Four Leaf Airlines — Wk6 Due to the extending of flights through the International Asia Pacific region and the planned expansion of freight deliveries, Four Leaf Airlines is currently planning to run anew advertising program. To assist with the development of this a working party has been set up to consider all information relevant for the marketing program. Also the program is to better inform all of the Four Leaf Airlines employees of the current and future operations. You have been appointed a working party member due to. your role as an up and coming management accountant who is familiar with best practice processing and new and innovative operations. The working party is currently considering the current image of Four Leaf Airlines and how to improve this image to reflect the expansion and alignment of operations with company's image based on Four Leaf's vision and mission statement. To assist with the development of the new advertising program and improvement in operations, Four Leaf are seeking to clarify what they should view as the quality of their services and compare this with the average customers’ views of the quality of Four Leaf services. Focus will include consideration of areas for possible improvement or continuous improvements. You have thought that the cost of quality could be considered when looking to improve quality. You have some understanding of how monies are currently being spent for providing quality services and the guideline for how the split of monies should be spread for the purposes of providing quality. Also to better understand the whole of Four Leaf's operations the value chain has been suggested as a means to consider the interrelationships within the company. Two pictorial versions of the value chain has been presented at one of the working party meetings but it was not able to be used as both images seemed to be prepared for production based companies and not at all relevant to an airline The two value change images presented are as follows: suP- FIRM INFRASTRUCTURE PORT MARGIN activ. Imes Ingouno | oPER- |ourgounp |MARKETING | service LOGISTICS | ATIONS | ogisTics | & SALES of marin a PRIMARY ACTIVITIESSupport services Primary processes a Looking at the pictures you can see their confusion and feel you can produce a new value chain. Your chain you feel can combine the concepts of upstream flows, primary operations and downstream flows together with materials coming into the Spepany, the operations and the output of the operations and ongoing management of customers and future customer management. Required: Prepare a report for presentation at the next working party meeting to discuss your thoughts for what should be important considerations for quality and what Four Lost Airlines should focus on with respect to total quality and total quality improvement. Whilst you need more time to provide a report with costs spent on prevention, appraisal, intemal failure and external failure, you feel you can make a general discussion for these concepts. Add this discussion to your discussion regarding quality. (300-500 words). Further produce a diagram for a Four Leaf Airlines value chain and provide some explanation for each portion of the chain and how each portion of the chan is linked. 200-400 words),