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Re b i r th .
CATEGORY

IDEA

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience. We have created series of social
media content from pre-launching to make the music festival happen. Consumer goes through four stages before making decision on a
purchase. In this campaign we have separated it into 4 defferent stages, which is AWARENESS, INTEREST, DESIRE and ACTION, which is AIDA.

STAGE 1 - AWARENESS

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By

spreading the happiness and vibes, we hope that people who
come to our music festival will find joy here.

// launching video (footage are download from online platform)

// scan to access teaser

// teaser // teaser

STAGE 2 - INTEREST

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

// website

// apps // social media post

STAGE 3 - DESIRE

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

// video // social media post

STAGE 4 - ACTION

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

// stage design

// exhibition

Copyright © 2021 Zhi En. All Right Reserved. behance blogger

 home showreel about portfolio contact

Re b i r th .
CATEGORY

IDEA

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience. We have created series of social
media content from pre-launching to make the music festival happen. Consumer goes through four stages before making decision on a
purchase. In this campaign we have separated it into 4 defferent stages, which is AWARENESS, INTEREST, DESIRE and ACTION, which is AIDA.

STAGE 1 - AWARENESS

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By

spreading the happiness and vibes, we hope that people who
come to our music festival will find joy here.

// launching video (footage are download from online platform)

// scan to access teaser

// teaser // teaser

STAGE 2 - INTEREST

“Emerge, Rebirth.”, the key to unlock everyone’s greatness. By spreading the happiness and vibes, we hope that people who come to our music
festival will find joy here, living on interesting life like butterfly, spread your wings and welcome the new normal. In this project, we have
planned about how the music festival looks like, activities that can gain the curiosity of the target audience.

// web design

// apps design

// social media design

Copyright © 2021 Zhi En. All Right Reserved. behance blogger