Année de formation 

: Test d’évaluation N° (02)

2020/2021
2em Semestre Contrôle Continu 
Spécialité :E -C : Nom
: Groupe ………………………………………………
Module : ANGLAIS ……………
………………………………………Prénom
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: CIN /Passeport
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/20 Note .Professeur : RIAHI MAHA
Date : /09/2021
E-commerce (or “electronic commerce”) basically means buying and selling things online. 
This is a very new field of business.  In 2014, e-commerce celebrated its twentieth
anniversary.  The first item purchased through the Internet was a CD by musician Sting
called “Ten Summoner’s Tales”.  The purchase was made on August 11, 1994 for $12.98.
Amazon.com is one of the biggest online retailers in the world.  Started in 1994, the
company sold only books at first.  By 2014, however, it sold a huge variety of items,
including DVDs, electronics, clothing, toys, and groceries!  About 63% of all books
purchased online are bought from Amazon.  It sells 40% of all books sold in the world.
Books are one of the most popular items to buy online.  They make up 63% of all online
purchases in Britain and 67% for Americans.  Clothing and electronics are also very
common purchase items.  Surveys show that shipping costs play the biggest role in deciding
to purchase something online.  80% of online shoppers say they are more likely to buy
something from the Internet if it includes free shipping.
When it comes to online shopping, people in the UK spend the most money per person in the
world.  In China, e-commerce is growing fast with almost $37 billion worth of sales in 2009.
1-answer the following questions: 6marks.
a- How old is e-commerce?1............................................................................
b- When did someone buy something through the Internet for the first time?1
………………………………………………………………………………………..
c- According to the article, which of the following is true about Amazon.com?0.5
 the company was started in 2014  the company sells only books and DVDs
 it sells almost half the books in the world almost everyone has bought a book
from it
d- The word 'it' in paragraph 2 refers to:0.5
  Amazon.com  1994  books  variety
e- What percentage of books is bought by Americans
online0.5?..............................................
f- Find in the text a word which means: 2 to buy=………..……brick and mortar…………
g- According to the article, where is e-commerce rapidly increasing in the world0.5?............
Part 2:1-c.omplete with the appropriate word 2
Branding telemarketing advertising merchandising
1- A task that involves motivating people to purchase a product…………….
2- Involves the selling of goods via telephone……………..
 3- Involves giving a company a special design or symbol in order to advertise its
product……………….
4- Products connected with a particular film…………….
2- Read the definitions and supply the right words that fit them 1.5

* is an advertising strategy that focuses on a unique target market. Instead of marketing to

everyone =……………………

*is the end consumer to which the company wants to sell its end products too…………….. 

*a market for expensive goods that are not necessary but are bought for pleasure……………… 

3-label the diagram using the write vocabulary.2

4-where can we find the advertising types 5-match the words with the definitions2.5
below2 Brand identity- off-brand -brand line-
Types of where can they be brand mention –brand loyal
advertisement found 1-A related series of products sold by
1-Broadcast a-Hoardings; accompany……………….
advertising kioks…. 2-Item where the company’s name is seen in
2-Print b-indirect newspaper…………………
advertising advertisement 3-When a brand doesn’t fit the company’s
3-Surrogate c-Television, radio, brand……………………
advertising media 4-People who buy a product again and again are
4-Outdoor d-Magazines; called……………….
advertising leaflets, newspaper 5-The design ;the color are part of the
1+ . 2+. 3+. 4+. ………………………………….

6-mention two ways we use to learn about the customers 2.

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7-writing: create a commercial (ad)2

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