Design Capsule S/S 21: Women's Swimwear

Nature's Nomads

Beach Caf e @har a_ t helabel

Getting back to nature inspires our high-summer capsule. We explore how

natural textures, dyes, floral escapes and artisanal crafts are all key
 Action Points
Consumers continue to look for comfort in
escapism. Getting back to nature, staycations and
isolated hideaways are all predicted to rise in
popularity. Offer appropriately themed capsules for 
laid-back, bohemian style.
1. Evolve favourite shapes with low-risk, on-trend
trim updates such as  #crafteddetails inspired by
homemade handicrafts and traditional artisans.
Elevate swim items with shell, braiding,
embroidery or tassel adornments.
2. Nature offers an abundance of inspiration for
three-dimensional beauty. Embrace it by using
textured fabrics or fabric manipulation for sensory
and visual interest.
3. For more affordable swim options, create
texture through prints. Let calming watercolours
and wild flora and fauna inspire you.
4. As #unbleached uptrends, avoid dying cover-up
fabrics. Leave cottons and linens in their natural
state for a rustic feel, or add colour via
sustainable natural dyes.

Jo hanna O r t iz
 Mood & Colour 036-89-06 11-0701 TC X

016-50-19 18-1537 TC X

029-66-10 15-1119 TC X

020-50-32 16-1361 TC X

H aight Pat BO

Jo hanna O r t iz
056-57-27 17-0336 TC X
Why? With the freedom of the outdoors helping
many people through Covid-19, a newfound
appreciation of nature is set to continue long after
lockdown. We're noticing hues and textures that we
049-33-14 18-0426 TC X
hadn't before and developments in vegetable, plant
and mineral dyes will see natural textures and
unspoilt surroundings inspire colour and pattern.
How? Focus on balmy summer warmth with dusky
040-58-28 17-0839 TC X
pink and earthy browns. Use lush greens as
accents and ground the palette with unbleached
neutrals that explore sustainable methods.
Drop: High Summer S/S 21
025-34-20 19-1241 TC X
Br una Malucelli Fella S wim
Coloro / Pantone
Crafted Detail
Swimsuit

Devo n Wind so r S wim

Cr af t ed Det ail S wimsuit

Craft movements have had a major surge in

popularity, triggered by global lockdowns.
Experiment with crafted elements to
@aguaby aguabend it a
embellish classic styles, as this low-risk
seasonal update refreshes bestsellers with
on-trend details to drive newness. Adapt
#crafteddetails to suit your specific market.
Use #knotteddetails and braiding to revive
core items. Reserve elaborate lattice work
and embroidery for higher price points.

Palm

Juan d e Dio s Bao bab

Watercolour
Bikini

S and and Palm Bimba y Lo la

Wat er co lo ur Bikini

Painterly #watercolour marks emerge as a

fresh direction for swim prints. A sophisticated
move on from tie-dye, execute them with
washed-out, layered colours and watery paint
visuals. Structured cups and wider straps will
offer support for a larger bust, with a high-
waist brief creating coverage that flatters all.
This commercial design maximises the visual
impact of the print due to its large fabric
surface area.
Bold staining or speckled colours will appeal
to the youth market, while watered-down hues,
@wewo r ewhat Ar abella seen at We Wore What, have wider appeal.
Nature's Texture
One Piece

Lily & Ro se E lle UK

N at ur e's T ext ur e O ne Piece

Embrace the 3D qualities of the natural world

by working #naturestexture into swimwear.
Textural swim fabrics progress past classic
ribs and waffles. Mixing textures elevates
styles, with cut-and-sew panels creating
sensory hero pieces. For lower ends of the
market, use one texture and let it speak for
itself, or create your own texture by using
folds, ruching, pleating or pin-tucks.
Natural textures will remain relevant well into
A/W 21/22, making this an update with
transseasonal appeal.
Água d e Co co Peo ny
Flora & Fauna
Bikini Set

Fella S wim Mar y sia

Flo r a & Fauna Bikini S et

This beautiful flora and fauna-inspired print

oozes #cottagecore style, which is gaining
traction within womenswear, alluding to balmy
summers, staycations and off-grid escapism in
the countryside.
With #newfemininity experiencing a
resurgence in popularity, classically pretty
design elements begin to trend. Update ever-
popular bandeau styles with feminine frilled
edges and delicate florals. Refreshed design
elements on a bestselling silhouette will offer
failsafe new season updates to a consumer
Ar nhem T aco o la favourite.
Crochet Cover-Up

H elen Rö d el

Mar y sia

Cr o chet Co ver -Up Mar y sia

Straight out of our S/S 21 forecast, craftwork is trending and will see
#statementcrochet become a hot commodity, ideal for swim cover-ups or
daytime layering.
Embrace an open pattern and take advantage of uptrending #unbleached
textiles by letting the natural tones of the yarn dictate colour. If bold
colour is your thing, experiment with natural food, plant and mineral dyes
that take well to cotton yarns and are kinder to the environment. To
elevate it, embellish with sporadic shell or pearl appliqué, seen at Peony,
or use the yarn to create tassel or loose thread details for a rustic feel.
Peo ny @ay niuniver se
 Artisanal Kaftan

@mead o ws_ _ _ _

@pr iah.her it age

Ar t isanal Kaf t an Pippa H o lt

With renewed consumer interest in local craft and traditional artisans,

revive the kaftan with the help of folkloric-inspired style and trim artistry.
Modernise the silhouette with a wrap-style offering that can be worn as
both a dress or jacket, but keep the traditional oversized shape for
comfort. #Unbleached cottons and linens are ideal to allow bold
embroidered patterns to stand out, but stencilling and prints are an
affordable alternative. Enhance designs by incorporating fine crochet
details on sleeves and hems. Use this as an opportunity for
collaborations with local artisans.
N au @r aef eat her
 Range Plan

Crafted Detail Swimsuit Flora & Fauna Bikini Set

Nature's Texture One Piece Watercolour Bikini Artisanal Kaftan Crochet Cover-Up

 Influences
3 Pippa Holt
Handmade in collaboration
with Mexican artisans,
naturally dyed cotton is woven
using an ancient weaving
technique to create unique
kaftans.

2 WGSN's HomeSpun S/S 21

Take note of our Trend Concept and
incorporate crafted details, nature-
inspired themes and sustainable
materials in swimwear.
1 Azulu
Colombian brand Azulu has a
bohemian, nomadic aesthetic, with an
ode to nature at its core. All items are
designed and produced locally.