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Strategy Paper Ibizsim
Strategy Paper Ibizsim
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iBIZSim
Strategy Paper for Team AandC (2-3)
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Arnab Mukherjee 9A | Charu Chopra 15A
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PART1
ANALYSIS OF P1 PHASE
During the P1 phase of iBizSim our company (AandC) had muiltiple objectives in mind. A few of them are listed
below.
OBJECTIVES
Increasing profitability
Increasing market share
Improving production efficiency
Improving quality
Improving Image
QUARTER 1
What we did
The Results
What we learnt
QUARTER 2
What we did
The Results
What we learnt
QUARTER 3
What we did
The Results
What we learnt
QUARTER 4
What we did
The Results
What we learnt
Strengths Weaknesses
Agile thinking Inconsistent perfomance
Balanced approach Remediary actions rather than
Future planning accuracy in preemptive decisions
terms of finances Weak purchase planning
No downsizing of employees decisions
based on sales Higher prices than competetion
Optimum utilization of capacity
Opportunities Threats
Growth prospects in terms of Lower pricing by competitors
unfulfilled orders Exchange rate fixing problems
Increasing production efficiancy Low image as compared to
More focus on the growth competitors
markets of India and China And perfect planning of two
More focus on the newer computer controlled companies
product Bordo in the industry
Higher consistency
Better future planning in terms of purchase and production along with financial decisions
Keep market image high all throughout
Anticipate competitor actions better and be more proactive in decision making
Increase the production efficiency and try to move to double shift faster as it gives high degree of
flexibility
Lay more focus on the newer products Bordo and Carti and try to drive sales through these products
PART 3
VISION
To improve the market position of the company while achieving a satisfactory level of profitability and
ensuring the long-term viability of the company
MISSION
1. FOR CUSTOMERS:
1.1. To improve the Image of the company to have a better perception among customers
1.2. Product quality improvement for image enhancement
2. FOR EMPLOYEES:
3. FOR SHAREHOLDERS
4. FOR BANKERS
5. FOR BOARD
OBJECTIVES
IN PRODUCTION:
High degree of utilization of capacity: for optimum spending on rent and transportation
Minimization of cost
An even utilization of capacity in terms of machinery and human resource
Total quality management
Investment in production technology and lean management to reduce production time and
fixed costs
Continued training of personnel for better image and reduced personnel churn
IN FINANCE:
IN MARKETING:
Increase investments in production technology and lean management to reduce fixed costs and
increase production efficiency
Increase prices by up to 12 percent by quarter 4 to increase profitability
Increase image and quality by increasing dividends and investing in total quality management
Increase communication and sales branches to cater to a wider market
Increase capacity by introducing double shift faster
Increase personnel training to reduce personnel turnover rates
Try and buy raw material in bulk orders to allow for rebates
Use storage capacities optimally to avoid losses
Try and reduce exchange rate losses
PLANNING MODEL
As the market is very dynamic and based on the decisions of other companies in the industry as well as on the
economy dynamics, we plan to follow the spiral model of development
In this model of agile development, Activities are organized in a spiral having many cycles with each cycle
having four quadrants. The process has been explained with the help of a diagram below.
Stage 1: Objectives for the quarter will be decided to benefit the stakeholders.
Stage2: Then the risks will be identified and alternatives will be probed for the initially decided strategy.
Stage 3: Then the next quarter strategy will be anticipated and pre-emptive and pro-active planning will be
done for decisions to be taken in the next quarter or for overall decisions to be taken in this period for effect in
the next period.
Stage 4: Then based on all the discussions above, excel templates will be filled and validation of decisions will
be done based on excel calculations
Stage6: Based on market research report and results for the next period, the original objectives will be
reviewed keeping in mind the stake-holders.
The key is continual development; it is intended to help manage risks. It does not force for the defining of the
entire system in detail at first. In the beginning there is a need to only define the highest- priority features.
Every quarter, based on feedback, the next prototype is created. With this knowledge, it gives the flexibility to
define and implement more features in smaller chunks, until an acceptable system is delivered.
Its design flexibility allows changes to be implemented at several stages of the project;
The process of building up the larger objectives in small segments makes it easier to do cost
calculations;
It will be easier to retain control over the direction and implementation of the project.
In this model prototyping, simulations, benchmarking can be done at the start of each quarter to
resolve uncertainties/risks.
As it is risk driven, it allows us a mix of specification-oriented, prototype-oriented, simulation based or
any other approach.