovation & Entrepreneurship
_
* Read Chapter 9

Week 9 CLO1,2,3

______________________________________________
* Read Chapter 10

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 Chapter 8: Corporate Strategy:
Vertical integration and
diversification
Week 10 CLO1,2,3 Strategic choices – David

________________________________________
* Read Chapter 11

Chapter 9: Corporate Strategy: ______________________________________________

*
Strategic Alliances, Mergers and
acquisitions Read Chapter 12
Week 11 CLO:
1,2,3,4

Week 12 CLO: Chapter 10: Global Strategy:

1,2,3,4 Competing Around the world

IMPLEMENTATION
Week 13

Chapter 11: Organizational design,

structure, culture, control

Chapter 12: Corporate Governance

Week 14

Presentation

REVIEW

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Course Components

Exams

A designated number of midterm exams and a final exam will test your grasp of the materials
discussed in class and in the assigned readings.

NOTE:

·        Class attendance and participation in class discussion is expected and absences will affect
your final grade.

·        The due dates for assignments are non-negotiable and late work will be penalized.

·        All assignments are to be professional in appearance, typed and submitted on LMS as well
to receive full credit.

Class Participation

Students are encouraged to participate in class discussions and presentations. Your knowledge
and practical experience will add to the quality of learning throughout the course term.

Case Assignments

You will answer basic “case analysis” questions from cases assigned in the text. The goal is to
enable you to apply the information that we have discussed to these real-world situations to
apply the concepts and principles presented in the course.

Quizzes

Quizzes can be taken in every session. It is expected that the student is prepared and is aware
of the concepts.

Term Report:

Please strictly follow the instructions given below. This is being done to remove ambiguities at the outset and to
caution you about the mistakes students tend to commit.

1 Term report is a very essential, rather crucial requirement of this course and any attempt at
cutting corners will be closely monitored and penalized, students are advised to put in
required inputs in terms of time and attention in meeting this very important aspect of hits
course requirement.

2 All students are required to write a 30 to 35 (double spaced) page Term report on an
organization in Pakistan. The report should be free from typographical errors.

3 The Term report along with appendices will be submitted in original (that is, as it comes off
the typewriter or the PC printer). Non-compliance with this case will not get you a passing
grade on the Term report.

4 You are required to inform the instructor about the name of the organization you will be
writing on by 3rd session.

5 The contents of the case should include, but should not be limited by the following:

a. Executive Summary

b. Industry Overview
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 c. Industry Attractiveness

d. Comparative Position of Key Firms in the Industry

e. Value Chain Analysis of selected Competitors and VRIO Analysis Framework

f. Strategic Choices and Chosen Strategy

g. Financial Analysis/ Drivers

h. Applying Tools like SWOT, Space matrix, Grand Strategy matrix and Quantitative
Strategic Planning Matrix (QSPM) Evaluate Choices and conclude about feasible
direction after mitigating risk

i. Implementation plan of chosen Strategy

6 The term report will be due in the last class session

7 Criteria for judging project report

a. Evidence of ability to size up organization situation and identify key issues

b. Use of appropriate analytical technique to judge an organization’s present condition

and future soundness.

Required Reading

“Strategic Management” by Rothaermel 3rd edition

Additional Books

“Strategic Management: Creating Competitive Advantages”, Indian Edition, by Alan B. Eisner,

Bongjin Kim, G.T. Lumpkin, Gerry McNamara, Gregory G. Dess.

“Strategic Management & Competitive Advantage Concepts & Cases” by Fred R. David

10 HBR’s Must Reads: Essentials and Other HBR Articles

VRIO Framework

"Meeting the Challenge of Disruptive Change," by Clayton M. Christensen and Michael Overdorf

Competitive Advantage

"Competing on Analytics," by Thomas H. Davenport

Strategic Leadership-1ST Day

Strategic Leadership: The Essential Skills by Paul J.H. Schoemaker; Steve Krupp; Samantha
Howland

"Managing Oneself," by Peter F. Drucker

Leadership

"What Makes a Leader?" by Daniel Goleman

Controls and Evaluation/ Organizing

"Putting the Balanced Scorecard to Work," by Robert S. Kaplan and David P. Norton

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Product Differentiation

"Innovation: The Classic Traps," by Rosabeth Moss Kanter

Organizing to Implement Corporate Diversification

"Leading Change: Why Transformation Efforts Fail," by John P. Kotter

Product Differentiation

"Marketing Myopia," by Theodore Levitt

Strategic Management Process

"What Is Strategy?" by Michael E. Porter

Corporate Strategy

"The Core Competence of the Corporation," by C.K. Prahalad and Gary Hamel

Corporate Governance

"How Well Run Boards Make Decisions" by Michael Useem

"Avoiding the Four Perils of CRM" by Frederick F. Reichheld, Phil Schefter and Darrell K. Rigby

"Building Your Company's Vision" (HBR Bestseller) by James C. Collins; Jerry I. Porras

"Jack on Jack; The HBR Interview"

Five Forces

"How Competitive Forces Shape Strategy" by Michael E. Porter

Alliances, Mergers & Acquisitions

"When to Ally and When to Acquire" by Jeffrey H. Dyer, Prashant Kale and Harbir Singh

"When to Walk Away from a Deal" by Geoffrey Cullinan, Jean-Marc Le Roux and Rolf-Magnus
Weddigen

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 Marks Distribution

Course Traits
Total Total Marks Total
Marks Head Learning
Frequency Exempted /Frequency Marks /Head
Outcomes

CP Ongoing 0 10

Project/Presentation 1 0 20

Quizzes 5 0 20

Assignments 1 0 10

Final Paper 1 0 40

 Total Marks 100

Class Participation

Students are encouraged to participate in class discussions and presentations. Your knowledge and
practical experience will add to the quality of learning throughout the course term.

A major part of the CP marks would be given against the evidence that the student has gone through
the pre-reading
1. Extremely Weak (0-2)
• You are consistently absent/late from class
• You attend class without showing any evidence of being ‘mentally’ present
2. Unsatisfactory (3-4)
• You are present and courteous, but do not participate very much in class even when prompted.
• You are essentially a passive recipient of information.
3. Satisfactory (5-6)
• You are present and courteous and share actively regarding assigned readings/cases and topics
under discussion.
• The above attitude is also reflected in your case study discussions and written work.
• However, you participate in activities only when prompted.
4. Good - Almost There! (7-8)
• You are present and courteous and provide guidance to your fellow students during discussion.
• This is also reflected in your case study discussions and written work.
• You also participate in activities in a proactive manner.
5. Excellent - Exceptional in all Respects (9-10)
• You are present and courteous, and introduce new and thought-provoking ideas, concepts and
issues in class.
• This is also reflected in your case study discussions and written work.
• You initiate classroom activities and discussions and contribute immensely to class participation.
• Your classmates acknowledge your great contribution to their learning.

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 Comments and/or Suggestions

Students may see the faculty any time in case of any problem or issue that needs attention.

Technology Requirements

Please bring your laptop to class if possible.

Academic Conduct

KUBS policy

Attendance

KUBS policy

Plagiarism

KUBS policy

Withdrawal

KUBS policy