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2.1.4 Internal Analysis - Value Chain Analysis
2.1.4 Internal Analysis - Value Chain Analysis
2.1.4 Internal Analysis - Value Chain Analysis
More and
more consumers are demanding that the products they buy sourced ethically, and if
possible, from sustainable sources.
Figure 10 above show the flow of how primary activities was supported by the
supporting activities to obtain and gain margin. Therefore, the main purpoes of this
analysis is to identify which activities in the process of transforming inputs into outputs
generate differentiation and which one is drive costs (Rothaermel, 2017)