Case Analysis -2

1. What criteria should Godrej use to evaluate its strategy? Should Godrej
invest in this business?

 Innovations in design: Godrej could also try to bring more

improvements to the chotukool design. They can also make design easier
to manage. They should utilise modern technologies and combine solar
power techniques.

 Advertising and distribution: Organize a door-to-door campaign to

raise awareness. When a consumer attempts to approach, the distribution
channel should always be available. Chotukool necessitates a
demonstration, which does not occur. As a result, something must be
done to address this problem. The rural section should be given accurate
information.

 Affordability: Chotukool's price should not be raised.