Professional Documents
Culture Documents
Executive Summary
Executive Summary
Executive Summary
SAMPLE: Lin and Jirsa Photography has proven a significant market for
“modern/dramatic imagery” in the Southern California region with a yearly
estimated shoot count of 350+ weddings. By averaging their Starting Tier 1 Price of
$8,000 and Tier 2 Price of $4,000, we can estimate revenues at $1.8 million (300 x
$6,000).
[DIRECT COMPETITOR 1]
[DIRECT COMPETITOR 2]
[DIRECT COMPETITOR 3]
[DIRECT COMPETITOR 4]
3. STEP THREE: SWOT ANALYSIS + PLAN
Cont…
Next, form these simple words into “we” statements encapsulating your beliefs and
ambitions as shown below:
SAMPLE: We are Client Obsessed. We succeed when our clients are happy. Our
clients are our true North, those who make it possible to make a living doing what
we love.
SAMPLE: We Support and Empower.We believe that family is a verb, it's defined by
actions not by words. We invest in each other through sacrifice, support,
compassion, and love. We create a safe, non-judgmental, family environment
focused on the betterment of each other. "Coming together is a beginning. Keeping
together is progress. Working together is success." — Henry Ford
SAMPLE: We Sharpen the Axe. We are a passionate group of creatives that believe
success occurs at the intersection of talent, hard work and humility. We embrace
new challenges, humbly seek out learning opportunities, and continue to grow in
your personal and professional lives. "The best things in life are on the other side
of fear." — Will Smith
SAMPLE: “We are the world’s foremost creative family historians, artfully
documenting moments through our lens.” — Lin and Jirsa
5.3 - MISSION STATEMENT
Your Mission Statement should capture your Vision Statement and Core Values. It should
be a statement of “commander’s intent” regarding your business, it’s objectives and the
approach you wish your team to take.
SAMPLE - Reach out to all clients during the year via phone or personalized text to
request a review on Yelp.
SAMPLE - Email all past clients regarding upcoming [GENRE] portrait promotional
event.
SAMPLE (LIN AND JIRSA PHOTOGRAPHY). “Stop. Breathe. Friends, Family, Love,
Experiences, Memories. Lost in a Digital World. Life Belongs in Print.”