2.1.5 SWOT Analysis

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

2.1.

5 SWOT Analysis
Strengths, weakness, opportunities and threats (SWOT) analysis is a device
that helps business managers to evaluate the strengths, weakness, opportunities and
threats involved in any business enterprise (Ommani, 2011). The method of SWOT
analysis is to take the information from an environmental analysis and separate it into
internal (strengths and weaknesses) and external issues (opportunities and threats)
(Ommani, 2011).

2.2 Problem Finding and Analysis

Logistics has an important role in today's digital transformation, where the process of
ordering goods by customers to providers still requires delivery of goods. Online transactions
from year to year continue to increase. Data from Bank Indonesia shows that e-commerce
transactions in August 2020 rose to 140 million compared to last year's 80 million
transactions, and 2018 which only reached 40 million transactions. Based on BPS data, the
logistics sector (transportation and warehousing business field) in the first quarter of 2020
grew by 1.27% (y-on-y). The logistics sector contributed to the GDP in the first quarter of
2020 by 5.17%.

Currently, all logistics distribution channels are still conventional, including


documentation.  In supporting the logistics distribution process, the role of documents is very
important for document management, especially in the current digital era. In its journey, most
companies and consumers are still accustomed to using a manual system (paperbased system)
in logistical transactions. The current demand is the use of information technology and the
internet which can facilitate the management of logistics distribution, as well as improve
efficiency from delivery from the starting point to the final destination.

PT. Telekomunikasi Indonesia, which is a pioneer in the development of digital


services, tries to provide solutions to these problems. By having many subsidiaries engaged
in various fields of information technology, it can be used to find the best solution for the use
of information technology in order to help improving national logistics performance.

2.2.1 External Analysis (PESTLE) of PT. Telekomunikasi Indonesia


 POLITICS
The national logistics system is contained in the Presidential Regulation of the Republic of
Indonesia number 26 of 2012 concerning the Blueprint for the Development of the National
Logistics System. In the blueprint for developing a national logistics system, one of the
strategies related to information and communication technology is the development of e-
logistics. The

You might also like