In what ways does your media product use, develop or

challenge forms and conventions of real media products?

Throughout the process of creating and constructing our media products we were
discovering and identifying multiple new codes and conventions of which we were
not aware of. We began by looking through a series of thrillers within our genre
and started to note the common similarities of what they all feature, how they’ve
used them and what they do different. By identifying these common codes it has
significantly aided us upon creation of our real media product. As an audience we
need them to be able to instantly associate our products with the chosen thriller
genre, these associates can help define and in an instant form a link between the
two. When looking into the common codes it was made apparent which codes are
absolutely vital when creating our piece. This included the fast, short clips, these
were particularly note worthy within our research as we felt this was a major
feature of what keeps the audience guessing and is vital in creating a demand to see
the film.

Enigma like many of thriller trailer plays a massive role in developing a audience
interest. However, originally a problem with our piece was that the narrative was
presented to you and the story was in a distinct pattern of which the audience may
already be able to understand. Therefore, eliminating any need for them to even go
and view the film. In order to create enigma we decided to look further into what
thriller films all consist of, a device of which they all featured were that the clips
were in a non-sequential order. We felt this was a particular strength of the piece as
the narrative is not clearly established and a lot of enigma is created as a result. By
exploring existing media products it became aware that a key factor used
throughout thriller genre teaser trailer an aspect of which they feature heavily upon
is the use of non-sequential order of clips, this provides the audiences with a
stimulating experience of which they learn to create their own interpretation as
well as the desire they have to see for themselves the actual outcome of an idea
they’ve created in their own head. In order to do this we split each slip in half so
they consisted of only 0.5s clips of which is also a common code as during the
rising action the clips are of a significantly small shot length. This was also a
convention of which is consistent throughout trailers such as Inglorious bastards,
the typically short length of each clip provokes the audience into constantly being
presented with a new situation a new enticement as they’re drawn into the narrative
but aren’t entirely presented with it. We then played around with the split clips by
putting them into different places and seeing how the enigma is then created. By
doing this we established a clear order of clips. We ensured they were entirely out
of sequence to provoke an audience’s reaction. We looked at how they would
interpret the narrative and what intentions we have in order to create a demand for
them to want to see them film. In all films this is an essential component,
presenting an audience with a trailer of which entices them to want to see the full
movie is an extremely important component.

We have challenged the codes and conventions of a thriller as the typical main
character tends to feature a strong, gritty male. However, the main character of the
piece is a female, the lure and attraction of a young, in relevance to the male gaze
is a vital selling point as an audience will be attracted to the presence of an
alluring, enticing and attractive female lead. We decided on this so we could relate
to a far greater audience, by doing this we can open a new female sector of an
audience from what may have not already been able to achieve. We decided to
differ from existing media products such as Inglorious Bastards, James Bond and
others so that we enter a new sector of a market of which was previously
recognised by existing products but it also is very similar to the new breed of
thriller of which the leads co-exist amongst each other within films much like
Inceptions multi-layered use of bringing female characters to the forefront.
Although we have a defined target audience it is imperative that we achieve
exactly what we intend to bring in so opening as many channels of enticement this
will therefore hold a far more effective tool in trying to draw an audience.

Through the use of our ancillary texts it was important in using and developing a
common code of convention of thrillers currently existing to capitalize on a strong,
already established market of which has a huge consumer base. We focused on the
use of plug, masthead and skylines to entice a customer into the piece of media
with the allure of features of which attracts an audience into reading the magazine
and ultimately viewing our piece of media. Especially within the film magazine it
was vital that the audience is drawn in through more than one beneficiary so
they’re drawn in by the subliminal features of which in effect will draw them into
consumption of the whole piece of media.