PEST and SWOT

Analyses
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Organization and Management
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Members:

Name of Leader

CONSTANTINO, Mary Julia O.

Name of Members

BANAYOS, Triscyanne Erich S.

JOSEF, John Kenneth T.

MEJIA, Marro Gwen O.

SINGH, Harwinder

VILLALUNA, Princess Phiana

Name of Subject Teacher

Ms. Espenilla, Ronalyn L.

 PEST Analysis
Introduction
The transportation industry is an economic activity that creates service by
moving people and products. This industry is critical because it provides a foundation
for global economic production and quality of life. It is also said to be a key sector in the
Philippine economy.
Analysis
Political-Legal On June 20, 1964, On March 11, 2008, On April 17, 2019,
Republic Act No. Executive Order Republic Act No.
4136 was No. 712, s. 2008 11311 was signed,
approved, which is was approved, which is an act to
an act to compile which is Directing improve land
the laws relative to the immediate transportation
land transportation review of existing terminals, stations,
and traffic rules, to orders, rules and stops, rest areas
create a land regulations issued and roll-on/roll-off
transportation by Local terminals,
commission and for Government Units appropriating funds
other purposes. concerning public therefor, and for
transportation, other purposes.
including the grant
of franchises to
tricycles,
establishment and
operation of
transport terminals,
authority to issue
traffic citation
tickets, and
unilateral rerouting
schemes of public
utility vehicles, and
for other purposes.
 Economic When the PUVs are predicted c-PUVs incur an
Government placed to increase in additional
the entire Luzon number as a result operational
under lockdown of the country's expense when
last mid-March rapid economic input fuel costs rise.
2020 and expansion,
transportation contributing to
companies were increased traffic
forced to cease all congestion,
activities which greenhouse gas
resulted in emissions, and
economic pollution.
problems.
Socio-cultural Understanding They think that e- Cultural barriers, as
citizens' travel PUVs are more heritage advocates
habits, attitudes, appealing than c- are concerned
and contentment PUVs because they about the aesthetic
with public provide a more value of jeepneys
transportation comfortable and which have become
systems is critical safer ride. a symbol of
to developing Philippine culture
effective future and arts.
mobility programs.
Technological High investment Easytrip and Tachograph
cost for e-PUVs. Autosweep use monitors are being
Currently, the radio frequency used to record and
government only identification (RFID) track their speed
provides 5% tags on major limit.
purchase equity for expressways that
connect Metro
those who will
Manila to other
adopt e-PUVs or
provinces to allow
electronic public cashless payment.
utility vehicle.

Conclusion
The scope of this table includes several analyses of the transportation industry
and the factors that affect its growth.
This industry contributes various elements that change the socioeconomic
conditions and such. In conclusion, this analysis emphasizes several external factors
that could affect the decisions inside the organization. Details such as political-legal in
which the government plays a role within their operations that limits and gives
significance to various rules and implementations to the industry. While the economic
factor plays a role in which affects the industry in both external and internal
development. At the same time, the socio-cultural factor refers to the impression of the
consumers towards the organization. Lastly, the technological factor that keeps up with
the advancements of the transportation industry. By knowing these details, it would be
possible for the industry to identify the market environment for the organization.

References
Asian Development Bank (2012) Philippines: Transport Sector Assessment, Strategy,
and Road Map Retrieved from https://www.adb.org/sites/default/files/institutional-
document/33700/files/philippines-transport-
assessment.pdf?fbclid=IwAR1gDN_5peArSUX0q34CTupacsLPf-
aUs3_XrxdZQGslJPzRUNQWhZE2vYI

Official Gazette. (n.d.). Republic Act No. 4136. Retrieved from

https://www.officialgazette.gov.ph/1964/06/20/republic-act-no-4136/

Official Gazette (n.d.). Executive Order No. 712, s. 2008. Retrieved from
https://www.officialgazette.gov.ph/2008/03/11/executive-order-no-712-s-2008/

Official Gazette (n.d.). Republic Act No. 11311. Retrieved from

https://www.officialgazette.gov.ph/2019/04/17/republic-act-no-11311/

Cordero T. (2021). Victory Bus Liner lays off 400 employees. Retrieved from
https://www.gmanetwork.com/news/money/companies/743452/victory-bus-liner-lays-off-
400-employees/story/)

Vicente, P., Reis, E. (2016) Profiling public transport users through perceptions about
public transport providers and satisfaction with the public transport service. Public
Transp 8, 387–403. Retrieved from https://doi.org/10.1007/s12469-016-0141-z

Agaton, C. B., Collera, A. A., & Guno, C. S. (2020). Socio-Economic and Environmental
Analyses of Sustainable Public Transport in the Philippines. Sustainability, 12(11),
4720. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su12114720
Guno, C. S., Collera, A. A., & Agaton, C. B. (2021). Barriers and Drivers of Transition to
Sustainable Public Transport in the Philippines. World Electric Vehicle Journal, 12(1),
46. MDPI AG. Retrieved from http://dx.doi.org/10.3390/wevj12010046

Madarang, C.R. (2020, October 28). Easytrip vs Autosweep: Things to know about the
new cashless systems in toll expressways. Retrieved from
https://interaksyon.philstar.com/trends-spotlights/2020/10/28/179430/easytrip-
autosweep-rfid-things-to-know-about-new-cashless-systems-in-toll-expressways/

Marigondon Y. (n.d.). Victory Liner, Inc. Retrieved from https://prezi.com/s8u-bkqrujj-

/victorylinerinc/?frame=b8ef466d6916ccaa1de822ec09427cb58ab8f797&fbclid=IwAR2F
_qGHKOVouKth58Izl8yMogy-2rrq2x9pKAWhLNA5CyL4LUDm5SLkpbk
 SWOT Analysis

Introduction
Victory Liner is an operating provincial bus company in the Philippines
incorporated since 1970. The name was inspired by the context of ‘victory’ Americans
left in the country after their regime. So, the founder started with a commissioned truck
to a friend that may cater passengers at both sides. Jose the founder was also the first
driver and mechanic of Victory Liner’s early years. The first terminal was located at the
now Claro M. Recto Avenue which was Azcarraga before. The route was bound to
Batangas Pier back and forth to Divisoria. In the present times, their transportation
services has two main routes which are departing through provinces in Central and
Northern Luzon. Victory Liner, as one of the largest bus company, offers quality
assistance for the passengers, operators, managers, and the people behind their
continuous progress. It is considered reliable transportation for the public because of its
reputation. Some of the notable service offers of the aforementioned incorporation are
clean buses, well-groomed crew, maintained terminals, and polite bus operators. This
has made the company gained trust and recognitions compare to some other bus
transits. In fact, the company name, Victory Liner, is one of the most renowned transit in
the provinces it operates into. Their former slogan back in its founding year was “Ang
Kayo ay Mapaglingkuran ay Amin na ring Kasiyahan”. Back then, the company in terms
of assets set third rank in the country as a transport company. In 1989, the company
made it to the second largest inter-provincial transport corporation in the country. The
long run resulted to what Victory Liner today is. However, every business, be it
corporation or not, has strengths, weaknesses, presented opportunities for the people,
and threats as well. Analyzing these would help the Victory Liner improve and enhance
their service and assistance.
Analysis
Strengths
1. Their company is one of the
largest and well-known bus
transportations in the Philippines.
2. Each and every bus that they own
has its tachograph which monitors
drivers who are over-speeding.
Opportunities
1. Their company had tied up with
AirAsia Philippines which offers
free bus shuttle service for the
convenience of Clark International
Airport passengers who are either
going inbound or outbound.

Weaknesses
1. Their company is not that reliable
when it comes to online facilitation
especially when it comes to ticket
purchasing.
2. They also have inefficient
queueing system.
Threats
1. Rising of other bus companies is
one of the threats that they might
encounter or experience. Some
companies might be better than
them in terms of service, so this
might be a threat for them.
2. Another is hiring reckless drivers.
Even though they have a
tachograph monitor which tracks
and records their speed limit, some
of their drivers disregard it and just
drive the way they want. This
factor can affect their company's
reputation.

Conclusion
In conclusion, the Victory Liner is one of the Philippines' largest provincial bus
companies. But still, it has brought an impact positively and negatively. According to
SWOT analysis, Victory Liner is one of the well-known bus transportation companies in
the Philippines. One of their safety features is that every bus has its own Tachograph
which monitors drivers who are speeding over speeding. It is the best feature because
there are bus drivers that drive buses recklessly without thinking that there are other
lives at risk. And that is why most of them end up in a profoundly serious accident.
Victory Liner has also collaborated with AirAsia Philippines, and they offered free bus
shuttle service for those who used AirAsia for traveling in international and domestic
flights. But the problem with this bus company is that it is not that reliable when it comes
to online facilitation. Nowadays, most people prefer to book tickets online rather than
buying them at a bus terminal on the spot. Because it is inconvenient to wait in lines to
purchase a ticket and sometimes when we are late, we miss the bus. That also leads to
another problem which is that they have an inefficient queueing system. If they develop
their online facilitation of booking tickets, their problem might be solved, and their
company will also grow. If they develop their online facilitation, they will also be
competitive with other bus companies. Because one of their threats is that there might
be other bus companies that might be better than them. It can be avoided by just
overcoming their weaknesses. And another threat is the hiring of reckless drivers. No
matter if they had installed the Tachograph, there are drivers that drive recklessly. And it
has a big negative impact on the company’s reputation.

Recommendation
Considering the presented data from SWOT Analysis, there are things to be improved
and developed more. This paper sets forth suggestions and recommendations that are
believed to be useful for the company’s service advancement. These are as follows:
1. Make use of their strength to maintain the long run and present it as an edge to
the competitors, target people, and legal authorities,
2. Ensure adequate tachographs for all units to guarantee passengers a safe trip,
3. Online channels, ticket shops, and advanced service providing websites must be
considered to develop for the convenience of people,
4. Strive for more partnerships with big companies like AirAsia so that they will be
forced to release more units and more drivers/operators will be given
opportunities,
5. Continue in innovating uniquely with high quality features, safe, and properly
tested service and assistance networks that may bring more passengers’
interest, trust, and security, and lastly,
6. Implement strict policies for the operators and the human resource manager to
ensure no reckless driver will risk the lives of the passengers. The harm that
threats and less monitored implementations might ruin the reputation Victory
Liner has been working on for ages.

References
Devex (n.d). Victory Liner Inc. Retrieved from
https://www.devex.com/organizations/victory-liner-inc-49523

Victory Line (n.d) Early Years. Retrieved from

https://www.victoryliner.com/earlyyears.html

Marigondon Y. (n.d.). Victory Liner, Inc. Retrieved from https://prezi.com/s8u-bkqrujj-

/victorylinerinc/?frame=b8ef466d6916ccaa1de822ec09427cb58ab8f797&fbclid=IwAR2F
_qGHKOVouKth58Izl8yMogy-2rrq2x9pKAWhLNA5CyL4LUDm5SLkpbk
Chaia W. (2020, February 5) Victory Liner, Inc. Not so convenient Online System. 1-10,
Retrieved from https://www.tripadvisor.com.ph/Attraction_Review-g298574-d12076689-
Reviews-Victory_Liner-Quezon_City_Metro_Manila_Luzon.html#REVIEWS )