SIR M.

VISVESVARAYA INSTITUTION OF
TECHNOLOGY BANGALORE

TOPIC:STUDY ON PRODUCT DISTRIBUTION

CHANNELS
SREE SAI MITRA DRIP INDUSTRIES
PRESENTED BY,
SUBBIREDDY. HT
1MZ19MBA29
 INTRODUCTION
 INDUSTRY PROFILE
 It is an manufacturing industries.
 India ranks 8th in the world in total plastic consumption
 Share of indians plastics products is about 0.5% of indians GDP.
 Pipe industry is among the top 3 manufacturing hubs after japan and europe.

 COMPANY PROFILE
 SREE SAI MITRA DRIP INDUSTRY
 BUSINESS TYPE :MANUFACTUREING ,SUPPLING ,TRADING
 ESTABLISHED IN 2009
 MONTHLY PRODUCTION CAPACITY:200 TONES
 NUMBER OF EMPLOYEES 200
 PRODUCTION TYPE: AUTOMATIC
 PROMOTERS
 Mr.Y.SREEKAR
 Mr.MURTHY
 VISION
To be accomplished to the marketplace leader by individual to the top
innovativeprovider of determinedworth top costmerchandises and modern
solutions plus services with least contact on environment also, come out on top by
most noteworthy well being standers.
 MISSION
Maintain top position in exhibit by giving best in class things and organizations.
 QUALITY POLICY
 Compliance with checks, statutory, regulatory and QMS requirements.
 Continual change of systems, things and upgrade the ampleness of the QMS.
 PRODUCT PROFILE
 PVC pipe
 Drip Irrigation Pipe
 Plain Lateral Pipes
 Inline Cylindrical Drip Pipe
 COMPETITORS
 Supreme
 Ashirvad
 Sudhakar pipes
 Washini enterprise
 SWOT ANALYSIS
STRENGTH
 Strong neighborhood improvement
 Local formation of equipment (steel channels) meets all inclusive CSP
measures.
WEAKNESS
 Lack of suitable capable work
 High close-by transport costs
OPPORTUNITIES
 RSA has a standout amongst the most significant direct normal
enlightenment (DNI) levels on the planet
 CSP can lead the way for practical power source to supplant coal.
THREATS
 Competition with suppliers from various countries where adjacent wages are
lower
 Insufficient stores for R&D
 Future Prospects
 Maximize connotation's long time whole deal pay.
 Attract subordinate with and hold the best volume.
 Improve and send the biosphere's most creative and actual advancing.
CONCEPTUAL BACKGROUND
CHANNEL MARKETING Brands drew finished with putting thus through
publicizing channels (in way routinely known as dispersal channels) accomplish
Acquaintanceship with the channel aides (adjoining individuals, retailers, field
stars, and whatnot.) that pitch their things or acquaintanceships of the end client.
SORTS FOR PUBLICIZING CHANNELS
 CREATOR - > CUSTOMER
 PRODUCER - > RETAILER - > SHOPPER
 MAKER - > DISTRIBUTOR/WHOLESALER > CLIENT
 CREATOR->AGENT/BROKER->WHOLESALER OR RETAILER -
>CLIENTS
 RESEARCH DESIGN
TITLE OF THE STUDY: “ASTUDY ON PRODUCTS AND DISTRIBUTION
CHANNEL ATSREE SAI MITRA INDUSTRIES”, KALLAHALLI,
CHINTAMANI.
 STATEMENT OF THE PROBLEM
A study conducted in SreeSaiMitraIndustries, distribution channel is connect
among producer and client .
 NEED FOR THE STUDY
A things advance methodology will be a modification for sharpens on the other
hand challenge basal with deal those charge examination from the afflatus abaft
age to the point of usage.
 OBJECTIVES
 To find the satisfaction level of the client (retailer) towards the existing
distribution channel.
 To determine the expectation of dealer and factor which makes channel
distributer satisfied.
 To study the use of the distribution channel at SreeSaiMitra Industries.
 SCOPE
The primary degree of this examination is to determine the adequacy of channel
of appropriation and dissecting the Sree SaiMitra Industries performance .
 Tools and techniques :Structured questionnaire
 Sampling techniques :Convenience Sampling .
 HYPOTHESIS
H0:Distribution of a product constitutes a reason for the consumer to buy such
product.
H1:Distribution of a product do not constitutes a reason for the consumers.
 LIMITATION OF THE STUDY:
 The area in to consideration was limited for the study of the project, as they
consider area and the facts collected cannot be compared at large to entire
Karnataka.
 Analysis of the study is based on the assumption that information collected
from the survey which is 100 samples.
 The period of the project is limited for 6 months.
Graphs based on objectives
 SATISFACTION LEVEL OF THE PRODUCT QUALITY PROVIDED BY
THE SREE SAI MITRA INDUSTRIES.
0%
highly satisfied
8%
20%
satisfied
28%
neutral

44%
dissatisfied

From the above graph we can observe that the majority of customers are satisfied
with the quality of product offered by Sree Sai Mitra Industries.
 AS PER RETAILERS THE PRICES OF THE SREE SAI MITRA
INDUSTRIES PRODUCTS IN COMPARISON WITH COMPETITION
PRODUCTS.
0%

12%
high

low

difference of
88% insignificant

The above diagram the larger parts of respondents are says that there is no
competitions from the other products because of the SreeSaiMitra Industries
product’s prices are suitable to the customer compare to other products.
 RETAILERS GET ANY KIND OF BENEFITS FROM THE
DISTRIBUTORS OF SREE SAI MITRA INDUSTRIES, WHEN THEY
SELL MORE.

27%
yes
no

73%

The above graph analyzed that more number of respondents are getting the
benefits from the SreeSaiMitra Industries because of they are very good interact
with customer as well as distributor.
 FINDINGS
 As per the study we are getting several findings regarding Sree Sai Mitra
Industries facilities, products and services.
 Most of the mediators, vendors and customers are buying Sree Sai Mitra
Productions yields for the purpose of their brand name and quality. Sree Sai
Mitra Industries supplying product on time.
 The competition products are low when compare to the Sree Sai Mitra
Industries products.
 Agents and dealers meetings not conducted regularly or daily which resulted
in poor relationship with dealers and agents.
 SUGGESTIONS
 As per study SreeSaiMitraIndustries has to advice their products agents not
to sell onlySreeSaiMitra Industries products and also to increase the
SreeSaiMitra Industries agents, profits as well as the company’s brand name.
 As per the study Agents and dealers meetings should be conducted regularly
it helps to maintain good relationship with both agents and dealers.
 Some customers are not happy with delivery time taken by the SreeSaiMitra
Industries solt is suggested that SreeSaiMitra Industries has to provide more
number of vehicle facilities to deliver the products on time.
 CONCLUSION
SreeSaiMitraIndustries productsis a long way to go before it becomes a
major player in south India in the perishable goods like SreeSaiMitra
Industries products and other products. Its brand image is the cutting
edge to its marketing strategy.
A Sreesaimitra industry has its brand image. The only thing
SreeSaiMitraIndustries needs to develop strong promotional activities
which concentrating more in satisfaction of the agents and retailers and
also concentrate on rural market and housewives, which helps to
improving sales.