COURSE CODE: Purposive Communication

By: Clark Jhayson D. Papileras

Facebook/Messenger: Clark Jhayson Papileras
Mobile #: 09052179856/09511648448
Module 2
Week 2: August 31-September 06, 2021 | 1st Semester, S.Y. 2021-2022

Introduction
We use verbal communication to define everything from ideas,
emotions, experiences, thoughts, objects, and people (Blumer). Think about
how you define yourself. You may define yourself as a student, employee,
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son/daughter, parent, advocate, etc. You might also define yourself as moral,
ethical, a night-owl, or a procrastinator. Verbal communication is how we label
and define what we experience in our lives. These definitions are not only
descriptive, but evaluative. Imagine you are at the beach with a few of your
friends. The day starts out sunny and beautiful, but the tides quickly turn
when rain clouds appeared overhead. Because of the unexpected rain, you
define the day as disappointing and ugly. Suddenly, your friend comments,
“What are you talking about, man? Today is beautiful!” Instead of focusing on
the weather, he might be referring to the fact that he was having a good day
by spending quality time with his buddies on the beach, rain or shine. This
statement reflects that we have choices for how we use verbal communication
to define our realities. We make choices about what to focus on and how to
define what we experience and its impact on how we understand and live in
our world.
Intended Learning Outcomes
 Describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contexts.
Elements of Communication and functions of verbal
and non-verbal communication
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Activity: Communication Experts

Students are grouped into 5 and do case analysis of the communication concepts in a given situation, choose only case to
be analyze. Your answer will be put in a separate long band paper.

Scoring Guide:

Depth of Analysis in terms of communication concepts - 15

Authentic Solution - 10
Rational for the Solution - 15
Presentation - 10
Total - 50 Points
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References
 Sy, M. B., Visande, J. C., Cabrillos, F.M.M., & Contreras.B. G. (2019).
Multifarious Communication via English: A Worktext for Purposive
Communication. Quezon City: C and E Inc.
 Chase, R. & Shamo, S. (2013). Elements of effective communication,  4th ed.
Washington, Utah: Plain and Precious Publishing.
http://promeng.eu/downloads/training-materials/ebooks/soft-skills/effective-
communication-skills.pdf 
http:www.healthknowledge.org.uk/public-health-textbook/organisation-
management/5a-understanding-itd/effective-communication