Angono Private High School Senior High School

Angono Private High School
Senior High School
Customer’s Preferences in Buying between Traditional
And Online Market of Selected APHS High
School Students S.Y. 2019-2020
A Research
Presented to the
Faculty of the Senior High School Department
By
Escalante, Asher E.
Doros, Marianne C.
Gomez, Princess Marie S.
Ilaya, Ma. Jamaica Yarra V.
Lopez, Mariah Aeden V.
Penafiel, Ma. Angela Francine
Ramos, Alexandra Louise B.
Salvador, Iana Czherisse V.
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ACKNOWLEDGEMENT
The researchers wish to extend our sincere gratitude and appreciation for giving
precious contributions towards the completion of this research.
To Angono Private High School (Senior High School Department), the honourable
school of the researchers.
To Dr. Reynaldo D. Faustino, the honourable Director of Juan Sumulong Memorial

School System for being loving, caring, and delightful leader of the institute.
Mrs. Gracia V. Diestro, the Angono Private High School (Senior High
Department) Coordinator, for the words of wisdom that drive the researchers to the road
towards excellence.
To Mrs. Alicia Miranda, our research adviser, for guiding us throughout our
research work, for checking our problems and for extending the deadline of this research
due to some important matters.
To our parents, teachers, classmates, and friends, for their financial support and
providing the space to work with. For their patience and understanding with the time that
we consumed in this research study.
Above all, to our GOD ALMIGHTY, for the strength and wisdom that He has given
to the researchers in overcoming all the difficulties in life and to attain success and
happiness.
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ABSTRACT
The purpose of this research is to find out what is the usual preference of the senior
high school students In Angono Private High School between Traditional Market and
Online Market (e-commerce).
In our modern world, technology is rapidly changing. After the rapid growth of the
Internet Most of the businesses change into a new set of innovating process. It is called e-
commerce (Online market) it is a process of buying and selling with the use of
technologies. Also most of the businesses are constant in the use of traditional Market
because of its advantages. Traditional market also known as "Brick and mortar" means a
traditional businesses who have a actual physical stores.
The aims of this paper is to identify which one of the market Structures are mostly
used on this day and have the advantages to take into a new level.
The respondents of this study are the Senior High School Students of Angono Private
High School. A survey questionnaire was used to gather data from the respondents.
According to the results, gender has nothing to do with the preferences of the students in
terms of choosing and buying products either online of traditional. While Age has
something to do with the consumer’s preferences in terms of buying products either online
or traditional.
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TABLE OF CONTENTS
Title Page …………………………………………………………………............i
Acknowledgement ………………………………………………………………ii
Abstract ………………………………………………………………….............iii
Table of Contents ……………………………………………………….............iv
List of Tables …………………………………………………………................vi
Conceptual Framework………………………………..………………..............vi
I. Background of the Study

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Introduction ……………………………………………………………...........…ix
Statement of the Problem ……….…………………………………………….….xii
Null Hypothesis ……………………………………………………..……….…...xiii
Assumption ………………………………………………………………….……xiii
Scope and Delimitation …………………………………………………………..xiv
Theoretical Framework…………………………………………………...………xv
Conceptual Framework…………………………………………………...……....xxiii
Significance of the study ……………………………………………………..…..xxiv
II. Methods and Design
Research Design ………………..…………………………………………..……xxv
Research Locale …………………………………………………………...….…xxv
Sample and Sampling Technique ……………….……………………………….xxvi
Subject of the Study………………………….……………………………….….xxvi
Research Instruments ……………………………………………………….…...xxvi
Research Validation……………………………………………………………...xxvii
Data Gathering Collection……………………………………………………….xxvii
IV. Results and Findings
Presentation of the Graphs ………………………………………………………xxix
V. Discussion, Conclusion, and Recommendation
Conclusion …………………………………………………………………….…xliv
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Recommendation ……………………………………………………….………..xlv
References ………………………………………………………………………xlvii
Appendices
Survey Questionnaire ……………………………………………………………xlviii
Curriculum Vitae ……………………………………………………………..…xlix
Conceptual Framework
Figure 1 Conceptual Framework ………………………………………………..xxii
Lists of Tables
Table 1.1 Respondents According to Age …………………...………………….xxviii
Table 1.2 Respondents According to Age and Gender ………..…………...……xxix
Table 1.3 Safety when using online shop ……………………...………………..xxix
Table 1.4 Time Management regarding online Shopping ……..………….…….xxx
Table 1.5 Preferences between traditional and online shopping ………...…..….xxx
Table 1.6 Convenience in finding products using online shops……………...….xxxi
Table 1.7 Delivery Time in online shops………...……………………..……….xxxi
Table 1.8 Usual Buying in Traditional Market………….….…………..…….…. .xxxii
Table 1.9 Satisfaction in buying using traditional markets...…………..…...….....xxxii
Table 1.10 Quality of the Products…...……………………..………..…………...xxxiii

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Table 1.11 Frequent Buying in Online Markets. ……....…….……..………….....xxxiii
Table 1.12 Frequent Buying in Traditional Markets……………....………..…….xxxiv
Table 1.13 Product Quality………….…………………………...…..…..….........xxxiv
Table 1.14 Risk of buying online……..…………………....…….…..………. ….xxxv
Table 1.15 Money Consumption in and Traditional and online shop…..…..…….xxxv
Table 1.16 Legitimacy of an online and traditional market……..…...……… …..xxxvi
Table 1.17 Decision of a consumer …………………………….…...……………xxxvi
Table 1.18 Gender…………………………………………..…..…...……………xxxvii
Table 1.19 Age……………………………………... ………….…....…………. .xl

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CHAPTER 1 – THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
The fundamental issue which arise in front of a consumer when he/she

embarks in buying something is the mode of shopping the consumer should choose
to satisfy their needs and wants. There are both online and traditional shops available
to fulfil their purchase interests. These choices available for consumers have thrown
up a serious challenge for companies to maintain competitive advantages.
Traditional shopping gives happiness because there are still consumers who
need to touch, see, and experience the actual product before buying it. The
purchasing of product from traditional market is continuing since past years. Many
customers go for purchasing in physical store so as to examine the product and hold
the possession of the product just after the payment for the product.
Traditional shopping can be very time consuming if you haven't made the
decision of what to buy. By contrast, online shopping allows people to shop anytime,
anywhere, and of course with no boundaries between countries. In fact, these two
ways of shopping share the same purpose, which is buying something.
However, the increase in technology provides good opportunities to the seller

to reach to customer in much faster and easier way. Online shopping is emerging
very fast in recent years. The reason why it has grown popularity is mainly because
people find it convenient to bargain shop from the comfort of their home. Some
people are not able to go to the physical store because of their lack of time and hectic
schedule.
Shopping has certainly gotten a new definition since the arrival of the
internet. Because of what the internet has to offer, that is, any person or company
from any part of the world who is able to post and sell goods on the internet via a
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website is able to sell their products. Any consumer does not have to worry about
having to find means to exchange monetary paper because not just online banking is
made available; the consumer is given the option to pay through different payment
methods. These days, it is even easier to find the most difficult of all products, by
easily typing in the product or item that you are looking for. One doesn’t have to
worry about location because logistic companies are also joining the bandwagon, so
to speak, and helps in making sure that their products would be available to any and
all destinations in the world. In fact, there are more and more advantages and
benefits to online shopping and why people choose to do this type of shopping over
traditional shopping.
The first difference between online shopping and traditional shopping is

authenticity. To make an appealing advertisement of products, some online shopping
stores tend to exaggerate the facts of the products. By contrast, most traditional
stores have no guts to do so. It is because real stores must display the products in
front of customers in order to let them touch and feel the products. The second
difference between online shopping and traditional shopping is convenience.
Shopping online reduces limitations. It is so convenient that you can shop anytime
and anywhere.
Usually, you have to pay additional shipping costs while shopping online. By
contrast, traditional shopping is not convenient for people who live far away from
stores. Traditional shopping is too time-consuming for customers to drive to the
stores. In other words, shopping online is more convenient than shopping in
traditional stores. But, there are consumers who exist beyond the rosy glow of the
department stores—those who have no cars, no access to the Internet, and who live
in a cash economy, whose shopping budgets are too small to qualify for shipment
costs, and who need their local shops for social contact and face-to-face
communication. For those kinds of customers, it is more convenient to shop nearby
than online stores so that they can pay and get the products immediately.
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Online shopping is not always safe. To make an order online, you have to
expose personal data and credit card information. Some bad people can access
personal information easily through online transaction and steal it for unauthorized
deals. That is to say, it is quite hard for consumers that buy stuff online to avoid
exposing personal data. However, people don’t have to worry about things like that
while shopping on the street. No personal data will be exposed because customers
can pay directly to the seller by cash or by credit cards. But people who shop in the
traditional store have to worry whether the sellers give them counterfeit as change.
In fact, it is a small safety issue that can be avoided by being careful while making
transactions in traditional stores.
Online shopping has given any and all types of consumers the ability of
being able to buy anything, that is, any type of item or product, regardless of where
its location is in any part of the world. What’s more, the consumer does not have to
leave the confines of his house or current location to be able to own and purchase the
merchandise, item, or product that he wants.
Traditional shopping still allows for more ground to the consumer in terms
of being able to physically check out and even try out the merchandise that he wants.
So if you have certain peculiarities, quirks, or habits that you, as a

consumer, would have, no matter what type of shopping you choose, whether you
would go for online shopping or traditional shopping, the bottom line is that you
would always be able to find the best means to whatever suits you in both the money
factor and the need or want factor become more aware and more investigative in
buying goods or services in the internet.
Both kinds of shopping have merits and shortages. The benefits of both
shopping online and shopping in real stores are countless. However, it is true that
sometimes merits could become shortages and vice versa, depending on the different
perspectives that people hold.
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STATEMENT OF THE PROBLEM
The study will focus on the consumer’s preferences in buying between

traditional and online marketing. There are billions of people buying their needs and
wants in different shops and each of them is for a company which provides online
and traditional services and goods. Today, rapid and fast developments of traditional
and online marketing are increasing imperatively for the consumers to have strong
and positive traditional and online marketing experience. This research will show
that the preferences of the consumers between traditional and online market have
significant advantages and disadvantages in driving marketing sales. To enhance and
attract traditional and online marketing, it is very important to know about
customer’s preferences in buying between traditional and online marketing.
Specifically, the researchers sought answer to the following:
1. What are the profiles of the respondents in terms of:
1.1 Age
1.2 Gender
2. What are the usual preferences of the customers in buying between traditional
and online marketing?
3. How do you feel when you are buying or ordering something in online or
traditional market?
HYPOTHESIS
The study aims to prove the following hypothesis:

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1. There are no differences in the respondent’s profile in terms of:
1.1 Age
1.2 Gender
2. There are no significant customer’s preferences in buying between traditional

and online markets in terms of:
1.1 Age
1.2 Gender
3. There are no significant feeling when buying or ordering something in

traditional and online marketing in terms of:
1.1 Age
1.2 Gender
ASSUMPTION OF THE STUDY
The researchers are expecting the idea of how the customers make sure of the
quality of the products in online shops than buying personally in malls or public markets
and in what mode of shopping channel they should choose to satisfy themselves. Since
there are both online and traditional shops available to fulfill their purchase interests, this
choices available for consumers has thrown up a serious challenge for companies to
maintain competitive advantages. This assured that customers would know what the real
standards in buying online are. The researchers expect that the usual customers of online
shops will be able to know more about the appropriate standards of online shops in order
for them to become more aware when they buy and receive the product. The researchers
will be aiming to find the best or the preferred shopping channel of consumers.
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SCOPE AND DELIMITATION
The general intent of this study is to know the preferences of the customers in buying
between traditional and online market with the focus on how customers examine the
products and the shop itself before purchasing in online or traditional shops.
This study will mainly identify and assess different factors that will possibly affect the
perspective of customers when it comes in purchasing products. Also, this study yearn to
identify on how can the researchers develop and assist the preferences of customers to be
aware in identifying with the different purchasing issues related in buying between online
and traditional market that the customers is currently facing. Through this study, the
researchers will be able to know which has more advantages and disadvantages, traditional
market or online market.
This study will only gather limited information since there are a lot of high school students
in Angono Private High School that will probably use in the study.
THEORETICAL FRAMEWORK
Foreign (Readings)
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According to the0 they sets out consumer rights called consumer guarantees.
These include the customer’s rights to a repair, replacement or refund as well as
compensation for damages and loss and being able to cancel a faulty service.
Under the Australian Consumer Law, regarding about the consumer guarantees,
when the customers buy products and services they come with automatic guarantees that
they will work and do what they asked for. If they buy something that isn't right, they
have consumer rights.
In repair, replace, and refund, if a product or service customers buy fails to meet a
consumer guarantee, they have the right to ask for a repair, replacement or refund under
the Australian Consumer Law. The remedy they are entitled to will depend on whether
the issue is major or minor.
In terms of cancelling a service, customers have certain rights to cancel a service.
The customers can seek compensation for damages and losses they suffer due to a
problem with a product or service if the supplier could have reasonably foreseen the
problem. This is in addition to the customer’s repair, replacement or refund rights.
Automatic consumer guarantees apply to many products and services you buy
regardless of any other warranties suppliers sell or give to you.
According to the Trade-marks Act Section 17, the business and the quality of the
online shop’s products differ in some ways. The trademark carries the online shop’s
reputation and reinforces long-term relationships with the buyers.
Customers should be aware of the trademarks of a product not only to protect

the rights but also to ensure that a customer is not infringing on the rights of others
when creating one.
Parliament of the United Kingdom is act introduced by Jo Swinson to amend

the law relating to the rights of consumers and protection of their interests; to make
provision about investigatory powers for enforcing the regulation of traders; to make
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provision about private actions in competition law and the Competition Appeal
Tribunal; and for connected purposes.
According to the The Consumer Rights Act 2015 is an Act of Parliament of

the United Kingdom, existing consumers were consolidated in the protection law
legislation and also gives consumers a number of new rights and remedies.
According to REPUBLIC ACT NO. 7394, the Consumer Act of the

Philippines, ensures that the policy of the State is to protect the interests of the
consumer, promote his general welfare and to establish standards of conduct for
business and industry. Towards this end, the State shall implement measures to
achieve the objectives which are the:
(a) Protection against hazards to health and safety;
(b) Protection against deceptive, unfair and unconscionable sales acts and
practices;
(c) Provision of information and education to facilitate sound choice and the
proper exercise of rights by the consumer;
(d) Provision of adequate rights and means of redress; and
(e) Involvement of consumer representatives in the formulation of social and

economic policies.
President Joseph E. Estrada signed into law Republic Act 8792 “An Act
Providing for the Recognition and Use of Electronic Commercial and Non-
Commercial Transactions, Penalties For Unlawful Use Thereof, And Other
purposes”, also known as the "Electronic Commerce Act." It aims to facilitate
domestic and international dealings, transactions, arrangements, agreements,
contracts and exchanges and storage of information through the utilization of
electronic, optical and similar medium, mode, instrumentality and technology to
recognize the authenticity and reliability of electronic data messages or electronic
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documents related to such activities and to promote the universal use of electronic
transactions in the government and by the general public.
DTI-DOH-DA Joint Department Administrative Order (JDAO) No. 1,

entitled “Rules and Regulations for Consumer Protection in a Transaction” Covered
by the Consumer Act of the Philippines aims to protect consumers doing online
transactions, specifically on the purchase of products and services pursuant to the
Consumer Act of the Philippines. It applies to all retailers or sellers, whether located
here or abroad, engaged in electronic commerce with consumers. Moreover, it adopts
the provisions of the Consumer Act on fair business practices and the prohibition
from engaging in false, deceptive and misleading advertisements.
Foreign (Lit)
According to the consumer psychologist Phillip Graves, people tend to feel

safer buying products that are predictable and familiar online (Braff, 2014). When
customers first try out a brand, many opt to visit retail stores. Shop employees help a
lot in explaining items to them. This provides the assurance most people need before
purchasing. According to the consumer psychologist Phillip Graves, people tend to
feel safer buying products that are predictable and familiar online (Braff, 2014).
When customers first try out a brand, many opt to visit retail stores. Shop employees
help a lot in explaining items to them. This provides the assurance most people need
before purchasing and also buying between the two traditional shopping mostly
prefer by the older people are known to stick with the traditional mode of shopping
and also because of their age. Because they don’t trust at online because they feel that
buying through online shopping is not secured. This is also the case when buyers are
not comfortable with gadgets or prefer human interaction. Shopping, after all, is a
social activity for many people.
Consumer behavior has changed greatly over the past decades, but it has been
evolutionary and the seeds of change have been apparent for generations (Kar,
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2010). Piyush K. Sinha, Arindam Banerjee, and Dwarika Prasad Uniyal, (2002),
identified major drivers behind choice of stores for various shopping needs as
exhibited by a typical Indian consumer, by conducting study on 293 participates
recruited by e-mail. Tony Ahn, Seewon Ryu and Ingoo Han,(2004), explored online
and offline features of Internet shopping malls and their relationships with the
acceptance behaviors of customers. Web survey with 932 users was conducted in 6
shopping malls of Korea. The study validate technology acceptance model (TAM) in
predicting the acceptance of the Internet shopping malls. Online and offline features
have positive effects on the user acceptance, usefulness, attitude and intention to use.
For the study two samples of size 199 were used from a large mid-western American
university and an online survey panel. The study found that the preferences for
shopping online or offline were shown to vary across products, consumers, and
stages of the shopping experience, Aron M. Levin, Irwin P. Levin and Joshua A.
Weller,(2005) When attributes such as large selection and shopping quickly were
predominant, online shopping was preferred. When attributes such as personal
service and ability to see-touch-handle the product were predominant, offline
shopping was preferred. Junhong Chu et.al. (2010), explored the moderating effects
of household (e.g., shopping frequency) and product (e.g., sensory nature)
characteristics on brand loyalty, size loyalty and price sensitivity across online and
offline channels for grocery products. Data was collected from one of the five
leading grocery chains in Spain. The study of found that the households were more
brand loyal and size loyal but less price sensitive in the online channel than in the
offline channel. Rick L. Andrews and Imran S. Currim,(2004), examined behavioral
differences between consumers attracted to online shopping and traditional
supermarket shopping using actual choice data from an online supermarket and
traditional scanner panel data. The study found that as compared to traditional
supermarket consumers, online consumers prefer larger sizes to smaller sizes, do
more screening on the basis of sizes, have stronger choice set effects. Koen Pauwels
et.al. (2011), found that the offline revenue impact of the informational website
critically depends on the product category and customer segment. The lower online
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search costs were especially beneficial for sensory products and for customers
distant from the store. In contrast, customers in a particular segment reduce their
shopping trips, suggesting their online actions partially substitute for experiential
shopping in the physical store. Yaobin Lu,(2011), focused on factors that influence
users’ intention to transfer their usage from the offline to the online channel that
offer similar services. The study revealed that innovativeness in new technology and
relative benefit had positive effects on users’ intention to transfer usage. Moreover,
the findings of the study also indicated that internet experience moderates the
relationship between relative benefit and consumers’ intention to transfer usage from
offline to online services.
Local (Literature)
According to the Filipino architect author of traditional shop vs online sites.

Shopping has become more effortless, within a seconds people can buy anything that
they want. Online shopping has become popular due to its convenience, accessibility
and speed. With the continued success of e-commerce, many now question the
existence of traditional stores.
According to a local article entitled "More Filipinos choosing to shop online,

study says". The percentage of the population in the Philippines that uses internet to
shop had increased. From 40 percent in 2013 become 59 percent of the population in
the year 2014.
The researchers think that more Filipinos especially teenagers still prefer to
shop online than traditional shopping. For the students out there online shopping is
very convenient. They can still shop anytime they want especially when they too
busy to go to an actual store and from them it is a way to relieve stress from school
works.
The researchers based on their study, Filipinos used internet to shop because
73.3 percent of them think that it is one of the easiest way to purchase, 71.9 percent
think it is convenient, and 64.4 percent for fun.
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And Filipinos used internet to purchase the following:
* 38.4 percent Airline tickets
* 35.1 percent Home appliances and electronic products
* 31 percent Clothing and accessories * 29.9 percent Hotels
* 29.4 percent Computer Software and the study said that among
mobile shoppers there are the top categories for purchases
* 24.7 percent phone apps
* 22.7 percent music downloads
* 20.7 percent clothing and accessories.
According to an article in the Philippine Star, "9 of 10 pinoys prefer online

shopping" According to Visa international 9 out of 10 Filipino or Pinoys buy a
product with the use of Online Shops They also said that the main reasons why most
of the Filipino used Online shopping in buying a product because of its Convenience
(58%), Price (47%), and deals (46%).The average time of the people who used their
time in online shops is 6.2 hours. They said that e-commerce will become more
popular because of the availability of Online shops in our country.
Foreign (Studies)
According to Huang and Oppewal (2006), consumer’s shopping channel can

preference is affected by four situational factors: delivery charge, time availability,
travel time to the store, and trip purpose. Lenvin et al. (2005) stated that consumers’
preferences in buying and purchasing goods online or offline for different products is
dependent on the channel in which consumers feel they can evaluate the attributes
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test. Sales can be shifted from one place to another, when the other channel provides
the consumers or features that are more appealing.
According to Baal and Dac (2005), 20 percent of consumers also switch

retailers when they switch channels during the search and evaluation stage.
Especially within the online channel wherein customers can easily switch from one
store to another, as the costs of switching are low (Sheth and Mittal, 2004).
The perceived advantage of one channel pver the other is classified to as the
ascribe advantage by Verhoef et al. (2007) who found that the internet has an
attribute advantage over a store during the search stage, but the store has an attribute
advantage over the internet for the purchase stage. Even though the majority of
consumers prefer to buy online, those who buy in traditional market also uses
internet to search for information and price of the certain product. The act of doing
research online and offline is called research shopping by Verhoef et al (2007).
According to Wang (2012) found that the online channel negatively affects
the traditional channel because of the difficulty for consumers to examine the
products personally and acquire information within the physical store. When
channels are unified however, it is easy for the consumer to choose for the
convenient channel.
According to the study, “Internet Marketing vs. Traditional Marketing: A

Comparative Analysis”, Internet is considered as change agent for Indian consumer
market. But if see the results with empirical evidences, it is bit controversial as far as
general tendency is concerned about purchasing through the medium of an internet.
Internet buying preferences doesn't change mentality of consumer as people prefer
traditional ways more and safe to their purchasing transactions. If we look at the
preferences towards utilization of catalogue source of information, it is preferred to
have internet based purchasing details for consumers to choose products to be
purchased. As far as the comparison of internet preferences are concerned, it is not
associated in any way with conventional way of marketing goods. Internet marketing
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stands alone in its way. After studying about statistical results, it is clearly
understandable that more number of consumers of selected cities of Gujarat like to
connect themselves with online purchasing options. It suggests that online marking
is more prolific as compared to physical purchasing. It is observed that electronic
catalog facilities are more preferred by consumers to obtain adequate details about
buyable goods as well as services with compare to physical catalogs.
Local (Studies)
In a research study "Impulsive Buying Behavior of Millennials on Online

Shopping" it is said that Filipino Millenials are not an Impulsive buyers when they in
Online. They are well aware of what is happening when they buy an item in Online
shops. They know when to execute an action when it come in buying, Also the
researcher said that the main reason why Most of Filipino Millenials still in favor in
brick - and - mortar store because of its security and safety of the shoppers that the
Online Market is lacking of. But if the Online store fortify and improve their security
maybe it might have a change in recent years.
According to a study by digital research and consulting firm Research and

Tech Lab (RTL) Filipinos still prefer to buy in traditional markets instead of online
markets. According to Arra B. Francia, RTL recorded some sentiments or comments
from Filipinos who usually buy products. According to them Filipinos still prefer to
buy in physical stores because they can examine the products, they can know the
prices and see the quality of the products, before they pay it. According to research
film's study majority of the shoppers who use online and traditional shopping is aged
18 to 31 years old.
CONCEPTUAL FRAMEWORK
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Figure 1
INPUT
OUTPUT
Effects of
To know the
\\ Customer’s effects of
Preferences in
PROCESS customer’s
Buying between
Traditional and preferences in
Online Market of buying between
Selected Survey or traditional and
Questionnaire online market of
APHS High School selected APHS
FEEDBACK
The Conceptual Framework is a guide for the researchers to achieve the results
that can affect the customer’s preferences in buying between traditional and online
market. This study will only focus on the Selected High Students of APHS for this
will be the key for the researchers to get their output for this study. In the first box,
you will see the ‘Input’ process. They are the subjects or samples that this study will
focus on. To get the output of this research, there will be this ‘Process’ where they
will begin the questionnaire or survey for this will be the answer for the curious
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mind of the researchers on what are the effects of customer’s perspective in buying
between traditional and online shops. Gathering all the needed information, the
output can now be made, ‘Output’ is the result of what the researchers did on the
‘Process’ and it is like the conclusion of the study. This will become the guide flow
of the research.
SIGNIFICANCE OF THE STUDY
The researchers are conducting this study to find out what customers prefer in
buying between online and traditional markets. The researchers want to know how
revolutionized the customers shop. Through this study, we will know what are the
possible advantages and disadvantages the customers will get in buying between the
both markets. Also, what are the benefits the customers will get.
Online and traditional shop is authenticity and convenient in a way on how they
promote their exaggerated products. And the possible problem that the both market
will encounter is the safety issues of the item or products they are selling. The
researchers will measure what the customers prefer to use between online and
traditional market.
CHAPTER 2 - METHODOLOGY
RESEARCH DESGIN
In this study, the researchers are able to use the Descriptive Quantitative Research
Design. This research design aims to find out “what ifs”, so observational and survey
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methods are frequently used to collect descriptive data. The researchers are seeking for
answers through conducting a survey and observing the answers from their chosen
respondents. Descriptive research is often used as a precursor to quantitative research
designs, the general over-viewing giving the valuable pointers as to what variables are
worth testing quantitatively.
RESEARCH LOCALE
The research study was conducted in Angono Private High School located at Sitio
Hangganan Barangay Pag-Asa, Binangonan, Rizal. These days, most of the students
love to shop that is why we need to know what are the commonly used form of
shopping engine does Angono Private High School students use: traditional shop or
online shop.
Angono Private High School was established years ago and they are on its 66 th
year of academic excellence and has a lot of awards obtained their efficiency and
effectiveness operation on how they manage the school and also their students. There
are three main building facilities in Angono Private High School: Elementary, Junior
High School and Senior High School. Angono Private High School is under Juan
Sumulong Memorial School System Inc. The Junior High School building or Oldsite
was moved to its current location only this academic year.
SAMPLE AND SAMPLING TECHNIQUE
The respondents of this study are the grade 11 and grade 12 Senior High School
students of Angono Private High School, school year 2019-2020. 5 students for each
strand, both grade 11 and grade 12, will be randomly selected as participants of the
study. Random Sampling techniques was utilized to select the respondents. Simple
random sampling is a sampling technique where every item in the population has an
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even chance and likelihood of being selected in the sample. Here, the selection of
items will completely depend on the chance or by probability and therefore this
sampling technique is also sometimes known as a method of chances. This technique
was employed to ensure a fairly equal representation of the variables for the study.
SUBJECT OF THE STUDY
The subject of this study will be the selected Senior High School Students of
Angono Private High School for the school year 2019-2020 who are usually buying in
online markets and traditional markets. Most of the senior high school students are the
usual shoppers and have different preferences when it comes in buying products in
online and traditional shop.
RESEARCH INSTRUMENTS
The research instrument that the researchers will be using is the questionnaire
using the statistical treatment Likert Scale because it is the most convenient to use. It
consists of set of situations that aims to collect information from the respondents that
is related to the study. The questionnaire was designed to gather information by
conducting situations that are answerable by the scale of 1 to 5; 1 for strongly agree, 2
for agree, 3 for neutral, 4 for disagree, and 5 for strongly disagree. The questionnaire
contains 15 situations where the respondents will answer the following number on its
scale of 1 to 5. This kind of research instrument will help us to have an information
about customer’s preferences in buying between traditional and online market.
RESEARCH VALIDATION
The researches have chosen the questionnaire as an equipment in gathering

information and data from the respondents. Every situations that are included in the
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questionnaire can be answered by the scale of 1 to 5: strongly agree, agree, neutral,

disagree, and strongly disagree. This is the finest method appropriate for gathering
information in the study. The questionnaire is not yet validated. The researchers will
be having their test run.
DATA GATHERING COLLECTION
Once the researchers have decided what research design they are going to base on,
the researchers start working with the data collection of their study. They have to
decide on how they will going to collect data from the respondents. They gathered data
by observing the answers given by the selected respondents who are buying in online
shop who order, buy , and receive the product by the reviews and in physical store
who visit and buy the products often personally using the Likert-type scales that could
be answered by strongly agree, agree, neutral, disagree and strongly disagree. In that
way, researchers could collect information and data about the preferences of customers
in buying between traditional and online markets, the pros and cons of it. It is
important to mention that they are going to gather data according to the number of
customers who prefer to buy in online shops than buying in physical store or vice
versa. The researchers need to be aware and hands-on about the actions of the
customers in buying in both shopping channels in order for them to successfully
collect data for the study. All the questions in the questionnaire, when answered, will
show the real perspectives of the customers, whether they prefer traditional or online
market therefor the researcher could determine what the commonly used shops in
today’s generation. This method could lead the researchers to a conclusion regarding
the perspective of customers in buying between online and traditional shops.
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CHAPTER 4 - DATA PRESENTATION, ANALYSIS AND INTERPRETATION
This chapter presents, analyses, and interprets the data gathered from the respondents,
which are the selected Senior High School students of Angono Private High School who
tend to buy in traditional or online shops, regarding their preferences in buying between
the two markets. The researchers process the raw scores and arrange the processed data
into tables and graphs. After presenting the processed data, the researcher analyses the
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data. The researchers used descriptive analysis and in the later part of the chapter, the
researchers will interpreted the data.
DATA PRESENTATION AND ANALYSIS
Table 1.1
Respondents According to Age
Age Number of Respondents %

16 26 40
17 31 47.69
18 8 12.31
TOTAL 65 100%
The table 1.1 shows the profile of the respondents, particularly the selected Senior
High School students of Angono Private High School who tend to buy in online and
traditional shops, in terms of age. The total respondents is 65. Majority of 47.69 % or 31
respondents came from the age of 17, 40 % or 26 respondents from the age of 16, and the
lowest percentage is 12.31 % or 8 respondents that came from the age of 18.
Table 1.2
Respondents According to Age and Gender
Age Gender Number %

Male Female
of Respondents
16 15 11 26 40
17 12 19 31 47.69
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18 5 3 8 12.31
Total 32 33 65 100
The table 1.2 shows the profile of the Senior High School students in terms of age and
gender. There are 32 male respondents and 33 respondents for a total of 65 respondents.
The table shows
Table 1.3 Safety when using online shop
Question SA A N DA SDA TOTAL

I feel safe when N 3 10 38 11 3 65
I’m using online
P 4.62% 15.38% 58.46% 16.92% 4.62% 100%
shop.
Table 1.3 shows that in Angono Private High School, 58.46 % of the selected students
have neutral answers in feeling safe when using online shop, 16.92% for those who
disagree, 15.38% are the one who agree, and 4.62% for those who have answered strongly
agree and strongly disagree.
Table 1.4 Time Management regarding Online Shopping

Online Shopping N 4 23 29 6 3 65
does not waste my P 6.15% 35.38% 44.62% 9.23% 4.62% 100%
time.
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Table 1.4 shows that 6.15% of the students strongly agreed that online shopping does
not waste their time, 35.38% who answers agree, 44.62% for neutral, 9.23% are those who
disagree, and 4.62% are the students who said that online shopping wastes their time.
Table 1.5 Preferences between traditional and online shopping

I prefer traditional N 22 15 19 5 4 65
market over online
P 33.85% 23.08% 29.23% 7.69% 6.15% 100%
shopping.
Table 1.5 shows that 33.85% strongly agreed that they prefer traditional market over
online shops, 23.08% who answer agree, 29.23% for neutral, 7.96% for those who
disagree, and 6.15% for those who strongly disagree that they prefer traditional market
over online shops.
Table 1.6 Convenience in finding products using online shops

Online shops help N 14 26 13 7 5 65
me to find the
P 21.54 % 40 % 20 % 10.77 % 7.69 % 100%
product that I want
quickly.
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Table 1.6 shows that 21.54 % have strongly agreed that they online shops help them to
find the product that they want quickly, 40 % said they agree, 20% for neutral, 10.77% for
those who disagree, and 7.69% for those who strongly disagree.
Table 1.7 Delivery Time in Online Shops

I get the deliver on N 9 17 21 16 5 65
time in online
P 13.846% 26.154% 32.308% 24.615% 3.077% 100%
shops.
Table 1.7 shows that 13.85% have strongly agreed that they get the delivery on time
when they purchase a product in an online shop, 26.15% for those who agreed, 32.31% for
those who are in between, 24.62% for those who disagree, and 3.08% for those who
disagree.
Table 1.8 Usual Buying in Traditional Market

I usually buy the N 22 8 27 3 5 65
products in
P 33.85% 12.31% 41.54% 4.61% 7.69% 100%
traditional market.
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Table 1.8 shows that 33.85% have strongly agreed that they usually buy products in
traditional markets, 12.31% for those who agreed, 41.54% for those who are in between,
4.61% for those who disagreed, and 7.69% for those who strongly disagree.
Table 1.9 Satisfaction in buying using traditional markets

Traditional N 19 13 27 3 5 65
markets satisfy
P 29.23% 20% 41.54% 7.69% 1.54% 100%
my needs.
Table 1.9 shows that 29.23% of the respondents have strongly agreed that they were
satisfied whenever they buy products in traditional markets, 20% are those who agreed,
41.54% for those who were in between, 7.69% for those who disagreed, and 1.54% for
those who strongly disagreed.
Table 1.10 Quality of the Products

I prefer traditional N 17 18 25 2 3 65
markets because
P 26.15% 27.69% 38.46% 3.08% 4.62% 100%
of its good quality
products.
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Table 1.10 shows that 26.15% have strongly agreed that they prefer traditional markets
in terms of quality of the products, 27.69% agreed, 38.46% are those who were in between,
3.08% are those who disagreed, and 4.62% who strongly disagreed.
Table 1.11 Frequent Buying in Online Markets

I always buy N 4 10 22 20 9 65
products in P 6.15% 15.38% 33.85% 30.77% 13.85% 100%
online market.
Table 1.11 shows that 6.15% strongly agreed that they always buy products in online
market, 15.38% for those who agreed, 33.85% for those who were in between, 30.77% for
those who disagreed, and 13.85% for those who strongly disagreed.
Table 1.12 Frequent Buying in Traditional Markets

I always buy N 14 21 20 6 4 65
products in
P 21.54% 32.31% 30.77% 9.23% 6.15% 100%
physical stores.
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Table 1.13 shows that 21.54% strongly agreed that they always buy products in
physical stores, 32.31% agreed, 30.77% are those who were in between, 9.23% are those
who disagreed, and 6.15% are those who strongly disagreed.
Table 1.13 Product Quality

I am more N 42 11 1 4 7 65
concerned about
P 64.62% 16.92% 1.54% 6.15 % 10.77% 100%
the quality of the
products.
Table 1.13 shows that 64.62% said that they strongly agree that they are more
concerned about the quality of the products, 16.92% said that they agreed, 1.54% are those
who were in between, 6.15% are those who disagree, and 10.77% are those who strongly
disagreed.
` Table 1.14 Risk of buying online

Online shopping N 15 23 19 2 6 65
is risky.
P 23.08% 35.38% 29.23% 3.08% 9.23% 100%
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Table 1.14 shows that 23.08% have strongly agreed that online shopping is risky,
35.28% have agreed, 29.23% are those who were in between, 3.08% are those who said
that they disagree, and 9.23% said that they strongly disagree.
Table 1.15 Money Consumption in traditional and Online shop

I spend all my N 6 7 14 18 20 65
money to online
P 9.23% 10.77% 21.54% 27.69% 30.77% 100%
shopping.
Table 1.15 shows that 9.23% have strongly agreed that they spend all their money to
online shops, 10.77% have agreed, 21.54% for those who were in between, 27.69% are
those who disagree, and 30.77% are those who strongly disagree.
Table 1.16 Legitimacy of an online and traditional market

Legitimacy of N 16 20 20 6 3 65
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online markets P 24.61% 30.77% 30.77% 9.23% 4.62% 100%

and traditional
affects your
preferences in
buying.
Table 1.16 shows that 24.61% have strongly agreed that legitimacy of an online
market and traditional market affects their preferences in buying, 30.77% have agreed,
30.77% or those who were in between, 9.23% for those who disagree, and 4.62% for those
who said that they strongly disagreed.
Table 1.17 Decision of a consumer

Traditional N 27 15 15 5 3 65
markets help me P 41.53% 23.08% 23.08% 7.69% 4.62% 100%
to decide what I
really want when
buying a product.
Table 1.17 shows that 41.53% strongly agreed that traditional markets help them to
decide what they really wants when buying a product, 23.08% are those who were agreed,
23.08% are those who were in between, 7.69% are those who said that they disagree, and
4.62% for those who strongly disagree.
Here are the computation of the answers according to gender of Senior High
School Students of Angono Private High School according to their gender regarding
their preferences in buying between online and traditional markets. The researchers
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used T-test for means to compare and to know the difference between the two
variables.
Table 1.18 Gender
QUESTIONS MALE FEMALE

Agree Disagree Neutral Agree Disagree Neutral
1 8 10 15 5 4 23
2 9 5 19 18 10 4
3 19 8 6 19 1 12
4 20 8 5 20 4 8
Male Female
50 5 32 13 13 7 13 5 14
29 6 33 14 13 6 16 2 14
37 37
37 7 36 17 5 11 15 1 16
64 8 32 16 4 13 18 1 13
38 33
46 9 33 11 12 10 1 17 14
38 10 34 19 6 8 17 3 12
57 33
53 11 31 23 9 1 30 2 0
36 30
12 17 6 10 16 4 12
34 33
31 13 39 9 15 9 4 23 5
38 31
14 15 7 11 21 2 9
45 45
33 15 32 19 7 7 22 2 8
30 38
31TOTAL 41 229 128 138 235 81 164
33 39
75 37
44 45
44 36
34 34
34 39
TOTAL= 1290 1215
36 40
N= 32 33
43 40
AVERAGE= 40.3125 36.81818182
41 44
STDEV= 10.19942282 4.811798945
33 41
38 41
37 40
38 36
33 49
31
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VAR= 104.0282258 23.15340909
40.22 - 36.82
=
√
106.63 23.15
＋
32 33
= 1.4
√ 3.33 + 0.70
= 1.4
√ 4.0
3
= 1.4
2.01
= 0.67
The t-test of the computed tabulated scores is rejected. The t-tabulated score is 1.67.
The t-test result shows that gender has something to do in terms of choosing and
purchasing products either in an online shop or in a traditional shop.
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Here are the computation of the answers according to age of Senior High School
Students of Angono Private High School according to their age regarding their
preferences in buying between online and traditional markets. The researchers used T-
test for means to compare and to know the difference among the three variables.
Table 1.19 AGE
QUESTIONS 16 17 18
Agree Disagree Neutral Agree Disagree Neutral Agree Disagree Neutral
1 7 4 15 5 6 19 1 4 4
2 9 3 14 15 3 12 2 3 4
3 14 4 8 18 2 10 4 4 1
4 18 2 6 19 5 6 3 5 1
5 11 7 8 13 7 10 2 4 3
6 11 1 14 15 5 10 4 2 3
7 13 1 12 14 2 14 5 3 1
8 14 2 10 14 1 15 6 2 1
9 5 10 11 7 13 10 2 6 1
10 17 2 7 14 4 12 5 3 1
11 21 4 0 25 4 1 6 3 0
12 13 2 11 16 6 8 4 2 3
13 4 13 9 6 19 5 3 6 0
14 17 2 7 15 3 12 4 4 1
15 16 4 6 20 2 8 5 3 1
TOTAL 190 61 138 216 82 152 56 54 25
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X1 - X2 - X3
SEX1-X2-X3
= 40 - 39.42 - 37.35
√
8 8.97 9.46
+ +
26 31 8
= -36.77
√
0.31 + 0.29 + 1.18
= -36.77
√1.78
= -36.77
1.33
= -27.65
= -36.77
-27.65
= 1.33
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The t-test of the computed tabulated scores is rejected. The t-tabulated score is 1.67.
The t-test result shows that age has something to do in terms of choosing and purchasing
products either in an online shop or in a traditional shop.
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Chapter 5 - DISCUSSION, CONCLUSION AND RECOMMENDATION
CONCLUSION
Conclusion Based on the findings derived from this study, the following conclusions
were drawn.
1. Findings showed that there is no relationship between the gender and the age of the
customers that prefer to buy in both Traditional Market and Online Shopping.
2. The result showed that 10% of the customers prefer Online Shopping because they
have a variety of items to choose from and they have sale most of the time. Shopee
and Lazada are just examples of the shopping site which the customers prefer.
3. The result showed that some are into Traditional Market because they believe that
Online Shopping is risky.
4. The result showed that most of the teenagers prefer Online Shopping because it’s very
convenient, because it’s just one click.
5. The result showed that the Traditional Shopping can give happiness to the consumer
because they can feel the actual product before they buy it.
6. Based on the findings, Online Shopping is the most faster and easiest way to buy the
product because of its hassle free even though you are in the house, work, school and
etc.
7. Based on the findings, the difference between Online Shopping and Traditional
Shopping is authenticity. Because they are both have a potential in advertising their
product. But, in Online Shops they can only see the Picture instead of the actual
product, While in Traditional Shops they have a chance to see the actual product that
they are allow to see and touch it.
8. Based on the findings and awareness of the consumers who buy through Online Shops.
Online shopping is not safe. Because of those bad people who fool and scam the
consumer because of its damages and losses that may affect the consumer rates
through buying in Online Shops.
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9. The result showed that you need to be careful and good in checking quality in buying
products through Online Shops or Traditional Shops. To keep you safe from the bad
people who fool a lot of consumers in selling their product that has damages.
10. The result showed that Online Shopping and Traditional shopping is convenient in the
way on how they promote they exaggerated products. 11. Based on the findings, The
possible problem of Traditional Shops and Online Shops is that the both Shops or
Markets will encounter some safety issues of their products that they are selling.
RECOMMENDATION
To improve the quality in traditional shopping, the following recommendations are

proposed:
1.1 Review
Will present a proof in reviews from the other customer who already buy in physical
store. Some consumer thought if the product is authentic or not based on the reviews from
the other customer and the price speaks for itself. Also it helps shoppers make decisions
faster and with greater confidence than ever before.
1.2 Services
Offering great client service not only builds a loyal and happy customer base, but can
be the most powerful marketing tool due to word-of-mouth referrals.
1.3 Convenience
There are some consumers who have no cars, no access to the internet, and who live in
a cash economy. Traditional stores should be increase so that it is more convenient for the
consumers to shop so that they can pay and get the product immediately.
1.4 Quality of the products
Some consumers easily trust the physical stores because they can touch and see the
products in personal, but they don't know if its fake or not. For recommendations,
consumers should be observant of what product they will buy, if its fake or not so that they
can avoid spending too much in a product that is not worth it to buy.
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To improve the quality and in Online shopping, the following recommendations are
proposed:
1.1 The Product returns and refunds.
Whenever people buy in online shops there's a probability that those items are not in
good quality. In order to solve this solution, customer should the process of returning
defect products to the supplier. Make sure that there is returning policy that is accessible on
the website.
1.2 Safety
Consumers tend to buy in online shops without checking whether the websites are
credible or not. For recommendations, Consumers should always look for the credibility of
the websites because that is one of the reasons why people get scammed in Online market.
1.3 Time Delivery
The delivery of the product is not clearly stated on delivery process. The consumers do
not know when the product will be delivered in their houses. At some point the estimated
time of delivery of the product takes more than time than to be expected. The customers
should know when will their product arrived so that they can plan that day. The expected
recommendation is that the supplier should have an specific time and date so that the
customers will be prepared to received it.
1.4 The Quality of the Product
Most common problem that the consumers faced who buy online regularly. The
quality of the product in actual is not as good as it is presented in pictures. As the E-
commerce growing continuously, there is a bigger chance of fraudulent sellers increasing
market system. As a possible solution and recommendation, Consumers should check the
product reviews if that product has good quality standards. And ensure that the products
that they will be buying did an undergo usability test.
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REFERENCES
 Anamika S Jain, "Top 10 Benefits of Online Shopping (and 10 Disadvantages)"

https://toughnickel.com/frugal-living/Online-shopping-sites-benefits
 Manila Standard Lifestyle,”Filipinos' shopping habits remain traditional”
http://manilastandard.net/mobile/article/104272?
fbclid=IwAR3rkFUbNFixji_ueY0bIofwO3VUNJsrFfBP1spnLwvRhd9cviNBmbnto-U
 Jose Luis Legaspi, Ireene Leoncio Oliver Galgana, Clare Hormachuelos (2016),
“Impulsive Buying Behavior of Millennials on Online Shopping”
https://nbmconference.files.wordpress.com/2017/03/521-542.pdf?
fbclid=IwAR2wD222qtiFTdXfr2K0ne6o1PcU8_f3azEUsriOjNN2_NgOAc8K3_6Ns1
U
 Chris Clever (2018), “Online Shopping vs In Store Shopping: Who Prefers Which
and Why” https://www.freightpros.com/blog/online-shopping-vs-in-store-shopping/?
fbclid=IwAR2Cf75XIdW1DZViVpwEcud6PLn2Agz9_Sd-4RyT2-7XCFX-
jHjgoP1uK4U
 BusinessWorld (2018), “Filipinos still prefer in-store shopping over online sites”
https://www.bworldonline.com/filipinos-still-prefer-in-store-shopping-over-online-
sites/?fbclid=IwAR1eJu7Oonh1iCsC6OglWPExZp1Ym7YCyqMa--
6JJ53kgpT00Ms6eCUK_QQ
 Kristen Gramigna (2015), “Retail or E-tail? Buying Online Vs. Buying in Person”
https://www.business.com/articles/retail-or-e-tail-buying-online-vs-buying-in-person/?
fbclid=IwAR3xe2AQMg-plSuFeBU2SrY8_MXlB3IQJWCtMctq5-
XvdRmmGg_6FAA6Edo
 UKEssays (2016), “Online Shopping Versus Traditional In Store Shopping

Marketing Essay” https://www.ukessays.com/essays/marketing/online-shopping-
versus-traditional-in-store-shopping-marketing-essay.php?
fbclid=IwAR2UMjJopF3p_0NUuaVEQneDqojDUSctclukPr80jsWL3iXQ679bejyrhlk
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Customer’s Preferences in Buying between Traditional
And Online Market of Selected APHS High
Name: Section:
Age: Gender:
On a scale of 1-5, how do you personally evaluate the following situations?
1 2 3 4 5
1. I feel more safe when I’m using online shop.
2. Online Shopping does not waste my time.
3. I prefer traditional market over online shopping.
4. Online shops help me find the product that I want quickly.
5. I get the deliver on time in online shops.
6. I usually buy products in traditional markets.
7. Traditional markets satisfy my needs.
8. I prefer traditional markets because of its good quality
products.
9. I always buy products in online market.
10. I always buy products in physical stores.
11. I am more concerned about the quality of the products.
12. Online Shopping is risky.
13. I spend all my money to online shopping.
14. Legitimacy of online markets and traditional affects your
preferences in buying?
15. Traditional markets help me to decide what I really want
when buying a product.
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CURRICULUM VITAE
I. PERSONAL BACKGROUND
Name: Iana Czherisse V. Salvador
Address: 126 Col. Guido St. Barangay San Roque,

Angono, Rizal
Date of Birth: March 18, 2002
Civil Status: Single
Religion: Roman Catholic
Citizenship: Filipino
II. EDUCATIONAL ATTAINMENT
Elementary: Colegio de San Clemente

Angono, Rizal
2008-2014
Secondary: Angono Private High School
Angono, Rizal
2014-2018
III. ACHIEVEMENTS
Grade 12
-1st Place RIPRISA - Chorale Competition
-2nd Place NAPSPHIL - Chorale Competition
Grade 11
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- With Honors
- 2nd Runner-Up - League-O (Strategic Paper Contest)
- 3rd Place - NAPSPHIL - Chorale Competition
Grade 10
-With Honors
-Outstanding member - Loyalty and Service Award - APHS GLEE CLUB
-1st Place PRISAA - Vocal Duet
-2nd Place RIPRISA - Vocal Duet
Grade 9
-With Honors
Grade 8
-Top 5
Grade 6
-6th Honorable Mention
-Best in MAPE
-Loyalty Award
-Winner - Cooking Contestt
Grade 5
-10th Honors
-Best in Mathematics
-Winner - Malikhaing Pagsulat
Grade 4
-10th Honors
-1st Place - "Little Chef" - Baking Contest
-Ikatlong Karangalan - eKwento Mo - Timpalak sa Pagsulat ng Maikling Kwento -
Genyo e-Learning
Grade 3
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-10th Honors
-1st Place - On-The-Spot Painting Contestt
IV. TRAININGS AND ORGANIZATIONS
Grade 7-8 - Math Club

Grade 9 - Filipino Club
Grade 10 - AP Club
Grade 7-9 - APHS Glee Club Member
Grade 10- APHS Glee Club Vice President
Grade 11 - Entrepreneurship Club Secretary
-APHS Concert Choir Vice President
Grade 12 - Z-Entrep Member
-APHS Concert Choir President
Senior High School
Name: Mariah Aeden V. Lopez
Address: 0867 Upper Tagpos Binangonan, Rizal

Date of Birth: November 14, 2001
Religion: Roman Catholic
Elementary: Philippine Best Training Systems Colleges, Inc.
III. ACHIEVEMENTS
Preparatory - Salutatorian
Grade 1 to Grade 2 - Top 2
Grade 3 to Grade 5 - Top 3
Grade 6 2nd Honourable Mention
Grade 3 Quiz Bee - 1st place
Grade 9 to Grade 10 Top 7
Grade 11 with Honors

Senior High School
-MAPEH Club
Grade 10 - AP Club
Grade 9 to Grade 10 - Member of APHS Drum and Lyre Corps, Flag bearer
Grade 11 - Entrepreneurship Club Grade
Grade 12 - Member of Z Entrep Club

Senior High School
Name: Ma. Jamaica Yarra V. Ilaya
Address: Upper Luklukan comp. Tagpos Binangonan,

Rizal.
Religion: Catholic
Elementary: Tagpos Elementary School / Child Jesus of Prague School
Secondary: Don Jose Ynares Sr. Memorial National High School
III. ACHIEVEMENTS
Grade 10 - Top 5 in Araling panlipunan
- Top 4 in Filipino
- Lakambini 2018 1st Runner up at DJYMNHS
Grade 3 to 4- Arts Club
Grade 11- Science Club
Grade 12- Member of Z Entrep Club

Senior High School
Name: Asher E. Escalante
Address: Lirio Street. Macamot Binangonan, Rizal
Date of Birth: December 21, 2001
Religion: Christian
Elementary: Macamot Elementary School
III. ACHIEVEMENTS
Prep - Valedictorian
Grade 8 - Top 7
Grade 10 - Top 2
Grade 7 - T.L.E Club
Grade 8 - MAPEH Club

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Grade 9 - ENGLISH Club
Grade 12 - currently member of Z Enter Club

Senior High School
Name: Alexandra Louise B. Ramos
Address: Bloomingdale Avenue, Brgy. San Pedro, Angono,

Rizal
Religion: Catholic
Elementary: Taranga Elementary School
Secondary: PBTS Academy
III. ACHIEVEMENTS
Nursery - Top 3
Prep - Top 2
Kinder - Top 2
Grade 1 - Top 1
Grade 2 - Top 5
Grade 3 - Top 3
Grade 4 - Top 6
Grade 5 - Top 7
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Grade 6 - 2nd Honorable Mention
Grade 7 - Top 6
Grade 8 - Top 3
Grade 9 - Top 2
Grade 10 - High Honors/Loyalty Awardee
Grade 8-10 - English Club
Grade 11 - Entrep Club
Grade 12 - Z Entrep Club

Senior High School
Name: Marianne C. Doros
Address: 1088 2nd Street Carebi Subdivision Brgy Sto Niño

Angono, Rizal.
Religion: Iglesia Ni Cristo
Elementary: Angono Elementary School.
Secondary: Angono Private High School.
III. ACHIEVEMENTS
Grade 1 -Top 5
Grade 2 -Top 6
Grade 4 -Top 5
Grade 5 -Top 3
Grade 7-8 MAPEH Club
Grade 9-10 AP Club
Grade 11-12 Entrepreneur Club

Senior High School
Name: Ma. Angela Francine L. Peñafiel
Address: 58 Col guid St. Brgy San Roque Angono, Rizal
Date of Birth: April 13 2003
Religion: Iglesia Ni Cristo
Elementary: Angono Spring Academy
III. ACHIEVEMENTS
Grade 6 - Valedictorian
Pre School - Grade 5 - First Honor
Grade 7 - Science Club TLE Club
Grade 8 - TLE Club
Grade 9 - English Club
Grade 11 - Science Club
Grade 12 - Z Entrep Club

Senior High School
Name: Princess Marie S. Gomez
Address: 0623, Lanuza Compound, Tagpos, Binangonan

Rizal
Religion: Catholic
I. EDUCATIONAL ATTAINMENT
Elementary: Philippine Best Training System Colleges, Inc. S
II. ACHIEVEMENTS
Loyalty and Service Award- APHS Chamber Music Ensemble
Grade 7 - top 5
Grade 8 - top 3
III. TRAININGS AND ORGANIZATIONS
Grade 8 - TLE Club

Senior High School
Grade 9 - TLE Club, APHS Chamber Music Ensemble
Grade 10 - TLE Club, APHS Chamber Music Ensemble
Grade 11 - Science Club, Entrepreneur Club
Grade 12 - Entrepreneur Club

Angono Private High School Senior High School

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Angono Private High School Senior High School

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Angono Private High School

Senior High School

Customer’s Preferences in Buying between Traditional

And Online Market of Selected APHS High

School Students S.Y. 2019-2020

Faculty of the Senior High School Department