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2.1.5 SWOT Analysis
2.1.5 SWOT Analysis
2.1.5 SWOT Analysis
5 SWOT Analysis
Strengths, weakness, opportunities and threats (SWOT) analysis is a device
that helps business managers to evaluate the strengths, weakness, opportunities and
threats involved in any business enterprise (Ommani, 2011). The method of SWOT
analysis is to take the information from an environmental analysis and separate it into
internal (strengths and weaknesses) and external issues (opportunities and threats)
(Ommani, 2011).
Logistics has an important role in today's digital transformation, where the process of
ordering goods by customers to providers still requires delivery of goods. Online transactions
from year to year continue to increase. Data from Bank Indonesia shows that e-commerce
transactions in August 2020 rose to 140 million compared to last year's 80 million
transactions, and 2018 which only reached 40 million transactions. Based on BPS data, the
logistics sector (transportation and warehousing business field) in the first quarter of 2020
grew by 1.27% (y-on-y). The logistics sector contributed to the GDP in the first quarter of
2020 by 5.17%.