Research, Propo sal on- Effectiveness of advertising im. Social Media, Submittea TO: Inin. Sultana, Senion Laken, Nooth Weston. University, Khulna, Submitted. By: Saif Haber, ID; 2020 1053104 (¢,T) Session’ 5ummen-21 Nonth Westenn University, Khulna, Date of Submission,, 20 Soplemben, 202.4Tobe of Con tents: NO. Topi ies Covertol. jae “Intnoduetion, ha. Mu Ue of the propodéol ee ic (4. Regeanch- Methode ae |S. Backgound Of the, Study 6. Litenakure eviews” La] Reseanch 7 Design, %. Reseaneh Probtem, 9% Obyeckves of the Study 40. Hypothesis of thy Study M1. Sample Size Detonminatior 12. Sampling Technique, 13. Sampling | Mathod. 14. Tool Fen Data Ana lysin 15. Findings | of the Study 16. Reeommundation, 17. (Conclusion, & & biliogrea phy | 26-29 | age 0. ee) | 04-05 | 06-07 08-09 10-14 15-46 6 16 7 | 7 | 18 18 | 19-23 | 24 24 25 |<5 ee ee er ee A Introduction: devolopod in. mae ie Leimentgdnennrs of & ruseanch nun at us fevermmunt » But it Wos Commutcia Led pe Gerenal peepl, in 1920. Peann ding) TO Minirsatts Group (2012), He number of por pl, using in forme prises fo 3.6 bition in tw yoan 2012 cmd. in the yean 2020 ir Wad 4f biltion, AS of Tanwar 2024 fhere, Were. 466 Billion, ackve, internet W500 wend Wide ~ 59-5 Ppemene of the Nepal ppulation.. Of this lelal 92-6 ponent (4:32 billion) accessed, the intent via, mobi devices. It means bal of won ids population, now have eccess fo fu intennel, Intent mms been, able fo constuce. A mw world in vohich. people ston creaking siciety, TE 1usult, into the invenhor. of Sociol wdia websites. Social weddia, 1s becoming "yrom aed rent pepulan by bY dey: Compania cr co aet| Coming up with wns dacs of using 20cial mia, fp thin. odvantaae, an adver tsk is ond on of tw ron purtpeses that social rusia, Con be used for:ee 4 2Title Of thu proposed reseaneh., Ad ventising on Social mehoonks is on of the newest forms of intenwet odventsing owel iF hos pain attention from te populan, pruss (ant, 2008), Soci! Media, curt imjennet Sites wher poeple, intoract fog on avel disoussing info mahon about each 0 ond, then. Lives, Using a rnullimedtiae ik of ponsonal. Words. ISSws, pictures Vicks anol Cusid Elley & Tilley (2009) explains, socit micbia, 18 one Kinet. of ia moton, We shoute with own, Sccvod metwonh using Social nefwenting Websites on, sorvites", Thine are lls of well kwwr, social media Uke Instaaram, Linked Iv, Tooi ten, YouTube, Fticter, WondPrss, Tumble, Pinterest, Bebo ,Fecubodl, ave. on. Business Companies arte pound Mone on. Social nudia, advertising beeause ik enables an Compan fo eshblsh, an Intimate comnechon, tot lits audience. Accondiny to \clovol (2.012), * Social Nedia, is becoming] hand to gnene onal. the nebel. ide invese and. ifs mole, qreen. up in the Yeon, |9012.” To adel. thot ones (2012) eso comnentéedl. shat “ae aalvertising inelus has born. themsfprimucl, iby 4geial Mudie,’ Social Media adventsing actual Lanabs the abenkon of existing and potential, feustemens with te use of tulevnl oul. tens tyyCondemt, Ik fas become o ancak tool fon man keting. But some seholans dis aque with that . Fon oxampl, The Tebaraph (2010) rupert dak, * Social mudi, 15 Useless.” Huge number 0 questions are being nou TcuS eb eyed st th Socieal-vriclia. advertising. The purpose o| this tesoanch is fo know tu effective SS O auciclmudl iors advonssing. Thu Kee queskon, 1s HOW EFFECTIVE 35 ADVERTISING IN SOCIAL MEDIA. Its vert im por.tean fo kno tw offectvoress ok Social media. , because if will amw door in we advent sing World. Advert’ si eks| 16 verry cLivense, Semi amecLior. Sth ad Teleisior, "Nesnspagen- poral Mope2ingg arm becoming less effeckve, ‘pr advent sing. Te be able to pusth, cudienee man. effective manu, we wedia, path such aS Social Média, slould be discovertad with reper, | quienes .3. Rims of the irene ein Tht proposal is any tevestiqation. into the Scie! -midia.-edvontising, The, main aims of this musdanch, is to measure; the CUNT man kek of Social Media, in adeenbing industry and, tv decide, within. this mulium, if effete on nok b companning if wlth, othen pms of ordventisi media, . To complete, tis main aim, ik wil finst be nucessany tv complete, a, numben, of Tus eaneh, objectives These ohjestives ell TWiT, Complon. within. & presel , viable Hm frame. i) Tn onden. to gel the convieuS of Scric-Huhia- J Adventisivg , th expandi tune, mM 01d nadia. calventiing will be analyzed. soptomlen. 19, 2024, To be Cleon, the, whole ,ociael,- muditr - odven-tsing market 16 vudded. 0 be calculated. by usieg reports publishid, on s0ch! Midia, Manlebyy. By lookng at Ele nts ik wil be easion sum up enkne, social -meedio - BLE 5) ce Sot aceve {hid ohjettives ,% major ‘ovial media, plakfooms such, ram, Faccbook, Linkod In, Twitter YouTube, as Insta le tion \onol Press anel. Tumblin, will be anclys ea. By ; it ws to fet ceptlerig tse lata, it a be ot get an ovon.sionS Of the See rule. adven ing yankee, [cyanea es) eee ee eeWy ii) Lt will pe neesssouey to fire out thu Cs effestive- WSS of calven-tising in Social yudelier. The cosk of QD thowsand ina pres sion.S Aenealed by an. cdven hse wenk in. Social neldicn. will bo compared. with ofan. wedia platforms suth as Telvision, Newsfapen, Hage Dine ered Reclio. Afton. Qeiusing inbrmation, it wut be cory Eo defeamine what is the pester of Social Media, in advent'sing media inelustty- This oljectve should be complited by Novemben, 2020. iii) This teseaneh, will also stud: de Consume, Likabili of 50ciaI-midia- adven Hsia And oven. cdvertsivg wedia. platforms by Décomben. 2024- To atheve this objective, interviews will be done to qptien, data. Questionnaire, Will be des iqnucl. te Kaopiny mayer injorst in “frequent usage of different yutdia, Leabilt of Social ywedia. anol, quaction. towonds ad dis plegy> in Social Media. 4oopeoplt (200 mals arel.200 fomale, eel ftom. 30 to 60 yeans dle) Wil bE intenviewed . Data Aatiertd. mm inter views wil WE Us knew abml attitudes of sens towands social mudlia, ard often mudium., The outcome Loill Let us gain morte w= depth. Knowle e about the Aceial Modlia..8 4. Rasoaneh Matioblo : Ths meseoutch. will be conducted, using & Combination of quolitadive oud. ‘rwseanth, ond quon te Hive rusenutch. terehwi ques fe goin, te highest possibu levels Of validity omel. resliabitipy Aecortdi “4 fo Isirtby ek al. (199%), " the use of mune, than, one Wuthsl. tn onden bo Counlon— the wenkwusses of One Povkewlen wathect. ral Combining it wht, curcedwer. WHC. 1s sdron in the Cut.” Combinehon, of beth of tse. techniques Will be used, to Inotese the success of tts puseaneh. In dws Teeseareh ,rmost of data, will be qedhartcl, wig quantahive feohmique which is Known. &S ANOVA analysis. Date from online websites will be gatrens. hopsites will have Annual repeats and mate concl, of everte| bolic. Hant (2004) says “everthing can be | pon’ on th: we. Its ver ar bo gathen. infertmelion, | m injennce. Infrrmakon. Ghouk Social mdiantS | very band te cefleck from Leys and qournals because, | vert for berks Gta Qvailablt, on this arta. Accondieg | to Panch(r005), “ quafrlntive nesoanchyns colteck bets anal. Soe Hu reladbvaiip of ori sole Of facts te auothen.” To know Ghouk the Cunttent pation. f Social Medic, apinse often, media in terms of9 woh mide ogee sh main ogee | Ons wen. mae wall be ire i a a ee | a lot of StokistieaL information However, Priest ( 2010) Sats, "Dota, i¢ a eonboxe does nok always means numbéns.” J} will also | involves Studying juseanch, repents online mviews and eke. to eslublish, tar point. Thusepthedblegt Wil make the Teceanch, mere fulishc . Somvtimes, cb. bq (fairer ust quantative, feehniques wigne mok ful vmuet fe tuseatch objective - Mason{2601) Says, “ quelitotie esearch, aims by priducy rloureled. undenstaveligs on fhe basis of raseatch., contextual end- doailiel data.” Qualitative date, Also coninind feeb 5, fhooghets. infontions anc behaviors. ps the primany raseanch, in this “na Sa, Series of interviews »thuy Will inevitably preediees, findings thet Wail vate, to be suimart sent vel. inlen psec nation thane presdueees statisheal deta, ant yumetiicnl dake Wis ts the chosen mudhee. of. | esoateh aS interviews ‘ preovid eppentun Hes p> | | nlenvienrees ie ruspond. im Hui own, Jfenms, i “hough ey win be given me close-endeol, | questions fo nak the finds mer Cueurtale,,.10 5. Baek ground of dhe Study: Sovitl Media ts relahv' et wend channel, pr advenhsing. Tr. th ena of Tntemnet , Social -media,- adver isi is playing Qa. huge feo b develep businsses. Buk the biqget Probl. orists when falking abouk soca media, marketing M- Which, too 4 social. modit, wan keh 15 mosk tulevank in Conjexe with, tee Kind, of youn, business Tn simp forms ohich. Social media, 1 five, wore, attention, & 1 per fue nature, F youn, business as Some 5 if you have a ereotive ventwtte, (ilee Facsbork, Youlube,, Tnotageam 1s Ynst ucommnces, whereas if one has Consinuckion, on peal estate business may have ave wore, attention fo Faceboy man key Svein Media, odventisng iS one Of the ren ees of Tien oclvenhisivf}: Social Neda, is & Wi yew am of yidign, we thes odlventsing industtt audits prefer at od verksens fr some, puasons. Ubi2 (2012) 50¢f5- wnudia, such 0% raunspapeds ,eoelia and felevision have dominated. doth century cel Still do 40. Social bohavion, ond,14 think pationns have. ‘racltionaly been. spread, via, | these yudia. However, a nw “rend, ie evalved:s Social medias. Its on tw ise.” Social Media I Replacing the, treditimal, foo, of reabin, Hi | eclvent'si eel Mainly. tolewision., Radio, yewrspaped, Magerint, Ome one “ btatie beehwalg ies. That is the main Mason, losin; fractional awodie. bP Svcict madi, “In Sociel Medel, | pecple, con. Shane, and, it tunnds the manlakig tenminol 4 know as the idea, “WORD OF MOUTH” on the Bu2rworDs. The popu lanild of Secial Ynedlia, amo Usens is increasing oveny day. Weben(2009) S418 . *Seeial. yetwonks ame inertasi tt ppulan. fo personal and prufessianal use. a That is Ohy wobedy can> let social medic, in- any ined, of advenHsi campy Ev adventising Campedgn’s SUCCESS [Bes bohind, the, ebsonpbion. of the matssajes Sent ok cudienet.. Tn qs Case seelal ruedia, | | urns all ofr raion, meslia, Social rmsd, cdvenEisiug coun hip in idenk fying infiueneens anol, bs send. messages te prospective, audiences — im aw effertive, mannan. Fopentavet of ruachivg 4 tangel qudiencz, is an assential. ih J a f|12 Campaigns. More ey sel “meted of inkoanee clei Hs) are folly: @ Bann ose Wuce are, simple cols, Thy| usually appear. ei. ab thx top portion, on betym, Side Of the Semen .qhe name, itself Shas that it Covers rwanly 5% of seman. space. The size ef these, odvortisements is in, pixels (b) Tickens ¢ re adventisemints aut not onl oppeons on a, panheulan. are, of serman, 1c Weill weve, all onownel the sermons. Lt sppemns Lke, « dialeuge, box with buktons. Tt usually oppenn-s on the Semen, as ane alent mess e. (©) Supensti bial Ik looks Like an. qniwatdel, | advertsoment. It usualy appears like © Tv edvortsemunt: thus ib Uses flesh. 3D imnoges on, videos to yaa ik itsoif Uke, Teleiston | advertisement. (4) Tntenstitial’ If ea seanchivg omy thing im, sme webpage, iE wil Sometines take time do lool. | To fill the lonalg Hime, sthese- injonstitial | advertisemenkS art appenn. on the web pre: Onee43 clickivg it, it will outa eahy ruaivel yale ThL, aefual website. ©) Fep-up cdventisenentss fop- ok advertisements & pp ean front of pepulan, web pages ab the, dime gy the loading Witheuk viewing these acs, Onen Can't, access Hu Particulan, site, Mostly thise ads are vewadgys sold for independent entuprunenns who used. these poputan- compo Sites to merase, fein, business. Besk example, fr thas tyr sf advortisomal js Ula ANA2ON. cow. (J) fep-undens These advanrtisoments arce nok oppear, front: on Web praes en appeans bebine. tha octual webs: page (q) Tnansactisnal aos § Jrse advertisements cute, pqvlan. among advortti sen. vanaciay{ 6 beeause, of ifs nakune, of nok. nei onsalf 1 ave, he site but sell explone, the-edventisen offen. (h) Reset blocs Road bloel4s ate, compulsion, adventisemun ls make pexple, be dew” cept befor, roving ime a ackuel, website Pat:44 (i) Rith wudia ads $ Thise cols Lill move, balling acts. it will beep op. flash. Tse Kinds of cole mequrtl, ere. copabitiy ‘or posse ad ee, ag & Filmed Cormmen Chat. (@)Floating ad These acls orm float. cercss Wt, users senor» space above, the, viewed er (ky Expanding act § Tse ads con chow ae, size, avd Web PAA eontent (L) folibe cd t Thuse acs appean not aS @ lange one. Tysteod it bake into small pioes be avoid. Usen, to disrrupl te eotent h/she, viewed . (my \Wallfupen, ad: Tt Chovges web pages backeanoond, () Video acl $ Her, instead of using nimn-moving Of, Coan toonist Lie images, EChual, videos are displayed. These nds of advo Lisements matty used, ins Television. Now won adventisens used. IE fm online, edventisig too, (o)Map ab § Like fext messiges on. mn Qe, grnphic, frome apreans My Gimg maps wile, Searching) Sen, a [ocotiony » (P) Mobile ed-$ Nothin bul similan, to 4 SM5 gond. to fhe User. Tt mew be, Citrun bert on, yaulti mudi message (MMS).45 6. Litenatune, Review: Acconding tv Fonbes. Foebor, is one such. patjenm-(with 2 billion) ack ve, Usens which Is used fu both prefosson al Liles your, Compan websiles 7m foam of * page and ever, non= prefassional promolion. Lee pen-sonaut biog anal. it is om of the, most Widely used fool andl dominates othen social media Pltfonms vet onl This the biggest impentanes, ik helcls ig in, data Collection. which is Said fo be very help full fu th sales eam. Recon divg to Fenbes anticles Tnstegnan. has Wn raed, fw Secon pesition, ie app thak ante, dewnloadect fem app stone, and Secures loth pester. in being aeegled. enol va that WE, can, conctade, thet indece. it is “nd fulevanee, W Othen, countries toe. Aceonding 1° ™y stud of forbes antels specially as ma ore mest fuliable, Souris face wly nar leek loads th mace, filloesest, ky Tnstegrom, So we Can SUM UP that Facbou is Weed b jhe usinnss have. oplea fin. Inseam, being thes gerond, id also uso b both, bute teneis mo ont data, Which clearty States that Tusfeqnam. on. Facehorly is used. mone by Whit, Kivel. of16 business mole, 7. Ro Seanich Design: Deseniphve. study is based on, Surrvey >, panels » face finding enquiries sobsen vations on. seeondan iy data in a quantitative, manntn, (Malhotna, et.al 2004) Te is possible, to Collec: detesiledl, infromation, fom, a sample, of @ lange, Population, in- Sunvey reseanch: B. Roseaneh Problem * Iv this compere Worle, takiveg a prevbuck im fp market is nok an 00s one. In eantlien. deys. the penetration. beeemes a, challenging Geb. Whereas, sustaining in The yankee boesme, a, enucial bask nowadays. Jn tws wey advenkisin Plays a way mols, in ‘man keb process: The eenporates anne fighing in th wenleL vith, tool prepared. edventisements threigh Which, Conponakes oft ny fomalntaivL, a cmstank, Zales make, anc Sus in in the manket. 9.0b jootves of te shady | ; + study th offectivensss f of advertisements in Sveick media among SNS User - |47 40. Hypothesis of the Study: aaaeenenenen cTeel|I ; There is no significant, Aistante, op. diffenciee, Lowand. info mative cllenkion, Credibility . enteatainment avd qulevant rows withy Eko meup o Soeial Networking (Spee bo age group of the Seonyiee (SNS) Users. 11. Sample Size Noten mination : To determine th Sample Sine, fon. the study] Yamane (1967) foomula, | WAS USOd. ThE, resulted, value fem, the finmula, | thas been. considered. cis the Sample, S122 fpr- the, Study ; tohuit We is the Sample 4i2@,N is the perulation, size, jona. @, 6 the tol of pencisim A 95% | (confidence, level and P05 are assumed, . When, | Eas fpomula, is applied. this study, | _ 24,096 St = TF 2%,0904 (0°) 22 394335 Thus, the total sample $12@, of 400 numbens is desidect, a5 fine sample, fon the stud from, above, formula.8 42. Sampling Techrq ut. Multi- oe” sompli 16 4, funihin development, of the pone, of ae. Sampling. Ondmarily mmuikj- stage sampling |S Opplieel. in big inquiries extending fo & Considen- abit, Longe qengraphical or, -H we; selek randomly ab all SHepey. we will have, whak 1S known, as rmulki-stoge, @andm sampling design. Here, I will be seleebg Some qr depending, on thine Ci vit ine Intenye. 1d, Sampling Muthool: The Facebok, groups tbo I hewe boon intended to ta form sampling they are: @ BUDTF GM SQUAD (211), (D Khuma, Soll Ba2an-(156K), ©,Frequmtly Asiod Question (Cesk), (d) Show your Humanity (236). @ Do Somme thing Exceptional (741k). Al of thse five Qreups ara very cbkive, evel. dos Updating in Social Media, Also, areups arm requlan ennaning yaaee-up exenks to Suster- flare ralationship with twin members .441, Tool fon. Dota Analysis : way ANDYA analysis (Analysis of Vamtianees iS an, analysis fool used in, statishes that spilits an cbsonved. aa qrarte. went fe inside er, data, Sot wto two ponts Sy atic factoas anol random, fectons) has been. used fo identify the MAL, differance, wands infrn mative, attention, Crtudi bility, entertainment. ane filevant fectons with due tuspeck be oe cpeup of the SITS users.Tobu. News, Yariables Age, N Mon 4D F P DMRT Upto [64 B4e44 cowry. Bit 40 [144 B-S764 oS 578 | 4410 50 112 35513 0° 6516 ove Tnpomabive 2 98 1 SS ? 1583 0037 avs 3 to 60 | 36 37222 0'40434 31 Poe 0 | 44 | 36192 069123 Toll |400 35944 Got268 : Up bo 30 | 64 32969 060267 31 LOY (144 36389 0°70076 i 1t050 12 39857 0586¢6 BL Ationtion. “t , 1 51t060 | 36 | -4to7 o'er02 POOH SOP V5 Above Go 44 36591 0° 70110 ae ToL = 400 34675 073270 - Up 30 ey 34375 0676866 BIEO MO 144 © 3°5G3% 078196 eat syne, 4LE050 112 32351 076148 . Se Creal bility Bit bo 36 x44 yore, 2127 O01 Vs Above 60 | 44 35152 954494 3 1. Ow Weel ANOVA Showing Age cna Tw nmtive, attention > Crmdibi uty , ententaimmunk and Jotul Aob 34425 090345 Ho [Wag | bose 064773 AL to 50 (14 33857 O'eeT8I 863000 O-71554 C4 3-B125 050127 rulevank L224 5481 0000 Ve 20 [a gen 035713 | |= [400 | 3.5620 [062412 | | é 064550 | “| | 24177 (057789 | | | Tt eet esse joreears (4646 jor01 | 1 Ve 5909 104348 | 909 |0'43 499 | $8 lobe | FOUR E; Primany Nate, \5-4, $2)24 The one way ANovA is conniched. fon. tu samplt, of 400, YO confinm ti significant diffortver aantog) Social. wtwonk site yeep with yuspeek to “qe gneep to inde perelenk variables Independent vaniebls such as informative, atention., crud bi ity ,ententcinmunt endl. rebeven mers , age of thy sicial relwwnk site usens! “seperated into five Aneups” Vi2,, Up te 30 yares, 31 to Yo yenns, 217 to SB yeans 51 Go yoaes ancl Above Go years, Fruguenty distribution mean, Standard deviahon.F pakio ,P valu.and, MRT am Caloulated. Null hypothesis He: Social Netoonk Site users’ opimion. dees nok differ fonands indopondenE Variables. with mspect to different five aye Areoups. Altennek® hypotbesis Ha, Social hutwonk side usens! Opinion differes tonranets independent variable witty pespect bo differnt five Age of the Soelal mtionk site Usens has lofluence, on the independent: yariab Ls, Tn pnmative (F=2°53% and. pz 0-037) attention. (Fe 6-604 and. p= e000), Crudibility (F-34127 and P= 0015), ententainmunt (Fe 5:4%t and. p> on) | avd rulevent news (Fs 4°64 and Pe 0-001),22 Honee, thu P values corte Uss than. 0:05", 50 the null hypolbesis are, rejected ak 57. level of signieome From {Ws ow way ANOVA resule, tf is identified that, age of thy Social wolwo nl, sil, users’ has significa: differsnos with the independent variables fowandd Cffectiventss of advenhsenants in Social Media: Therefore, the result of DMET , infrrmehions shows highest ynzan (mean = a.g1er, SD= 069123) 6 for, the, social vekwerk sit users’ eye qneur of absve Go Years ave lowest mana (inear= 34644. SD = 0.60072) i$ foo the social network, site usens’ age freup of up to 30 yonr>- atonlion, chews hiqhsk mean (rman = 36591, D* 0-700) 1S for fre SoeiaL rukwonk, site vsen-s) ape qrep of abive, Go years ard fhe, lowest mean (mean = 42969, sd2 0°80 237) s fon. the, Sucial network, aitos users’ af aqreep 9} up to 3¢ years > Crtedi bi ity Shows higivet amtan (meen. 35% 3%, ig fon He, social neteonnls site. users! SD = 0°76 19%) age Gur of 31 to 40 years ena te lowest pmoana(mean= 32351, 5D = or76148) is fon the age areur at t 50 Soeial. rputwonls Sie uses’ lighest mean yours, enlontainment shows13 See “eon go 27) is (om the social aeeur of up te %° Years and the lowest mean, (eons 4: 3857, SD> 666191) is fon, the social nutwonls sife users! one qreuep of 41 Eo SO years end ftelevemt MWS Shows igs st ean (mean= 3:9125, SD O-64S50) j6 foo he, Soeial network Site users! age reap of up b 30 years and the [owese mean. (men 34167, 5)20°70214) '9 IH social, vetwonk, Sil users’ age Qrmup of a1 be yo yeas. Tt is Chuaely identified. from. fhe orm won Arvo resulk thab theme ig uch. di fone among the, Social network Site, user's age fmcups Fenthen, the Standand deviation, alse show that fume, 16 much, difference, among the Social nstwenlS site, usens' gmoupd jowands effectivers-ss of adverhsomints in Social midia.. Tr is noted thak on wa ANOD resul medona influenee, the varables informative, atienFon,, crudibility ontortainyunk ana melecant news with, (tes peck, to age, of fre Social. networty site usens’ _fowands effectiverss of adventisemmnts in, | 400d omtelia,. ~24. 15. Findings of the Study » () The sveiql netwonk “site Users! of five fier age Ameups shen sign’ fieant. di fferumer, Through, tho variable such as Tufonmahive, AttenH ov, Cruclerili ty, onten fainmenk amd flevant yiws (ii) LE is molec that one way Aner sults madera ies the vattiab les inpnmative, attonH ow, Cindi bility, ententainnunt ancl. rele vane ‘uns with th ruspeek bo aac, of the, Social, nH won site Usens' fowands effortivens ss oF adventsoments in Social media. . 16. Recommendation! All age Qnoup of raspendents having 4. modenale, age with th variables Such 4S infen mative, atfention, Cridi bility, enten feinmaon-b ancl flelevome novos: Tn that. Adention- and, entertainment doegnié impack the text adveahsemint in facebook. Based. one th findings Centertainment era adentin, Is lose import fo. tu EAxE edventsemene. So, the, racormmendedion- Would b¢-, the text. content eruateot, n, the Fotebook tox ack. aan have, seme, unique, rel fans linn tenes to ae petten, aktention, ote, users.25 17, Conclusion: | effective uss oe, Piptiteslies ene ae eed : of adventisewenks in social midiiar’ On, obzfechve, of this Study 1S fueehed. thnough- Propen nuetnodel 4. Somplt, 5i2@ was 400. Cluster Sampling technique, was edeptecl. One wa | ANA analysis is usol. fin cata analysis IE 6 foun Ehak. tw al! age Qecup of responclents haviw & medonabe, Agree volts fhe varti ab 45 Such. a infenmatve, ahention, Credibility, ententainment anol mlevank yww0s. Ths Facehorl, text ad has moderately egynoea boll in forneehive, abtention, crud: bi tity, Entertainment ane! televanE YwWS. Jn that, Attonion. and cntentain ment doesnt impack Ere bee advertisement in facs bov)2, Based. on the-findings it 1s concluded, that ntion 15 lees impon- bank Entertainment avol. Ae Ik is teeommereled, n- the, bore, adventi semen that, the bexk combent cruatod. fon- the Foeeborla text ot can have Gome, UnieUL, ond. familias pends be ace Letten. atbention. Eo the, users.26 's. Biblisanaphy : COKE Botnanc .¥ ¢ Huqhes..P.(2005) pyedia, neseanch« mane Uldiover, .istitupons torts. Basingstoxe UK: Pal rae® Mae wi tian.. Dowie kuman, Day € teens (2011) Marke puseanth, “Sigepene, Thon. Wiley ere Sons Casio) Pee: Le E Ly B.¢ 7 Iuy,5. (3009) Online Manlahing Inside oUF. Metbounne Australia: Silt Point. Hort 0. (201 pein a Uferalane Seanth . Loveon. LIK: Saye Publication LkoL. Kinby, kidd.M., Koubot.,\¢., Banton. F., d, Kinton. To Madny, As Manning. & Tiggs. P. (1997) Soeivlgy in penpeekve,. Oxfoncl. .Lvitoad Kivgslom Heme mann, Educehonal Publishens: Mason, 2. (2004) Qualitative, reseanchirg. Loner, UK : Saye Publication. Lea. Priest . 5. (2010) Peing maia peseonch, .LondonUk* aye Publicator. Led. hoes, Gr 2009). thio to ole youn. tuseoneh. peatock. Lowden, URS Soe Publication Lia. ober, L. (2609) Moartaking be the Steal Web, Nor Cersy, USA : Dhen- wiley and. Sens The.or Maken op 9 (1996) Mustning Brand. equity coenes> PRebiee soe, and mankels. Coiba Monay erent. Pov. 38 (springy: 102-120. fet Ai, N., Moet Yasin. N., G Syed. A. Kectin., Bsn (2608). Web Advertising Leliof, and altitude Fotoanee usens' View". The, Busines Paview CambatiAes, 3(2) , 337 AIUIEL Linda, Fant Poul R. Prsbhakan (1999), “functional tind Beléef Diamensions of Alfitudes se ebyistor, Paver being : Duplication for, Copylemtings » ‘Duunnat of Adventiging luseench. yd2(5), 30-42. Hownnel Assaacl sK/, % Géme2..d. (2011) Seeint, Network i Manteo (social Nadia Mantetina) Cppentur-ties and, Risks. Istennational Younnal, of Movagingy Fublic, Socton. Infenmation. and Connivnication. Techno kales Vol. , Iosuet: 13-22 Pages. Reteioved from: hEEP A woes. igecbs . Com/ duly 2011/13. Pobf Nobis. (2011) Scola! Mesie, € Tts Ree In. Man turivg.. Inteovetional Teunnal of Entenpsé, Comparing an Pysinass System, Volt, Issue 2: 4-15 Pajje>. Rotrieveal. bm’. . nes peer’ / xin tcse.ory/eunnal] mpick fpayens /oottidmpierog, TafUte iy. . Tounnay Communi (2042) Socieal Nadi. Is it W/enth The Trouble 2 go Thlen nek Social oferty ¢ Vinfual, bE bias » Vol.20l2 .1-14 Pages, Loved fem EP: wiv. ibimapublshag com) qeurmale/ aI 6VC/ 7012/ 313685/ 313585 . pdf Ba . ania A. % Cann, AR... (2001) Cy bom,opa VENHS ing v5. 0tMIL media : Censumen vs matnKiiLy Stuslen abttudes F Tounnal Of Adcentising Pesearth+, 42 (5) 23-20, F 4 ue te ee (1996). Adventsing valug, and cdvon isi 36(1) ise. ceded of Ca] Reseaoeh,, Mackenzie »5.B. end Lutz, R.q (1969) An empinical examinahon, of the Stnuctute antecedents o attitude, fowand. the col in an. aalven-hsie| [tos kv Context. Jounnel of Mankehing 53,U%465 Pollay BW. & MiHal.-B. (1993). Hem's the beof: Faetens detonami nants anc segments in. Consumon— enitic’sm. of acleen-bising. Clounnal of Manbotieg 57%), 99-114, Roteoll ,-B.,Haefnes,A-E., € Sandage-c.H.(1986 ), Advontsing 'n-, Conlempenel Society, Wast chicago, Te, futh-Wwestenn Publish Company Websites ; Hank K (2002 , Junt 5) Social etwoonling meth Madison, Pres Wloshing fo" fase, Retrieved from: “ateprd/ 00000. high beam. com/dee /1P2- 16665936, hEmL29 Tason, Meat lemey (2011 , Septem ben) pave sing Social 0. ABD Banik Manteoting, vel. 43 196Ul7 (ved. from,: Nee psi sowed. questia.com Lebrany Néq) -266456871/ ad Femtising -and - social ommedia, ‘dons, ). (2012, pupust cb) pavenh'sing, Worle : “Lrans onmest by social medic.’ pe, Retrieved {rum HEE: // poww. bbe Co. Whe /neeo $/ business 1914739 Mini wakes Manlatin cutoup (2412) Weald. Inteance Usuage. e Population. Skutistics 2012. Pelniewed ifrem: HELP: // eoweo. internet wenld Stade com, Slats html Rosenbush .§. (2006 .Maneh 27) Facebook's em the blecte Business Weck. Retnioved. from: AEtp? |] towed. busines sécach com/steries(2006-¢3- 27/ foeeb orks on- thes blocs The Tele gnaph (2010, oetvbon-15) Smaut finms: "Social media, is useless” TAL Telagiecph.stnieved, fuom:: bLep: // Www. telegnerh: co wh /finanes [businesselubs G0 6641 (small finms- Secinl- Medias iS- useless. hEml. wlowel-,?. (2012. Decem bon. 17) 1012 — The yemn. seetal aro up. Tnbenvek Adventising Bunoau uk. Retrieved fem jrep:// oats, alow. nwk/ dette yoan—Seeral— Artew — up.heml