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    Chotukool Questions1

    Uploaded by

    Satwika Palaparthi
    This document outlines questions for analyzing the business case for Chotukool, a cooling product by Godrej. It asks about critical success factors for the product, criteria for evaluating Godrej's strategy, risks of pursuing two business models simultaneously, implications for Godrej's brand and strategy of pursuing Chotukool, and challenges of expanding Chotukool geographically.

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    Chotukool Questions1

    Uploaded by

    Satwika Palaparthi
    10 views1 page
    This document outlines questions for analyzing the business case for Chotukool, a cooling product by Godrej. It asks about critical success factors for the product, criteria for evaluating Godrej's strategy, risks of pursuing two business models simultaneously, implications for Godrej's brand and strategy of pursuing Chotukool, and challenges of expanding Chotukool geographically.

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    This document outlines questions for analyzing the business case for Chotukool, a cooling product by Godrej. It asks about critical success factors for the product, criteria for evaluating Godrej's strategy, risks of pursuing two business models simultaneously, implications for Godrej's brand and strategy of pursuing Chotukool, and challenges of expanding Chotukool geographically.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views1 page

    Chotukool Questions1

    Uploaded by

    Satwika Palaparthi
    This document outlines questions for analyzing the business case for Chotukool, a cooling product by Godrej. It asks about critical success factors for the product, criteria for evaluating Godrej's strategy, risks of pursuing two business models simultaneously, implications for Godrej's brand and strategy of pursuing Chotukool, and challenges of expanding Chotukool geographically.

    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 1

    Case Analysis -2

    1. Assess the business case for Chotukool. What are the critical success factors
    for this product to succeed?

    2. What criteria should Godrej use to evaluate its strategy? Should Godrej
    invest in this business?

    3. What is your take on the simultaneous pursuit of two parallel business


    models in the same cooling solution industry? Does it entail any risk for
    Godrej?

    4. How should Godrej pursue its strategy for Chotukool? What are the
    implications for its brand and its overall corporate strategy?

    5. What challenges do you envisage for Godrej in its journey of taking


    Chotukool to various geographical markets across the country?

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