BTS, named by CNN as “the biggest boy band in the world” in 2019, is one of the most

sought-after celebrities today. According to industry sources, the remuneration for

inviting a boy group ranges from 3 billion won ($2.69 million) to 5 billion won ($4.48
million). McDonald’s ads target about 50 countries around the world, and BTS is
expected to receive about 10 billion won for participating in the US fast food franchise
promotion.Before that, BTS also caused a fever when with just a short performance at
the ‘Dick Clark’s New Year’s Rockin’ Eve 2020′ event, they were paid $ 1 million in
remuneration which is equal to the remuneration of a top star like Mariah Carey.

BTS’ collaboration with the burger brand seems to be showing an υиєχρє¢тє∂ effect
given the boy group’s solid fan base around the world. In addition, this cooperation is
expected to be a big plus for the McDonald’s brand image, which has been tarnished by
quality issues.

McDonald’s short-term goal is to promote the brand image and attract 34 million fans of
the boy band. “We are delighted to introduce McDonald’s new menu item in
collaboration with BTS, who are big fans of our food. We hope this collaboration gives
us an opportunity to connect to BTS’s fans” the McDonald’s official said. For this
reason, McDonald’s has put a lot of effort into the menu collaboration with BTS, and the
initial response seems to be positive.

McDonald’s made an unprecedented move to connect directly with customers, by

announcing their collaboration with BTS via social media channels on April 19. Prior to
that, the restaurant chain αmєrícαn fast food has released a press kit to make the
announcement. McDonald’s previously teamed up with former basketball player Michael
Jordan and famed rapper Travis Scott to introduce special burgers, but they’re only
available in the United States.

The way the αmєrícαn fast food chain presents their collaboration with BTS is similar to
how the boy band releases its music. From May 17 to 23, McDonald’s released concept
photos of each BTS member and revealed its promotional video three days later. BTS’s
fan club ARMY praised McDonald’s fresh marketing plan and said they were waiting for
a new breakthrough.

Additionally, the partnership also aims to highlight McDonald’s commitment to

embracing kσrєαn culture as McDonald’s employees worldwide are wearing T-shirts
with BTS’s name in kσrєαn. BTS’s meal features “sweet chili” and “cajun” sauces
written in kσrєαn, and the food comes packaged in a purple package, which is the boy
band’s official favorite color.

We feel proud to see foreign employees wearing T-shirts with kσrєαn words on them.
We are also proud that BTS is made up of kσrєαn singers. Also, the world is finding
kσrєαn culture and kσrєαn language interesting affected by BTS music” said a BTS’s
fan.

McDonald's has teamed up with Korean boy band BTS - one of the most sought-after
celebrities today, to launch a new menu item for the first time. The fast food chain is
hoping to attract 34 million fans of the boy band, who are big fans of their food.
McDonald's' short-term goal is to promote the brand image and attract more customers.
The company also hopes to create positive publicity for its brand image, which has been
tarnished by quality issues. McDonald's announced their collaboration with BTS via
social media channels on April 19. From May 17 to 23, the burger chain released
concept photos of each member, which is similar how the boy band releases its music
and the initial response seems to be positive. Additionally, McDonald's employees
across the world are wearing T-shirts with BTS's name written in Korean as part of the
collaboration, which aims to showcase the company's dedication to embracing Korean
culture. BTS's meal includes “sweet chili” and “cajun” sauces printed in Korean, as well
as items wrapped in purple, the boy band's official favorite color. Korean fans of BTS
say they are proud to see foreign employees wearing T-shirts with Korean words on
them and remarked that BTS music has influenced the world's interest in Korean culture
and theKorean language,
" McDonald's announced their collaboration with Korean boy band BTS via social media
channels on April 19. The fast food chain is hoping to attract 34 million fans of the boy
band, which has a solid fan base around the world. McDonald's previously teamed up
with former basketball player Michael Jordan and famed rapper Travis Scott to
introduce special burgers in the US. Korean fans of South Korean boy band BTS say
they are proud to see foreign employees wearing T-shirts with kσrєαn words on them.
"We are also proud that BTS is made up of kxsrѓn singers. Also, the world is finding
ksrѬn culture and ksrae language interesting affected by BTS music" said a fan.

McDonald's announced their collaboration with Korean boy band BTS via social media channels
on April 19. The burger chain has released concept photos of each member from May 17 to 23,
and the initial response seems to be positive. The McDonald's short-term goal is to promote the
brand image and attract 34 million fans of the boy band. In addition, this cooperation is expected
to be a big plus for the McDonald's brand image. "We are also proud that BTS is made up of
kσrєαn singers. Also, the world is finding kxsrѓn culture and ksrѴna language interesting
affected by BTS music," said a fan.