LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 1

Mittal School of Business (MSOB) Faculty of Marketing
Name of the faculty member: Dr. Vishwas Gupta
Course Code: MKT305 Course Title: Retail Marketing Max. Marks: 30 Marks
Date of Allotment: 10.09.2021 Date of Submission: 27.09.2021

ASSIGNMENT 1

S. Roll No Objectives of Guidelines Evaluation Parameters Expected

No Academic Outcomes
Activity
1 All To test the Students are required to prepare a report 1. Mention its retail format (the To understand the
students students on retail companies, on an individual elements in its retail mix— concept of retail
analytical and basis. Keeping in view the firm’s merchandise variety and marketing and able
interpretation operations in a given market, the report assortment) - 10 marks to correlate them
skills shall focus on providing information 2. SWOT analysis of the through retail stores
about company’s retail format, SWOT company with respect to its operating in the
analysis, positioning, marketing competitors- 5 marks business/markets
strategies and finally suggest some 3. Identify its market
strategies for the retail store for the positioning and strategy with
future amid changing competitive respect to its competitors- 10
dynamics marks
 4. Recommendations on future
strategy (5 recommendation
points) - 5 marks

*Note: The report must range between 8-12 pages. The plagiarism in the report must be less than 20%.

Format- Font type-Times new roman, font size-12, Alignment-Justify, Heading size 14.

Name of companies for reference only. Students can select other retail companies also.
 

11900119
 
Md Akib Uddin
Reliance retail limited - Reliance
Group: 1 SMART

Roll No.:RQE347A01

11902656
 
Prateek Kumar Tiwari
Aditya Birla Fashion & Retail Ltd -
Group: 1 Louis Philippe

Roll No.:RQE347A02

11903291
  Abhishek
Avenue Supermarts Ltd - D Homes
Group: 1
Roll No.:RQE347A03
 11905107
  Kinshuk Kumar
Shoppers stop
Group: 1
Roll No.:RQE347A04
11908681
  Manek P S Aditya Birla Fashion & Retail Ltd -
Group: 1 Pataloons
Roll No.:RQE347A06
11908310
  Athira U
Avenue Supermarts Ltd - D Mart
Group: 1
Roll No.:RQE347A075
11909280
  Simran Kaur
Future retail limited - Big Bazaar
Group: 1
Roll No.:RQE347A078
11909435
  Omkar Sahu Reliance retail limited - Reliance
Group: 1 Trends
Roll No.:RQE347A079
11909677
  Sushant Sharma Avenue Supermarts Ltd - D Mart
Group: 1 Premia
Roll No.:RQE347A080
11912033
  Aman Kumar Verma
RPG - Spencers
Group: 1
Roll No.:RQE347A081
11912541
  Reliance retail limited - Reliance
Soyam Sidh
Fresh
Group: 1
 Roll No.:RQE347A082

11912835
  Ankit Raj
Trent limited - Lifestyle
Group: 1
Roll No.:RQE347A083
11913976
 
Dhulap Pushpak Ramchandra

Infinty Retail P Ltd - Chroma

Group: 1

Roll No.:RQE347A084

11916535
 
Esmail Yaseen Hashem Ali Al
Aswani
V-mart retail limited
Group: 1

Roll No.:RQE347A085

11916986
  Mohd Azam
Group: 1 Trent limited - Westside

Roll No.:RQE347A086

11917706
Shoppers stop
Ayushi Singh
 Group: 1

Roll No.:RQE347A088

11917759
  Ashutosh Pandey Avenue Supermarts Ltd - Dutch
Group: 1 Harbour
Roll No.:RQE347A089
11909464
  Yashkant Singh Aditya Birla Fashion & Retail Ltd -
Group: 1 Van Heusen
Roll No.:RQE347A09
11918391
 
Omar Mohammed Abdulwahid
Saif Al Awadhi
Spar hypermarket retail store

Group: 1

Roll No.:RQE347A090

11918460
 
Sunny Kumar

Group: 1 Titan Company Limited

Roll No.:RQE347A091

11918640
  Ardushi Agarwal Avenue Supermarts Ltd - D Mart
Group: 1 Minimax
Roll No.:RQE347A092
 11918829
  Akshay Lal
Trent limited - Star Bazar
Group: 1
Roll No.:RQE347A093
11801129
 
Md Arman Hossain

Group: 1 Trent limited - Westside

Roll No.:RQE347A094

11911124
  Japnoor Singh Reliance retail limited - Reliance
Group: 1 SMART
Roll No.:RQE347A11
11911547
  Sourav Kumar Aditya Birla Fashion & Retail Ltd -
Group: 1 Louis Philippe
Roll No.:RQE347A12
11912948
  Pranjali Thakur
Avenue Supermarts Ltd - D Homes
Group: 1
Roll No.:RQE347A16
11913106
  Anshika Kumari
Spar hypermarket retail store
Group: 1
Roll No.:RQE347A17
11913344
  Swadiq Ali M
Titan Company Limited
Group: 1
Roll No.:RQE347A18
 11914225
 
Shaheel Muhammad T V

Trent limited - Fashion Yatra

Group: 1

Roll No.:RQE347A20

11916248
  Jasin kunnooth Poyil
Tanishq Retail
Group: 1
Roll No.:RQE347A21
11917068
  Shah Farees
Trent limited - Landmark
Group: 1
Roll No.:RQE347A24
11917430
  Vishwa Bhushan Patel Gaddam Aditya Birla Fashion & Retail Ltd -
Group: 1 Peter England
Roll No.:RQE347A26
11917972
 
Sameer Anzar
Aditya Birla Fashion & Retail Ltd -
Group: 1 Allen Solly

Roll No.:RQE347A29

11918298
  Leena Giri
Group: 1 Trent limited - Fashion Yatra

Roll No.:RQE347A30
 11918407

Ngangbam Priyarani

Group: 1

Roll No.:RQE347A32

11919131
  Prashant Kumar Nidhi Aditya Birla Fashion & Retail Ltd -
Group: 1 Allen Solly
Roll No.:RQE347A36
11919549
  Angel Hillary Mkongwa
Trent limited - Fashion Yatra
Group: 1
Roll No.:RQE347A37
11907746
 
Zaid Al Zaman Fatimi

Spar hypermarket retail store

Group: 2

Roll No.:RQE347B073

11907778
 
Khushhal Sharma

Group: 2 Titan Company Limited

Roll No.:RQE347B074

11908314
  Aditya Birla Fashion & Retail Ltd -
Shifa Kareem
Forever 21
Group: 2
 Roll No.:RQE347B076
11908359
 
Abhishek Sood

Group: 2 Titan Company Limited

Roll No.:RQE347B077

11719871
  Mimu Shah
Group: 2 Avenue Supermarts Ltd - D Mart
Minimax
Roll No.:RQE347B38

11813758
  Deepankar Singh
Future retail limited - Central
Group: 2
Roll No.:RQE347B39
11900114
 
Shoaib Isteham

Group: 2 Titan Company Limited

Roll No.:RQE347B40

11900133
 
Md Abu Ahad Khaled

Trent limited - Fashion Yatra

Group: 2

Roll No.:RQE347B41

11900139 Tanishq Retail

 Karishma Azmi Purba
 
Group: 2

Roll No.:RQE347B42

11900159
 
Md Inzamul Haque Shiam Aditya Birla Fashion & Retail Ltd -
Allen Solly
Group: 2
Roll No.:RQE347B43
11900169
 
Santanu Chowdhury

Group: 2 Trent limited - Fashion Yatra

Roll No.:RQE347B44

11900439
  Anubhav Vishal
Future retail limited - Home Town
Group: 2
Roll No.:RQE347B45
11900498
 
Md Asaduzzaman Tonoy

Trent limited - Lifestyle

Group: 2

Roll No.:RQE347B46

11900505
Infinty Retail P Ltd - Chroma
Haseebullah Samim
 Group: 2

Roll No.:RQE347B47

11900510
  Fatoumata Dicko Traore
More Retail Private Limited
Group: 2
Roll No.:RQE347B48
11900545
  Zeeshan Shabir
Future retail limited - Hyper City
Group: 2
Roll No.:RQE347B49
11900560
  Rishav Nayak
RPG Group - Food World
Group: 2
Roll No.:RQE347B50
11900596
  Puja Kumari
V2 Retail Ltd
Group: 2
Roll No.:RQE347B51
11900622
  Vanshika Mani
The Mandhana Retail Ventures Ltd
Group: 2
Roll No.:RQE347B52
11900658
  Sahil Kumar
The Arvind Store
Group: 2
Roll No.:RQE347B53
11900664
  Chinthapalli Prakash Babu Raymonds
Group: 2
 Roll No.:RQE347B54
11900676
  Jacques Louis De Dieu Attebi
Future retail limited - Easy Day
Group: 2
Roll No.:RQE347B55
11900682
 
Sihet Tiecoura Mohammad
Traore
Shoppers stop
Group: 2

Roll No.:RQE347B56

11900735
 
Sameer Kathat
Aditya Birla Fashion & Retail Ltd -
Group: 2 Pataloons

Roll No.:RQE347B57

11900751
 
Akhilendra Pratap Singh

Avenue Supermarts Ltd - D Mart

Group: 2

Roll No.:RQE347B58

11900759
  Dipu Chauhan
Future retail limited - Fbb
Group: 2
Roll No.:RQE347B59
11900835 Future retail limited - Hyper City
 Jayant
  Group: 2

Roll No.:RQE347B60

11900876
 
Siddhant Gupta

Group: 2 RPG Group - Food World

Roll No.:RQE347B61

11900880
 
Aman Chaurasiya

Group: 2 V2 Retail Ltd

Roll No.:RQE347B62

11900939
 
Vinayak Khatri

Group: 2 The Mandhana Retail Ventures Ltd

Roll No.:RQE347B63

11900958
  Saurabh Chaubey
Future retail limited - WH Smith
Group: 2
Roll No.:RQE347B64
11900988
  Arindam Rai
Viveks & Co
Group: 2
Roll No.:RQE347B65
 11901013
  Akash Kumar Raj
Vishal Mega Mart Pvt ltd
Group: 2
Roll No.:RQE347B66
11901046
  Utsav Raj
RPG - Nature's Basket
Group: 2
Roll No.:RQE347B67
11919736
  Phyllis Nimako Future retail limited - Brand
Group: 2 Factory
Roll No.:RQE347B72